system storage tm © 2008 ibm corporation ds4000 / 5000 for vmware sales training exceeding...

System StorageTM

© 2008 IBM Corporation

DS4000 / 5000 for VMwareSales Training

Exceeding Application

Service Levels

IBM Systems

IBM System Storage™

Agenda

• Why Sell VMware and SRM

• Why sell the DS4/5000

• VMware Storage Challenges

• How DS4/5000 makes VMware better

• VMware Sales Kit

• Customer Success Stories

IBM Systems


Five Top Spending Priorities for Hard Times

1. Storage: Disks and Management Software

2. Business Intelligence: Niche Analytics

3. Virtualization: Optimizing Resources

4. Security: Data End Points

5. Cloud Computing: Business Solutions

http://www.infoworld.com/article/08/11/19/47FE-five-recession-proof-technologies_1.html

InfoWorld article – November 2008: based on Forrester, Gartner, IDC

IBM Systems


4 4

Market & Trends: Server Virtualization Is Mainstream

Market Statistics• 7% of all x86 servers virtualized now

• IDC: only 17% of WW Server Market will be virtualized by 2010 – up from 5% in 2005

• $2-3 of storage drag & $4-5 of service drag for every $1 of license revenue

• 20.3% of VAR revenue in 2007 is related to server virtualization *

• Average virtualization deal size (IBM DS4000 storage only) = $50K

Sources: Gartner Survey (11/2006. N=215), IDC, Thom. Weisel, Forrester, and VMware S-1

*CMP Channel Virtualization Study Nov. 2007

$0.29

$0.49

$0.71$0.81

$0.72

$1.24

$1.77

$2.02

$-

$0.50

$1.00

$1.50

$2.00

$2.50

2005 2006 2007 2008

VMware Software License RevenueAssociated Storage Revenue

VMware® license & storage drag revenue

Actual

Server Virtualization Drags Significant Storage Spend

IBM Systems


Standards for availability are risingFaster pace of business more critical change

Intense competitive environment requires high SLA

Number and severity of threats increasing

SOX, industry specific compliance laws and regulations

Why Disaster Recovery Matters

• Business without continuity plan = business at riskEvery year, one out of 500 data centers will experience a severe disaster (McGladrey and Pullen)

43% of companies experiencing disasters never re-open, and 29% close within two years (McGladrey and Pullen)

93% of businesses that lost their data center for 10 days went bankrupt within one year (National Archives & Records Administration)

IBM Systems


Challenges of disaster recovery with physical infrastructure

Site A Site B

Recovery Target

Configure hardware

Install OS

Config OS

Install backup/restore agent

Start “Single-step automatic recovery”

Require identical hardware for recovery• Because of hardware dependencies• Double costs, increases complexity

Idle hardware• Need standby hardware for faster RTO• Repurposing servers at time of disaster is

labor-intensive and time-consuming

Slow, complex recovery process• Different solutions for different availability tiers• Separate procedures for system and data disks• Separate procedures for desktop PC’s• Multi-step recovery processes

IBM Systems


Advantages of Virtual DR

• Virtual machines are portable

• Virtual hardware can be automatically configured

• Test and failover can be automated (minimizes human error)

• The need for idle hardware is reduced

• Costs are lowered, and the quality of service is raised

IBM Systems


Datacenter Disaster Recovery in under 17 minutes

Production Environment: 400+ VM’s on68 Physical ESX Servers

Back-Up/DR Environment: 400+ VM’s on50 Physical ESX Servers

IBM System X Servers

Large Chemical Company

Replication Solutions

IBM System X Servers

IBM Systems


IBM (channel) Impact

• SRM leverages DS4/5000 replication features• Integrated through VMware Virtual Center to break down

organizational barriers at customer site• Demonstrates the IBM and VMware partnership

• Sell more software and premium features

• Sell more implementation services• ~70% of ESX Servers are on IP and FC SANs• SRM + IBM will encourage more storage to be replicated• Incremental cost to customer per VM is low, but overall impact to

IBM should be high

IBM Systems


Customer Impact• SRM + DS4/5000 replication – best of both worlds• RPO and reliability from IBM• Simplification, automation, and cost savings from VMware

• Increase scope of DR plan• Protect any VM at almost no operational cost

• Reduce time to recovery• RTO for even lower priority applications is commensurate with IBM

