table of contents school of communication

164
1 TABLE OF CONTENTS School of Communication ..................................................................................... 3 Bachelor of Mass Communication (Broadcasting) .............................................................................................. 3 Bachelor of Mass Communication (Advertising) .............................................................................................. 15 Bachelor of Mass Communication (Public Relations and Marketing) ................................................................ 21 Bachelor of Mass Communication (Public Relations and Event Management) .................................................. 29 School of Business ................................................................................................ 36 School of Hospitality, Tourism and Culinary Arts .......................................... 47 Bachelor of International Hospitality Management ......................................................................................... 47 Bachelor of Culinary Arts and Foodservice Management ................................................................................. 56 Bachelor of Culinary Arts and Foodservice Management ................................................................................. 59 Bachelor of International Tourism Management (Travel and Recreation Management) ................................... 64 Bachelor of International Tourism Management (Travel and Recreation Management) ................................... 67 Bachelor of International Tourism Management (Events Management) ........................................................... 74 Bachelor of International Tourism Management (Events Management) ........................................................... 77 Bachelor of Science (Culinology) ..................................................................................................................... 84 Bachelor of Science (Culinology) ..................................................................................................................... 87 School of Engineering ......................................................................................... 92 Bachelor of Engineering (Chemical Engineering) .............................................................................................. 92 Bachelor of Engineering (Electrical and Electronic Engineering)...................................................................... 105 Bachelor of Engineering (Mechanical Engineering) ........................................................................................ 117 School of Computing .........................................................................................128 Bachelor of Software Engineering ................................................................................................................ 128 Bachelor of Computer Security & Forensics ................................................................................................... 138 Bachelor of Information Technology (Internet Technologies) ......................................................................... 152

Upload: dinhanh

Post on 11-Feb-2017

240 views

Category:

Documents


7 download

TRANSCRIPT

1

TABLE OF CONTENTS

School of Communication ..................................................................................... 3

Bachelor of Mass Communication (Broadcasting) .............................................................................................. 3

Bachelor of Mass Communication (Advertising) .............................................................................................. 15

Bachelor of Mass Communication (Public Relations and Marketing) ................................................................ 21

Bachelor of Mass Communication (Public Relations and Event Management) .................................................. 29

School of Business ................................................................................................ 36

School of Hospitality, Tourism and Culinary Arts .......................................... 47

Bachelor of International Hospitality Management ......................................................................................... 47

Bachelor of Culinary Arts and Foodservice Management ................................................................................. 56

Bachelor of Culinary Arts and Foodservice Management ................................................................................. 59

Bachelor of International Tourism Management (Travel and Recreation Management) ................................... 64

Bachelor of International Tourism Management (Travel and Recreation Management) ................................... 67

Bachelor of International Tourism Management (Events Management) ........................................................... 74

Bachelor of International Tourism Management (Events Management) ........................................................... 77

Bachelor of Science (Culinology) ..................................................................................................................... 84

Bachelor of Science (Culinology) ..................................................................................................................... 87

School of Engineering ......................................................................................... 92

Bachelor of Engineering (Chemical Engineering) .............................................................................................. 92

Bachelor of Engineering (Electrical and Electronic Engineering) ...................................................................... 105

Bachelor of Engineering (Mechanical Engineering) ........................................................................................ 117

School of Computing ......................................................................................... 128

Bachelor of Software Engineering ................................................................................................................ 128

Bachelor of Computer Security & Forensics ................................................................................................... 138

Bachelor of Information Technology (Internet Technologies) ......................................................................... 152

2

MODULE SELECTION GUIDE

This guide is to serve as a reference for students studying at another institution abroad and wishes to pursue

an undergraduate exchange programme at Taylor’s University for one semester up to two semesters in any

given academic year.

IMPORTANT NOTE : This module selection guide may be subject to ad hoc revisions of module

offerings in order to comply with the Malaysian Ministry of Higher Education regulations. We will

endeavour to alert you as soon as we can but this may affect your final module selections for the exchange

semester with Taylor’s University.

How to use this guide

When you have identified which school you would like study with, please turn to the section which

contains the programme/programmes offered by your school of choice.

You will see a list of modules contained in a table. You must select your modules subjects according

to the semester it is grouped in. Please see below for further illustration:

3

School of Communication

Bachelor of Mass Communication (Broadcasting)

Programme Structure

Year 1

Semester 1

No. Module Title Code Credit Hours

1. Introduction to Mass Communication COM60504 4

2. Intercultural Communication COM60604 4

3. Critical And Creative Thinking COM60304 4

4. Communication Theory COM60404 4

Total Credit 16

Semester 2

No. Module Title Code Credit Hours

1. Innovative Media COM60904 4

2. Media Writing COM60704 4

3. Visual Communication COM61004 4

Total Credit 12

4

Year 2

Semester 3

No. Module Title Code Credit Hours

1. Communication Research

Fundamentals RES60304 4

2. Broadcasting Principles BCA60104 4

3. Writing For Broadcast BCA60204 4

Total Credit 16

Semester 4

No. Module Title Code Credit Hours

1. Interactive Media COM61104 4

2. Audience Studies BCA60304 4

3. Radio and TV Production BCA60404 4

Total Credit 12

5

Year 3

Semester 5

No. Module Title Code Credit Hours

1. Media Law And Ethics LAW60303 3

2. Broadcast Performance BCA60704 4

3. Digital Storytelling and Production BCA60604 4

Total Credit 11

Semester 6

No. Module Title Code Credit Hours

1. Advanced TV Production BCA60106 6

2. Professional Media Workshop COM60105 5

Total Credit 11

6

Module Synopsis

Bachelor of Mass Communication (Broadcasting)

