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Page 1: TABLE OF CONTENTS - Erdos & Morgan
Page 2: TABLE OF CONTENTS - Erdos & Morgan

TABLE OF CONTENTS

Page No.

SECTION I – PURCHASE DECISION INVOLVEMENT ............................................. 1

SECTION II – WEBSITE USAGE ................................................................................ 3

Nets .............................................................................................. 5

SECTION III – PUBLICATION READERSHIP ........................................................... 6

Average Issue Audience ................................................................ 7

SECTION IV – BROADCAST VIEWERSHIP .............................................................. 8

SECTION V – PROFESSIONAL ACTIVITIES AND CHARACTERISTICS ................... 9

SECTION VI – SUPPLEMENTAL CODES .................................................................. 10

QUESTIONNAIRE .................................................................................................... 20

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SECTION I — Purchase Decision Involvement

1. Please check the products or services with which you are personally involved in making decisions or approving purchases or leases for your organization. This includes determining needs, recommending or selecting suppliers and/or approval/authorization of purchase. Then indicate the level of expenditures with which you were involved in the last 12 months. (Check all that apply.)

IF PERSONALLY INVOLVED, EXPENDITURES IN LAST 12 MONTHS Personally $1 Million $500,000– $100,000– $50,000– Under Involved or More $999,999 $499,999 $99,999 $50,000 SALES & MARKETING

Advertising & promotion (placements, production, agency fees) ............ 10 110-1 110-2 110-3 110-4 110-5 Customer service .................................................................................... 11 111-1 111-2 111-3 111-4 111-5 Marketing services (databases/services, ecommerce

platform development) ........................................................................ 12 112-1 112-2 112-3 112-4 112-5 Research (R&D, business information services,

sales & marketing research) ................................................................. 13 113-1 113-2 113-3 113-4 113-5 Sales expenses (except salaries) .............................................................. 14 114-1 114-2 114-3 114-4 114-5

FINANCIAL/CORPORATE SERVICES

Accounting/auditing/corporate tax ......................................................... 20 120-1 120-2 120-3 120-4 120-5 Commercial banking .............................................................................. 21 121-1 121-2 121-3 121-4 121-5 Corporate/business credit cards .............................................................. 22 122-1 122-2 122-3 122-4 122-5 Freelance/staffing/executive recruiting expenses ..................................... 23 123-1 123-2 123-3 123-4 123-5 Investment banking ................................................................................ 24 124-1 124-2 124-3 124-4 124-5 Legal services ......................................................................................... 25 125-1 125-2 125-3 125-4 125-5 Management consultancy services ......................................................... 26 126-1 126-2 126-3 126-4 126-5 Office furnishings/fixtures/supplies ......................................................... 27 127-1 127-2 127-3 127-4 127-5 Retirement/pension services ................................................................... 28 128-1 128-2 128-3 128-4 128-5 Risk management (products/services separate

from corporate insurance) .................................................................... 29 129-1 129-2 129-3 129-4 129-5 INSURANCE

Corporate liability insurance (safety, security, loss prevention and environmental) ..................................................... 40 140-1 140-2 140-3 140-4 140-5

Group life/health insurance .................................................................... 41 141-1 141-2 141-3 141-4 141-5 Property/casualty insurance .................................................................... 42 142-1 142-2 142-3 142-4 142-5 Self-insurance services ........................................................................... 43 143-1 143-2 143-3 143-4 143-5 Short term & long-term disability ............................................................ 44 144-1 144-2 144-3 144-4 144-5

TRAVEL SERVICES

Airline, hotel and car rental .................................................................... 50 150-1 150-2 150-3 150-4 150-5 Meeting & convention sites/services ....................................................... 51 151-1 151-2 151-3 151-4 151-5

TRANSPORTATION/LOGISTICS

Business aircraft/equipment and supplies (purchase/lease, and/or fractional ownership) ................................................................ 55 155-1 155-2 155-3 155-4 155-5

Company cars/trucks .............................................................................. 56 156-1 156-2 156-3 156-4 156-5 Freight transportation/express package services ...................................... 57 157-1 157-2 157-3 157-4 157-5 Logistics/supply chain services ............................................................... 58 158-1 158-2 158-3 158-4 158-5

TELECOMMUNICATIONS EQUIPMENT & SERVICES

In-office telecom equipment & services .................................................. 60 160-1 160-2 160-3 160-4 160-5 Wireless/mobile technology equipment & services ................................. 61 161-1 161-2 161-3 161-4 161-5 Unified communications systems (including ISP) .................................... 62 162-1 162-2 162-3 162-4 162-5

SITE OPERATIONS

Construction/architectural services ......................................................... 70 170-1 170-2 170-3 170-4 170-5 Energy-related equipment/services ......................................................... 71 171-1 171-2 171-3 171-4 171-5 Industrial machinery/fixtures/accessories ................................................ 72 172-1 172-2 172-3 172-4 172-5 Manufacturers’ materials/supplies .......................................................... 73 173-1 173-2 173-3 173-4 173-5 Real estate acquisitions/leasing .............................................................. 74 174-1 174-2 174-3 174-4 174-5

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SECTION I — Purchase Decision Involvement (cont’d.) IF PERSONALLY INVOLVED, EXPENDITURES IN LAST 12 MONTHS Personally $1 Million $500,000– $100,000– $50,000– Under Involved or More $999,999 $499,999 $99,999 $50,000 TECHNOLOGY

Business software (email, word processing, presentation, database management) ........................................................................ 80 180-1 180-2 180-3 180-4 180-5

Computers/workstations & peripheral hardware (laptop/desktop) ........... 81 181-1 181-2 181-3 181-4 181-5 CRM software and services .................................................................... 82 182-1 182-2 182-3 182-4 182-5 Data analytics products/services ............................................................. 83 183-1 183-2 183-3 183-4 183-5 Enterprise applications & software .......................................................... 84 184-1 184-2 184-3 184-4 184-5 IT consulting/outsourcing ....................................................................... 85 185-1 185-2 185-3 185-4 185-5 Networking hardware ............................................................................ 86 186-1 186-2 186-3 186-4 186-5 Networking software .............................................................................. 87 187-1 187-2 187-3 187-4 187-5 Off site/cloud data centers/service .......................................................... 88 188-1 188-2 188-3 188-4 188-5 On site data centers/servers .................................................................... 89 189-1 189-2 189-3 189-4 189-5 Printers, copiers ..................................................................................... 90 190-1 190-2 190-3 190-4 190-5 Security products/services ...................................................................... 91 191-1 191-2 191-3 191-4 191-5 Website management and services ......................................................... 92 192-1 192-2 192-3 192-4 192-5

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SECTION II — Website Usage 1a. Please indicate below which digital media brands you have used in the past year. (Please check all that apply under column 1a.) For those digital media brands you have used in the past year:

1b. Please indicate which platform(s) you have used in the past month for each of the digital media brands you have used in the past year. (Please check all that apply across for each digital media brand used under column 1b.)

1c. For those brands you used, please indicate which of the following qualities you would assign to the digital media brand: “Influential,” “Credible” or “Useful To My Work.” (Please check all that apply for each digital media brand used under column 1c.)

1a. 1b. 1c. Website Via Smart- Website Website Tablet/ Used in phone Tablet Via Work Via Home Smart- Useful To Past Year App App Computer Computer phone Influential Credible My Work BUSINESS

AOL Money & Finance – dailyfinance.com ............... 200 300 301 302 303 304 305 306 307 Barron’s – barrons.com ............................................. 201 310 311 312 313 314 315 316 317 Bloomberg – bloomberg.com .................................... 202 320 321 322 323 324 325 326 327 CFO – cfo.com .......................................................... 203 330 331 332 333 334 335 336 337 Chief Executive – chiefexecutive.net .......................... 204 340 341 342 343 344 345 346 347 CIO – cio.com ........................................................... 205 350 351 352 353 354 355 356 357 CNBC – cnbc.com .................................................... 206 360 361 362 363 364 365 366 367 CNNMoney.com – money.cnn.com .......................... 207 370 371 372 373 374 375 376 377 The Economist – economist.com ............................... 208 380 381 382 383 384 385 386 387 Entrepreneur – entrepreneur.com .............................. 209 390 391 392 393 394 395 396 397 Fast Company – fastcompany.com ............................ 210 400 401 402 403 404 405 406 407 Financial Times – ft.com ........................................... 211 410 411 412 413 414 415 416 417 Forbes – forbes.com .................................................. 212 420 421 422 423 424 425 426 427 Fortune – fortune.com ............................................... 213 430 431 432 433 434 435 436 437 Fox Business Network – foxbusiness.com .................. 214 440 441 442 443 444 445 446 447 Harvard Business Review – hbr.org/magazine ........... 215 450 451 452 453 454 455 456 457 Inc. – inc.com ........................................................... 216 460 461 462 463 464 465 466 467 Investor’s Business Daily – investors.com .................. 217 470 471 472 473 474 475 476 477 MarketWatch – marketwatch.com ............................ 218 480 481 482 483 484 485 486 487 MSN Money – money.msn.com ................................ 219 490 491 492 493 494 495 496 497 Reuters – reuters.com ................................................ 220 500 501 502 503 504 505 506 507 Seeking Alpha – seekingalpha.com ........................... 221 510 511 512 513 514 515 516 517 TheStreet.com – thestreet.com .................................. 222 520 521 522 523 524 525 526 527 The Wall Street Journal – wsj.com ............................. 223 530 531 532 533 534 535 536 537 Yahoo!Finance – finance.yahoo.com ........................ 224 540 541 542 543 544 545 546 547

NEWS ABC News – abcnews.go.com .................................. 225 550 551 552 553 554 555 556 557 BBC – bbc.co.uk ....................................................... 226 560 561 562 563 564 565 566 567 CBS News – cbsnews.com ........................................ 227 570 571 572 573 574 575 576 577 CNN – cnn.com ........................................................ 228 580 581 582 583 584 585 586 587 The Daily Beast – thedailybeast.com ......................... 229 590 591 592 593 594 595 596 597 Drudge Report – drudgereport.com ........................... 230 600 601 602 603 604 605 606 607 FOX News Channel – foxnews.com .......................... 231 610 611 612 613 614 615 616 617 The Huffington Post – huffingtonpost.com ................. 232 620 621 622 623 624 625 626 627 MIT Technology Review – technologyreview.com .... 233 630 631 632 633 634 635 636 637 NBC News – nbcnews.com ....................................... 234 640 641 642 643 644 645 646 647 The New York Times – nytimes.com ......................... 235 650 651 652 653 654 655 656 657 The New Yorker – newyorker.com ............................ 236 660 661 662 663 664 665 666 667 —

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SECTION II — Website Usage (cont’d.) 1a. 1b. 1c. Website Via Smart- Website Website Tablet/ Used in phone Tablet Via Work Via Home Smart- Useful To Past Year App App Computer Computer phone Influential Credible My Work NEWS (cont’d.)

