table of contents - rite aid

3

TABLE OF CONTENTS

TABLE OF CONTENTS

2 annual general merchandise programs (cont’d):Walk-Around (GM Only) Program....................................................................................................................Pharmacy Checkstand (Hearing Aid Battery) Program...............................................................................Checkstand Side Wings (Magazine) Program................................................................................................Checkstand On-Counter (Magazine) Program..............................................................................................Walk-Around (Magazine) Program...................................................................................................................Cosmetic (Magazine) Program........................................................................................................................Lane Blocker (General Merchandise) Program..............................................................................................Lane Blocker (Pre-Paid Cards) Program........................................................................................................... annual consumables programs:Vend-Bar / Gum / Mints (Bench) Program.......................................................................................................Vend-Bar / Gum / Mints (Sawtooth) Program.................................................................................................Vend-Bar / Gum / Mints (Straight Line) Program.............................................................................................Vend-Bar / Gum / Mints (Customer World) Program......................................................................................Island (Confection) Program.............................................................................................................................Walk-Around (Confection) Program................................................................................................................Vend-Bar Cooler Rack Program ......................................................................................................................Pharmacy Checkstand (Confection) Program...............................................................................................

Notes....................................................................................................................................................................

SPECIALTY PROGRAMS:Innovation / Third Party Merchandising Programs..........................................................................................

TOPIC: Introduction........................................................................................................................................................Promotional Fixture Review...............................................................................................................................Marketing Signage / Graphics Submission.....................................................................................................2020 Profit Plan Schedule..................................................................................................................................2020 New Item Submission Schedule..............................................................................................................2020 Planogram Schedule................................................................................................................................

MONTHLY PROGRAMS:Pharmacy Checkstand (RX Preferred) Program............................................................................................

BI-MONTHLY PROGRAMS:Pharmacy Mini Wing Program..........................................................................................................................3-Tier Wire Basket Program...............................................................................................................................Permanent Candy (Gum / Mint / Candy) Side Wing Program...................................................................Checkstand (Plastic In & Out Bin) Program....................................................................................................

Notes...................................................................................................................................................................

QuARTERLY PROGRAMS:Pharmacy Checkstand (RX Preferred) Promotional Display........................................................................

SEMI-ANNuAL PROGRAMS:Medicine Cabinet Display.................................................................................................................................

ANNuAL PROGRAMS:Checkstand Queuing Fixture Program............................................................................................................Swing Arm Merchandiser (SAM) Program....................................................................................................... annual general merchandise programs:Checkstand (Sawtooth-Style/Customer World/Straight Line) Program......................................................Checkstand (Bench-Style) Program................................................................................................................Checkstand (Triangle-Style) Program..............................................................................................................Checkstand Side Wing (GM) Program............................................................................................................

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Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store.

Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store.

5

INTROduCTION

PROMOTIONAL FIxTuRE REvIEw

4

As a valued Supplier Partner, we understand the importance of maximizing the profitable sales of your items within our stores.

To assist you in this endeavor we have created a catalog for all of our current supplier-funded off-shelf programs.

The fixtures that make up these programs provide merchandising consistency throughout our 2466 stores despite the variations in our store sizes and layouts. NOTE: Store counts listed above are reflected as of July 29th, 2019.

Each off-shelf fixture is assigned a designated location and display period which is communicated to our stores through the Rite Aid Merchandising Presentation department via a Profit Plan or Planogram.

Please review this catalog and discuss with your Rite Aid Category Manager the display vehicle you feel best fits your merchandising needs.

Thank you.

“Success is not final, failure is not fatal: it is the courage to continue that counts.”

~ Winston S. Churchill

An End Cap is a permanent fixture located at the end of the aisle.Typically there is at least one (1) Side Wing attached to it.Depending on the store, some End Caps will have two (2).

7

PROMOTIONAL FIxTuRE REvIEw 6


Rite Aid uses POS (Point of Sale) peg hooks. They require 1in. of height in addition to the product.Also, please allow for 3in. of adequate space between each shelf used for store stocking and rotation.

Dimensions for Promotional End Cap Proposals being sent to The Innovation Center, located at 451 S. St. Johns Church Road, Camp Hill, PA.

Innovation Center

- 36” x 72”- 36” x 60”- 30” x 66”- 24” x 72”

24” x 72”30” x 66”

36” x 60”/72”

9



dimensions: Not Applicable

8

60 inches

* Merchandising Team will be responsible to make adjustments for other fixture heights.

11



10 Side Wing Dimensions for Open Stock Proposals

57 in

ch

es

15.75 inches

5 inches

Header graphic is created by the Rite Aid Advertising Department.

For continuity purposes, all proposals are displayed on one type of fixture throughout the review process.

