synopsis radhe

8/7/2019 SYNOPSIS RADHE

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SYNOPSIS

ON

STUDY OF CUSTOMER SATISFACTION TOWARDS

CADBURY AND NESTLE CHOCOLATES

SUBMITTED TO SUBMITTED BY

MR.SANTOSH SHARMA RADHIKA KATYAN

PROJECT GUIDE BBA VIth SEM.

Roll No.- 915610

INVERTIS INSTITUTE OF MANAGEMENT STUDIES,BAREILLY


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INTRODUCTION

Hershey Co.

The Hershey Company, together with its subsidiaries, engages in manufacturing,marketing, selling, and distributing various chocolate and confectionery products,gum, mint & refreshment products worldwide. It offers chocolate andconfectionery products, such as chocolate bars, home baking products, cocoaitems; and natural and organic chocolate consisting of drinking chocolate, andbaking products. The company provides snack products comprising snack mix andcookies in various varieties; and a line of refreshment products, such as mints,chewing gum, and bubble gum, as well as pantry items consisting of bakingingredients, toppings, and beverages. It sells its products through salesrepresentatives and food brokers, primarily to wholesale distributors, chain

grocery stores, mass merchandisers, chain drug stores, wholesale clubs,convenience stores, concessionaires, department stores, and natural food stores.The company was founded in 1893 and is based in Hershey, Pennsylvania.

COMPANY PROFILE

LOCATION: 100 Crystal A DriveHershey, PA17033, United states- Map

PHONE: 717-534-4200

FAX: 717-534-6550

WEBSITE: http://www.hersheys.com

INDEX MEMBERSHIP: S&P 500

S&P 1500 Super Comp

SECTOR: Consumer Goods

INDUSTRY: Confectioners

FULL TIME EMPLOYEES: 12,100


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INTRODUCTION

NESTLE

Nestle India is a Subsidiary of Nestle S.A. of Switzerland. Nestl was founded in1867 on the shores of Lake Geneva in Vevey, Switzerland and its first product wasFarine Lacte Nestl, an infant cereal specially formulated by Henri Nestl toprovide and improve infant nutrition. From its first historic merger with the Anglo-Swiss Condensed Milk Company in 1905, Nestl has grown to become the worldslargest and most diversified food Company, and is about twice the size of its

nearest competitor in the food and beverage sector.Nestls trademark of birds in a nest, derived from Henri Nestls personal coat ofarms, evokes the values upon which he founded his Company. Namely, the valuesof security, maternity and affection, nature and nourishment, family and tradition.Today, it is not only the central element of Nestls corporate identity but serves todefine the Companys products, responsibilities, business practices, ethics andgoals.

Above all, Nestl is dedicated to bringing the joy of Good Food, Good Life to

people throughout their lives, throughout the world.

Nestle Brands

y Milk Products & Nutritiony Beveragesy Prepared Dishes and Cooking Aidsy Chocolates & Confectionary


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CADBURY

Cadbury began its operations in 1948 by importing chocolates and then re-packingthem before distribution in the Indian market.

Milk chocolate for eating was first made by Cadbury in 1897 by adding milkpowder John paste to the dark chocolate recipe of cocoa mass, cocoa butter andsugar. Led by George Cadbury Junior. Three names were considered: Jersey,Highland Milk and Dairy Maid. Dairy Maid became Dairy Milk, and Cadbury'sDairy Milk, with its unique flavour and smooth creamy texture.

Currently Cadbury India operates in three sectors viz. Chocolate Confectionery,

Milk Food Drinks and in the Candy category. Some of the key brands in ChocolateConfectionary are Cadbury Dairy Milk, 5 Star, Perk, clairs and Celebrations. Inthe Milk Food drinks segment their main product is Bourn vita - the leadingMalted Food Drink (MFD) in the country. Similarly in the medicated candycategory Halls is the undisputed leader. A good example of this is the developmentof Bytes. Crispy wafers filled with coca cream in the form of a bagged snack, Bytesis positioned as "The new concept of sweet snacking.

Since 1965 Cadbury has also pioneered the development of cocoa cultivation inIndia. . It is a part of the Cadbury Schweppes Group, world's No.1 Confectionery

Company. Cadbury is the world's largest confectionery company and have astrong regional presence in beverages in the Americas and Australia.

- It employs 60,000 people in over 200 countries

- Worlds No 1 Confectionery company

- World's No 2 Gums company

- World's No 3 beverage company

Cadbury Brands:

y Chocolatesy Snacksy Beveragesy Candy


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OBJECTIVESOF THE STUDY

1. To know about the customer preference level .

2. To find out which brand of chocolate the people prefer most between

Cadbury and nestle.

RESEARCH

METHODOLGY

1. Most suitable type of research for my project is exploratory

research.

2. Most suitable technique for my research is secondary data

collection which is collected, from secondary source data such as

internet, journals, book & government information media, othersources etc.


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