Digital Strategy Program Samples from 2016

Guidebooks Created for Content Team

• Content Strategy• Social Media Strategy• Personas (understanding the community demographics) • SEO/Analytics• Best Practices for Digital Ads• White paper in development for creating a digital

strategy from scratch for a nonprofit start-up

Gathering Industry Expertise

Collaborative Planning across Departments for Social Media Campaigns and Events

Channel Guide for Brands to Optimize Messaging

Understand Engagement

Source: https://www.socialbakers.com/resources/reports/united-states/ updated, Aug. 2016

A/B Testing across Channels

Encourage conversation and advocacy about news that directly affects the community

Report on Insights in Analytics Reports

Share news about social media trends and offer recommendations

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