table of contents - anjuli gopalakrishna · 2019-12-08 · video quality, your targeting, and your...
TRANSCRIPT
2 DIGITAL MARKETING IN 2020
TABLE OF CONTENTSINTRODUCTION���������������������������������������������������������������������������������������������������������������������������1
How�Much�does�it�cost�for�Facebook�Ads�and�Facebook�Marketing�services�
in�Singapore�in�2020?��������������������������������������������������������������������������������������������������������������2
How�much�does�it�cost�to�hire�LinkedIn�Marketing�and�Ad�Services�in�
Singapore�in�2020?�������������������������������������������������������������������������������������������������������������������4
How�much�does�it�cost�to�hire�an�Instagram�Influencer�in�Singapore�in�
2020?����������������������������������������������������������������������������������������������������������������������������������������������6
How�much�does�it�cost�run�Instagram�Ads�in�Singapore�in�2020?��������������������� 7
How�much�does�it�cost�to�hire�Instagram�Marketing�Services�Singapore�in�
2020?���������������������������������������������������������������������������������������������������������������������������������������������� 7
How�much�does�YouTube�marketing�cost�in�Singapore�in�2020?������������������������9
How�much�does�it�cost�to�hire�SEO�services�in�Singapore�in�2020?�����������������11
How�much�does�it�cost�to�hire�Google�Ads�PPC�services�in�Singapore�in�
2020?�������������������������������������������������������������������������������������������������������������������������������������������� 13
How�much�does�it�cost�to�get�Email�Marketing�Services�in�Singapore�in�
2020?�������������������������������������������������������������������������������������������������������������������������������������������� 15
How�much�does�it�cost�to�get�a�website�design�done�in�Singapore�in�2020?
��������������������������������������������������������������������������������������������������������������������������������������������������������� 17
How�much�does�it�cost�to�hire�Facebook�Messenger�Chatbot�Marketing�
experts�in�Singapore�in�2020?�������������������������������������������������������������������������������������������19
DIGITAL MARKETING IN 20201
INTRODUCTIONHow Much Does it cost to do Social Media Marketing in Sin-gapore in 2020?
The�cost�of�hiring�social�media�marketing�agency�for�all�your�social�media�marketing�needs�will�range�from�$1000�a�month�up�to�$20,000�a�month�in�Singapore�
Singapore’s�population�is�around�5�8�million�people,�and�out�of�these�3�3�million�people�are�social�media�users��More�than�40%�of�internet�users�in�Singapore�make�purchases�online��It�is�important�for�you�to�be�doing�Social�Media�and�Digital�Media�Marketing�in�Singapore�because�consumers�prefer�to�spend�time�on�the�internet�prior�to�making�purchase�decisions��They�check�out�reviews�and�ratings�on�social�media�channels��If�you�are�not�out�there,�you�are�probably�not�making�a�sale�
Let’s�look�at�the�breakdown�of�what�it�really�costs�to�do�Social�Media�Marketing�and�Digital�Media�Marketing�in�Singapore�
"They check out reviews and ratings on social media channels. If you are not out there, you are probably not
making a sale."
DIGITAL MARKETING IN 20202
FACEBOOKHow Much does it cost for Facebook Ads and Facebook Marketing services in Singapore in 2020?