RPO

• Most reliable recovery• Proven IBM replication• Server HW independence + repeatable, testable, and auditable

automated DR workflow

IBM Systems


DS 5000Why sell DS4/5000 for VMware

• IBM has the most comprehensive storage portfolio in the industry• Tivoli TSM, Fastback, SVC, ProtecTier, Partnerships, Services

• DS4/5000 is #1 in IBM Mid-range Storage• #1 in revenue - $4.1B shipped• #1 in install base 94,000 systems

• Breadth of application support - VMware, Oracle, Exchange, SQL Server, Hyper-V, SAP, others

• IBM DS3/4/5000 overlay sales team• World-wide DS 4/5000-only sales force (“sell-with”) at your call

• One of the highest margins of any mid-range storage system

Delivers real value to you and your customers

IBM Systems


FIGURE 1. SERVER VIRTUALIZATION AND NETWORKED STORAGE CHALLENGES

VMware Current adopters: Networked storage concerns

Enterprise Strategy Group December, 2007

DS4/5000 Best in Class - Performance, Availability and Cost

IBM Systems


How does the DS4/5000 make VMware better?

• Real-world Balanced Performance: Best VM scalability of any mid-range storage platform

• Non-disruptive VM Flexibility: Dynamic provisioning

• Best VM Data Availability: RAID 6 and Redundant everything!

• Integrated Backup & Recovery: VCB and all major backup vendors

• Affordable Disaster Recovery: Integrated, automated failover using VMware SRM and IBM ERM

• One of the Lowest Cost VMware Solutions: storage comprises up to 40% of server virtualization budget

Best in Class – Performance, Availability and Cost

IBM Systems


DS5000 Delivers Real-world Performance

• Best VM scalability of any mid-range platform*

• Best in Class Database IOPS - OLTP performance*

• Best in Class Sequential Apps – OLAP performance*

• Pair with IBM System X servers - outstanding VMmark results

• Headroom for backup and disaster recovery services

Demonstrates sustained balanced performance for concurrent applications running on VMware

• *SPC Benchmarks and ESG Real-world Performance Test 2008

IBM Systems


VMware / Virtual Infrastructure DS5K Real-world Performance

• Concurrently delivers • Email – 17,512 Exchange mailboxes• Database – 9,164 IOPS• Web Server – 4,551 IOPS• Backup Job – 425 MBPS

• First concurrent mixed-workload storage test for a virtual environment

• IBM, VMware and ESG jointly

• Time is Money• Email response time ≤ 16 ms, under 20

ms max recommended by MS• Database response time ≤ 6ms

• Sustainable balanced performance

Outstanding response times, especially at high IOPS levels

IBM Systems


Performance vs. Load Curve

0

5

10

15

20

25

30

10% 50% 80% 90% 95% 100%

Percent Load (of rated IOPS)

Res

po

nse

Tim

e (m

s)

DS5300

EMC CX-40

NetApp FAS 3170

DS5000 - Best in Class DB-OLTP Performance

• SPC-1 IOPSTM

• 58,158.69

• SPC-1 Testing• 256 – 146.8 GB 15K

RPM Disk Drives• September 2008

Response Time Does Not Degrade Under Load

Headroom for Database

SPC-130 ms limit

IBM Systems


SPC-2TM Benchmark Results

0

1000

2000

3000

4000

5000

6000

Large File Processing 48 Streams

Large Database Query 48 Streams

Video-on-Demand 5100 Streams

Th

rou

gh

pu

t (M

BP

S)

$0

$20

$40

$60

$80

$100

$120

Do

llar

s

MBPS Dollars/MBPS

DS5000 Best in Class Throughput & OLAP

• SPC-2 MBPSTM

• 4,818.43

• SPC-2 Testing• 128 – 146.8 GB 15K

RPM disk drives• September 2008

EMC & NetApp do not publish SPC-2 results

SPC-2 is a composite of these 3 workloads

IBM Systems


Industry Leading, Non-disruptive VM Flexibility:Dynamic Provisioning for Mixed-workloads

• EXP HotAdd Technology• Online capacity expansion, configuration and LUN access

• Dynamic Array Expansion (DAE)• Add drives to existing array (restripes logical drives, defrags array)

• Dynamic Volume Expansion (DVE)• Add available capacity to existing logical drives (OS dependent)

• Dynamic RAID Level Migration (DRM)• Change the RAID configuration of an array (without relocating data)

• Dynamic Segment Size Migration (DSS)• Change the data stripe size (without relocating data)

• Dynamic mode switching• Change between remote mirroring modes

Dynamic Features enable on-the-fly VM tuning!

