synergy v convergence
TRANSCRIPT
SYNERGY V CONVERGENCE
Super 8 v attack the block
CONVERGENCE IN ATTACK THE BLOCK (ATB)They used social media for their target audience on Facebook by encouraging user to ‘defend the block’,
They used online media to promote the film,
They also use the radio to advertise the film,
They worked with Decca Records who made a soundtrack for the movie,
They had a youtube trailer of the film,
They had TV adverts to promote the film as well.
SYNERGY IN ATB
They used channel mixing to adverts their film to the target audiences using coverage channels, comedy, and music
Apple also helped them make a mobile game for the movie
The soundtrack had famous songs such as ‘sound of da police’ which both promotes the film and the song
Film four supported them while they made the film.
CONVERGENCE IN SUPER 8
Super 8 have a soundtrack for the movie,
They have a YouTube trailer for the movie super 8,
Promote film on Facebook and other social networks.
SYNERGY IN SUPER 8
Film4 did an interview with the directors and actors of super 8
Super 8 had movie t-shirts
The super 8 sound included artists such as Lionel Richie, Alan o’Dayand more to help promote the film and the artists too,
They also have super 8 action figures to buy in store
COMPARISON BETWEEN THE TWO
Super 8 trailer got over 9 million views on YouTube
Attack the block got just under 4 million views on YouTube
Super 8 worked with Bad Robot Productions, Amblin Entertainment, and Paramount Pictures.
Attack the block worked with StudioCanal, UK Film Council, Big Talk Pictures, Film4 Productions, Optimum Releasing, and Screen Gems.
THE BENEFITS OF CONVERGENCE IN FILMS You can get soundtracks from this which help lead to a more successful film
You get better advertisement space
You can also get merchandise
You can sometimes you can get the film made into a game.
THE BENEFITS OF SYNERGY IN FILM It helps two or more companies out by making both of them money
They help promote each other
It benefits the fans because they can go buy a TV shirts or actions figures.