Module Code Synopsis

Introduction To

Mass

Communication

COM60504 This course outlines a basic understanding of the various types

and roles of different traditional and new media industries as

well as the related institutions of journalism, advertising and

public relations and their respective structure, support and

influence. Particular attention will be paid to mass

communication issues relating to the rise of digital media such

as trends, convergence, globalization and challenges. Mass

media and communication in the Malaysian context will also be

explored.

Intercultural

Communication

COM60604 This course outlines the personal and theoretical understanding

of the cultural origin of people’s values, ideologies, habits and

how they affect communication across cultural, racial and ethnic

lines. It also seeks to develop awareness and increased

understanding among peoples of different cultures, an

appreciation of this rich diversity, and to offer tools for a lifeline

of continued growth in intercultural competence.

Critical and

Creative Thinking

COM60304 This course outlines a comprehensive introduction to the

cognitive process and helps students develop their higher-order

thinking abilities needed for academic study and career success

as critical and creative thinking skills are the cornerstones of

higher education. It integrates various perspectives on the

thinking process by fostering sophisticated intellectual and

language abilities. It also shows that learning to think is a

synthesizing process, knitting critical thinking and creative

thinking abilities together with academic content and the fabric

of students’ experiences.

Communication

Theory

COM60404 This course outlines the concepts, roles, goals and changes in

mass communication theories. It introduces the connections

between communication theories and research. It also introduces

the basic theories of mass media effects and media issues.

Innovative Media COM60904 This course is an introductory of new media studies and skill-

based digital media course which enable students to explore,

develop and apply in the areas of Mass Communication. It also

ventures into creativity of digital media application by creating

and manipulating various multimedia elements.

Communication

Research

Fundamentals

RES60304 This course outlines the basic approach to research in the field of

communication and mass media. It will provide students with a

fundamental understanding of the various types of research

approaches, namely quantitative and qualitative, and their

respective methodologies that are appropriate to communication

research. An introduction to a variety of descriptive and

inferential statistical techniques that are normally used in

7

communication research will also be provided. Students will also

be thought how to read and review research journals as well as

produce a research report.

Interactive Media COM61104 This course outlines the types of authoring platforms, interactive

design principles, interactive scripting in authoring in the current

industry practices. It also focuses on practical application of the

current industry used application for both CD-ROM and online

interactive applications.

Media Law and

Ethics

LAW60303 This course introduces the Malaysian legal system and judicial

process. It discusses the laws and legal issues pertaining to the

media, as well as ethical issues confronting professional

communicators. It also discusses the important cases in media

laws and ethics.

Media Writing COM60704 This course prepares students to be able to write for the various

media, each of which requires distinct styles and approaches. It

takes the student through a survey of the different styles,

understanding the nuances, and appreciating the underpinning

theories that influence the crafting of written communication.

Ample practice is given to developing the writing skills for

efficient and effective writing for the media.

Visual

Communication

COM61004 This course outlines the basic understanding of visual literacy

and communication within the current media industries through

the comprehension of design elements and principles. It also

focuses on the practical application and ethical considerations of

the visual aspect in screen and print based visual communication

design.

Writing for

Broadcast

BCA60204 To provide students with the basic understanding of the history,

nature, operations, practice and scope of radio, television and

web broadcasting. It is designed to help students comprehend the

trend and convergence in broadcasting and the electronic media

industry and what effects operations and development might

have on individuals and the collective society.

Audience Studies BCA60304 This course outlines the history, development, scope, structure

and nature of audience studies strategies in various media

industries as well as the trend and convergence in media studies.

It also introduces the basic theories of audience studies.

Broadcast

Performance

BCA60704 This course outlines the broadcast performance is carried out.

Also focuses on the scope, structure and nature of broadcast

performance as well as the trend and convergence in media

studies. It also introduces the basic theories of audience studies.

Broadcasting

Principles

BCA60104 To provide students with the basic understanding of the history,

nature, operations, practice and scope of radio, television and

web broadcasting. It is designed to help students comprehend the

trend and convergence in broadcasting and the electronic media

industry and what effects operations and development might

8

have on individuals and the collective society.

Radio and TV

Production

BCA60404 This course outlines the nature of the radio and TV industries

and audio visual production work. Students will learn to handle

the whole process of producing radio and TV programmes which

will range from news, entertainment, drama, sports and

documentaries.

