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T Eco-Innovation drives Regional Growth Learnings from the Green Tech Valley Styria / Austria Bernhard Puttinger, ECO WORLD STYRIA Open Days 2010, 5 October 2010

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Page 1: T Eco-Innovation drives Regional Growth Learnings from the Green Tech Valley Styria / Austria Bernhard Puttinger, ECO WORLD STYRIA Open Days 2010, 5 October

T

Eco-Innovation drives Regional Growth

Learnings from the Green Tech Valley Styria / Austria

Bernhard Puttinger, ECO WORLD STYRIAOpen Days 2010, 5 October 2010

Page 2: T Eco-Innovation drives Regional Growth Learnings from the Green Tech Valley Styria / Austria Bernhard Puttinger, ECO WORLD STYRIA Open Days 2010, 5 October

Agenda

1) The roots fostering eco-innovation and leading growth in Styria

2) The contribution of the cluster ECO WORLD STYRIA

3) The next level until 2015 – „The World‘s Green Tech Valley“

4) Conclusions

Page 3: T Eco-Innovation drives Regional Growth Learnings from the Green Tech Valley Styria / Austria Bernhard Puttinger, ECO WORLD STYRIA Open Days 2010, 5 October

1) The Roots fostering Green Tech

Civil society led to early home market (since 1970ies)• 25% renewable energy, well above 2020 goals• 65 % recycling quota, Europe-wide leading

Strong R&D, esp. in green technologies• 4.3% research quota (#2 of all

European regions)• High number of joint Centers of

competences: biomass to energy, integrated energy technologies, nano composits for photovoltaics, energy efficient drives, …

Availability of engineers and skilled workers

Page 4: T Eco-Innovation drives Regional Growth Learnings from the Green Tech Valley Styria / Austria Bernhard Puttinger, ECO WORLD STYRIA Open Days 2010, 5 October

1) Green Technologies Made in Styria

Page 5: T Eco-Innovation drives Regional Growth Learnings from the Green Tech Valley Styria / Austria Bernhard Puttinger, ECO WORLD STYRIA Open Days 2010, 5 October

1) Leading Growth Rates in GreenTech

World market leading companies in four areas: biomass technologies, solarthermal niches, hydro power plants, recycling systems

GreenTech production or service companies only:• Turnover total 5.5 bio. €/a

of which are 2.8 bio. € GreenTech turnover (equals 8% of GRP)

• GreenTech growth rate (2005-2009): aver. 18.4%/a,worldwide market growth ~11%/a

• 25.800 employees in total of which 15.500 GreenTech jobs with a growth rate (2005-2009) of 11.7%/a or ~5.000 Green Tech jobs

Page 6: T Eco-Innovation drives Regional Growth Learnings from the Green Tech Valley Styria / Austria Bernhard Puttinger, ECO WORLD STYRIA Open Days 2010, 5 October

1) Worldwide Green Tech Clusters, e.g.

1. Eco World Styria, Austria

2. The New England Clean Energy Council, USA (Massachusetts)

3. Finnish Cleantech Cluster, Finland

4. MaRS Toronto, Canada

5. Copenhagen Cleantech Cluster, Denmark

6. The CleanTech Center, USA (New York)

7. CleanTECH San Diego, USA (California)

8. Environmental Business Cluster San Jose, USA (California)

9. Stockholms Miljöteknikcenter, Sweden

10. Ontario Clean Water Initiative, Canada

Source: Cleantech Group (USA)

Page 7: T Eco-Innovation drives Regional Growth Learnings from the Green Tech Valley Styria / Austria Bernhard Puttinger, ECO WORLD STYRIA Open Days 2010, 5 October

2) Key Facts on ECO WORLD STYRIA

• 1998-2005 „Eco & Co“: Web-platform,2005 „ECO WORLD STYRIA“ cluster 2010 World‘s best greentech cluster ranked by the Cleantech Group, USA

• PPP - Limited company with public bodies and private companies as shareholders

• 160 paying members (750 – 5.500 €/a), mainly greentech solution providers like: R&D, production, plant manuf., engineering

• Financed by County of Styria (2009: 61% ↓),members and projects (2009: 39%↑)

• 7 FTE industry experienced employees

Page 8: T Eco-Innovation drives Regional Growth Learnings from the Green Tech Valley Styria / Austria Bernhard Puttinger, ECO WORLD STYRIA Open Days 2010, 5 October
Page 9: T Eco-Innovation drives Regional Growth Learnings from the Green Tech Valley Styria / Austria Bernhard Puttinger, ECO WORLD STYRIA Open Days 2010, 5 October

2) ECO Future Radar

Page 10: T Eco-Innovation drives Regional Growth Learnings from the Green Tech Valley Styria / Austria Bernhard Puttinger, ECO WORLD STYRIA Open Days 2010, 5 October

2) Technology Matching - Round Tables

The Target: Develop new cooperative research activities between companies and universities

The Activities: Identify new topics or new consortia and facilitate an informal exchange on a high institutional level.

Provide man-power for further project development and funding access for new research projects or research infrastructure

Page 11: T Eco-Innovation drives Regional Growth Learnings from the Green Tech Valley Styria / Austria Bernhard Puttinger, ECO WORLD STYRIA Open Days 2010, 5 October

2) Improving Regional Framework Conditions, e.g.

1. New Green Job Initiative – subsidies for additional 600 apprentices in Green Tech companies

2. Additional regional „Future Fund“ promoting Green Tech R&D with 4 Mio. €

3. Joint initiatives for new competence centers

4. New Subsidies for strategically relevant qualification measures up to 100.000 € per Green Tech company per year

5. Improving education and training offers together with universities and other institutions

Page 12: T Eco-Innovation drives Regional Growth Learnings from the Green Tech Valley Styria / Austria Bernhard Puttinger, ECO WORLD STYRIA Open Days 2010, 5 October

3) Vision: The World‘s Green Tech Valley

Page 13: T Eco-Innovation drives Regional Growth Learnings from the Green Tech Valley Styria / Austria Bernhard Puttinger, ECO WORLD STYRIA Open Days 2010, 5 October

3) Numeric Goals 2015: 20-20-20.

13

E

Employment

20 thousand employees

within Styrian Green tech companies

C

Competence

20 global technology

leaderswithin Styria

O

On Top

20 international coverages

Page 14: T Eco-Innovation drives Regional Growth Learnings from the Green Tech Valley Styria / Austria Bernhard Puttinger, ECO WORLD STYRIA Open Days 2010, 5 October

3) 5 Strategic Paths

Innovation Know-how Marketing New Markets

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Page 15: T Eco-Innovation drives Regional Growth Learnings from the Green Tech Valley Styria / Austria Bernhard Puttinger, ECO WORLD STYRIA Open Days 2010, 5 October

4) Conclusions

1. Green technologies offer an evolving chance for Europe

2. With the right ingredients (companies, R&D, national and regional framework) green technologies can drive regional growth

3. Cluster organisations are developing regional fields of strength and are gaining importance as a key to regional competitiveness

4. A triple helix approach including companies, research institutions and public authorities even as shareholders can be regarded as „better practice“

5. Nevertheless we have to improve quickly to stay competitive in this emerging global business

Page 16: T Eco-Innovation drives Regional Growth Learnings from the Green Tech Valley Styria / Austria Bernhard Puttinger, ECO WORLD STYRIA Open Days 2010, 5 October

T

Looking forward to discussion!

ECO WORLD STYRIABernhard [email protected]

+43 316 407744-17