t-labs @ webrtc conference in paris, dec 2014

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1/21/2015 – strictly confidential, confidential, internal, public – 1 Deutsche Telekom: Technological Status, Innovation and Business Aspects Dr. Joachim Stegmann, Telekom Innovation Laboratories

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1/21/2015 – strictly confidential, confidential, internal, public – 1

Deutsche Telekom: Technological Status, Innovation and Business Aspects Dr. Joachim Stegmann, Telekom Innovation Laboratories

12/16/2014 2

SIMPLIFYING REAL-TIME COMMUNICATION

Emerging standard (W3C, IETF) and Open source framework based on Javascript and HTML5.

No plugins, apps or frameworks needed - only a WebRTC capable browser.

Peer-to-Peer video, audio, and data communication on any webpage.

Video call

Conferencing

Rich messaging

Screen sharing

File sharing

Limitation: No standardization in call control.

VIDEO

AUDIO

DATA

Telephony

Audio share

12/16/2014 3

4 BN ACTIVE WEB RTC DEVICES BY END OF 2016 WILL IMPACT CORE telco BUSINESS.

Forecast of the device population supporting WebRTC

Around 30-40% of the total internet users are expected to use WebRTC by 2016.

mn devices, year-end

Source: Disruptive Analysis, Strategy Report 2014 Edition

T-Labs core belief: new WebRTC-based services can create new business and fight the decline!

The spread of WebRTC accelerates the decline in voice revenue.

Voice revenue

Global Mobile Operator Revenue, $bn $bn – Global Mobile Operator Revenue

Source: Disruptive Analysis, Strategy Report 2014 Edition

12/16/2014 4

Web rtc creates new business opportunities for dtag.

Connecting TELCOs AND WEB

Low-cost cloud-based MVNO Combine core network + cloud services Optimized cost structure

Disruptive services

ENTERPRISE COMMUNICATION

RE-INVENT TELCO BLUEPRINT

Customer service +++ Sales & support +++ Pricing & license models +++ M2M +++ Industry 4.0 +++ Content delivery networks

Efficiency and cost savings

Makes collaboration easier, cheaper and more flexible!

MVNO

Extend core offerings e.g. VoLTE

12/16/2014 5

Web rtc enabled functionalities enhance DTAG’s CORE OFFERINGs.

WebRTC browser-based real-time communication based on standards (W3C and IETF)

WEB

Break out

TELCO

With WebRTC data-driven communication services like Joyn and/or VoLTE could be accessed from any browser in the web.

SMS / MMS

Rich call and rich messaging services based on VoLTE and RCS as complementary standards

Voice VoLTE, 3G, 2G

RCS File share, Chat, Capability mngt., Video

Connecting TELCOs AND WEB

12/16/2014 6

Complementing legacy solutions for Enterprise communication

WebRTC makes UC collaboration easier, cheaper and more flexible regarding access.

Legacy Solutions

Combine web and telephone conferences

Plug-ins need to be installed

Highly vendor dependent

WebRTC Conference Service

Platform independent

No local software installations

Avoidance of license costs

Enterprise communication

12/16/2014 7

Click-to-Dial voice call

In-website video chat

Co-Browsing

Data transfer

Video or picture transfer

Online interaction meets the expectations of today's web-experienced customers. Video chats, Screen sharing etc. become an essential part of DTAG’s communication strategy.

WEB RTC WILL CHANGE THE GAME IN CUSTOMER SERVICE.

The attractivity of customer service is defined by its front-end and the offered functionalities.

Efficiency and cost savings

12/16/2014 8

Cloud-based MVNO

Cloud centric, centrally managed with virtualization All IP service – lean, scalable, cloud-based carrier architecture Device and OS agnostic service

Strategic advantages

Optimized IT cost structure Telco can operate in a hybrid OTT manner

MVNO

Disruptive services

12/16/2014 9

Revenue potentials for different business models

B2C 3G/4G Data consumption

Mobile Video Browser - Providing mobile broadband for own & 3rd party consumer communication services

Increased ARPU due to 3G/4G web-based video calls

B2C Termination fees

New Wholesale revenues with WebRTC calls to PSTN/VoIP/mobile network

Landline and mobile networks

B2B Cloud services

B2B for VSEs and SMEs Cloud-based Web conferencing/ UC on Business marketplace

Calculation of usage for a price per minute

B2B Platform services

B2B for big business customers Platform services & solutions for verticals

Top down approach for Germany and worldwide

B2B2C Enabling MVNO

MVNO revenues in dynamic markets enabling of full-sized MVNO services (on- and off-footprint)

Access and service revenues of MVNO in new markets

B2B2C Enabling white label

White label enabled deals in dynamic markets - Enabling of non-Telco comm. services (on- and off-footprint)

Service revenues with closed user groups without access

B2B

B2B2C MVNO

B2B2C White label

B2C

2017

12/16/2014 10

Universal framework CONNECTS Web RTC WITH OTT VOIP AND TELCO.

PBX

Corp. communiction

3rd P

Media transcoding NAT

IMS

IP-based media

NAT

voice video chat

Comm. controller

Network management

WebRTC

Framework

Messaging

12/16/2014 11

ComX IS BASED ON A MODULAR ARCHITECTURE.

Web

Application

XMPP

Connector

SIP Connector

Application Server

Web Application

User A (via ComX)

Javascript API

Server-to-server API

Media GW Controller

Account & User Handler

Connector Manager

Event Router

CORE

Web App Connector

iOS App Connector

Android App Connector

SIP Phone / Mobile Phone

User B

Media stream Media stream

Client API

Signaling Generic interworking

network protocol Gateway control

SIP Network

e.g. PBX

XMPP

Network XMPP Client

User C

Media Gateway

12/16/2014 12

WHAT’s THE UsP OF COmX FRAmEWORk?

Enabling third parties to create new modules or services for an even broader communication network support.

Extensibility

Further use of any existing customer infrastructures, easy adaptation to vendor-specific requirements (PBX, IMS).

Flexibility

Supports on-premise installation, but also allows service providers to offer a cloud-based solution.

Applicability

Developed by T-Labs with minimal dependencies on commercial modules - doesn’t require costly application environments (like IMS).

Affordability

12/16/2014 13

Coming soon: From beta to production STAGE

ComX SDK Release for production in Q2/2015 in cooperation with strategic partner.

New features for seamless network interconnection and adaptive media connection management.

Next steps

12/16/2014 14

TRENDS AND RECOMMENDATIONS

Push strategic partnering.

Check where WebRTC is a more efficient substitute for previously used technologies.

Enrich B2B and B2B2C portfolio with attractive WebRTC-based solutions.

12/16/2014 15

WE SHAPE THE FUTURE

Telekom Innovation Laboratories