symantec 2010 channel vision and strategy
DESCRIPTION
Symantec's 2010 channel strategy and vision, including planned enhancements to the Symantec Partner Program, is focused on helping partners differentiate their businesses, maximize sales opportunities and accelerate profitability.TRANSCRIPT
Symantec 2010 Channel Vision and StrategyProgram Enhancements to offer new growth opportunities for partners
Symantec 2010 Channel Vision and Strategy Announcement 1
Symantec Channel Vision
Symantec 2010 Channel Vision and Strategy Announcement 2
– Offer opportunities for growth for our partners’ businesses
– Provide partners with relevant, market leading solutions to help secure and manage their customers’ information
– Enable partners to deliver superior customer value
In 2010, Symantec continues to reinforce our commitment to our partners
Symantec Channel Vision:
Symantec’s Channel Vision: 3 Strategic Pillars
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The Enhanced Symantec Partner Program
Maximize Opportunities
Differentiate Business
Accelerate Profitability
Symantec 2010 Channel Vision and Strategy Announcement
Specializations will become the cornerstone of Symantec’s channel strategy
Symantec Partner Program Enhancements
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Market Segment
Core Specializations
Symantec 2010 Channel Vision and Strategy Announcement
Enterprise Security
Data Loss Prevention
EndpointManagement
IT Compliance
StorageManagement
HighAvailability
DataProtection
Archive and eDiscovery
SMB Segment Specialization
Specialization Benefits
Symantec Partner Program Enhancements
Symantec 2010 Channel Vision and Strategy Announcement 5
• Financial benefits, such as Opportunity Registration
• Access to resell complex products
• Specialization designation in Symantec Partner Locator
• Solution information, training, knowledge bases
• Access to Beta Programs
• Access to Marketing Campaigns or promotions
Benefits vary by region and Specialization
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Symantec 2010 Channel Vision and Strategy Announcement
With increasing investment in Specializations, partners will realize additional value and gain a competitive advantage
The Enhanced Symantec Partner Program
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What is in this strategy for me?
7Symantec 2010 Partner Vision and Strategy Announcement
Differentiate
Increase Expertise
Align With Growth Opportunities
Showcase Expertise
Leverage the Portfolio
Moving Forward
• The enhanced Symantec Partner Program structure launches in December quarter 2010
• Partners have ample time to prepare for their transition
• Partners will begin/continue the process of achieving Specializations to maximize our program benefits
8Symantec 2010 Channel Vision and Strategy Announcement