symantec endpoint protection - product positioning
DESCRIPTION
People make a decision to buy when the pain of the problem is greater than the pain of change. Learn how to develop the pain by taking customers to the negative future - the nightmare of losing all their valuable business data because they were unprotected, then show them the positive future they will enjoy when they have installed End Point Protection Small Business Edition 2013 from Symantec.TRANSCRIPT
Part 2. Product Positioning
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Connected Customers
More and more of our
time surfing the web www.flickr.com/photos/ccdoh1/3459618962
Drowning in of data
Problem the
Data security
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Always connected
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People we know Two sources of risk:
People we don’t know
Evil forces at work
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What do they look like?
People we know
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End point protection
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Massive data leaks
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Modern day pirates
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False sense of security
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End point protection
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Ineffective End Point Protection
An accident waiting to happen
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Opportunity
Help them to choose
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Guide them to the right solution
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Show them the best way forward
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Get it wrong
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Get it right
1 2 3
3 ideas for today’s webinar
Sell the “Return Path” 3
Show them how SEP SBE 2013 simply takes the PAIN away 2
Make the problem real and threatening 1
Create a sense of urgency
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Create a sense of urgency
Cyber terrorism is multi-taking mayhem
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Gone before you know it
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Move in, move out
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Steal your business
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The fatal blue screen
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Disruptive change
Fear of attack
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Cloud Security Strategy?
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We are totally secure
Data Security Cloud Architects
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Connected Customers
Sell the “Return Path” 3
Show them how SEP SBE 2013 simply takes the PAIN away 2
Make the problem real and threatening 1
All your security risks simply…
Continuous inspection
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Secret Agent
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Protecting all your valuable data
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Protecting all your End Points
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Pre-emptive cleaning Predictive analytics
Cleaned continuously before
you get access to your data
Now is the time
clean up your act
Sell the “Return Path” 3
Show them how SEP SBE 2013 simply takes the PAIN away 2
Make the problem real and threatening 1
What if you want come
back from the Cloud?
Return path
You can’t teach an old dog new tricks
Return path
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Today’s Webinar in
Sell the “Return Path” 3
Show them how SEP SBE 2013 simply takes the PAIN away 2
Make the problem real and threatening 1
Effective End Point Protection
www.flickr.com/photos/29233640@N07/3779987744
Data cleansing
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Peace of Mind
David R Ednie President & CEO SalesChannel Europe Ph: +33 676 60 09 25 (FR) Email: [email protected] Website: www.saleschannel-europe.com