Newsweek – newsweek.com .................................... 238 680 681 682 683 684 685 686 687 NPR – npr.org ........................................................... 239 690 691 692 693 694 695 696 697 PBS NewsHour – pbs.org/newshour.com .................. 240 700 701 702 703 704 705 706 707 — Time – time.com/time/ .............................................. 242 720 721 722 723 724 725 726 727 U.S. News & World Report – usnews.com ................ 243 730 731 732 733 734 735 736 737 USA Today – usatoday.com ...................................... 244 740 741 742 743 744 745 746 747 The Washington Post – washingtonpost.com ............. 245 750 751 752 753 754 755 756 757 The Week – theweek.com ......................................... 246 760 761 762 763 764 765 766 767 Wired – wired.com ................................................... 247 770 771 772 773 774 775 776 777

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SECTION II — Website Usage (Nets) Website Via Website Via Home/Work Smartphone/Tablet Unique Smartphone/ Work/Home Computer/Tablet/ App/Website Via Monthly Tablet App Computer Smartphone Tablet/Smartphone Digital BUSINESS

AOL Money & Finance – dailyfinance.com ................... 2001 2101 2201 2301 2401 Barron’s – barrons.com ................................................. 2002 2102 2202 2302 2402 Bloomberg – bloomberg.com ........................................ 2003 2103 2203 2303 2403 CFO – cfo.com .............................................................. 2004 2104 2204 2304 2404 Chief Executive – chiefexecutive.net .............................. 2005 2105 2205 2305 2405 CIO – cio.com ............................................................... 2006 2106 2206 2306 2406 CNBC – cnbc.com ........................................................ 2007 2107 2207 2307 2407 CNNMoney.com – money.cnn.com .............................. 2008 2108 2208 2308 2408 The Economist – economist.com ................................... 2009 2109 2209 2309 2409 Entrepreneur – entrepreneur.com .................................. 2010 2110 2210 2310 2410 Fast Company – fastcompany.com ................................ 2011 2111 2211 2311 2411 Financial Times – ft.com ............................................... 2012 2112 2212 2312 2412 Forbes – forbes.com ...................................................... 2013 2113 2213 2313 2413 Fortune – fortune.com ................................................... 2014 2114 2214 2314 2414 Fox Business Network – foxbusiness.com ...................... 2015 2115 2215 2315 2415 Harvard Business Review – hbr.org/magazine ............... 2016 2116 2216 2316 2416 Inc. – inc.com ............................................................... 2017 2117 2217 2317 2417 Investor’s Business Daily – investors.com ...................... 2018 2118 2218 2318 2418 MarketWatch – marketwatch.com ................................ 2019 2119 2219 2319 2419 MSN Money – money.msn.com .................................... 2020 2120 2220 2320 2420 Reuters – reuters.com .................................................... 2021 2121 2221 2321 2421 Seeking Alpha – seekingalpha.com ............................... 2022 2122 2222 2322 2422 TheStreet.com – thestreet.com ...................................... 2023 2123 2223 2323 2423 The Wall Street Journal – wsj.com ................................. 2024 2124 2224 2324 2424 Yahoo!Finance – finance.yahoo.com ............................ 2025 2125 2225 2325 2425

NEWS ABC News – abcnews.go.com ...................................... 2026 2126 2226 2326 2426 BBC – bbc.co.uk ........................................................... 2027 2127 2227 2327 2427 CBS News – cbsnews.com ............................................ 2028 2128 2228 2328 2428 CNN – cnn.com ............................................................ 2029 2129 2229 2329 2429 The Daily Beast – thedailybeast.com ............................. 2030 2130 2230 2330 2430 Drudge Report – drudgereport.com ............................... 2031 2131 2231 2331 2431 FOX News Channel – foxnews.com .............................. 2032 2132 2232 2332 2432 The Huffington Post – huffingtonpost.com ..................... 2033 2133 2233 2333 2433 MIT Technology Review – technologyreview.com ........ 2034 2134 2234 2334 2434 NBC News – nbcnews.com ........................................... 2035 2135 2235 2335 2435 The New York Times – nytimes.com ............................. 2036 2136 2236 2336 2436 The New Yorker – newyorker.com ................................ 2037 2137 2237 2337 2437 — Newsweek – newsweek.com ........................................ 2039 2139 2239 2339 2439 NPR – npr.org ............................................................... 2040 2140 2240 2340 2440 PBS NewsHour – pbs.org/newshour.com ...................... 2041 2141 2241 2341 2441 — Time – time.com/time/ .................................................. 2043 2143 2243 2343 2443 U.S. News & World Report – usnews.com .................... 2044 2144 2244 2344 2444 USA Today – usatoday.com .......................................... 2045 2145 2245 2345 2445 The Washington Post – washingtonpost.com ................. 2046 2146 2246 2346 2446 The Week – theweek.com ............................................. 2047 2147 2247 2347 2447 Wired – wired.com ....................................................... 2048 2148 2248 2348 2448

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SECTION III — Publication Readership

1a. Shown below are the names of selected publications published daily, Monday through Friday. Please check “Yes” for each publication which you have read or looked into in the last six months at work, in your home, or some other place.

1b. For those publications you read or looked into in the last six months, check how many of the last five issues published you have read or looked into.

1c. For those publications you read or looked into, please indicate which of the following qualities you would assign to the publication: “Influential,” “Credible” or “Useful To My Work.” (Please check all that apply for each publication used under column 1c.) 1a. 1b. 1c. Read/Looked into (If “Yes”) Qualities You Would Apply in Last 6 Months Number of Issues Read Out of Last Five To The Publication

Useful to Yes 5 4 3 2 1 None Influential Credible My Work DAILIES

Financial Times .................................... 800 810-5 810-4 810-3 810-2 810-1 810-0 820 821 822 Investor’s Business Daily ...................... 801 811-5 811-4 811-3 811-2 811-1 811-0 823 824 825 The New York Times ............................ 802 812-5 812-4 812-3 812-2 812-1 812-0 826 827 828 USA Today ........................................... 803 813-5 813-4 813-3 813-2 813-1 813-0 829 830 831 The Wall Street Journal ......................... 804 814-5 814-4 814-3 814-2 814-1 814-0 832 833 834 The Washington Post ............................ 805 815-5 815-4 815-3 815-2 815-1 815-0 835 836 837

2a. Shown below are the names of selected publications published monthly, bimonthly, biweekly or weekly and specialized publications in selected categories. Please check “Yes” for each publication which you have read or looked into in the last six months at work, in your home, or some other place.

2b. For those publications you read or looked into in the last six months, check how many of the last four issues published you have read or looked into.

2c. For those publicationsyou read or looked into, please indicate which of the following qualities you would assign to the publication: “Influential,” “Credible” or “Useful To My Work.” (Please check all that apply for each publication used under column 2c.) 2a. 2b. 2c. Read/Looked into (If “Yes”) Qualities You Would Apply in Last 6 Months Number of Issues Read Out of Last Four The Publication

Useful to Yes 4 3 2 1 None Influential Credible My Work MONTHLIES/BIMONTHLIES

CFO ................................................ 900 920-4 920-3 920-2 920-1 920-0 940 941 942 Chief Executive ............................... 901 921-4 921-3 921-2 921-1 921-0 943 944 945 CIO ................................................. 902 922-4 922-3 922-2 922-1 922-0 946 947 948 Entrepreneur ................................... 903 923-4 923-3 923-2 923-1 923-0 949 950 951 Fast Company ................................. 904 924-4 924-3 924-2 924-1 924-0 952 953 954 Harvard Business Review ................ 905 925-4 925-3 925-2 925-1 925-0 955 956 957 Inc. ................................................. 906 926-4 926-3 926-2 926-1 926-0 958 959 960 IndustryWeek .................................. 907 927-4 927-3 927-2 927-1 927-0 961 962 963 MIT Technology Review ................. 908 928-4 928-3 928-2 928-1 928-0 964 965 966 Money ............................................ 909 929-4 929-3 929-2 929-1 929-0 967 968 969 Wired .............................................. 910 930-4 930-3 930-2 930-1 930-0 970 971 972

BI-WEEKLIES Forbes ............................................. 911 931-4 931-3 931-2 931-1 931-0 973 974 975 Fortune ........................................... 912 932-4 932-3 932-2 932-1 932-0 976 977 978

