symbol technologies rfid as an enterprise solution capture, move, and manage
Post on 19-Dec-2015
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TRANSCRIPT
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Today’s Agenda
Where Does RFID Fit in Symbol’s View?
RFID – Current State
Customers’ Challenges with RFID
Competitive Overview
Symbol’s RFID Plans
Questions
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Symbol/RFID Overview
A cornerstone technology in the mobility and automatic data capture space
Same investment and leadership in RFID technology that we provide in bar codes, portable data terminals and local area wireless technologies
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Simply Stated…
capturecapture
movemove
managemanage
enterprise mobilityenterprise mobility MSPManagement
Appliance
Wireless Switch
RFID Technology
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Enterprise Mobility Requirements
Enterprise Mobility cannot be delivered with only point products.
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How is Symbol Investing in RFID?
30 years of innovation and technical leadership in data capture – hand held scanners, mobile computers, and wireless networks – RFID is a natural and logical progression for Symbol
Symbol will deliver end-to-end enterprise enabled systems which include RFID
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Our Strategy
Refine our insights into product requirements through participation in critical supply chain pilots in ’04
Target EPC and Supply Chain Applications
Focus on RFID as part of a total enterprise mobility solution
Provide strategic roadmap for 2005 and beyond
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Symbol’s RFID Experience
Symbol has been building RFID enabled terminals for close to a decade, e.g.– LF tag interrogator for hardened asset tagging (PTC 2234)– HF interrogator for food tray tracking (PPT 2800)
Historically, limited acceptance of RFID technology in supply chain has constrained the market opportunity
Our participation in the MIT Auto ID Center
and EPC global has been an attempt to help change this
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Auto ID Center
Symbol was an active member of the MIT Auto ID Center, and participated in the creation of the EPC draft standard
Symbol has been active within the EPC Global HAG and SAG, and its technical personnel have contributed directly to the ongoing development of the class 1 version 2 standard
Symbol is committed to EPC as the RFID standard for supply chain applications
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Key High Level ROI Drivers
Increased Accuracy of information on location and status of good within the supply chain – from dock to final display– Tighter inventory turns
• Lower supply chain expense– Elimination of stock outs
• Increased revenue, greater customer satisfaction
Reduction of human labor– Counts and recounts, lower operating expense
““GoalGoal: Continuous 100% visibility of all assets : Continuous 100% visibility of all assets within a supply chain with no human intervention”within a supply chain with no human intervention”
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Current State
Wal*Mart and DOD are driving high levels of interest in RFID, and EPC in particular
Wal*Mart– Asking its top 100 suppliers to tag at the carton
and pallet level by Jan. 1, 2005– Driven by pilots in 2004
DOD– Requiring all suppliers to tag at lowest
practical level by Jan. 1, 2005
– Details by June, 2004
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Current State
Tight timeframes impose challenges including:– ROI– Tags, reader deployability & manageability– Software integration challenges
Symbol is focused on developing solutions that address these challenges
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What Works Today
Passive UHF EPC tags reading can be affected by:– Absorption– Interference– Tag position– Too many tags in a given time
Result: read rates can vary quite significantly, depending on number of tags, materials, and reader
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What Works Today
Tagging and reading at the pallet level appear to be workable with the current generation of technology now being tested
Technical innovation will be required to reliably read multiple cartons on pallets
Only singulated (one at a time) carton reads have been reliably demonstrated to date, in realistic test scenarios
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End-User Challenges
“How do we manage all the devices and data? I don’t need more complexity”
“This stuff needs to be reliable – as reliable as the wireless switches, mobile computers, scanners and other equipment you sell us today”
“Costs need to decline”
“I believe there will be an ROI in RFID, but I need to define, then build and test that ROI”
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End-User Challenges
“Read reliability needs to improve, especially for multi-item reads”
“RFID needs to work seamlessly with all my other ADC technologies, such as bar code scanning
“RFID technology needs to become more scalable as we begin to contemplate real deployment – antennas need to be easier to install and tune”
“I would like to purchase RFID technology as part of an integrated ADC solution”
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Identify and remove customers’ technological and system obstacles
Understand implementation issues and direct R&D resources to develop solutions
Challenges represent opportunities for innovation
We have been in this business for 10 years – we knowthe hard parts
Why Do We Talk About Challenges?
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Make It
work
Phase 1
Make It
manageable
Phase 2
Make It
essential
Phase 3
Make It
ubiquitous
Phase 4
5 Phases of Technology Adoption
Make It
transparent
Phase 5
DELIVERED
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Competitive Overview
Range of companies in the EPC market – ranging from traditional RFID players to technologically innovative startups
No clear market leaders due to the nascent state of the market
Many previous investments in RFID technology have been rendered moot by the emergence of EPC as the supply chain standard
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Competitive Overview
Eventual market leaders will:– Have the scope and experience to support large scale systems
deployment
– Invest in the core technologies required to overcome likely implementation problems
– Integrate RFID as part of overall mobility/ADC solutions
Symbol is uniquely positionedto meet these criteria
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Symbol’s Product Plans
We intend to be the primary provider of portable and fixed RFID readers with the data and device management software needed to make these devices function as an integrated managed infrastructure
Symbol’s RFID solutions will be designed as part of complete subsystem solutions that integrate wireless, bar coding, and portable data terminal technologies
We intend to develop and provide differentiated RFID reading technology, based on Symbol’s long standing R&D efforts in this area
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The Road Map
20042004 20052005 20062006
RF
ID i
nte
gr a
tio
n i
nto
Cm
² ar
c hi t
ectu
re
•MC-9000 Handheld reader•Pilot Activity
Enter the MarketEnter the Market Add Differentiated FeaturesAdd Differentiated Features Full Scale IntegrationFull Scale Integration
•Fixed Readers•Device and data management•Improved reading performance•Customer roll-outs
•Advanced antenna technologies•Smaller form factor readers•Full suite of management features
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Symbol’s Plans
We do not plan to manufacture or sell passive RFID tags
Many good choices and vendors will be available
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Where Does RFID Fit?
We see many analogues between the management and deployment challenges associated with wireless infrastructure deployment and RFID infrastructure deployment
We will leverage our technical and practical experience in the wireless infrastructure space to provide manageable RFID solutions
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Specifics
We are selectively making available today prototypes of our MC9000-G ruggedized terminal, with an integrated UHF EPC interrogator
This will be deployed in pilots through 2004 and productized in 2005
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What’s Different?
“EPC Plus” – everything you have today PLUS EPC
Designed with real-world usability in mind – not a “clip on” that will fail at deployment
Lightweight antenna structure to support full shift usability
Directional (60 degree forward) field generation to support read isolation
Innovative antenna design/manufacture technique designed to withstand repeated 6’ drops to concrete
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Pilot Program - 2004
In 2004, we will work with a limited number of customers to deliver pilot solutions
The purpose of these pilots is to support the development of ROIs, resolve implementation issues and identify future product requirements
“Make it work”
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Data and Device Management
Our overall goal is to provide management of RFID data and devices as part of an integrated toolset that also manages all aspects of mobility and data capture – i.e. bar codes, portable terminals, and wireless networks
These will be offered as part of an integrated enterprise-enabled suite of data and device management tools (MSS)
There will be no RFID information islands
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Fixed Readers
Symbol-branded fixed RFID readers will be available in 2005
Form factors offered and exact features will be determined based on 2004 pilot program