Budget�your�costs�for�Facebook�Ads�based�on�the�following�estimates�:
•� Facebook�Ads�Cost�per�Click�(CPC)�–�Average�Cost�$�1�10•� Facebook�Ads�Cost�per�1000�Impressions�(CPM)�–�Average�Cost�$�7�30•� Facebook�Ad�Creatives�–�Post�Graphics�–�Cost�May�Vary�from�$25�per�hour�
to�$�150�per�hour�depending�on�the�complexity�of�design�and�quality�and�experience�levels�
•� Facebook�Ads�management�as�a�service�–�Average�Cost�$�500-$2000�per�month�or�20%�of�your�total�ad�spend�per�month�whichever�is�higher�
Facebook� is� the�most�popular�social�media�channel� in�Singapore�with�82%�of�the�population�using�this�channel��However,�the�channel�has�evolved�significantly�now�such�that� in�the�newsfeed�it� is�extremely�unlikely�to�get�eyeballs�through�organic�posts� on�Facebook�Pages�� It� has�become�a�pay� to�play�platform��So�without�spending�on�Facebook�Ads,�chances�of�your�content�being�discovered�on�the�newsfeed�are�very�low��Budget�for�Facebook�Marketing�when�figuring�out�how�much�cost�for�digital�marketing�should�you�allocate�for�your�2020�plan�
DIGITAL MARKETING IN 20203
STARTER
$250/Month
•� 10�social�Posts�with�Graphics�per�month
•� 1�Ad�Campaign•� Ad�Spend�Less�than�$�500�per�
month
STANDARD
$500/Month
•� 20�social�Posts�with�Graphics�per�month
•� 2�Ad�Campaigns•� Ad�Spend�between�$500-5000�
per�month
PREMIUM$1000/Month
•� 30�social�Posts�with�Graphics�per�month•� 4�Ad�Campaigns•� Ad�Spend�More�than�$�5000�per�month
Here is what we offer in our package for Facebook
4
LinkedInHow much does it cost to hire LinkedIn Marketing and Ad Services in Singapore in 2020?
•� Cost�of�Ads�on�LinkedIn�–�Minimum�Bid�–�Approximately�$�2•� Cost�of�Ads�on�LinkedIn�per�1K�impressions�(CPM)�–�Approximately�$�7-9•� Cost�of�Ads�on�LinkedIn�per�Click�(CPC)�–�Approximately�$�5-6•� Cost� of� Hiring� a� LinkedIn�Marketing� Service� provider,� agent� or� freelancer��������
–�$�200�–�$�2000�per�month
LinkedIn� is� a� great� platform� to� build� your� Brand’s� Thought� Leadership� and�Authority� as� Subject� Matter� Expert� in� the� professional� space�� Here� you� can�network�and�connect�with�other�entrepreneurs�and�businesses�and�even�do�B2B�lead�building�efforts��Conisder�this�platform�when�setting�budgets�for�how�much�costs�to�allocate�for�digital�marketing�in�2020�
DIGITAL MARKETING IN 2020
DIGITAL MARKETING IN 20205
STARTER
$250/Month
•� 10�social�Posts�with�Graphics�per�month
•� 1�Ad�Campaign•� Ad�Spend�Less�than�$�500�per�
month
STANDARD
$500/Month
•� 20�social�Posts�with�Graphics�per�month
•� 2�Ad�Campaigns•� Ad�Spend�between�$500-5000�
per�month
PREMIUM$1000/Month
•� 30�social�Posts�with�Graphics�per�month•� 4�Ad�Campaigns•� Ad�Spend�More�than�$�5000�per�month
Here is what we offer in our package for LinkedIn
DIGITAL MARKETING IN 20206
INSTAGRAM INFLUENCERHow much does it cost to hire an Instagram Influ-encer in Singapore in 2020?
Instagram�influencer�rates�in�Singapore�in�2020�are�as�follows:
The�use�of�Local�Instagram�Influencers�has�tripled�over�the�last�year,�with�more�brands�going�for�collaborations��Any�local�influencer�who�has�a�following�of�more�than�10k�following�can�easily�fetch�up�to�$�1000�per�post�
The�biggest�segment�for�targeting�through�Digital�Marketing�in�Singapore�is�15–24year�age�group�which�comprises�87%�of� the� Instagram�users��You�can�hardly�afford�to�ignore�this�wonderful�platform��Especially�so�if�you�are�selling�products�that�have�a�visual�element�to�it��Example�Fashion,�Beauty,�Food�etc�
The�above�information�is�taken�from�Get�Kobe�(a�social�marketing�agency),�these�are�the�typical�rates�of�influencers�in�Singapore��https://www�getkobe�com/what-is-social-media-influencer-marketing/
And�you�may�find�this�resource�useful�on�10�guaranteed�ways�to�increase�your�influence�and�following�on�Instagram�
Instagram Followers Rates (Per Instagram Post)
2,000�to�10,000 $�75�to�$�250
10,000�to�50,000 $�250�to�$�500
50,000�to�100,000 $�1,000�to�$�3,000
500,000�and�above $�3,000�and�above
DIGITAL MARKETING IN 20207
INSTAGRAMHow much does it cost run Instagram Ads in Singa-pore in 2020?