WEEKLIES Barron’s .......................................... 913 933-4 933-3 933-2 933-1 933-0 979 980 981 Bloomberg Businessweek ................ 914 934-4 934-3 934-2 934-1 934-0 982 983 984 The Economist ................................ 915 935-4 935-3 935-2 935-1 935-0 985 986 987 The New Yorker .............................. 916 936-4 936-3 936-2 936-1 936-0 988 989 990 Time ............................................... 917 937-4 937-3 937-2 937-1 937-0 991 992 993 The Week ....................................... 918 938-4 938-3 938-2 938-1 938-0 994 995 996

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SECTION III — Publication Readership

AVERAGE ISSUE AUDIENCE (5 digit number with 2 decimals ranging from 00.00-01.00)

Financial Times ............................................................................... 1510-1514

Investor’s Business Daily .................................................................. 1515-1519

The New York Times ....................................................................... 1520-1524

USA Today ...................................................................................... 1525-1529

The Wall Street Journal .................................................................... 1530-1534

The Washington Post ....................................................................... 1535-1539

CFO ................................................................................................. 1540-1544

Chief Executive ................................................................................ 1545-1549

CIO ................................................................................................. 1550-1554

Entrepreneur .................................................................................... 1555-1559

Fast Company .................................................................................. 1560-1564

Harvard Business Review ................................................................. 1565-1569

Inc. .................................................................................................. 1570-1574

IndustryWeek .................................................................................. 1575-1579

MIT Technology Review .................................................................. 1580-1584

Money ............................................................................................. 1585-1589

Wired .............................................................................................. 1590-1594

Forbes .............................................................................................. 1595-1599

Fortune ............................................................................................ 1600-1604

Barron’s ........................................................................................... 1605-1609

Bloomberg Businessweek ................................................................ 1610-1614

The Economist ................................................................................. 1615-1619

The New Yorker .............................................................................. 1620-1624

Time ................................................................................................ 1625-1629

The Week ........................................................................................ 1630-1634

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SECTION IV — Broadcast Viewership

1. Which of the following networks did you watch in the past 7 days? For each network viewed, please indicate the number of hours viewed in the past 7 days. Viewed in # Of Hours Viewed Past 7 Days

Past 7 Days Less Than 5 5–9 10–19 20–29 30 Or More

ABC .......................................................................... 1000 1020-1 1020-2 1020-3 1020-4 1020-5 BBC World News ..................................................... 1001 1021-1 1021-2 1021-3 1021-4 1021-5 Bloomberg TV .......................................................... 1002 1022-1 1022-2 1022-3 1022-4 1022-5 CBS .......................................................................... 1003 1023-1 1023-2 1023-3 1023-4 1023-5 CNBC ....................................................................... 1004 1024-1 1024-2 1024-3 1024-4 1024-5 CNN ......................................................................... 1005 1025-1 1025-2 1025-3 1025-4 1025-5 ESPN ........................................................................ 1006 1026-1 1026-2 1026-3 1026-4 1026-5 The CW .................................................................... 1007 1027-1 1027-2 1027-3 1027-4 1027-5 FOX .......................................................................... 1008 1028-1 1028-2 1028-3 1028-4 1028-5 FOX Business Network ............................................. 1009 1029-1 1029-2 1029-3 1029-4 1029-5 FOX News Channel .................................................. 1010 1030-1 1030-2 1030-3 1030-4 1030-5 MSNBC .................................................................... 1011 1031-1 1031-2 1031-3 1031-4 1031-5 NBC ......................................................................... 1012 1032-1 1032-2 1032-3 1032-4 1032-5 PBS ........................................................................... 1013 1033-1 1033-2 1033-3 1033-4 1033-5

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SECTION V — Professional Activities and Characteristics 1. Are you currently involved in decisions on the investment of your company’s pension/retirement funds or other institutional

portfolio management? Yes ........................................................................................................ 1040-1 No ......................................................................................................... 1040-2

2. Please indicate below your job title. (Check one box only.) (1050-1051) Chairman ..................................................................................................... -01 Chief Executive Officer/President/Chief Operating Officer ........................... -02 Chief Financial Officer ................................................................................. -03 Chief Information/Technology Officer .......................................................... -04 Chief Marketing Officer ............................................................................... -05 Chief Officer – All Other .............................................................................. -06 Owner/Partner ............................................................................................. -07 Treasurer/Secretary/Comptroller ................................................................... -08 Executive/Group/Senior/Staff Vice President ................................................ -09 General Manager ......................................................................................... -10 Vice President – Finance .............................................................................. -11 Vice President – Marketing/Sales/Advertising ............................................... -12 Vice President – Manufacturing/Operations/Production ............................... -13 Vice President – Human Resources/Personnel ............................................. -14 Vice President – All Other ........................................................................... -15 Managing Director/Executive Director ......................................................... -16 Director ....................................................................................................... -17 Other ........................................................................................................... -18

3. Are you currently serving on your company’s or any other company’s board of directors? Yes – board of own company ................................................................... 1060 Yes – board of another company .............................................................. 1061 No ............................................................................................................ 1062 Yes – on board of own company/another company .................................. 2501

4. What are the primary functions for which you are responsible? (Check all that apply.) Administration .......................................................................................... 1070 Communication Systems ........................................................................... 1071 Corporate Development/Planning ............................................................. 1072 Energy/Utilities ......................................................................................... 1073 Engineering/R&D ...................................................................................... 1074 Finance ..................................................................................................... 1075 Government Affairs ................................................................................... 1076 Human Resources and Benefits ................................................................. 1077 International Operations ........................................................................... 1078 Legal Affairs .............................................................................................. 1079 Manufacturing/Production/Distribution ..................................................... 1080 Meetings/Training ..................................................................................... 1081 Purchasing/Procurement ........................................................................... 1082 Real Estate/Facilities .................................................................................. 1083 Risk Management ..................................................................................... 1084 Sales/Marketing/Advertising ...................................................................... 1085 Security Services ....................................................................................... 1086 Strategic Planning ..................................................................................... 1087 Technology ............................................................................................... 1088 Transportation/Logistics ............................................................................ 1089 Other ........................................................................................................ 1090

5. Are you male or female? Male ...................................................................................................... 1100-1 Female ................................................................................................... 1100-2

6. What is your age? Under 35 ............................................................................................... 1110-1 35 – 44 .................................................................................................. 1110-2 45 – 49 .................................................................................................. 1110-3 50 – 54 .................................................................................................. 1110-4 55 or over .............................................................................................. 1110-5

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SECTION VI — Supplemental Codes

Sample Category Code

WEIGHT FIELD (3 decimal position explicit) ...................................... 1251-1259 XXXXX.XXX

REGION

New England ....................................................................................... 1227-1

Middle Atlantic ...................................................................................... 1227-2

East North Central .................................................................................. 1227-3

West North Central ................................................................................ 1227-4

South Atlantic ........................................................................................ 1227-5

East South Central ................................................................................. 1227-6

West South Central ................................................................................ 1227-7

Mountain ............................................................................................... 1227-8

Pacific ................................................................................................... 1227-9

COMPANY SALES (1 DIGIT)

$1.0 million – $4.9 million .................................................................... 1238-1

$5.0 million – $9.9 million .................................................................... 1238-2

$10.0 million – $49.9 million ................................................................ 1238-3

$50.0 million – $99.9 million ................................................................ 1238-4

$100.0 million – $999.9 million ............................................................ 1238-5

$1.0 billion or more ............................................................................... 1238-6

COMPANY SALES (2 DIGIT) (1236-1237)

$1.0 million-$2.4 million ............................................................................. -01

$2.5 million-$4.9 million ............................................................................. -02

$5.0 million-$9.9 million ............................................................................. -03

$10.0 million-$24.9 million ......................................................................... -04

$25.0 million-$49.9 million ......................................................................... -05

$50.0 million-$99.9 million ......................................................................... -06

$100.0 million-$249.9 million ..................................................................... -07

$250.0 million-$499.9 million ..................................................................... -08

$500.0 million-$749.9 million ..................................................................... -09

$750.0 million-$999.9 million ..................................................................... -10

$1.0 billion-$1.49 billion ............................................................................. -11

$1.5 billion-$1.99 billion ............................................................................. -12

$2.0 billion or more ..................................................................................... -13

Sales Volume (15 digits) ................................................................... 1360-1374

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SECTION VI — Supplemental Codes (cont’d.)

LEGAL STATUS (1414-1416)

Proprietorship ............................................................................................ -013

Partnership ................................................................................................ -012

Corporation ............................................................................................... -003

Not Available ............................................................................................ -000

IMPORT/EXPORT

Imports .................................................................................................. 1417-1

Exports ................................................................................................... 1417-2

Both Imports and Exports ....................................................................... 1417-3

None/Not available ............................................................................... 1417-0

OWNS/RENTS

Business owns the building .................................................................... 1418-1

Business rents the building ..................................................................... 1418-2

Unknown/Not applicable. ..................................................................... 1418-3

STATUS INDICATOR

Single Location ...................................................................................... 1409-0

Headquarters ......................................................................................... 1409-1

MANUFACTURING INDICATOR

Yes. ....................................................................................................... 1410-0

No. ........................................................................................................ 1410-1

SMALL BUSINESS INDICATOR

SBA defined small business .................................................................... 1411-1

Not ........................................................................................................ 1411-2

MINORITY OWNED INDICATOR

Minority owned. .................................................................................... 1412-1

Not. ....................................................................................................... 1412-2

PUBLIC/PRIVATE INDICATOR

Public. ................................................................................................... 1413-1

Private. .................................................................................................. 1413-2

SIC GROUP CODES

Agriculture, Forestry & Fishing ............................................................... 1419-1

Mining ................................................................................................... 1419-2

Construction .......................................................................................... 1419-3

Manufacturing ....................................................................................... 1419-4

Transportation, Communication & Public Utilities ................................. 1419-5

Wholesale Trade .................................................................................... 1419-6

Retail Trade ........................................................................................... 1419-7

Finance, Insurance & Real Estate ........................................................... 1419-8

Services ................................................................................................. 1419-9

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SECTION VI — Supplemental Codes (cont’d.) PRIMARY SIC CODE (4 @ 8 DIGIT CODES) ........................................... 1420-1451

PRIMARY SIC CODE (1ST 4-DIGITS = MAJOR GROUP) .......................... 1420-1423

NAIC (NORTH AMERICAN INDUSTRY CLASSIFICATION) ........................ 1452-1457

NAIC DESCRIPTION – ALPHA .............................................................. 1458-1489

COMPANY SIZE – TOTAL EMPLOYEES (15 DIGITS) ............................... 1375-1389

EMPOYEES HERE .............................................................................. 1390-1404

YEAR STARTED ................................................................................. 1405-1408

SMSA CODE ...................................................................................... 1350-1352

ECONOMIC AREA OF INFLUENCE CODE ............................................... 1353-1355

METROPOLITAN STATISTICAL AREAS Location: ......................................................................................... 1356-1359

SOURCE: U.S. National Institute of Standards and Technology (NIST) organization within the US Federal Department of Commerce.

