systematische innovation - 'ideen finden' kann man lernen - systematic inventive thinking

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Systema(c Inven(ve Thinking Systematic Inventive Thinking © SIT Systematic Inventive Thinking

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Page 1: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systema(c  Inven(ve  Thinking  Systematic Inventive Thinking ©

SIT Systematic Inventive Thinking

Page 2: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

9-Punkte-Rätsel

Page 3: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

9-Punkte-Rätsel

Page 4: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

9-Punkte-Rätsel

Page 5: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

3-Ringe

Page 6: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

Kreativität

Page 7: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

Kreativität

“Crea(vity  is  a  divine  spark  that  may  not  be  dismantled  and  examined  by  use  of  scien(fic  

tools”    (Carl  Popper)    

Page 8: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

SIT Geschichte

Page 9: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

Kreativität

“I'll  be  more  enthusias(c  about  encouraging  thinking  outside  the  box  when  there's  

evidence  of  any  thinking  going  on  inside  it.”    (Terry  PratcheF)    

Page 10: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

Übung

Page 11: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

Film

Page 12: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

Dr. Ronald D. Finke, Ph.D.

Page 13: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

FFF

Current  Situa0on  Product,  Service,  Process,  

Communica(on,  System...etc  

Virtual  Situa0on  

Benefit/Market    Iden(fy  customer  needs  

Challenges  Technology,  Know-­‐How,  Ressources,  

etc…  

Adap0on    to  form  a  realis(c  idea  

SIT  Tools  Manipula(on  

Idea!  

”Mechanical  Process”  

FORM  

FUNC  T  I  ON  

Marke3ng  

Feasibility  

Reality  Filter  

Subtrac(on  Task  Unifica(on  Mul(plica(on  AFribute  Dependeny  Divison  

Page 14: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

Prof. Jacob Goldenberg

Page 15: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

SIT-Tools

The   crea(on/removal   of   symmetries   or   dependencies  between   exis(ng   product   proper(es   (e.g.   colour  changes  with  temperature,  etc.).  

AFribute  Dependency  

The   assignment   of   new   tasks   to   an   exis(ng   resource  (i.e.   any   element   of   the   product   or   its   vicinity   within  the  manufacturer’s  control).  

Unifica(on  

The   elimina(on   of   core   components   rather   than   an  addi(on  of  new  systems  and   func(ons   -­‐   “The  Path  of  Most  Resistance”.  

Subtrac(on  

A   mul(plica(on   (or   addi(on)   of   elements   already  exis(ng   in   the   product   along   with   a   required  adjustment  -­‐  “Qualita(ve  Change”.  

Mul(plica(on  

The   division   of   a   product   and/or   its   components  according   to   func(on   or   symmetry,   thus   adding  degrees  of  freedom.  

Division  

Page 16: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

SIT-Tools - Subtraction

© Copyright 2010, SIT

S I T!Deutschland!

DNA of successful innovation 1. SIT Tool - Subtraction

Page 17: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

SIT-Tools - Subtraction

Page 18: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

SIT Tools – Task Unification

© Copyright 2010, SIT

S I T!Deutschland!

Product examples for SIT Tool Task Unification

Page 19: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

SIT Tools – Task Unification

Page 20: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

SIT Tools – Task Unification

Page 21: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

SIT-Tools - Multiplication

© Copyright 2010, SIT

S I T!Deutschland!

Product examples for SIT Tool Multiplication

Page 22: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

SIT-Tools - Multiplication

Page 23: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

SIT-Tools – Division

© Copyright 2010, SIT

S I T!Deutschland!

Product examples for SIT Tool Division

Page 24: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

SIT-Tools – Division

Page 25: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

SIT-Tools – Attribute Dependency

© Copyright 2010, SIT

S I T!Deutschland!

Product examples for SIT Tool Attribute Dependency

Page 26: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

SIT-Tools – Attribute Dependency

Page 27: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

SIT-Tools – Attribute Dependency

Page 28: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

Market Awareness

“If  I  had  asked  my  customers  what  they  wanted,  they  would  have  said  faster  

horses.”  (Henry  Ford)  

•  Latent  need  •  Failure  of  market  surveys    

•  Crea(ve  &  novel  ideas  

•  Saturated  need  •  Fierce  

compe((on  

•  ”Me-­‐too”  products  

Market  Awareness  

Time  

Page 29: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

Innova0on  Sweet  Spot  

Near  Ideas  –  Small  changes  Ideas  too  close  should  be  brought  further  away  –  to  sweet  spot  

Far  Ideas  –  Too  resource  intensive.  Ideas  too  far  should  be  brought  closer  –  to  sweet  spot  

SIT  Principle:  ”Qualita(ve  Change”  -­‐  pushing  ideas  further  away  

SIT  Principle  ”Closed  World”  –  ensures  that  

ideas  are  not  too  far  away  

Focus  Star(ng  

point  

Page 30: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

The SIT Onion - Tools

Tools  

Subtrac(on  

Task Unifica(on  

AFribute  Dependency  

Mul(plica(on  

Division  

Page 31: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

The SIT Onion - Skills on different Levels

Page 32: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

3 Säulen der nachhaltigen Innovationskultur

Page 33: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

3 Säulen

Page 34: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

SIT Kunden

Page 35: Systematische Innovation - 'Ideen finden' kann man lernen - Systematic Inventive Thinking

Systematic Inventive Thinking ©

Danke!

Dipl.-­‐Ing.  Philipp  Gasteiger  [email protected]