Dimensions of fixture used for proposals are:

57 inches high 15.75 inches wide 5 inches deep

The fixtures do allow for graphics on the side.

Please note that Rite Aid only approves graphics for side panels for the seasonal area and program end caps.

Example Header Graphic

13



12 Attaching Display to Pegboard Fixture

U-hooks store supplied Plastic attachment pieces supplied by

vendor

Attachment pieces fit into pre-cut display slots

Possible Header Attachment

Cut-away side view

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14

16

17



Slidedown

Slidedown is a temporary display that a2aches to a wing panel*

*A Slidedown fits in a channel on the side of a Wing Panel. The channel is open at the top of the fixture and closed at the bottom.

Slidedown

Wing Panel

End Cap

The display slides down into the channels, from the top of the wing panel.

Panel backing needs to be sturdy enough to hold product. The display is slid in from the top of the fixture over 5 feet from the floor and the display is almost 5 feet tall. Please keep in mind the people who will be installing the display.

5 1/8” w

57” h

Graphic header is suggested

May use shelves or hooks. Depth should not exceed 3”

.125” d (~ 3mm)

Bo2om tear off. Graphic is not necessary. The full panel will be used in most locaUons.

A single locaUon for a Shelf Label is acceptable if the display only contains one sku.

(With mulUple sku’s, space for items tags on each tray or POS (Point of Sale) hook is necessary. )

18

19PROMOTIONAL FIxTuRE REvIEw


POS Shelf label location is to the left of the display, for each product. A white box is needed

2” wide x 1 ¼” high

Dimensions of the corrugate must be approximately 1ft x 1ft.

Product should be able to be shopped from both sides of the display.

Primary Floor Display

height averages from

4ft-‐5ft.

Product should be at least 1ft off the floor.

Cardboard needs to support the weight of the product displayed.

Floor Display Purpose: • Flexibility in store placement.

o Can be place in aisle near or away from the products home location in aisle and still be ADA compliant.

o Can be placed in a high traffic area during a specific promotional week to maximize impulse sales.

o Single sided displays are forced to be placed against a wall. • Flexibility in distribution.

o No need to create versions of a display. o High volume stores could receive multiple displays.

Corrugate Companies to assist with displays: • All POP Display – Brian (201) 850-‐1513 • Carlisle Container – Andrew Klepper (717) 448-‐2463 • Creative Displays Now – No Direct Contact (855) 291-‐9163 • Darko – Tony V (800) 811-‐3804 • Marketing Impact – Michael (800) 410-‐0264 • WestRock – No Direct Contact (855) 229-‐2163

FLOOR DISPLAYS PARAMETERS

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MARKETING SIGNAGE / GRAPHICS SuBMISSION 20

• All proposed signage must be submitted to the Advertising department for approval, see schedule below.• Approved graphics will be sent to the Innovation Center or placed on the display, by the Advertising department.• Please contact Becky Henderson - ext 6538 [email protected] in the Advertising department for guidance.

2020 PROFIT PLAN SCHEduLE

The display period for some of our supplier-funded off-shelf programs is based on our Profit Plan or Planogram schedules. For your reference, we have included these schedules in this catalog.

2020 Profit Plan Schedule:The Rite Aid Profit Plan is a merchandising tool that is used by our store associates to merchandise off-shelf programs properly. The Profit Plan allows us to merchandise these programs consistently throughout our chain of 2466 stores.

The Profit Plan is published (11) times a year. (Nov/Dec are a 2 month promotion.)

Profit Plan Schedule Key:Samples Due: The date when samples must arrive at the model store.

Product in DC Date:

The deadline for merchandise / fixtures

to be received in the Distribution Centers

for shipment to stores.

Display Period: The start and end date of the off-shelf displays for that particular Profit Plan period. - Start date is always a Sunday. - End date is always a Saturday.

* Product should arrive in DC 2 weeks prior to merchandise ship date.

StartSunday

FinishSaturday

January 7/29/19 11/22/19 12/29/19 1/25/20February 8/26/19 12/20/19 1/26/20 2/29/20March 9/23/19 1/24/20 3/1/20 3/28/20April 10/28/19 2/21/20 3/29/20 4/25/20May 11/22/19 3/20/20 4/26/20 5/30/20June 12/23/19 4/24/20 5/31/20 6/27/20July 1/27/20 5/22/20 6/28/20 7/25/20August 2/24/20 6/19/20 7/26/20 8/29/20September 3/23/20 7/24/20 8/30/20 9/26/20October 4/27/20 8/21/20 9/27/20 10/24/20November -‐ December 5/25/20 9/18/20 10/25/20 12/26/20