Instagram�Ads�Cost�per�Click�(CPC)�in�Singapore�$�1�4�to�$�1�5Instagram�Ads�Cost�per�1K�impressions�(CPM)�in�Singapore�$�6�to�$�7
How much does it cost to hire Instagram Marketing Services Singapore in 2020?
Cost�of�Hiring�an�expert�to�manage�and�run�your�Instagram�Account�do�proper�hashtag�research�and�run�Ads�would�range�between�$�500�to�$�5000�per�month�depending�on�the�scope�of�work�and�level�of�expertise�involved�
Instagram�posts�with�hashtags�receive�a�whopping�70%�more�engagement�than�posts�without�hashtags��So,�they’re�more�popular�and�more�visible�on�Instagram�than�non-hashtagged�posts��While�many�people�use�tools�to�get�this�done�such�as�Hashtagify�me�or�apps�such�as�Hashtag�Expert�for�IG�https://apps�apple�com/us/app/hashtag-expert-for-ig/id1256222789,�however�you�cannot�get�a�100%�result�from�these�apps��The�best�is�to�do�your�own�research�for�what�works�in�your�niche�and�business�
DIGITAL MARKETING IN 20208
STARTER
$250/Month
•� 10�social�Posts�with�Graphics�per�month
•� 1�Ad�Campaign•� Ad�Spend�Less�than�$�500�per�
month
STANDARD
$500/Month
•� 20�social�Posts�with�Graphics�per�month
•� 2�Ad�Campaigns•� Ad�Spend�between�$500-5000�
per�month
PREMIUM$1000/Month
•� 30�social�Posts�with�Graphics�per�month•� 4�Ad�Campaigns•� Ad�Spend�More�than�$�5000�per�month
Here is what we offer in our package for Instagram
DIGITAL MARKETING IN 20209
YOUTUBEHow much does YouTube marketing cost in Singapore in 2020?
A�typical�video�ad�costs�between�$�10�and�$�30�per�view,�depending�on�your�video�quality,�your�targeting,�and�your�overall�goal��On�average,�businesses�pay�an�average�YouTube�advertising�cost�of�$0�10�to�$0�30�per�view�or�action,�with�an�average�$10�daily�budget��That�means�every�time�someone�views�your�ad�or�engages�with�your�ad,�like�by�clicking�on�a�call-to-action,�you�pay�around�$0�10�to�$0�30�
YouTube�is�transforming�the�way�we�discover�content�on�the�Internet��With�more�than�3�Billion�searches�per�month,� it� is�the�biggest�search�engine�2nd�only�to�Google�itself,�bigger�than�Bing,�Yahoo,�Ask�and�AOL�put�together�
We would recommend setting aside $3000 for YouTube Marketing including creation of the Channel/Content/Advertising.
DIGITAL MARKETING IN 202010
Here is what we offer in our package for YouTube
STARTER
$250/Month
•� YouTube�Channel�Set�up�NOT�included
•� YouTube�Channel�Optimization�with�Image�editing,�resizing�and�customizing�NOT�included�
•� Branded�Content�Writing�for�YouTube�Channel�NOT�included
•� Title/�Tag/Descriptions�optimization�included
•� Keyword�Research�20�keywords�included
•� Google�Ads�Set�up�if�not�already�done�included
•� Google�Ads�for�YouTube�$10�/�day
•� Edit�and�optimize�video�for�YouTube�Ad�and�upload�it�on�your�channel�included
•� Embed�Your�Video�in�blog�post�or�website�NOT�included
STANDARD
$500/Month
•� YouTube�Channel�Set�up�included•� YouTube�Channel�Optimization�
with�Image�editing,�resizing�and�customizing�included�
•� Branded�Content�Writing�for�YouTube�Channel�up�to�250�words�included
•� Title/�Tag/Descriptions�optimization�included
•� Keyword�Research�20�keywords�included
•� Google�Ads�Set�up�if�not�already�done�included
•� Google�Ads�for�YouTube�$10�/�day�or�more
•� Edit�and�optimize�video�for�YouTube�Ad�and�upload�it�on�your�channel�included
•� Embed�Your�Video�in�blog�post�or�website�included
PREMIUM$1000/Month
•� YouTube�Channel�Set�up�included•� YouTube�Channel�Optimization�with�Image�editing,�resizing�and�customizing�
included�•� Branded�Content�Writing�for�YouTube�Channel�up�to�500�words�included•� Title/�Tag/Descriptions�optimization�included•� Keyword�Research�100�keywords�included•� Google�Ads�Set�up�if�not�already�done�included•� Google�Ads�for�YouTube�$10�/�day�or�more•� Edit�and�optimize�video�for�YouTube�Ad�and�upload�it�on�your�channel�
included•� Embed�Your�Video�in�blog�post�or�website�included
DIGITAL MARKETING IN 202011
SEOHow much does it cost to hire SEO services in Singapore in 2020?
