Systematic, intuitive and expansive design thinking

Frederick van Amstel @fredvanamstelhttp://fredvanamstel.com

Architecture and Design SchoolDigital Design

PUCPR

What is design thinking?

• A particular way to think about design activity

• It is like legal thinking: there are many types of legal thinking. European legal thinking, greek legal thinking... It is an approach to think.

•Design thinking encompasses a broad range of values, concepts and rules that shape design activity

Systematic design thinking

•Define requirements before starting

•Designing separate modules or components

• Creating systems that connect all parts

• Avoid mistakes and failures

•Decisions based on quantities

•Designing with explicit constraints

Systematic design thinking is common in Engineering and Management

Books on Systematic Design Thinking

Intuitive design thinking

• The project stems from a moment of inspiration

• The concept is visualized through sketches, which transform into alternatives and models

• The project is refined until it reaches a high degree of internal coherence

• The project is not implemented by its creators and must be defended or sold

Intuitive design thinking is common in Architecture, Design e Advertising

Books on intuitive design thinking

Expansive design thinking

• The project stems from developing empathy by a particular type of person

•Work is collaborative and involves many disciplines

•Design models are simple and accessible by all

• Emphasizes an holistic vision (social, psychological, technical, financial)

Expansive design thinking is common in Art, Design, Urbanism and Computer Science

Books on expansive design thinking

Expansive design thinking schools

• Stanford (US)

• Postdam (Germany)

•Malmö (Sweden)

• Southern Denmark

• Politecnico de Milano (Italy)

d.School at Stanford

•Created in 2005 with a $35 million donation by SAP director, Hasso Platner

•The goal was to spread the particular design thinking adopted by IDEO (the company founded by David Kelley, also a professor at Stanford)

The d.School space is very flexible and has plenty of tools to enable group collaboration and prototyping

d.School does not offer degrees and does not compete with other schools. It is a meeting point for all schools.

The massive use of post-its is a recognized characteristic. Post-its enable moving an idea from here to there.

Posts-its are not the single material used...

Students are encouraged to use play for co-creation.

Each project has its own temporary space for collaboration.

Schools and courses around the world influenced by Stanford’s design thinking

Design Lab at UTwente

•“Science 2 Design 4 Society” slogan

•A shared space between Engineering, Computer Science and Social Sciences, inspired by d.School

•Multidisciplinary projects to turn scientific discoveries into products

Initially used as a place for relaxed collaborative work.

Prof. Pelle Ehn (Malmö) was invited to teach a Master Class and energize the Design Lab.

Students investigated why was the Design Lab so empty

Students occupied the Design Lab without permission at night and co-created a lot of random stuff.

Exercise 1

•Design a website for your friend using only an A3 paper

Exercise 2

•Design a house for your friend using only an A3 paper

Exercise 3

•Design an eyebrow for your friend using only an A3 paper

Thanks!Frederick van Amstel @fredvanamstel

http://fredvanamstel.comArchitecture and Design School

Digital Design PUCPR