IBM Systems


Consolidation Makes Availability More Critical

• Best Data Protection - RAID6: Protects against double disk failure at half the cost of RAID 10

• 10 to 1 server consolidation = 10x the data makes VMware data protection critical

• RAID 6 hardware implementation with virtually the same performance as RAID 5

• Proactive drive health monitoring

• Complete System Availability – Redundant Everything • Powers supplies – Hot swappable• Cooling fans – Hot swappable• Active-Active controllers• Mirrored battery-backed cache• World-class proactive support - DS4/5000 Service Alert

DS4000/5000 Best in Class - Data Availability

IBM Systems


DS4/5000 and VCB (VMware Consolidated Backup)

Partner Software • Tivoli Storage Manager• Symantec NetBackup• Symantec Backup Exec• vRangerPro• CA ArcServe• CommVault Simpana• HP Data Protector• Any data protection application

that supports VCB

Backup and Recovery Features• Backup proxy server can be run

inside a virtual machine• Leverage existing investment in

backup agents to move virtual machine data from the backup proxy server to tape or disk

• Quiesce Virtual Machine file system• Recover individual files and

directories.• Recover entire virtual machine image

in the event of disaster.

DS4/5000 is one of the only Storage Systems that can Intermix High-performance and High-Capacity Drives in the Same Tray

IBM Systems


DS4/5000 and VCB (VMware Consolidated Backup)

http://www.vmware.com/products/vi/consolidated_backup.html

Benefits• Eliminates backup windows• Reduce the load on ESX Servers• Integrate with the existing backup

tools and technologies already in place

• Eliminates the need to run a backup agents on every virtual machine

• Eliminate backup traffic on the local area network

• Lowest cost VMware backup and recovery solution, when combined with existing data protection software

IBM Systems


DS4/5000 One of the Lowest Cost VMware Solutions• Performance means efficiency, response times tell the story

• Time is Money

• IBM Storage Manager is included with every system

• Host Multi-pathing software included in system price

• Intermix high performance and high capacity drive in the same tray

• No need to purchase additional trays for this

• No additional fees for software maintenance• One maintenance charge per storage system

• Copy Services• Volume Copy, FlashCopy and Enhanced Remote Mirroring are

sold one-time license (system) basis, not by host-tiered or capacity

• Best Investment Protection – DS4000 to DS5000• Data-in-place upgrades, flexible host interconnects

One of the Lowest TCO Storage Systems. (period)

IBM Systems


DS5300 Best in Class TCO*

Storage Vendor

Model SPC-2 MBPS

Class SPC-2 Price-Performance

IBM DS5300 4,818.43 Modular / Mid-range

$93.80

Fujitsu ETERNUS 4000

1,985.63 Modular / Mid-range

$114.72

HP StorageWorks 8000

1,137.78 Modular / Mid-range

$346.42

HDS USP-V 8,724.67 Monolithic / Enterprise

$187.49

HP StorageWorks XP24000

8,724.67 Monolithic / Enterprise

$187.45

Enterprise-class performance at mid-range prices

*Storage Performance Council – as of 1/11/2009

IBM Systems


VMware Site Recovery Manager

• Simplifies and automates disaster recovery workflows:

• Setup, testing, failover, failback

• Turns manual recovery runbooks into automated recovery plans

• Provides central management of recovery plans from VirtualCenter

Site Recovery Manager leverages VMware and DS4/5000 ERM to transform disaster recovery

IBM Systems


DS4/5000 Disaster Recovery Solution

Production Disaster Recovery

Site Recovery Manager

Protected Virtual Machines

IBM Enhanced Remote Mirroring

DS4000 / DS5000 DS4000 / DS5000

IBM Systems


Virtual Runbook• Pre-program the disaster response• What VMs are shutdown (instant repurposing)• VM startup order• VM-specific recovery steps

• Scripts• Notifications • Prompts

• Any action requiring repetition for each VM is automated

IBM Systems


VMware DR Strategic Vision

• DR protection is a property of a VM

• When you create a VM, specify a secondary site and an RPO

• Everything else is taken care of automatically

• Recovery time is minimized

Site A Site B

DS 5000 DS 4000

IBM Systems


DS5000 Real-world Disaster Recovery Solution*

• First Real-world Disaster Recovery storage test for a virtual environment

• IBM System X servers with DS4000 and DS5000

• Demonstrates automatic failover between sites

• Demonstrates virtual machine scalability while mirroring from site to site

Demonstrates a scalable, automated DS4/5K solution for Business Continuity & Disaster Recovery