Display PeriodMonth 2020

Samples Due at Model Store

Merchandise Arrives in DCs

End Cap Header 22x7

Side Wing Header

End Cap Header 22x11

Oversized Side Wing Sign 14.5x16

Oversized Side Wing Sign 14.5x30

End Cap Shelf Blocker 6x8



HIM/HER End Cap Easel Sign 32x8

Oversized Beauty- 2 Shelf Version 34x28 Oversized Beauty-

3 Shelf Version 34x22

Profit Plan 2020

Vendor Working Files DUE Friday 5PM

EST

Any Vendor Files that required changes aBer Final walk DUE Tuesday 5 PM EST

In Store Set Up on Sunday

January 8/9/19 9/24/19 12/29/19

February 9/6/19 10/29/19 1/26/20

March 10/11/19 12/3/19 3/1/20

April 11/8/19 12/31/19 3/29/20

May 12/6/19 1/28/20 4/26/20

June 1/10/20 2/25/20 5/31/20

July 2/7/20 3/24/20 6/28/20

August 3/6/20 4/21/20 7/26/20

September 4/10/20 5/26/20 8/30/20

October 5/8/20 6/23/20 9/27/20

Nov/Dec 6/5/20 7/21/20 10/25/20

Examples of various End Cap and Side Wing Signs

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2020 NEw ITEM SuBMISSIONS

2020 PLANOGRAM SCHEduLE

22

In order to offer our consumers the latest new items, Rite Aid introduces these items into planograms in between scheduled full planogram review dates.

While new item introductions are critical to increasing sales, constant turmoil within the planogram is perceived negatively by our customers, which defeats the goal of increasing sales and in turn causes both of us to lose customers. The key to implementing successful new item revisions is to PRE-PLAN.

Based on this philosophy, we have created the following criteria and guidelines for submitting new items.

Criteria for New Items: In order to improve the speed to shelf, we have placed new items into three (3) tiers:

Tier 1 Rx to OTC/ANDA:• All National Brand Rx to OTC switches may be considered Tier 1

launches, regardless of Supplier Partner media spend or sales potential.

• Rite Aid brand first ANDA (Abbreviated New Drug Application) launches will be evaluated based on sales potential. Please review with your Category Manager sales guidance for an item to be considered Tier 1.

Tier 1 Criteria (Non-ANDA):• Supplier Partner will advise on advertising spend (not brand

spend) on launch detailing breakdown of TV versus other media type.

Tier 1 Executional Excellence:• See your Category Manager for guidance on promotional

features, floor display expectations as well as merchandising expectations (including expediting shipment and use of of REP teams.)

Items whose sales potential do not generate annual sales of a Tier 1 fall into a Tier 2 or 3 criteria.

Tier 2 Criteria• See your Category Manager for Tier 2 sales threshold and media

requiremenst.

Tier 2 Executional Excellence• See your Category Manager for guidance on promotional

features as well as merchandising expectations (including expediting shipment and use of of REP teams.)

Tier 3 Criteria:• Items that do not meet the criteria for Tier 1 or 2 launches will

be evaluated by Category Management team and DVP for in-store timing.

• If placement outside of planogram timing is warranted, Supplier Partner is expected to fund REP merchandising teams

New Item Revision Guidelines for Submission:• Tier 1 and Tier 2 new items will be placed with minimal change

to the planogram. Any time it is necessary to move more than 20% of an existing planogram, it is no longer considered a “new item” revision and must be included as part of a full “planogram” reset.

• All aspects of the New Item Revision timeline must be followed. If an item is not received during the timeline shown below, it will not be scheduled for placement.

• Timeline = Once the skus are set up in the Rite Aid System it takes approximately nine (9) weeks from receipt of the Tier 1 / Tier 2 new item, for product and new item revision bulletin to be sent to the stores.

- Tier 1 New Items may be submitted at any time throughout the year. - Tier 2&3 New Items may be submitted January through September.

• New Item Revisions will only arrive in our stores December 31st through October 8th.

NOTE: To complete revisions outside of this period may require the use of REP and VP of Merchandising approval.