METROPOLITAN STATISTICAL AREA Non-metro ................................................................................................ 0000 Abilene, TX ............................................................................................... 0040 Cleveland-Akron, OH ............................................................................... 0080 Albany, GA ............................................................................................... 0120 Albany-Schenectady-Troy, NY .................................................................. 0160 Albuquerque, NM ..................................................................................... 0200 Alexandria, LA .......................................................................................... 0220 Allentown-Bethlehem-Easton, PA ............................................................. 0240 Altoona, PA .............................................................................................. 0280 Amarillo, TX ............................................................................................. 0320 Anchorage, AK ......................................................................................... 0380 Ann Arbor, MI .......................................................................................... 0440 Anniston, AL ............................................................................................. 0450 Appleton-Oshkosh-Neenah, WI ................................................................ 0460 Asheville, NC ........................................................................................... 0480 Athens, GA ............................................................................................... 0500 Atlanta, GA ............................................................................................... 0520 Atlantic-Cape May, NJ .............................................................................. 0560 Auburn-Opelika, AL ................................................................................. 0580 Augusta-Aiken, GA-SC .............................................................................. 0600 Austin-San Marcos, TX .............................................................................. 0640 Bakersfield, CA ......................................................................................... 0680 Baltimore, MD .......................................................................................... 0720 Bangor, ME ............................................................................................... 0730 Barnstable-Yarmouth, MA ......................................................................... 0740 Baton Rouge, LA ....................................................................................... 0760 Beaumont-Port Arthur, TX ......................................................................... 0840 Bellingham, WA ....................................................................................... 0860 Benton Harbor, MI .................................................................................... 0870 Bergen-Passaic, NJ .................................................................................... 0875 Billings, MT .............................................................................................. 0880 Biloxi-Gulfport-Pascagoula, MS ................................................................ 0920 Binghamton, NY ....................................................................................... 0960 Birmingham, AL ........................................................................................ 1000 Bismarck, ND ........................................................................................... 1010 Bloomington, IN ....................................................................................... 1020 Bloomington-Normal, IL ........................................................................... 1040 Boise City, ID ........................................................................................... 1080 Boston, MA-NH PMSA ............................................................................. 1120 Bolton town .............................................................................................. 1122

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SECTION VI — Supplemental Codes (cont’d.) Boulder-Longmont, CO ............................................................................ 1125 Brazoria, TX .............................................................................................. 1145 Bremerton, WA ......................................................................................... 1150 Bridgeport, CT .......................................................................................... 1160 Brockton, MA ........................................................................................... 1200 Brownsville-Harlingen-San Benito, TX ...................................................... 1240 Bryan-College Station, TX ......................................................................... 1260 Buffalo-Niagara Falls, NY ......................................................................... 1280 Burlington, VT .......................................................................................... 1305 Canton-Massillon, OH .............................................................................. 1320 Casper, WY .............................................................................................. 1350 Cedar Rapids, IA ....................................................................................... 1360 Champaign-Urbana, IL ............................................................................. 1400 Charleston-North Charleston, SC .............................................................. 1440 Charleston, WV ........................................................................................ 1480 Charlotte-Gastonia-Rock Hill, NC-SC ....................................................... 1520 Charlottesville, VA .................................................................................... 1540 Chattanooga, TN-GA ................................................................................ 1560 Cheyenne, WY ......................................................................................... 1580 Chicago, IL ............................................................................................... 1600 Chico-Paradise, CA ................................................................................... 1620 Cincinnati, OH-KY-IN .............................................................................. 1640 Clarksville-Hopkinsville, TN-KY ............................................................... 1660 Cleveland-Lorain-Elyria, OH ..................................................................... 1680 Colorado Springs, CO ............................................................................... 1720 Columbia, MO ......................................................................................... 1740 Columbia, SC ........................................................................................... 1760 Columbus, GA-AL .................................................................................... 1800 Columbus, OH ......................................................................................... 1840 Corpus Christi, TX ..................................................................................... 1880 Corvallis, OR ............................................................................................ 1890 Cumberland, MD-WV .............................................................................. 1900 Dallas, TX ................................................................................................. 1920 Danbury, CT ............................................................................................. 1930 Danville, VA ............................................................................................. 1950 Davenport-Moline-Rock Island, IA-IL ........................................................ 1960 Dayton-Springfield, OH ............................................................................ 2000 Daytona Beach, FL ................................................................................... 2020 Decatur, AL .............................................................................................. 2030 Decatur, IL ................................................................................................ 2040 Denver, CO .............................................................................................. 2080 Des Moines, IA ......................................................................................... 2120 Detroit, MI ................................................................................................ 2160 Dothan, AL ............................................................................................... 2180 Dover, DE ................................................................................................. 2190 Dubuque, IA ............................................................................................. 2200 Duluth-Superior, MN-WI .......................................................................... 2240 Dutchess County, NY ............................................................................... 2281 Eau Claire, WI .......................................................................................... 2290 El Paso, TX ................................................................................................ 2320

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SECTION VI — Supplemental Codes (cont’d.) Elkhart-Goshen, IN ................................................................................... 2330 Elmira, NY ................................................................................................ 2335 Enid, OK ................................................................................................... 2340 Erie, PA ..................................................................................................... 2360 Eugene-Springfield, OR ............................................................................. 2400 Evansville-Henderson, IN-KY .................................................................... 2440 Fargo-Moorhead, ND-MN ........................................................................ 2520 Fayetteville, NC ........................................................................................ 2560 Fayetteville-Springdale-Rogers, AR ........................................................... 2580 Fitchburg-Leominster, MA ........................................................................ 2600 Flagstaff, AZ-UT ........................................................................................ 2620 Flint, MI .................................................................................................... 2640 Florence, AL ............................................................................................. 2650 Florence, SC ............................................................................................. 2655 Fort Collins-Loveland, CO ........................................................................ 2670 Fort Lauderdale, FL ................................................................................... 2680 Fort Myers-Cape Coral, FL ........................................................................ 2700 Fort Pierce-Port St. Lucie, FL ..................................................................... 2710 Fort Smith, AR-OK .................................................................................... 2720 Fort Walton Beach, FL .............................................................................. 2750 Fort Wayne, IN ......................................................................................... 2760 Fort Worth-Arlington, TX .......................................................................... 2800 Fresno, CA ................................................................................................ 2840 Gadsden, AL ............................................................................................. 2880 Gainesville, FL .......................................................................................... 2900 Galveston-Texas City, TX .......................................................................... 2920 Gary, IN ................................................................................................... 2960 Glens Falls, NY ......................................................................................... 2975 Goldsboro, NC ......................................................................................... 2980 Grand Forks, ND-MN ............................................................................... 2985 Grand Junction, CO .................................................................................. 2995 Grand Rapids-Muskegon-Holland, MI ...................................................... 3000 Great Falls, MT ......................................................................................... 3040 Greeley, CO ............................................................................................. 3060 Green Bay, WI .......................................................................................... 3080 Greensboro--Winston-Salem--High Point, NC .......................................... 3120 Greenville, NC ......................................................................................... 3150 Greenville-Spartanburg-Anderson, SC ....................................................... 3160 Hagerstown, MD ...................................................................................... 3180 Hamilton-Middletown, OH ...................................................................... 3200 Harrisburg-Lebanon-Carlisle, PA ............................................................... 3240 Hartford, CT ............................................................................................. 3280 Hattiesburg, MS ........................................................................................ 3285 Hickory-Morganton-Lenoir, NC ................................................................ 3290 Honolulu, HI ............................................................................................ 3320 Houma, LA ............................................................................................... 3350 Houston, TX ............................................................................................. 3360 Huntington-Ashland, WV-KY-OH ............................................................. 3400 Huntsville, AL ........................................................................................... 3440 Indianapolis, IN ........................................................................................ 3480