It� will� cost� you� around� $1000-$2000� per� month� to� hire� Search� Engine�Optimization�SEO�expert�in�Singapore��This�should�cover�optimization�for�up�to�50-100�keywords,�on�page�optimization,�Meta�Tags�and�Titles,�Optimization�of�robots�txt�&�Google�Bot�crawls,�Creation�&�registrations�of�sitemap�xml,�Google�My�Business�Optimization,�Image�Optimization,�link�Redirect�Audit,� Internal�link�structuring�and�optimization�and�soliciting�backlinks�etc�
SEO� jargon�can�be�quite� scary��However,�we�want� to�make� it� simple� for� you��Therefore�we�have�put�together�a�step�by�step�guide�on�how�you�can�implement�SEO�for�your�business� in�an�easy�and�simple�way��Check�out�our�FREE�guide�here��
SEO�being� a� long� term� strategy,� you� need� to� consider� budgeting� for� SEO� in�deciding�how�much�does�it�cost�to�hire�Digital�Marketing�Services�in�Singapore�2020�for�your�specific�business�needs�
DIGITAL MARKETING IN 202012
STARTER
$350/Month
•� 15-20�Keywords
STANDARD
$500/Month
•� 50-100�Keywords
PREMIUM$1000+/Month
•� 100+�Keywords
Here is what we offer in our package for SEO
DIGITAL MARKETING IN 202013
GOOGLE ADS How much does it cost to hire Google Ads PPC services in Singapore in 2020?
The�average�CPC�cost�per�click�across�all�industries�in�AdWords�on�Google�is�$2�69�on�search�networks�and�$0�53�on�display�network,�according�to�WordStream��We�recommend�setting�aside�a�budget�of�$1000-2000�per�month�for�Google�Ads�
Google�Ads�can�be�super�effective� in�getting�your�brand� in�front�of� the�right�audience�at�the�right�time,�when�they�are�searching�on�Google�with�an�intent�to�find�what�they�need��The�quality�of�leads�is�high�
So�if�you�have�not�leveraged�Google�Ads�in�your�marketing�mix�as�yet,�consider�them�as�a�major�component�of�how�much�does�it�cost�for�your�business�to�hire�Digital�Marketing�Services�in�Singapore�in�2020�
DIGITAL MARKETING IN 202014
STARTER
$500/Month
•� 15-100�Keywords�•� Ad�Spend�up�to�$�1000�per�
month
STANDARD
$750/Month or 20% of ad budget
•� 50-100�Keywords•� Ad�Spend�$�1000�–�$�5000�per�
month
PREMIUM$1000+/Month or 15% of ad budget
•� 100+�Keywords•� Ad�Spend�$�5000�per�month�and�more
Here is what we offer in our package for Google Ads
DIGITAL MARKETING IN 202015
EMAILHow much does it cost to get Email Marketing Services in Singapore in 2020?