Presenta(on Date Product in DC Date In Store Date Presenta(on Date Product in DC Date In Store Date7/15/19 12/6/19 12/30/19 1/13/20 6/5/20 6/29/207/22/19 12/13/19 1/6/20 1/20/20 6/12/20 7/6/207/29/19 12/20/19 1/13/20 1/27/20 6/19/20 7/13/208/5/19 12/27/19 1/20/20 2/3/20 6/26/20 7/20/208/12/19 1/3/20 1/27/20 2/10/20 7/3/20 7/27/208/19/19 1/10/20 2/3/20 2/17/20 7/10/20 8/3/208/26/19 1/17/20 2/10/20 2/24/20 7/17/20 8/10/209/2/19 1/24/20 2/17/20 3/2/20 7/24/20 8/17/209/9/19 1/31/20 2/24/20 3/9/20 7/31/20 8/24/209/16/19 2/7/20 3/2/20 3/16/20 8/7/20 8/31/209/23/19 2/14/20 3/9/20 3/23/20 8/14/20 9/7/209/30/19 2/21/20 3/16/20 3/30/20 8/21/20 9/14/2010/7/19 2/28/20 3/23/20 4/6/20 8/28/20 9/21/2010/14/19 3/6/20 3/30/20 4/13/20 9/4/20 9/28/2010/21/19 3/13/20 4/6/20 4/20/20 9/11/20 10/5/2010/28/19 3/20/20 4/13/20 4/27/20 9/18/20 10/12/2011/4/19 3/27/20 4/20/20 5/4/20 9/25/20 10/19/2011/11/19 4/3/20 4/27/20 5/11/20 10/2/20 10/26/2011/18/19 4/10/20 5/4/20 5/18/20 10/9/20 11/2/2011/25/19 4/17/20 5/11/20 5/25/20 10/16/20 11/9/2012/2/19 4/24/20 5/18/20 6/1/20 10/23/20 11/16/2012/9/19 5/1/20 5/25/20 6/8/20 10/30/20 11/23/2012/16/19 5/8/20 6/1/20 6/15/20 11/6/20 11/30/2012/23/19 5/15/20 6/8/20 6/22/20 11/13/20 12/7/2012/30/19 5/22/20 6/15/20 6/29/20 11/20/20 12/14/201/6/20 5/29/20 6/22/20

Planogram Schedule Key:

Presentation Date: The deadline for items to be introduced / presented to the Category Manager in order to guarantee inclusion in the scheduled mail date of the planogram.

Product in DCs Date: The deadline for merchandise / fixtures and signs to be received in the Distribution Centers for shipment to stores.

In-Store Date: The date that the New Item Revision / Planogram arrives in stores.

Due to seasonal transitions, the week prior to and week of a holiday are

considered “black-out” periods, whereby planograms are NOT mailed to stores unless they are seasonal-related

(i.e. Suntan, Insecticides, etc.)

25

PHARMACY CHECKSTANd (Rx PREFERREd) PROGRAM

PHARMACY MINI wING PROGRAM

Type of Program: Monthly

Location: Side of Rx Checkstand Fixture #1 [Rx Preferred], on Pharmacy Register / Pickup Counter

dimensions: 7”(W) x 17”(H) x 7”(D)

Talking Points: Great impulse sales opportunity. Prime location on the pharmacy register / pick-up counter.

GNC and Non-GNC version of this display. Secondary product location.

Signing: A header sign for the Pharmacy Mini Wing will be printed and sent to stores via our Rite Aid Print Shop.

Store Type: Chainwide

Contract/display Period: Monthly, based on Profit Plan Schedule

24

Think this is the

program for you?

Talk to your Rite Aid

Category Manager

today!

Pharmacy Mini Wing (front view)

SAMPLE Pharmacy Mini Wing Header Sign

Pharmacy Mini Wing (angled view) attached to the side of the Rx Preferred Display

(Pharmacy Checkstand Fixture #1)

Type of Program: Monthly

Store Count:* 2463 stores

Location: Pharmacy Register / Pick-up Counter

dimensions: 20”(W) x 18”(H) x 7”(D); shelf width = 19.5”

Talking Points: Secondary product location. Prime location on the pharmacy register / pick-up counter.

Signing: A header sign for the Pharmacy Checkstand Fixture (Rx Preferred) will be printed and sent to stores via our Rite Aid Print Shop.


Contract/display Period: Monthly, based on Profit Plan Schedule

Rx Preferred Display Header Sign (Pharmacy Checkstand Fixture #1)

Rx Preferred Display (Pharmacy Checkstand Fixture)

* Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store.



27

3-TIER wIRE BASKET PROGRAM 26

3 Tier Display Store Count1 24132 22843 (Stores larger than 6000 sq. ft)4 16555 (Stores larger than 9000 sq. ft)6 6517 (West Coast Stores Only)

2020 Bi-‐Monthly Profit Plan Periods Start FinishJanuary -‐ February 12/29/19 2/29/20March -‐ April 3/1/20 4/25/20May -‐ June 4/26/20 6/27/20July -‐ August 6/28/20 8/29/20September -‐ October 8/30/20 10/24/20November -‐ December 10/25/20 12/26/20

Type of Program: Bi-Monthly

Store Count:* Refer to Priority Chart

Location: Authorized Front Checkout Surge Area


Talking Points: Great impulse sales opportunity. Prime real-estate at front checkout area. This fixture can be used to support both warehouse- or DSD-

supplied product. Available for sale as individual baskets (1-basket) or the entire unit (3-baskets). This fixture is placed in stores and prioritized based on square footage and location. Stores could have between (1) and (7) displays based on the sq.ft. of the store.