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SECTION VI — Supplemental Codes (cont’d.) Iowa City, IA ............................................................................................. 3500 Jackson, MI ............................................................................................... 3520 Jackson, MS .............................................................................................. 3560 Jackson, TN .............................................................................................. 3580 Jacksonville, FL ......................................................................................... 3600 Jacksonville, NC ....................................................................................... 3605 Jamestown, NY ......................................................................................... 3610 Janesville-Beloit, WI ................................................................................. 3620 Jersey City, NJ ........................................................................................... 3640 Johnson City-Kingsport-Bristol, TN-VA ...................................................... 3660 Johnstown, PA .......................................................................................... 3680 Jonesboro, AR ........................................................................................... 3700 Joplin, MO ................................................................................................ 3710 Kalamazoo-Battle Creek, MI ..................................................................... 3720 Kankakee, IL ............................................................................................. 3740 Kansas City, MO-KS .................................................................................. 3760 Kenosha, WI ............................................................................................. 3800 Killeen-Temple, TX ................................................................................... 3810 Knoxville, TN ........................................................................................... 3840 Kokomo, IN .............................................................................................. 3850 La Crosse, WI-MN .................................................................................... 3870 Lafayette, LA ............................................................................................. 3880 Lafayette, IN ............................................................................................. 3920 Lake Charles, LA ....................................................................................... 3960 Lakeland-Winter Haven, FL ...................................................................... 3980 Lancaster, PA ............................................................................................ 4000 Lansing-East Lansing, MI ........................................................................... 4040 Laredo, TX ................................................................................................ 4080 Las Cruces, NM ........................................................................................ 4100 Las Vegas, NV-AZ ..................................................................................... 4120 Lawrence, KS ............................................................................................ 4150 Lawrence, MA-NH ................................................................................... 4160 Lawton, OK .............................................................................................. 4200 Lewiston-Auburn, ME ............................................................................... 4240 Lexington, KY ........................................................................................... 4280 Lima, OH ................................................................................................. 4320 Lincoln, NE ............................................................................................... 4360 Little Rock-North Little Rock, AR .............................................................. 4400 Longview-Marshall, TX ............................................................................. 4420 Los Angeles-Long Beach, CA .................................................................... 4480 Louisville, KY-IN ....................................................................................... 4520 Lowell, MA-NH ........................................................................................ 4560 Lubbock, TX ............................................................................................. 4600 Lynchburg, VA .......................................................................................... 4640 Macon, GA ............................................................................................... 4680 Madison, WI ............................................................................................. 4720 Manchester, NH ....................................................................................... 4760 Mansfield, OH .......................................................................................... 4800 McAllen-Edinburg-Mission, TX ................................................................. 4880 Medford-Ashland, OR ............................................................................... 4890

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SECTION VI — Supplemental Codes (cont’d.) Melbourne-Titusville-Palm Bay, FL ........................................................... 4900 Memphis, TN-MS-AR ................................................................................ 4920 Merced, CA .............................................................................................. 4940 Miami, FL ................................................................................................. 5000 Middlesex-Somerset-Hunterdon, NJ .......................................................... 5015 Milwaukee-Waukesha, WI ........................................................................ 5080 Minneapolis-St. Paul, MN-WI ................................................................... 5120 Missoula, MT ............................................................................................ 5140 Mobile, AL ................................................................................................ 5160 Modesto, CA ............................................................................................. 5170 Monmouth-Ocean, NJ .............................................................................. 5190 Monroe, LA .............................................................................................. 5200 Montgomery, AL ....................................................................................... 5240 Muncie, IN ............................................................................................... 5280 Myrtle Beach, SC ...................................................................................... 5330 Naples, FL ................................................................................................ 5345 Nashua, NH ............................................................................................. 5350 Nashville, TN ........................................................................................... 5360 Nassau-Suffolk, NY ................................................................................... 5380 New Bedford, MA ..................................................................................... 5400 New Haven-Meriden, CT .......................................................................... 5480 New London-Norwich, CT-RI ................................................................... 5520 New Orleans, LA ...................................................................................... 5560 New York, NY .......................................................................................... 5600 Newark, NJ ............................................................................................... 5640 Newburgh, NY-PA .................................................................................... 5660 Norfolk-Virginia Beach-Newport News, VA-NC ....................................... 5720 Oakland, CA ............................................................................................. 5775 Ocala, FL .................................................................................................. 5790 Odessa-Midland, TX ................................................................................. 5800 Oklahoma City, OK .................................................................................. 5880 Olympia, WA ........................................................................................... 5910 Omaha, NE-IA .......................................................................................... 5920 Orange County, CA .................................................................................. 5945 Orlando, FL .............................................................................................. 5960 Owensboro, KY ........................................................................................ 5990 Panama City, FL ........................................................................................ 6015 Parkersburg-Marietta, WV-OH .................................................................. 6020 Pensacola, FL ............................................................................................ 6080 Peoria-Pekin, IL ........................................................................................ 6120 Philadelphia, PA-NJ .................................................................................. 6160 Phoenix-Mesa, AZ .................................................................................... 6200 Pine Bluff, AR ........................................................................................... 6240 Pittsburgh, PA ........................................................................................... 6280 Pittsfield, MA ............................................................................................ 6320 Pocatello, ID ............................................................................................. 6340 Portland, ME ............................................................................................. 6400 Portland-Vancouver, OR-WA ................................................................... 6440 Portsmouth-Rochester, NH-ME ................................................................. 6450 Providence-Fall River-Warwick, RI-MA .................................................... 6480

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SECTION VI — Supplemental Codes (cont’d.) Provo-Orem, UT ....................................................................................... 6520 Pueblo, CO ............................................................................................... 6560 Punta Gorda, FL ........................................................................................ 6580 Racine, WI ................................................................................................ 6600 Raleigh-Durham-Chapel Hill, NC ............................................................. 6640 Rapid City, SD .......................................................................................... 6660 Reading, PA .............................................................................................. 6680 Redding, CA ............................................................................................. 6690 Reno, NV .................................................................................................. 6720 Richland-Kennewick-Pasco, WA .............................................................. 6740 Richmond-Petersburg, VA ......................................................................... 6760 Riverside-San Bernardino, CA ................................................................... 6780 Roanoke, VA ............................................................................................ 6800 Rochester, MN .......................................................................................... 6820 Rochester, NY ........................................................................................... 6840 Rockford, IL .............................................................................................. 6880 Rocky Mount, NC ..................................................................................... 6895 Sacramento, CA ........................................................................................ 6920 Saginaw-Bay City-Midland, MI ................................................................. 6960 St. Cloud, MN ........................................................................................... 6980 St. Joseph, MO .......................................................................................... 7000 St. Louis, MO-IL ........................................................................................ 7040 Salem, OR ................................................................................................ 7080 Salinas, CA ............................................................................................... 7120 Salt Lake City-Ogden, UT ......................................................................... 7160 San Angelo, TX ......................................................................................... 7200 San Antonio, TX ........................................................................................ 7240 San Diego, CA .......................................................................................... 7320 San Francisco, CA ..................................................................................... 7360 San Jose, CA ............................................................................................. 7400 San Luis Obispo-Atascadero-Paso Robles, CA ........................................... 7460 Santa Barbara-Santa Maria-Lompoc, CA ................................................... 7480 Santa Cruz-Watsonville, CA ...................................................................... 7485 Santa Fe, NM ............................................................................................ 7490 Santa Rosa, CA ......................................................................................... 7500 Sarasota-Bradenton, FL ............................................................................. 7510 Savannah, GA ........................................................................................... 7520 Scranton--Wilkes-Barre--Hazleton, PA ...................................................... 7560 Seattle-Bellevue-Everett, WA .................................................................... 7600 Sharon, PA ................................................................................................ 7610 Sheboygan, WI ......................................................................................... 7620 Sherman-Denison, TX ............................................................................... 7640 Shreveport-Bossier City, LA ....................................................................... 7680 Sioux City, IA-NE ...................................................................................... 7720 Sioux Falls, SD .......................................................................................... 7760 South Bend, IN ......................................................................................... 7800 Spokane, WA ............................................................................................ 7840 Springfield, IL ........................................................................................... 7880 Springfield, MO ........................................................................................ 7920 Springfield, MA ......................................................................................... 8000

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SECTION VI — Supplemental Codes (cont’d.) Stamford-Norwalk, CT .............................................................................. 8040 State College, PA ...................................................................................... 8050 Steubenville-Weirton, OH-WV ................................................................. 8080 Stockton-Lodi, CA ..................................................................................... 8120 Sumter, SC ................................................................................................ 8140 Syracuse, NY ............................................................................................ 8160 Tacoma, WA ............................................................................................ 8200 Tallahassee, FL ......................................................................................... 8240 Tampa-St. Petersburg-Clearwater, FL ........................................................ 8280 Terre Haute, IN ......................................................................................... 8320 Texarkana, TX-AR ..................................................................................... 8360 Toledo, OH .............................................................................................. 8400 Topeka, KS ............................................................................................... 8440 Trenton, NJ ............................................................................................... 8480 Tucson, AZ ............................................................................................... 8520 Tulsa, OK ................................................................................................. 8560 Tuscaloosa, AL ......................................................................................... 8600 Tyler, TX ................................................................................................... 8640 Utica-Rome, NY ....................................................................................... 8680 Vallejo-Fairfield-Napa, CA ........................................................................ 8720 Ventura, CA .............................................................................................. 8735 Victoria, TX .............................................................................................. 8750 Vineland-Millville-Bridgeton, NJ ............................................................... 8760 Visalia-Tulare-Porterville, CA .................................................................... 8780 Waco, TX ................................................................................................. 8800 Washington, DC-MD-VA-WV ................................................................... 8840 Waterbury, CT .......................................................................................... 8880 Waterloo-Cedar Falls, IA ........................................................................... 8920 Wausau, WI .............................................................................................. 8940 West Palm Beach-Boca Raton, FL ............................................................. 8960 Wheeling, WV-OH ................................................................................... 9000 Wichita, KS ............................................................................................... 9040 Wichita Falls, TX ...................................................................................... 9080 Williamsport, PA ...................................................................................... 9140 Wilmington-Newark, DE-MD ................................................................... 9160 Wilmington, NC ....................................................................................... 9200 Worcester, MA-CT .................................................................................... 9240 Yakima, WA ............................................................................................. 9260 Yolo, CA ................................................................................................... 9270 York, PA ................................................................................................... 9280 Youngstown-Warren, OH ......................................................................... 9320 Yuba City, CA ........................................................................................... 9340 Yuma, AZ ................................................................................................. 9360