Cost�of�Email�Marketing�Services�works�out�to�$1�per� lead��Cost�of�hiring�an�expert�for�email�marketing�services�would�range�between�$200�to�$�5000�per�month�depending�on�the�complexity�of�work�and�experience�of�the�expert�
DIGITAL MARKETING IN 202016
Here is what we offer in our package for Email Marketing
STARTER
$250/Month
•� Set�up�Email�Marketing�Account�in�MailChimp�or�other�tool�of�your�choice�
•� Design�3�templates�for�you�with�your�brand�logo
•� Design�one�Campaign�per�month�for�your�leads�database
•� Social�Media�and�Website�Integration�with�Emails
•� Email�List�Segmentation�and�Personalization�of�Campaigns�not�included
STANDARD
$500/Month
•� Set�up�Email�Marketing�Account�in�MailChimp�or�other�tool�of�your�choice�
•� Design�5�templates�for�you�with�your�brand�logo
•� Design�2�Campaign�per�month�for�your�leads�databas
•� Social�Media�and�Website�Integration�with�Emails
•� Email�List�Segmentation�and�Personalization�of�Campaigns�not�included
PREMIUM$1000/Month
•� Set�up�Email�Marketing�Account�in�MailChimp�or�other�tool�of�your�choice•� Design�5�templates�for�you�with�your�brand�logo�•� Design�4�Campaigns�per�month�for�your�leads�database�with�follow�up�
sequences�added�for�lead�nurturing•� Social�Media�and�Website�Integration�with�Emails•� Email�List�Segmentation�and�Personalization�of�Campaigns�included
DIGITAL MARKETING IN 202017
WEBSITEHow much does it cost to get a website design done in Singapore in 2020?
The�cost�of�website�design�and�development�in�Singapore�can�range�from�$�2000�for�a�basic�static�website�with�6-8�pages�for�a�modern�mobile�responsive�website�on�WordPress�Platform� to�$�20,000� for� a�complex�e-commerce�website�with�payment�integrations�and�multiple�products�and�pages�with�dynamic�content��In�addition,�monthly�maintenance�packages�for�websites�can�range�from�$�250�to�$�2000�per�month�depending�on�the�complexity�of�the�work�involved�
If�you�don’t�own�a�website�then�website�design�cost�will�be�a�significant�part�of�how�much�does�it�cost�to�hire�Digital�Marketing�Services�in�Singapore�2020�for�your�business�
DIGITAL MARKETING IN 202018
Here is what we offer in our package for WordPress Websites
STARTER
$750/Month
•� Basic�Static�Website�with�5�pages•� Your�Content�and�Images�•� Your�Domain�Registration�and�
Hosting�cost•� No�Monthly�maintenance•� No�Social�Media�Integrations�•� No�Email�/�Facebook�Pixel�/�
Google�Analytics�Integration•� One�Hour�Training�on�How�to�
use�WordPress�CMS�to�publish�content�and�manage�your�website
•� No�Competitor�or�Business�landscape�research
STANDARD$2000 one time + $250
monthly
•� Website�with�8-10�Pages•� Your�Content�and�Images�
supplemented�by�our�research•� Our�Domain�Registration�and�
Hosting�cost�for�one�year•� Monthly�Backup�and�Maintenance�
included•� Social�Media�Integrations�
included•� Email�/�Facebook�Pixel�and�
Google�Analytics�Integration�Included
•� Two�Hour�Training�on�How�to�use�WordPress�CMS�to�publish�and�manage�content�on�your�website
•� Basic�Competitor�and�Business�landscape�research�included
PREMIUM$5000+ one time + extra monthly maintenance.
Quote on Request
•� Website�with�E-Commerce�and�Payment�Gateway�Integration•� Your�Content�and�Images�supplemented�by�our�research•� Our�Domain�Registration�and�Hosting�cost�for�one�year•� Monthly�Backup�and�Maintenance�Included•� Social�Media�Integrations�Included•� Email�/�Facebook�Pixel�and�Google�Analytics�Integration�Included•� We�will�manage�the�CMS�for�you�on�a�monthly�basis•� Advanced�Competitor�and�Business�landscape�research�included
DIGITAL MARKETING IN 202019
Chatbot MarketingHow much does it cost to hire Facebook Messenger Chatbot Marketing experts in Singapore in 2020?