Recommended retails for these items are $1.00 or 2 for $1.00.

Signing: A header sign and individual basket signs for the 3-Tier Wire Basket will be printed and sent to stores via our Rite Aid Print Shop.

Store Type: (Based on sq. ft.) Refer to Priority Chart

Contract/display Period: Bi-Monthly, based on schedule shown

* 18” Diameter Wire Baskets – 6” Depth – Minimum wire gauge .192

* 8” minimum – 9” maximum clearance between baskets

* 45” Overall Height

* 3 or 4 leg pipe construction – rubber feet & caps required

* 7”x11” frame sign holder – extends 12” above top of wire basket and attaches to the base of the top basket

* Entire fixture powder coat Gray – PMS 428C

* Ship in 2pk and 3pk kits – minimal assembly preferred (include instruction sheet)

3-Tier Wire Basket Parameters

3-Tier Wire Basket Display (w/Product)

PERMANENT CANdY (GuM / MINT / CANdY) SIdE wING PROGRAM

Type of Program: Bi-Monthly


Location: Designated Side Wings


Talking Points: Great impulse sales opportunity.

Signing: These side wings feature (4) dump bins w/graphics, a side wing

header sign, and POS (point of sale) labels which are all included in the cost of participation in this program.

The graphics featured on the bins and side wing header are inter-changed as new product is displayed each month.


Contract/display Period: Bi-Monthly, based on Profit Plan Schedule

Sample Permanent Candy / Gum / Mint Side Wing (1 of 2)

Sample Permanent Healthy ChoicesSide Wing (2 of 2)

NOTE: High Volume Stores with a Queuing Fixture will place these items in the bowls and on one side of the Queuing Fixture. Refer to page # 34.

Think this is the

program for you?Talk to your Rite Aid

Category Manager today!



29

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NOTES

CHECKSTANd (PLASTIC IN & OuT BIN) PROGRAM

Type of Program: Bi-Monthly- Seasonal ProductMonthly- Basic Product

Store Count:* 2429 Stores

Location: Top of Checkout counter, Front Register Counters


Talking Points: Prime location at front checkout / register area. Perfect location for New

Item Introductions. Secondary Product location. Great impulse sales. Seasonal Items will be set and supported for two months. All other

submissions will either be on a monthly or bi-monthly schedule.

Signing: There is no signing associated with this program.

Store Type: RA-1, Sawtooth, & Straight Line Stores will place product in acrylic bins. Remaining stores will place the product on the

checkout in the original shipper display. NOTE: Walkthrough Checkstand will not receive.

Contract/display Period: Based on product selected

Plastic In & Out Bin

Example of Plastic In & Out Bin within the Checkstand


30

31MEdICINE CABINET

Type of Program: Semi-annual (6 month)

Store Count:* 852 stores [blue 3-sided fixture]; 277 stores [wood 3-sided fixture]; 258 stores [2FT end cap]

Location: Adjacent to Pharmacy Waiting Area / Pharmacy Register Counter


Talking Points: Secondary product location. Prime location in the Pharmacy area.

Signing: All graphics for the #1 Health Care Professional Recommended Display will be provided by Rite Aid and sent to stores via our

distribution centers. This signing and POS (point of sales) labels are included in the cost of participation in this program.

Store Type: Select Stores

Contract/display Period: (10/01/19-03/31/20) and (04/01/20-09/29/20)

Medicine CabinetThe Medicine Cabinet Display highlights the #1 recommended OTC products at Rite Aid.

The display will allow our Pharmacists to interact with customers about which OTC products are right for them and direct them to the new program.

Blue 3-Sided Fixture Wood 3-Sided Fixture 2FT End Cap

PHARMACY CHECKSTANd (Rx PREFERREd) PROMOTIONAL dISPLAY

Think this is the

program for you?


Category Manager

today!

Type of Program: Quarterly


dimensions: 10”(W) x 22.5”(H) x 5.125”(D); shelf width = 9.75”

Talking Points: Secondary product location. Prime location on the pharmacy register / pick-up counter.

Signing: Shelf strips and brochure for the Pharmacy Checkstand (Rx Preferred) Promotional Display

will be printed and sent to stores via our Rite Aid Print Shop.