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SECTION VI — Supplemental Codes (cont’d.) STATE CODES Alpha Numeric Code Code State 1316-1317 1276-1277 Alabama AL 01 Alaska AK 51 Arizona AZ 02 Arkansas AR 03 California CA 04 Colorado CO 05 Connecticut CT 06 Delaware DE 07 District of Columbia DC 08 Florida FL 09 Georgia GA 10 Hawaii HI 50 Idaho ID 11 Illinois IL 12 Indiana IN 13 Iowa IA 14 Kansas KS 15 Kentucky KY 16 Louisiana LA 17 Maine ME 18 Maryland MD 19 Massachusetts MA 20 Michigan MI 21 Minnesota MN 22 Mississippi MS 23 Missouri MO 24 Montana MT 25 Nebraska NE 26 Nevada NV 27 New Hampshire NH 28 New Jersey NJ 29 New Mexico NM 30 New York NY 31 North Carolina NC 32 North Dakota ND 33 Ohio OH 34 Oklahoma OK 35 Oregon OR 36 Pennsylvania PA 37 Rhode Island RI 38 South Carolina SC 39 South Dakota SD 40 Tennessee TN 41 Texas TX 42 Utah UT 43 Vermont VT 44 Virginia VA 45 Washington WA 46 West Virginia WV 47 Wisconsin WI 48 Wyoming WY 49

POSTAL CODE (9 digits) ..................................................................... 1318-1326

STATE/PROVINCE NAME .................................................................... 1327-1346

D & B STATE CODE ............................................................................ 1347-1349

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ABOUT YOUR INVOLVEMENT IN PURCHASE DECISIONS

1. Please check the products or services with which you are personally involved in making decisions or approving purchases or leases for yourorganization. This includes determining needs, recommending or selecting suppliers and/or approval/authorization of purchase.Then indicate the level of expenditures with which you were involved in the last 12 months. (Check all that apply.)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IF PERSONALLY INVOLVED, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . EXPENDITURES IN LAST 12 MONTHS

Personally $1 Million $500,000- $100,000- $50,000- UnderInvolved or More $999,999- $499,999- $99,999- $50,000

Advertising & promotion (placements, production, agency fees) . . . . . . . . . . . . . . . . . . 10 ■25 110-1 ■ -2 ■ -3 ■ -4 ■ -5 ■Customer service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 ■ 111-1 ■ -2 ■ -3 ■ -4 ■ -5 ■Marketing services (databases/services, e-commerce platform development) . . . . . . . . 12 ■ 112-1 ■ -2 ■ -3 ■ -4 ■ -5 ■Research (R&D, business information services, sales & marketing research) . . . . . . . . . 13 ■ 113-1 ■ -2 ■ -3 ■ -4 ■ -5 ■Sales expenses (except salaries) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 ■ 114-1 ■ -2 ■ -3 ■ -4 ■ -5 ■

Accounting/auditing/corporate tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 ■■ 120-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Commercial banking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 ■■ 121-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Corporate/business credit cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 ■■ 122-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Freelance/staffing/executive recruiting expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 ■■ 123-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Investment banking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 ■■ 124-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Legal services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 ■ 125-1 ■ -2 ■ -3 ■ -4 ■ -5 ■Management consultancy services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 ■ 126-1 ■ -2 ■ -3 ■ -4 ■ -5 ■Office furnishings/fixtures/supplies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 ■ 127-1 ■ -2 ■ -3 ■ -4 ■ -5 ■Retirement/pension services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 ■ 128-1 ■ -2 ■ -3 ■ -4 ■ -5 ■Risk management (products/services separate from corporate insurance) . . . . . . . . . . . 29 ■ 129-1 ■ -2 ■ -3 ■ -4 ■ -5 ■

Corporate liability insurance (safety, security, loss prevention and environmental) . . . . 40 ■■25 140-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Group life/health insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 ■■25 141-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Property/casualty insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 ■■25 142-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Self-insurance services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 ■■25 143-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Short-term & long-term disability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 ■■25 144-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■

Airline, hotel and car rental . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 ■25 150-1 ■ -2 ■ -3 ■ -4 ■ -5 ■Meeting & convention sites/services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 ■ 151-1 ■ -2 ■ -3 ■ -4 ■ -5 ■

Business aircraft/equipment and supplies (purchase/lease, and/or fractional ownership) 55 ■■ 155-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Company cars/trucks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 ■■ 156-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Freight transportation/express package services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57 ■■ 157-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Logistics/supply chain services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58 ■■ 158-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■

In-office telecom equipment & services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 ■ 160-1 ■ -2 ■ -3 ■ -4 ■ -5 ■Wireless/mobile technology equipment & services . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 ■ 161-1 ■ -2 ■ -3 ■ -4 ■ -5 ■Unified communications systems (including ISP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62 ■ 162-1 ■ -2 ■ -3 ■ -4 ■ -5 ■

Construction/architectural services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70 ■■ 170-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Energy-related equipment/services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71 ■■ 171-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Industrial machinery/fixtures/accessories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72 ■■ 172-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Manufacturers’ materials/supplies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73 ■■ 173-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Real estate acquisitions/leasing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74 ■■ 174-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■

Business software (email, word processing, presentation, database management) . . . . . 80 ■ 180-1 ■ -2 ■ -3 ■ -4 ■ -5 ■Computers/workstations & peripheral hardware (laptop/desktop) . . . . . . . . . . . . . . . . . 81 ■ 181-1 ■ -2 ■ -3 ■ -4 ■ -5 ■CRM software and services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82 ■ 182-1 ■ -2 ■ -3 ■ -4 ■ -5 ■Data analytics products/services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83 ■ 183-1 ■ -2 ■ -3 ■ -4 ■ -5 ■Enterprise applications & software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84 ■ 184-1 ■ -2 ■ -3 ■ -4 ■ -5 ■IT consulting/outsourcing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85 ■ 185-1 ■ -2 ■ -3 ■ -4 ■ -5 ■Networking hardware . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86 ■ 186-1 ■ -2 ■ -3 ■ -4 ■ -5 ■Networking software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87 ■■ 187-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Off-site/cloud data centers/service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88 ■■ 188-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■On-site data centers/servers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 ■■ 189-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Printers, copiers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90 ■■ 190-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Security products/services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91 ■■ 191-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■Website management and services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92 ■■ 192-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■

SALES & MARKETING

FINANCIAL/CORPORATE SERVICES

INSURANCE

TRANSPORTATION/LOGISTICS

TELECOMMUNICATIONS EQUIPMENT & SERVICES

TRAVEL SERVICES

SITE OPERATIONS

TECHNOLOGY

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EXECUTIVE SURVEY OF PURCHASE INFLUENCE[9-1]

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ABOUT YOUR WEBSITE USAGE

1a. Please indicate below which digital media brands you have used in the past year. (Please check all that apply under column 1a.)

For those digital media brands you have used in the past year:1b. Please indicate which platform(s) you have used in the past month for each of the digital media brands you have used in the past year.

(Please check all that apply across for each digital media brand used under column 1b.)1c. For those brands you used, please indicate which of the following qualities you would assign to the digital media brand: “Influential,”

“Credible” or “Useful To My Work.” (Please check all that apply for each digital media brand used under column 1c.)

1a. 1b. 1c._________ __________________________________________________________ _____________________________Used in Platform Used Qualities You Would Apply

Past Year To Access Past Month To The Digital Media Brand_________ __________________________________________________________ _____________________________Website Website Website Useful

Smartphone Tablet Via Work Via Home Via Tablet/ To MyApp App Computer Computer Smartphone Influential Credible Work___________ ______ _________ _________ ___________ _________ ________ _______

AOL Money & Finance — dailyfinance.com ........ 200 ■ 300 ■ 301 ■ 302 ■ 303 ■ 304 ■ 305 ■ 306 ■ 307 ■Barron’s — barrons.com ...................................... 201 ■ 310 ■ 311 ■ 312 ■ 313 ■ 314 ■ 315 ■ 316 ■ 317 ■Bloomberg — bloomberg.com ......................... 202 ■ 320 ■ 321 ■ 322 ■ 323 ■ 324 ■ 325 ■ 326 ■ 327 ■CFO — cfo.com .................................................. 203 ■ 330 ■ 331 ■ 332 ■ 333 ■ 334 ■ 335 ■ 336 ■ 337 ■Chief Executive — chiefexecutive.net................... 204 ■ 340 ■ 341 ■ 342 ■ 343 ■ 344 ■ 345 ■ 346 ■ 347 ■

CIO — cio.com ................................................... 205 ■■ 350 ■■ 351 ■■ 352 ■■ 353 ■■ 354 ■■ 355 ■■ 356 ■■ 357 ■■CNBC — cnbc.com ............................................. 206 ■■ 360 ■■ 361 ■■ 362 ■■ 363 ■■ 364 ■■ 365 ■■ 366 ■■ 367 ■■CNNMoney.com — money.cnn.com .................... 207 ■■ 370 ■■ 371 ■■ 372 ■■ 373 ■■ 374 ■■ 375 ■■ 376 ■■ 377 ■■The Economist — economist.com ........................ 208 ■■ 380 ■■ 381 ■■ 382 ■■ 383 ■■ 384 ■■ 385 ■■ 386 ■■ 387 ■■Entrepreneur — entrepreneur.com ....................... 209 ■■ 390 ■■ 391 ■■ 392 ■■ 393 ■■ 394 ■■ 395 ■■ 396 ■■ 397 ■■