ERM

Production Disaster Recovery

SRM

SRA

DS5000 DS4000

IBM Enhanced Remote Mirroring, IBM FlashCopyAnd


• Coming Soon – late 1Q09

IBM Systems


• Storage-based data replication• Designed to provide ongoing, real-time replication of a logical drive

from one storage subsystem to another

• Three mirroring modes• Metro Mirror • Global Copy • Global Mirror

• Asynchronous ,synchronous, and write-order consistency modes

• Depending on RTO, RPO and cost

• Licensed by storage system

• Not host or capacity tiers

DS4/5000 Enhanced Remote Mirroring (ERM)

SAN / WAN

Cross mirroring

VolumeA

MirrorB

MirrorA

Volume B

Enables affordable automated Disaster Recovery and Business Continuity

IBM Systems


VMware Storage / SAN Compatibility Guides

• ESX Server 3.5 & Server 3i – all support shared storage for advanced VMware functionality such as HA, VMotion, DRS, etc.

• DS3200 (SAS) (not boot from SAN)• DS3300 (iSCSI) (not boot from SAN)• DS3400 (FC)• DS4700 (FC)• DS4800 (FC)• DS5000 (iSCSI & FC)

• Storage / SAN Compatibility Guide• http://www.vmware.com/resources/techresources/1034

• SRM 1.0• SRA is available for download from VMware with trial/purchase of SRM• DS4200, DS4700, DS4800, DS5100, DS5300

• Site Recovery Manager Compatibility Guide• http://www.vmware.com/support/pubs/srm_pubs.html

IBM Participates in all Major VMware Programs

IBM Systems


VMware Sales Kit for the DS4000,DS5000•Channel

•Sales training (this) presentation•DS4/5000 for VMware sales brief•DS4/5000 for SRM sales brief

•End-users•Executive Video: “IBM's Dynamic Infrastructure for the VMware Environment”ESG White paper: DS5000 – Real-world Performance for Virtualized Systems•ESG White paper: DS4/5000 Real-world Disaster Recovery Solution (coming soon) •VMware, DS4800 Real-world Exchange 2007 solution brief•DS4700, VMware, BladeCenter solution brief•DS4/5000 VMware solution brief•DS4/5000 VMware SRM solution brief

•Technical white papers•DS4/5000 and VMware ESX best practices•Backup and recovery with DS4/5000 , VCB and NBU •Backup and recovery with DS4/5000 , VCB and TSM•DS4/5000 and SRM best practices•DS4/5000 ERM Disaster Recovery Design Guide

•Customer Success Stories •DS4/5000 ERM / SRM Installation, Configuration Training Class

VMware

Data Protection

Installation & Optimization

IBM DS4000 / 5000 Disk System

Sales Kit is Available from the (LSI) Overlay Sales Force

IBM Systems


VMware and DS4/5000 Solution Brief

DS4/5000 network storage for VMware and SRM

IBM Systems


VMware ESX / DS4700 / BladeCenter Solution Brief

End to end Virtualization Solutions

IBM Systems


VMware ESX / Exchange 2007 Virtualized Exchange Solution

• MS Exchange 2007• 16,000 Mailboxes

• VMware ESX 3.5

• (1) IBM 3850 System-X Sever

• DS4800 Storage System

• Alternative to MS scale-out

• MS Load Gen SimulatorDemonstrates real-world performance for email in a virtual environment

IBM Systems


Site Recovery Manager with DS4/5000 Solution Brief

Delivers Automated, Affordable Disaster Recovery

IBM Systems


VMware Best Practices using DS 4000 & DS5000

Benefits

• Simplify VMware implementation

• “Cookbook Approach” to installing VMware with DS 4000 / DS5000 series

• A quick and easy way to provision storage for VMware

IBM Systems


(VCB) DS4/5000 Backup for VMware using NetBackup

Benefits• Delivers a comprehensive solution,

providing off-server backup, granular file-level and virtual machine-level recovery from a single backup, and deduplication.