Contract/display Period: Quarterly, based on Profit Plan Schedule

Rx Preferred Promotional DisplayExample 1

Rx Preferred Promotional DisplayExample 2




33

32CHECKSTANd QuEuING FIxTuRE PROGRAM

Example of the Genuine Wellbeing Queuing Fixture

Example of the Acrylic Bowl with Signing

Type of Program: Annual


Location: Front Checkout


Talking Points: Prime location at the front checkout / register counter. Great location for impulse sales.

Signing: A header sign for the Acrylic Bowls to promote 3 Tier Bins (see page# 30) will be printed and sent to stores via our Rite Aid Print Shop.

Store Type: Genuine Wellbeing Stores

Contract/display Period: 7/20/20-7/21/21

SwING ARM MERCHANdISER (SAM) PROGRAM


Store Count:* 149 stores (w/25 SAMs); 288 stores (w/40 SAMs); 1998 stores (w/60 SAMs); 2406 stores (AG Swing Arm)

Location: Within basic or seasonal planogram department

dimensions: SAM arm is 20”(L); suggested product dimensions are 4”(W) x 6”(H)

Talking Points: SAMs are attached to a shelf within a basic or seasonal

planogrammed department. Placement quantities will vary by store. Great for impulse sales and secondary product locations.

Signing: Signing for the Swing Arm Merchandisers will be

printed and sent to stores from our Rite Aid Print Shop. The signing is included in the cost of participation in this program.



Specialty SAMs Descrip0on Store CountSAM Snacks (DSD) 2432SAM Wine 462SAM Magazines 2400SAM Ethnic Below 12FT 1601SAM Liquor / Wine 787SAM Ethnic 12FT & Above 247SAM Hispanic / LaMn (DSD) 675SAM Toys -‐ below 36FT 2335

In addi0on to the basic / seasonal SAM's, we now have "Specialty" SAMs that are themed to a par0cular category.

Refer to the table below.

American Greetings Swing Arm

Merchandiser

Swing Arm Merchandiser

Empty Swing Arm Merchandiser

Swing Arm Merchandiser Signing

20”



35

34CHECKSTANd (SAwTOOTH-STYLE/CuSTOMER wORLd/STRAIGHT LINE) PROGRAM


Store Count:* 188 Total Customer World = [82] 2-Registers; [44] 3-Registers; [60] 4-Registers; [2] 5-Registers805 Total Sawtooth = [46] 2-Registers; [337] 3-Registers; [343] 4-Registers; [75] 5-Registers; [4] 6-Registers231 Total Straight Line = [2] 2-Registers; [105] 3-Registers; [120] 4-Registers; [4] 5-Registers

Location: Top of Checkout Counter, Front Register Counters

dimensions: 28”(W) x 7”(D) x 18”(H)

Talking Points: Prime location at front checkout / register area. Perfect location for New Item Introduction. Secondary product location


Store Type: Stores with Customer World or Sawtooth Style or Straight Line Checkout Counters


Looking for the perfect location to

merchandise YOUR new item?Talk to your Rite Aid

Category Manager today!

Sam

ple

s of To

p o

f Ch

ec

kou

t Co

un

ter Fixtu

re V

aria

tion

s

Sample Top of Checkout Counter Fixture

Peg Shelf

Acrylic Lip Care Bins attached to Checkout Fixture

CHECKSTANd (BENCH-STYLE) PROGRAM


Store Count:* 980 stores (Checkstand Fixture)

Location:Top of Checkout counter, Front Register Counters

dimensions: 28”(W) x 7”(D) x 18”(H)

Talking Points: Prime location at front checkout / register area. Perfect location for New Item Introductions. Secondary Product location.


Store Type: Non RA-1 stores with Bench-Style Checkout Counters


Sample Top of Checkout Counter Fixture Peg

Shelf Lip Care Bins

attached to Checkout Fixture

Samples of Top of Checkout Counter Fixture variations

3-Tier Lighter RackMerchandised adjacent to

the Checkout Fixture



37

36CHECKSTANd (TRIANGLE-STYLE) PROGRAM


Store Count:* 134 stores (Checkstand Fixture)

Location: Top of Checkout Counter, Front Register Counters


Talking Points: Prime location at front checkout / register area. Perfect location for New Item Introductions. Secondary product location.




Sample Triangle-shaped Top of Non-RA-1 Sawtooth Checkout Counter Fixture

Sample Triangle-shaped Top of Checkout Counter Fixture

Sample of 3-Tier Lighter Rack on Checkout Counter Fixture

Looking for

the

perfect location to

merchandise

YOUR new item?


Category Manager

today!

Type of Program: Annual (General Merchandise Only)

Store Count:* 188 Customer World Stores; 805 RA-1 Stores

Location: Front Checkout Area

dimensions: 15” to 18”(W)

Talking Points: Prime location at front checkout area.

