Symphony3 Search Engine Optimization

October 2010

Symphony3© 2010 Ref: BNI Presentation

Who are we?

• Symphony3 are a group of online business, IT and management consultants that

offer a wide spectrum of expert support to commercial and government

organizations.

• Our services include information and data analysis, digital marketing and online

business strategy, SEO, change management and IT planning.

• Sohal Khatwani leads the online marketing initiative specifically focusing on key

areas such as search engine optimization and digital strategy development.

• Sohal Khatwani has completed a Masters in International Business from the

University of Melbourne and is one of the only four externally qualified Bruce Clay*

certified search engine optimization analyst in Australia.

*Bruce Clay is one of the world’s leading digital marketing firms. (www.bruceclay.com)

Symphony3© 2010 Ref: BNI Presentation

Agenda

• What is SEO?

• Why do SEO?

• Why do Video SEO?

• Clients

• Client Results

• Questions

• Video SEO Packages

Symphony3© 2010 Ref: BNI Presentation

What is SEO?

Search Engine Optimization is the art and science of raising a web sites visibility

in search engines such as Google to increase targeted leads. SEO improves

‘natural’ or ‘organic’ rankings and PPC optimization improves paid listings.

Pay Per Click

12.3 %

VideoSEO

SEO

74.3 %

Pay Per Click – 12.2%

Symphony3© 2010 Ref: BNI Presentation

Why do SEO?

• The biggest benefit of SEO is that it helps you to gain an online presence for your

business thereby leading to more visibility and more business.

• Customer typically buys from a company which comes up top in the search list.

• Getting the website in the top half of the page ensures that the site will generate

public awareness.

• Gives highest ROI in the long run as compared to any other online marketing vehicles

(Source: Marketing Sherpa Report 2010).

• Higher natural rankings builds trust among searchers.

• 80% of websites are found through search engines (Source: Forrester Research).

• Research suggests that if your not in the top 5 – 15 for your search terms your

website is almost non- existent on the internet.

Symphony3© 2010 Ref: BNI Presentation

Why High Ranking Matter?

Positioning is important!!

1. Above the red fold – 100 % viewed. 2. Drops to 50% - 20% below the fold.

Positioning is important!!

1. Appear on Page 1 – More traffic = More leads!

2. Appear on Page 2 – Less traffic = Less leads!

Symphony3© 2010 Ref: BNI Presentation

What marketing your competitors are most likely to spend on?

SEO & Video

Symphony3© 2010 Ref: BNI Presentation

Clients

Symphony 3 believes in ongoing relationships with its clients. Below is a list of some of our work and

clients.

• Mindshop (www.mindshop.com) - (Web Development)

Provides business leaders and advisors with tools, strategic methodology and networking.

• Nifty – Lift (www.nifty-lift.com.au) – (Web Development & Search Engine Optimization)

Leading elevated platform manufacturer based in Victoria.

• Galbally & O’Bryan (http://www.galballyobryan.com.au/) - (Web Development & SEO)

One of Victoria’s leading law firms.

• Irish Australian Chamber of Commerce (WIP)– (Web Development)

• MyPackage (www.mypackage.com.au) & FindNew (www.findnew.com.au) - (SEO)

Real estate property websites.

Symphony3© 2010 Ref: BNI Presentation

Keyword Initial

Ranking Current

Ranking

elevating work platforms 3 1

elevated work platform manufacturer

4 1

ewp 22 15

elevated work platform 13 9

Rank 1

Client Results www.nifty-lift.com.au

Symphony3© 2010 Ref: BNI Presentation

Rank 2

www.mypackage.com.au

Keyword Initial

Ranking Current

Ranking

house and land packages

4 2

house and land packages point cook

5 3

land for sale 9 5

house and land packages officer

13 9

custom builders 25 4

Symphony3© 2010 Ref: BNI Presentation

Contact Details

For more information contact Symphony3 by email at info@symphony3.com or visit our

website at www.symphony3.com

“Symphony3 – Smart Thinking. Practical Outcomes.”

Symphony3© 2010 Ref: BNI Presentation