Fast Company — fastcompany.com...................... 210 ■ 400 ■ 401 ■ 402 ■ 403 ■ 404 ■ 405 ■ 406 ■ 407 ■Financial Times — ft.com.................................... 211 ■ 410 ■ 411 ■ 412 ■ 413 ■ 414 ■ 415 ■ 416 ■ 417 ■Forbes — forbes.com ........................................... 212 ■ 420 ■ 421 ■ 422 ■ 423 ■ 424 ■ 425 ■ 426 ■ 427 ■Fortune — fortune.com........................................ 213 ■ 430 ■ 431 ■ 432 ■ 433 ■ 434 ■ 435 ■ 436 ■ 437 ■Fox Business Network — foxbusiness.com ........... 214 ■ 440 ■ 441 ■ 442 ■ 443 ■ 444 ■ 445 ■ 446 ■ 447 ■

Harvard Business Review — hbr.org/magazine .... 215 ■■ 450 ■■ 451 ■■ 452 ■■ 453 ■■ 454 ■■ 455 ■■ 456 ■■ 457 ■■Inc. — inc.com .................................................... 216 ■■ 460 ■■ 461 ■■ 462 ■■ 463 ■■ 464 ■■ 465 ■■ 466 ■■ 467 ■■Investor’s Business Daily — investors.com........... 217 ■■ 470 ■■ 471 ■■ 472 ■■ 473 ■■ 474 ■■ 475 ■■ 476 ■■ 477 ■■MarketWatch — marketwatch.com ...................... 218 ■■ 480 ■■ 481 ■■ 482 ■■ 483 ■■ 484 ■■ 485 ■■ 486 ■■ 487 ■■MSN Money — money.msn.com .......................... 219 ■■ 490 ■■ 491 ■■ 492 ■■ 493 ■■ 494 ■■ 495 ■■ 496 ■■ 497 ■■

Reuters — reuters.com ........................................ 220 ■ 500 ■ 501 ■ 502 ■ 503 ■ 504 ■ 505 ■ 506 ■ 507 ■Seeking Alpha — seekingalpha.com ..................... 221 ■ 510 ■ 511 ■ 512 ■ 513 ■ 514 ■ 515 ■ 516 ■ 517 ■TheStreet.com — thestreet.com ........................... 222 ■ 520 ■ 521 ■ 522 ■ 523 ■ 524 ■ 525 ■ 526 ■ 527 ■The Wall Street Journal — wsj.com ..................... 223 ■ 530 ■ 531 ■ 532 ■ 533 ■ 534 ■ 535 ■ 536 ■ 537 ■Yahoo!Finance — finance.yahoo.com .................. 224 ■ 540 ■ 541 ■ 542 ■ 543 ■ 544 ■ 545 ■ 546 ■ 547 ■

ABC News — abcnews.go.com ............................ 225 ■ 550 ■ 551 ■ 552 ■ 553 ■ 554 ■ 555 ■ 556 ■ 557 ■BBC — bbc.co.uk ................................................ 226 ■ 560 ■ 561 ■ 562 ■ 563 ■ 564 ■ 565 ■ 566 ■ 567 ■CBS News — cbsnews.com.................................. 227 ■ 570 ■ 571 ■ 572 ■ 573 ■ 574 ■ 575 ■ 576 ■ 577 ■CNN — cnn.com................................................. 228 ■ 580 ■ 581 ■ 582 ■ 583 ■ 584 ■ 585 ■ 586 ■ 587 ■The Daily Beast — thedailybeast.com .................. 229 ■ 590 ■ 591 ■ 592 ■ 593 ■ 594 ■ 595 ■ 596 ■ 597 ■

Drudge Report — drudgereport.com.................... 230 ■■ 600 ■■ 601 ■■ 602 ■■ 603 ■■ 604 ■■ 605 ■■ 606 ■■ 607 ■■FOX News Channel — foxnews.com ................... 231 ■■ 610 ■■ 611 ■■ 612 ■■ 613 ■■ 614 ■■ 615 ■■ 616 ■■ 617 ■■The Huffington Post — huffingtonpost.com.......... 232 ■■ 620 ■■ 621 ■■ 622 ■■ 623 ■■ 624 ■■ 625 ■■ 626 ■■ 627 ■■MIT Technology Review — technologyreview.com 233 ■■ 630 ■■ 631 ■■ 632 ■■ 633 ■■ 634 ■■ 635 ■■ 636 ■■ 637 ■■NBC News — nbcnews.com ................................ 234 ■■ 640 ■■ 641 ■■ 642 ■■ 643 ■■ 644 ■■ 645 ■■ 646 ■■ 647 ■■

The New York Times — nytimes.com .................. 235 ■ 650 ■ 651 ■ 652 ■ 653 ■ 654 ■ 655 ■ 656 ■ 657 ■The New Yorker — newyorker.com...................... 236 ■ 660 ■ 661 ■ 662 ■ 663 ■ 664 ■ 665 ■ 666 ■ 667 ■Newser — newser.com ........................................ 237 ■ 670 ■ 671 ■ 672 ■ 673 ■ 674 ■ 675 ■ 676 ■ 677 ■Newsweek — newsweek.com .............................. 238 ■ 680 ■ 681 ■ 682 ■ 683 ■ 684 ■ 685 ■ 686 ■ 687 ■NPR — npr.org .................................................... 239 ■ 690 ■ 691 ■ 692 ■ 693 ■ 694 ■ 695 ■ 696 ■ 697 ■

PBS NewsHour — pbs.org/newshour.com ............ 240 ■■ 700 ■■ 701 ■■ 702 ■■ 703 ■■ 704 ■■ 705 ■■ 706 ■■ 707 ■■Quartz — qz.com................................................ 241 ■■ 710 ■■ 711 ■■ 712 ■■ 713 ■■ 714 ■■ 715 ■■ 716 ■■ 717 ■■Time — time.com/time/....................................... 242 ■■ 720 ■■ 721 ■■ 722 ■■ 723 ■■ 724 ■■ 725 ■■ 726 ■■ 727 ■■U.S. News & World Report — usnews.com ......... 243 ■■ 730 ■■ 731 ■■ 732 ■■ 733 ■■ 734 ■■ 735 ■■ 736 ■■ 737 ■■USA Today — usatoday.com ................................ 244 ■■ 740 ■■ 741 ■■ 742 ■■ 743 ■■ 744 ■■ 745 ■■ 746 ■■ 747 ■■

The Washington Post — washingtonpost.com ...... 245 ■ 750 ■ 751 ■ 752 ■ 753 ■ 754 ■ 755 ■ 756 ■ 757 ■The Week — theweek.com .................................. 246 ■ 760 ■ 761 ■ 762 ■ 763 ■ 764 ■ 765 ■ 766 ■ 767 ■Wired — wired.com ............................................ 247 ■ 770 ■ 771 ■ 772 ■ 773 ■ 774 ■ 775 ■ 776 ■ 777 ■

BUSINESS

NEWS

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ABOUT YOUR READING PREFERENCES

1a. Shown below are the names of selected publications published daily, Monday through Friday. Please check “Yes” for each publication whichyou have read or looked into in the last six months at work, in your home, or some other place.

1b. For those publications you read or looked into in the last six months, check how many of the last five issues published you have read or looked into.1c. For those publications you read or looked into, please indicate which of the following qualities you would assign to the publication: “Influential,”

“Credible” or “Useful To My Work.” (Please check all that apply for each publication used under column 1c.)

1a. 1b. 1c._________________ ____________________________________________________ _____________________________Read/Looked Into (If “Yes”) Qualities You Wouldin Last 6 Months Number of Issues Read Out of Last Five Apply To The Publication_________________ ____________________________________________________ _____________________________

UsefulTo My

Yes 5 4 3 2 1 None Influential Credible Work____ ______ ______ ______ ______ ______ _______ _________ ________ _______

Financial Times . . . . . . . . . . . . . . . . . . 800 ■ -5 ■ -4 ■ -3 ■ -2 ■ -1 ■ -0 ■ (810) 820 ■ 821 ■ 822 ■Investor’s Business Daily . . . . . . . . . . . 801 ■ -5 ■ -4 ■ -3 ■ -2 ■ -1 ■ -0 ■ (811) 823 ■ 824 ■ 825 ■The New York Times . . . . . . . . . . . . . . 802 ■ -5 ■ -4 ■ -3 ■ -2 ■ -1 ■ -0 ■ (812) 826 ■ 827 ■ 828 ■

USA Today . . . . . . . . . . . . . . . . . . . . . . 803 ■■ -5 ■■ -4 ■■ -3 ■■ -2 ■■ -1 ■■ -0 ■■ (813) 829 ■■ 830 ■■ 831 ■■The Wall Street Journal . . . . . . . . . . . . . 804 ■■ -5 ■■ -4 ■■ -3 ■■ -2 ■■ -1 ■■ -0 ■■ (814) 832 ■■ 833 ■■ 834 ■■The Washington Post . . . . . . . . . . . . . . 805 ■■ -5 ■■ -4 ■■ -3 ■■ -2 ■■ -1 ■■ -0 ■■ (815) 835 ■■ 836 ■■ 837 ■■

2a. Shown below are the names of selected publications published monthly, bimonthly, biweekly or weekly and specialized publications inselected categories. Please check “Yes” for each publication which you have read or looked into in the last six months at work, in yourhome, or some other place.

2b. For those publications you read or looked into in the last six months, check how many of the last four issues published you have read or looked into.2c. For those publications you read or looked into, please indicate which of the following qualities you would assign to the publication: “Influential,”

“Credible” or “Useful To My Work.” (Please check all that apply for each publication used under column 2c.)

