system 1 account 0510 s are not duplicative of other federally fun
DESCRIPTION
cluding: • childcare, education services, employment assistance, outpatient health services, legal services, mental health services, and transportation, provided such services are not duplicative of other Federally funded services. •Using grant funding to pay for eligible IHBG operating costs • Including those previously paid for using program income or non-program income but can no longer be paid due to a significant reduction in rent receipts Abbreviated IHP/APR Form •To receive the IHBG-CARES grant, must submit an Abbreviated IHP to the ONAP Area Office electronically (via email) •You must click IHBG CARES checkbox in Section 1 in order to access the Abbreviated IHP •Abbreviated IHP/APR • Modified version of the regular IHP/APR • Requesting less information • AmTRANSCRIPT
Measuring on Mobile Making the most of analytics
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• The sign-up process is front and center
• The invitation flow must be carefully managed
• A/B testing is harder but more vital with smaller real estate
• Retention is a crucial metric
Lessons from the Battlefield
The Signup: Your new landing page
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• Your authentication process should happen immediately
• Make the sign-up process very simple
• Say yes to social auth!
Why Social Auth matters
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• Targeting more users
• PIXLR: serve in-app ads based on demographic data
• Sending relevant offers/rewards
• Increasing engagement
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Managing the invitation funnel
• Venmo users who download app through invite are 20% more likely to signup
• Yet conversion decreases as invites per user increases
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A/B Testing
Venmo activity feed boosted signups by 20%
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A/B Testing: Duolingo
• With hundreds of A/B tests, Duolingo increased 1-day retention by 2x
• Run ~13 A/B tests concurrently at any time
• “Heart Test” – 4 hearts had the greatest impact on tutorial completion
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A/B Testing: Why not?
-We don’t need to -Feedback takes too long -Complicates codebase
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Retention: different on mobile
• 2 years ago, Fred Wilson
set the bar with 30/10/10
• But at Mixpanel we’ve found that retention varies tremendously across industries
• Social industries that use Facebook auth have the highest rates of retention
@aliisahodges
Retention: different on mobile
@aliisahodges
Retention: different on mobile
Push notifications can have a huge impact on retention – Firefly found that push notifications had more than a 20% increase on their retention numbers
Retention: different on mobile
@aliisahodges
In Summary
• The Signup funnel is the most important part of your app to obsess over
• Test, test, test!
• Keep your eyes on retention as you push new app versions, and compare across your industry benchmark
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[Oh hey, we’re hiring]
• Data scientist
• Operations engineer
• Machine learning engineer
• Data analyst
• Content strategist
• Customer success