Participating stores have one (1) side wing located at the front checkout that is designated specifically to general merchandise.

Secondary product location.Signing: There is no signing associated with this program.

Store Type: Chainwide Customer World Stores (2 Side Wing opportunities);

RA-1 Stores (1 Side Wing opportunity)


Sample Checkstand GM Side Wing (contains General Merchandise only)

Empty Checkstand Side Wing Fixture

Example of GM Checkstand Side Wing merchandised as part of a Sawtooth Checkout

CHECKSTANd SIdE wING (GM) PROGRAM* Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store.


39

38wALK-AROuNd (GM ONLY) PROGRAM

Type of Program: Annual (General Merchandise Only)


Location: End of each Checkout Aisle


Talking Points: Prime location at front checkout area. This fixture is located at the end of each checkout aisle in West Coast Non-RA-1 stores.

Participating stores can have more than (1) or a combination of the different types (Soda, A, B) of walk-around fixtures.


Store Type: West Coast Stores


Sample Walk-Around Fixture (General Merchandise) Side ViewSample Walk-Around w / Soda Fixture

Front View

PHARMACY CHECKSTANd (HEARING AId BATTERY) PROGRAM




dimensions: 20”(W) x 18”(H) x 7”(D); shelf width = 19.5”

Talking Points: Prime location on the pharmacy register / pick-up counter. Secondary product location

Signing: A header sign for the Pharmacy Checkstand Fixture (Hearing Aid Battery Rack) will be printed and

sent to stores via our Rite Aid Print Shop. The signing is included in the cost of participation in this program.



Customer World stores merchandise hearing aid batteries on a special acrylic tiered display with a header sign.

The signing is included in the cost of participation in this program.

Pharmacy Checkstand #2 Fixture (Hearing Aid Batteries w / confection shelves)

Pharmacy Checkstand #2 Fixture Header Sign



41

40CHECKSTANd SIdE wINGS (MAGAzINE) PROGRAM


Store Count:* 188 Customer World Stores, 805 RA-1 Stores

Location: End of each checkout aisle

dimensions: 24”(W)


Signing: We use “logos” on each pocket to identify title placement.

Store Type: Customer World, RA-1


Sawtooth / RA-1 Stores Magazine Side Wings

Customer World StoresMagazine Side Wing

Checkstand MagazineSide Wing

The # of checkout side wings will vary by store based on the # of sawtooths.

Please see chart (below) to determine the # of checkout side wings by sawtooth configuration.

# of Magazine Side wings

2

3

4

5

Sawtooth Configuration

3-Sawtooth

4-Sawtooth

5-Sawtooth

6-Sawtooth

CHECKSTANd ON-COuNTER (MAGAzINE) PROGRAM



Location: Registers #4 and #5, Bench Checkouts only

dimensions: 7”(W) x 17”(H) x 7”(D)



Store Type: Non-RA-1 (Bench) Stores


These fixtures are merchandised in Non RA-1 [Bench] stores only. The number of magazine on-counter fixtures is based on the # of registers. Stores with (4) registers will merchandise magazine fixture #1. Stores with (5)+ registers will merchandise magazine fixtures #1 and #2.

Magazine Fixture #1 - Placed at Register #4Non RA-1 [Bench] Stores Only

Magazine Fixture #2 - Placed at Register #5Non RA-1 [Bench] Stores Only

Photos reflect non Health & wellness stores.

Heath & Wellness stores’ inserts will be similar to this image.

*

**

*

*



43

42wALK-AROuNd (MAGAzINE) PROGRAM







Store Type: Non-RA-1 West Coast Stores


Walk-Around (Magazines) Front Walk-Around (Magazines) Side

COSMETIC (MAGAzINE) PROGRAM


Store Count: All Genuine Wellbeing remodels

Location: Magnetically attached to a Genuine Wellbeing end cap near Cosmetics

dimensions: 9.5”(W) x 3”(D) x 60”(H)

Talking Points: Prime location near the Cosmetics area.




Cosmetic (Magazine) Program Fixture SampleCosmetic (Magazine) Program Fixture attached to a Genuine Wellbeing End Cap


45

44LANE BLOCKER (GENERAL MERCHANdISE) PROGRAM



Location: Placed on the checkout counter as part of the Register Optimization program.


Talking Points: Prime location at the front checkout. Great location for impulse sales.




Sample Lane Blocker Fixture (General Merchandise)

Sample Lane Blocker Buckets (General Merchandise)

LANE BLOCKER (PRE-PAId CARdS) PROGRAM



Location: Placed on the checkout counter as part of the Register Optimization program.