2a. 2b. 2c._________________ ____________________________________________________ _____________________________Read/Looked Into (If “Yes”) Qualities You Wouldin Last 6 Months Number of Issues Read Out of Last Four Apply To The Publication_________________ ____________________________________________________ _____________________________

UsefulTo My

Yes 4 3 2 1 None Influential Credible Work____ ______ ______ ______ ______ _______ _________ ________ _______

CFO . . . . . . . . . . . . . . . . . . . . . . . . . . . 900 ■ -4 ■ -3 ■ -2 ■ -1 ■ -0 ■ (920) 940 ■ 941 ■ 942 ■Chief Executive . . . . . . . . . . . . . . . . . . . 901 ■ -4 ■ -3 ■ -2 ■ -1 ■ -0 ■ (921) 943 ■ 944 ■ 945 ■CIO . . . . . . . . . . . . . . . . . . . . . . . . . . . 902 ■ -4 ■ -3 ■ -2 ■ -1 ■ -0 ■ (922) 946 ■ 947 ■ 948 ■Entrepreneur . . . . . . . . . . . . . . . . . . . . . 903 ■ -4 ■ -3 ■ -2 ■ -1 ■ -0 ■ (923) 949 ■ 950 ■ 951 ■Fast Company . . . . . . . . . . . . . . . . . . . . 904 ■ -4 ■ -3 ■ -2 ■ -1 ■ -0 ■ (924) 952 ■ 953 ■ 954 ■

Harvard Business Review . . . . . . . . . . . 905 ■■ -4 ■■ -3 ■■ -2 ■■ -1 ■■ -0 ■■ (925) 955 ■■ 956 ■■ 957 ■■Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 906 ■■ -4 ■■ -3 ■■ -2 ■■ -1 ■■ -0 ■■ (926) 958 ■■ 959 ■■ 960 ■■IndustryWeek . . . . . . . . . . . . . . . . . . . . 907 ■■ -4 ■■ -3 ■■ -2 ■■ -1 ■■ -0 ■■ (927) 961 ■■ 962 ■■ 963 ■■MIT Technology Review . . . . . . . . . . . . 908 ■■ -4 ■■ -3 ■■ -2 ■■ -1 ■■ -0 ■■ (928) 964 ■■ 965 ■■ 966 ■■Money . . . . . . . . . . . . . . . . . . . . . . . . . 909 ■■ -4 ■■ -3 ■■ -2 ■■ -1 ■■ -0 ■■ (929) 967 ■■ 968 ■■ 969 ■■Wired . . . . . . . . . . . . . . . . . . . . . . . . . . 910 ■■ -4 ■■ -3 ■■ -2 ■■ -1 ■■ -0 ■■ (930) 970 ■■ 971 ■■ 972 ■■

Forbes . . . . . . . . . . . . . . . . . . . . . . . . . . 911 ■ -4 ■ -3 ■ -2 ■ -1 ■ -0 ■ (931) 973 ■ 974 ■ 975 ■Fortune . . . . . . . . . . . . . . . . . . . . . . . . . 912 ■ -4 ■ -3 ■ -2 ■ -1 ■ -0 ■ (932) 976 ■ 977 ■ 978 ■

Barron’s . . . . . . . . . . . . . . . . . . . . . . . . 913 ■■ -4 ■■ -3 ■■ -2 ■■ -1 ■■ -0 ■■ (933) 979 ■■ 980 ■■ 981 ■■Bloomberg Businessweek . . . . . . . . . . . 914 ■■ -4 ■■ -3 ■■ -2 ■■ -1 ■■ -0 ■■ (934) 982 ■■ 983 ■■ 984 ■■The Economist . . . . . . . . . . . . . . . . . . . 915 ■■78 -4 ■■ -3 ■■ -2 ■■ -1 ■■ -0 ■■ (935) 985 ■■ 986 ■■ 987 ■■The New Yorker . . . . . . . . . . . . . . . . . . 916 ■■ -4 ■■ -3 ■■ -2 ■■ -1 ■■ -0 ■■ (936) 988 ■■ 989 ■■ 990 ■■Time . . . . . . . . . . . . . . . . . . . . . . . . . . . 917 ■■ -4 ■■ -3 ■■ -2 ■■ -1 ■■ -0 ■■ (937) 991 ■■ 992 ■■ 993 ■■The Week . . . . . . . . . . . . . . . . . . . . . . . 918 ■■ -4 ■■ -3 ■■ -2 ■■ -1 ■■ -0 ■■ (938) 994 ■■ 995 ■■ 996 ■■

DAILIES

MONTHLIES/BIMONTHLIES

BI-WEEKLIES

WEEKLIES

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If you wish to have $50.00 donated toward one of the following organizations or receive a $50.00 check, please indicate your choice:Please select one: American Red Cross…-1 ■ The Salvation Army…-2 ■ Wounded Warrior…-3 ■ Receive $50.00 Check…-4 ■ (1120)

Name (please print clearly): ___________________________________________________________________________________________________________

Address: __________________________________________________________ City: ____________________ State: ________ Zip Code:_____________

THANK YOU FOR YOUR HELP. Please return the completed survey in the enclosed postage-paid envelope, or mail to: Erdos & Morgan, 485 Underhill Blvd., Suite 200, Syosset, NY 11791-3434.

BROADCAST MEDIA THAT YOU VIEW

1. Which of the following networks did you watch in the past 7 days? For each network viewed, please indicate the number of hours viewed inthe past 7 days.

# Of Hours Viewed Past 7 Days__________________________________________________Viewed Past 7 Days Less Than 5 5–9 10–19 20–29 30 or more_________________ ___________ ____ _____ _____ __________

ABC............................................................................................ 1000 ■ 1020-1 ■ -2 ■ -3 ■ -4 ■ -5 ■BBC World News ....................................................................... 1001 ■ 1021-1 ■ -2 ■ -3 ■ -4 ■ -5 ■Bloomberg TV ............................................................................ 1002 ■ 1022-1 ■ -2 ■ -3 ■ -4 ■ -5 ■CBS ............................................................................................ 1003 ■ 1023-1 ■ -2 ■ -3 ■ -4 ■ -5 ■CNBC......................................................................................... 1004 ■ 1024-1 ■ -2 ■ -3 ■ -4 ■ -5 ■

CNN........................................................................................... 1005 ■■ 1025-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■ESPN .......................................................................................... 1006 ■■ 1026-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■The CW...................................................................................... 1007 ■■ 1027-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■FOX............................................................................................ 1008 ■■ 1028-1 ■■ -2 ■■ -3 ■■ -4 ■■ -5 ■■

FOX Business Network............................................................... 1009 ■ 1029-1 ■ -2 ■ -3 ■ -4 ■ -5 ■FOX News Channel.................................................................... 1010 ■ 1030-1 ■ -2 ■ -3 ■ -4 ■ -5 ■MSNBC ...................................................................................... 1011 ■ 1031-1 ■ -2 ■ -3 ■ -4 ■ -5 ■NBC ........................................................................................... 1012 ■ 1032-1 ■ -2 ■ -3 ■ -4 ■ -5 ■PBS............................................................................................. 1013 ■ 1033-1 ■ -2 ■ -3 ■ -4 ■ -5 ■

PROFESSIONAL ACTIVITIES AND CHARACTERISTICS

1. Are you currently involved in decisions on the investment of your company’s pension/retirement funds or other institutional portfolio management?Yes .............................................................................................-1 ■ (1040)

No .............................................................................................-2 ■

2. Please indicate below your job title. (Check one box only.)Chairman ..........................................................................-01 ■ General Manager..........................................................-10 ■ (1050-1051)

Chief Executive Officer/President/Chief Operating Officer......-02 ■ Vice President–Finance .................................................-11 ■Chief Financial Officer ......................................................-03 ■ Vice President–Marketing/Sales/Advertising....................-12 ■Chief Information/Technology Officer................................-04 ■ Vice President–Manufacturing/Operations/Production.....-13 ■Chief Marketing Officer ....................................................-05 ■ Vice President–Human Resources/Personnel ...................-14 ■Chief Officer – All Other...................................................-06 ■ Vice President–All Other ...............................................-15 ■Owner/Partner ..................................................................-07 ■ Managing Director/Executive Director .........................-16 ■Treasurer/Secretary/Comptroller ........................................-08 ■ Director .......................................................................-17 ■Executive/Group/Senior/Staff Vice President......................-09 ■ Other ...........................................................................-18 ■

3. Are you currently serving on your company’s or any other company’s board of directors?Yes – board of own company .................................................1060 ■Yes – board of another company ............................................1061 ■No ..........................................................................................1062 ■

4. What are the primary functions for which you are responsible? (Check all that apply.)Administration.................................................................1070 ■ Meetings/Training.......................................................1081 ■Communication Systems .................................................1071 ■ Purchasing/Procurement.............................................1082 ■Corporate Development/Planning ...................................1072 ■ Real Estate/Facilities ...................................................1083 ■Energy/Utilities ................................................................1073 ■ Risk Management.......................................................1084 ■Engineering/R&D.............................................................1074 ■ Sales/Marketing/Advertising .......................................1085 ■Finance ...........................................................................1075 ■ Security Services ........................................................1086 ■Government Affairs .........................................................1076 ■ Strategic Planning ......................................................1087 ■Human Resources and Benefits .......................................1077 ■ Technology ................................................................1088 ■International Operations .................................................1078 ■ Transportation/Logistics ..............................................1089 ■Legal Affairs ....................................................................1079 ■ Other .........................................................................1090 ■Manufacturing/Production/Distribution ...........................1080 ■

5. Are you male or female? Male................................-1 ■ Female..........................-2 ■ (1100)

6. What is your age? Under 35.........................-1 ■ 45 – 49 .........................-3 ■ 55 or over................-5 ■ (1110)

35 – 44............................-2 ■ 50 – 54 .........................-4 ■

1504/RP/PD01/16