t he blind men and the elephant
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t he blind men and the elephant. Peter Haasz, OverDrive Books in Browsers 2013. the blind men and the elephant. t he elephant in the room. t he supply chain view. t he supply chain view. Traditional Pub. Traditional channels. t he supply chain view. Traditional Pub. - PowerPoint PPT PresentationTRANSCRIPT
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the blind menand the elephantPeter Haasz, OverDriveBooks in Browsers 2013
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the blind men and the elephant
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the elephant in the room
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the supply chain view
Raw materials
Product componen
tsFinished product
Distribution Sales
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the supply chain view
Raw materials
Product componen
tsFinished product
Distribution Sales
Traditional Pub Traditional channels
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the supply chain view
Raw materials
Product componen
tsFinished product
Distribution Sales
Traditional Pub Traditional channels
Digital Pub Digital channels
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are reading systemsour “blind men”?
http://www.bisg.org/
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the publisher’s dilemmaStrategy
Lowest common
denominatorBe
ambitiousPick a winner
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the publisher’s dilemmaStrategy
Lowest common
denominatorBe
ambitiousPick a winner
Consistent experience
Cost-effective
Ability to innovate
Sell everywhere
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the publisher’s dilemmaStrategy
Lowest common
denominatorBe
ambitiousPick a winner
Consistent experience
Cost-effective Ability to innovate
Sell everywhere
![Page 11: t he blind men and the elephant](https://reader035.vdocuments.net/reader035/viewer/2022062316/56816927550346895de062e4/html5/thumbnails/11.jpg)
the publisher’s dilemmaStrategy
Lowest common
denominatorBe
ambitiousPick a winner
Consistent experience
Cost-effective Ability to innovate
Sell everywhere
![Page 12: t he blind men and the elephant](https://reader035.vdocuments.net/reader035/viewer/2022062316/56816927550346895de062e4/html5/thumbnails/12.jpg)
the publisher’s dilemmaStrategy
Lowest common
denominatorBe
ambitiousPick a winner
Consistent experience
Cost-effective Ability to innovate
Sell everywhere
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what if?
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choose your own RS“Plain” EPUB
RS
Content
Readingsystem
B2BDistribution
B2CDistribution
Open web services
Different sales
models
Different market
segments
Different delivery methods
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controlled interactivity“Plain” EPUB
RS
Interactive EPUB
RS
Content
Readingsystem
B2BDistribution
B2CDistribution
Open web services
Different sales
models
Different market
segments
Different delivery methods
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selling innovative web-apps“Plain” EPUB
RS
Integrated web apps
Interactive EPUB
RS
Open web services
Different sales
models
Different market
segments
Content
Readingsystem
B2BDistribution
B2CDistribution Different
delivery methods
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co-existence is possible“Plain” EPUB
RS
Integrated web apps
Interactive EPUB
RS
Open web services
Different sales
models
Different market
segments
Content
Readingsystem
B2BDistribution
B2CDistribution Different
delivery methods
Vertically-integrated channels
EPUB
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?
• Catalogue services– Titles, metadata, rights, terms
• Fulfillment services– Bestow, read title
• Data services– Read/write book usage data
Open web services
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publisher-controlledbooks as a service
Strategy Books as a service
Reliable experience ?
Cost-effective ?Ability to
innovate UX ?Sell
everywhere ?
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opportunities1. See what the elephant looks like2. More innovation in reading systems3. More vibrant channels for digital
publishing
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challenges1. Realpolitik2. Standardization– Web services– Commercial models and terms
3. Inter-book interoperability4. Perpetuity of ownership vs.
fragmented delivery
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OverDrive Read• Mature browser-based reader• Highly extensible backend framework– External bestowal– Data services
• Enabling new models of collaboration and partnership
Info: readinfo.overdrive.com
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• Peter Haasz, OverDrive• [email protected]• +1 (917) 794-7138