Store Type: Select Customer World & Non-Customer World Stores


Sample Lane Blocker Fixture (Prepaid Cards)



47

46vENd-BAR / GuM / MINTS (BENCH) PROGRAM



Location: Front Checkcout




Store Type: Non RA-1 Stores


Vend-Bar / Gum / Mints Shelves (Bench / Non RA-1 Stores)

* Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. vENd-BAR / GuM / MINTS (SAwTOOTH) PROGRAM







Store Type: RA-1 Stores


Ve

nd

-Ba

r /

Gu

m /

Min

ts S

he

lve

s (S

aw

too

th /

RA

-1 S

tore

s)


49

48vENd-BAR / GuM / MINTS (STRAIGHT LINE) PROGRAM









Ve

nd

ing

Ba

rs /

Gu

m /

Min

ts S

he

lve

s (G

en

uin

e W

ellb

ein

g S

tore

s)

vENd-BAR / GuM / MINTS (CuSTOMER wORLd) PROGRAM







Store Type: Customer World and Select Stores


Ve

nd

ing

Bars / G

um

/ Min

ts She

lves (C

usto

me

r Wo

rld / Se

lec

t Store

s)

Think this is the

program for you?


Category Manager

today!



51

50ISLANd (CONFECTION) PROGRAM

Type of Program: Annual (Confection Only)


Location: Center of Checkout Surge Area (to right of checkout)




Store Type: Customer World and Select Stores


Sample Island Fixture


wALK - AROuNd (CONFECTION) PROGRAM

Type of Program: Annual (Confection only)





Participating stores can have more than (1) or a a combination of the different types (Soda, A, B) of walk-around fixtures.


Store Type: Non RA-1 West Coast Stores


Wa

lk-T

hru

(C

on

fec

tion

Sid

e)


53

52vENd-BAR COOLER RACK PROGRAM



Location: Cooler Door(s); Total of (4) fixtures per store, place in every other door.

dimensions: 12 1/4” (W) x 2 1/4”(D) x 3”(H)

Talking Points: Great location for impulse, incremental sales. Fixture is merchandised on the INSIDE of cooler door(s) - NOT PLACED IN FREEZERS. Each

fixture holds (2) facings (skus); up to (5) pieces per sku.


Store Type: Customer World, RA-1 stores


Vend-Bar Cooler Rack

Close-up View of the Vend-Bar Cooler Rack

View of the rack from inside the cooler

* Store Count Note: Store count reflects Rite Aid Stores only. Additional Walgreens Stores operating under the Rite Aid Banner are not included in the count, but will continue to participate until converted to a Walgreens Store. PHARMACY CHECKSTANd (CONFECTION) PROGRAM


Store Count:* 2223 Hearing Aid Battery Rack Stores; 181 RX Counter Stores

Location: Pharmacy Register/ Pick-up Counter


Talking Points: Prime location at the pharmacy register / pick-up counter. Non-Customer World stores merchandise the confection on the bottom

shelves of the Hearing Aid Battery rack. Customer World and select stores merchandise the confection on the shelves directly beneath / in front of the Pharmacy pick-up counters. The Hearing Aid Battery space is contracted.




Non-Customer World stores merchandise the confection on the bottom shelves of the Hearing Aid Battery Rack

(Pharmacy Checkstand Fixture #2).

Customer World and select stores merchandise the confection on the shelves located directly beneath / in-front of the Pharmacy pick-up counter.


55

Supplier Options for the Advancement of Retail (SOAR)Rite Aid continues to encourage product and merchandising testing in a focus group of 20 stores from within each test panel, to measure store sales before implementing an expensive chain wide rollout.Specific details of this program can be found in brochures available in your Rite Aid Category Manager’s office.

Rite Aid direct contacts:

Bob wagner

Director of Merchandising PresentationEmail: [email protected]

Phone: (717) 795 – 5818

NOTES

INNOvATION/THIRd PARTY MERCHANdISING PROGRAMS

54Third Party Merchandising ProgramsRite Aid continues to utilize a Retail Execution Program (REP) that ensures quality in-store execution, greater visibility to all store activities and consistent reporting to each supplier partner.Note: this program excludes direct store delivery and greeting card supplier partners. Specific Details of this program including Planogram resets and New Item Revisions, IRC Placement, Product Distribution Checks, Product Rotations and more can be found in the REP brochures available from your Rite Aid Category.

Rite Aid direct contact:

Bob wagnerDirector of Merchandising Presentation

Email: [email protected]: (717) 795 – 5818

R i t e A i d C o r p o r a t i o nM e r c h a n d i s i n g d e p a r t m e n t

I s s u e d : A u g u s t , 2 0 1 9

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