Chat� Marketing� or� Conversation� Commerce� or� Chatbots� are� the� future� of�marketing�and�can�cost�you�around�$�1000-$10,000�for�initial�set�up�depending�on�the�complexity�of�the�features�and�expertise�of�the�service�provider��Monthly�Maintenance� and� Campaigns� Management� for� Chat� Marketing� can� cost�you�additional�$�250�per�month�to�$�5000�per�month��Chatbots�will�be�a�key�component�of�how�much�does�it�Cost�for�Digital�Marketing�Services�in�Singapore�2020�for�your�business�
With�3�Billion�people�using�Messaging�Platforms,�Chat�Marketing�is�the�future��Reap�the�advantage�of�early�adopter�by�adding�this�channel�to�your�marketing�mix�to�get�10x�returns� in�terms�of� leads�and�conversion�rates��We�take�pride�in�being�experts�in�this�cutting-edge�technology�which�can�help�to�differentiate�your�business�from�your�competitors�
We�have�put�together�a�FREE�Ebook�to�show�you�how�Messenger�Marketing�can�be�your�secret�magic�sauce�for�success�with�your�business�marketing��Download�it�for�FREE�here�
Or�you�can�check�out�our�Video�on� IGTV�and�YouTube�where�we�explain� the�benefits�of�using�Facebook�Messenger�as�a�channel�in�your�marketing�mix�
And�if�you�happen�to�be�a�restaurant�owner�by�any�chance,�then�you�can�visit�this�useful� resource�on�5�Reasons�Why�Chatbots� can�boost� your�Restaurant�Business?
DIGITAL MARKETING IN 202020
Here is what we offer in our package for WordPress Websites
STARTER$1000one time + $ 250monthly maintenance
•� Set�up�a�Basic�Chatbot�for�your�Facebook�Business�Profile
•� Manage�One�Monthly�Campaign�to�get�more�subscribers�into�your�Bot�using�Facebook�Ads
•� Chatbot�Software�Cost�for�up�to�500�subscribers�FREE
•� No�Advanced�Features�integrations�such�as�Google�Sheets,�Email�follow�up�Sequences,�Automatic�Facebook�Custom�Audience�and�Lookalike�Audience�Creation
•� No�Custom�Flows�for�future�campaigns�included��Will�be�done�at�additional�cost�
STANDARD$1000 one time + $ 250
monthly maintenance
•� Set�up�an�Intermediate�Advanced�Customized�Chatbot�for�your�Business
•� Manage�Two�Monthly�Campaigns�to�attract�leads�and�subscribers�for�your�business�using�Facebook�Ads
•� Chatbot�Software�Cost�for�up�to�1000�subscribers�FREE
•� Advanced�Features�integrations�such�as�Google�Sheets,�Email�follow�up�Sequences,�Automatic�Facebook�Custom�Audience�and�Lookalike�Audience�Creation�etc�included
•� Two�Custom�Flows�for�2�monthly�campaigns�included
PREMIUM$5000+one time + extra monthly maintenance.
Quote on Request.
•� Set�up�an�Advanced�Customized�Chatbot�for�your�Business•� Manage�Ongoing�Monthly�Campaigns�to�attract�leads�and�subscribers�for�
your�business�using�Facebook�Ads�with�A/B�testing�and�multiple�Ads�and�Adsets
•� Chatbot�Software�Cost�for�up�to�2500�subscribers�FREE•� Advanced�Features�integrations�such�as�Google�Sheets,�Email�follow�up�
Sequences,�Automatic�Facebook�Custom�Audience�and�Lookalike�Audience�Creation�etc�included
•� Custom�Flows�for�all�monthly�campaigns�included
ABOUT ANJULI
Anjuli�Gopalakrishna�is�an�expert�in�digital�and�social�media�marketing��She�can�help�you�with�strategy� and� implementation� of� your� digital�marketing�needs��She�also�provides�'skill�based'�training� workshops� on� topics� ranging� from�fashion�industry�to�digital�marketing�
You�can�reach�out�to�her�in�the�fol�lowing�ways�:www�facebook�com/anjuligowww�twitter�com/anjuligo
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