t he k ing & u ncle s am linkbuilding for your wordpress website
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THE KING & UNCLE SAMlinkbuilding for your WordPress website
DIFFERENT WEBSITES: DIFFERENT STRATEGIES
Uncle Sam’s More of the King
WE’RE #4?!
ALL WEBSITES NEED LINKBUILDING
Links are a vote of confidence for search
engines.
Links can send traffic.
Links can increase authority.
EVERYTHING SHOULD BE AS SIMPLE AS POSSIBLE, BUT NO SIMPLER. -EINSTEIN
THE BASIC PROCESS IS THE SAME…
WORDPRESS OFFERS ADVANTAGES.
Content is king, and WP is all about content.
Settings make some things easy.
Plugins give more control.
Widgets give more options.
CONTENT IS KINGDifferent websites… different strategies
REGULAR, QUALITY BLOGGING
HIGHLY TARGETED ARTICLE
USE YOUR SETTINGS
Use Permalinks settings to create easy URLs.
Allow trackbacks and pingbacks.
Check your privacy settings.
PLUGINS GIVE YOU MORE CONTROL…
…AND CAN SAVE TIME…
…BUT THEY’RE NOT MAGIC
“LINKBUILDING” PLUGINS ARE FOR INTERNAL LINKS
THERE ARE LOTS OF OPTIONS…
INTERNAL LINKING PLUGINS
NRelate Broken Link Checker Internal Link Builder Linkbox Inserter (Ultimate SEO) Related Content by Wordnik
(…still not magic)
ENCOURAGE SHARING
INTEGRATE SOCIAL MEDIA FOR NATURAL LINKS
DON’T FORGET THE WIDGETS
Create category feeds with a text.
Use a blogroll. Others may reciprocate.
Use social media widgets.
Create custom text widgets.
REMEMBER WHEN YOU POST…
Use Title Edit if you need to improve your
title.
“Link to existing content” for fast internal
links.
Use Categories and Tags.
Send trackbacks and pingbacks.