• VMware backups can be performed to tape or disk

• PureDisk Deduplication Option greatly reduces the time required to restore individual files

• Disk-to-disk backup with Tiered Storage increases service levels and shortens or eliminates backup windows

• A quick and easy way to protect storage for VMware

IBM Systems


(VCB) DS4/5000 Backup for VMware using Tivoli

Benefits• Delivers a comprehensive solution,

providing off-server backup, granular file-level and virtual machine-level recovery

• VMware backups can be performed to tape or disk

• Disk-to-disk backup with Tiered Storage increases service levels and shortens or eliminates backup windows

• A quick and easy way to protect DS4000 / DS5000 storage for VMware

IBM Systems


DS4000 / DS5000 Disaster Recovery solution using VMware SRM

Benefits• Affordable, automated failover

solution

• Requires DS4/5K – Site Recovery Adapter, available from VMware

• Installation & configuration guide• A quick and easy way to protect

storage for VMware

• Requires IBM FlashCopy and IBM Enhanced Remote Mirroring software

IBM Systems


DS4000 / DS5000 Disaster Recovery Design Guide

Benefits• Disaster Recovery and Business

Continuity concepts

• Designing the recovery solution

• Includes best practices for Installation & configuration

• ERM planning checklist

• Covers testing and bandwidth considerations

IBM Systems


St. Helens Council – Case Study• Challenge

• With 89 physical servers in its data centre, St. Helens Council lacked room for growth. As the servers neared end-of-life, it was time to re-think the IT architecture

• Solution• Working with Triangle (www.triangle-

group.com), the council consolidated to an architecture based on a DS4000, five IBM System x servers and an IBM BladeCenter, using VMware to virtualize the environment

• Benefits• Rack-mounted and blade servers

provide high performance with a smaller footprint, freeing space. Virtualized infrastructure increases flexibility. Triangle ensured implementation met deadlines and budget targets.

IBM Systems


Clinique Pasteur – Case Study• Challenge

• Existing IT systems were not providing reliable, cost-effective service to the business; IT administration costs were high, and storage capacity was spread across multiple servers

• Solution• Working with IBM Business Partner

Computacenter, implemented a SAN-based solution built around two IBM TotalStorage® DS4300 storage servers; consolidated more than 40 physical servers to three IBM_`® xSeries® 445 servers running VMware ESX

• Results• Dramatic cost-savings in system

administration; ability to add new storage capacity without service interruption; enhanced services to the business at lower costs of operation

IBM Systems


King’s County Hospital – Case Study• Challenge

• Update the hospital’s sprawling server environment so that the organization can better serve patients

• Solution• IBM Business Partner ATS Group

designed and implemented a dual-site IT infrastructure using IBM servers and IBM System Storage™ hardware and Enhanced Remote Mirror

• Results• Cuts response times so the hospital

can admit patients more quickly• Secures nearly 100 percent availability,

complying with federal guidelines• Improves system performance,

responsiveness and scalability

IBM Systems


IBM System Storage TM DS3000 DS4000 DS5000 Solution Customers

IBM Systems


Resources

IBM System Storage DS5000 http://www-03.ibm.com/systems/storage/disk/ds5000/index.html

IBM System Storage DS4000: http://www-03.ibm.com/systems/storage/disk/midrange/

IBM System Storage DS3000: http://www-03.ibm.com/systems/storage/disk/entry/

IBM System Storage DS5000 Interoperability Matrix:

http://www-03.ibm.com/systems/storage/disk/ds5000/interop-matrix.html


http://www-03.ibm.com/systems/storage/disk/ds4000/pdf/interop-matrix.pdf


http://www-03.ibm.com/systems/storage/disk/ds3000/pdf/interop.pdf

IBM Independent Software Vendor Resource Library (storage)

http://www-03.ibm.com/systems/storage/solutions/isv/index.html#oracle

IBM Techdocs - Technical Sales Library (all products)

http://www-03.ibm.com/support/techdocs/atsmastr.nsf/Web/Techdocs

IBM Systems


Backup

IBM Systems


DS4000 ERM – Key Features

Designed to provide:

• Synchronous, asynchronous and WOC mirroring modes • Helps enables administrators to choose the replication method that

best meets protection, distance or performance requirements

• Dynamic mode switching without suspending the mirror• Helps enables administrators to accommodate changing

application and bandwidth requirements without sacrificing protection

• Suspend / resume mirroring with delta resynchronization • Helps reduce vulnerability associated with reestablishing the mirror

• Read-only mirror access (includes FlashCopy creation)• Helps enable the remote data to be utilized prior to a disaster

without sacrificing protection of the primary site data

IBM Systems



Fast, Automated Recovery

Simple Setup and Management

Easy DR Tests

Simple setup and management of VM protection

Easy to group VMs and assign policies based on business requirements

Testing can be done at any time

No impact to your production environment

• Start booting recovery VMs as soon as disaster is confirmed

• Customizable startup sequence

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