Digital Storytelling

and Production

BCA60604 To provide students with the fundamental knowledge and

understanding of multi-modal techniques to broaden horizons of

the writer’s craft, of their standing within the language and

expression of creativity and representation, and of how they may

be created using some basic digital software applications. To

provide an opportunity for multi-modal narratives to advance

and develop from conceptual to production stages.

Advanced

Television

Production

BCA60106 This course outlines the TV production processes students

undergo from conceptualization of ideas to the production of

programmes. Students are evaluated from their ability to perform

the various tasks involved in TV production.

Professional Media

Workshop

COM60105 This course will enable students to understand and visualize all

the theories and concepts learned into application in the industry.

It will also expose students to first hand of the latest happening

and news of the industry and market place. They will also be

informed of the expectation of fresh graduates like themselves

upon graduation. The workshops will covers important areas in

advertising, public relations, broadcasting, leadership as well as

project management. It will be conducted by experts from

communication field.

9

Bachelor of Mass Communication (Public Relations)

Programme Structure

Year 1

Semester 1

No. Module Title Code Credit Hours

1. Introduction to Mass Communication COM60504 4

2. Intercultural Communication COM60604 4

3. Critical And Creative Thinking COM60304 4

4. Communication Theory COM60404 4

Total Credit 16

Semester 2

No. Module Title Code Credit Hours

1. Innovative Media COM60904 4

2. Media Writing COM60704 4

3. Visual Communication COM61004 4

Total Credit 12

10

Year 2

Semester 3

No. Module Title Code Credit Hours

1. Communication Research Fundamentals RES60304 4

2. Public Relations Principles PRL60104 4

3. Promotional Writing PRL60204 4

Total Credit 12

Semester 4

No. Module Title Code Credit Hours

1. Interactive Media COM61104 4

2. Publicity And Media Relations PRL60304 4

3. Crisis Management PRL60404 4

Total Credit 12

11

Year 3

Semester 5

No. Module Title Code Credit Hours

1. Media Law And Ethics LAW60303 3

2. Financial Public Relations PRL60504 4

3. International Public Relations PRL60604 4

Total Credit 11

Semester 6

No. Module Title Code Credit Hours

1. Public Relations Consultancy PRL60106 6

2. Professional Media Workshop COM60105 5

Total Credit 11

12

Module Synopsis

Bachelor of Mass Communication (Public Relations)

Module Code Synopsis

Introduction To

Mass

Communication

COM60504 This course outlines a basic understanding of the various types

and roles of different traditional and new media industries as

well as the related institutions of journalism, advertising and

public relations and their respective structure, support and

influence. Particular attention will be paid to mass

communication issues relating to the rise of digital media such

as trends, convergence, globalization and challenges. Mass

media and communication in the Malaysian context will also be

explored.

Intercultural

Communication

COM60604 This course outlines the personal and theoretical understanding

of the cultural origin of people’s values, ideologies, habits and

how they affect communication across cultural, racial and ethnic

lines. It also seeks to develop awareness and increased

understanding among peoples of different cultures, an

appreciation of this rich diversity, and to offer tools for a lifeline

of continued growth in intercultural competence.

Critical and

Creative Thinking

COM60304 This course outlines a comprehensive introduction to the

cognitive process and helps students develop their higher-order

thinking abilities needed for academic study and career success

as critical and creative thinking skills are the cornerstones of

higher education. It integrates various perspectives on the

thinking process by fostering sophisticated intellectual and

language abilities. It also shows that learning to think is a

synthesizing process, knitting critical thinking and creative

thinking abilities together with academic content and the fabric

of students’ experiences.

Communication

Theory

COM60404 This course outlines the concepts, roles, goals and changes in

mass communication theories. It introduces the connections

between communication theories and research. It also introduces

the basic theories of mass media effects and media issues.

Innovative Media COM60904 This course is an introductory of new media studies and skill-

based digital media course which enable students to explore,

develop and apply in the areas of Mass Communication. It also

ventures into creativity of digital media application by creating

and manipulating various multimedia elements.

Media Writing COM60704 This course prepares students to be able to write for the various

media, each of which requires distinct styles and approaches. It

takes the student through a survey of the different styles,

understanding the nuances, and appreciating the underpinning

theories that influence the crafting of written communication.

Ample practice is given to developing the writing skills for

efficient and effective writing for the media.

13

Visual

Communication

COM61004 This course outlines the basic understanding of visual literacy

and communication within the current media industries through

the comprehension of design elements and principles. It also

focuses on the practical application and ethical considerations of

the visual aspect in screen and print based visual communication

design.

Communication

Research

Fundamentals

RES60304 This course outlines the basic approach to research in the field of

communication and mass media. It will provide students with a

fundamental understanding of the various types of research

approaches, namely quantitative and qualitative, and their

respective methodologies that are appropriate to communication

research. An introduction to a variety of descriptive and

inferential statistical techniques that are normally used

in communication research will also be provided. Students will

also be thought how to read and review research journals as well

as produce a research report.

Public Relations

Principles

PRL60104 This course outlines the history and development of public

relations, with an emphasis on providing the student with an

awareness of various publics that an organisation interacts with.

It also provides grounding for students to understand the need

for a corporate strategic communication plan with a professional

perspective. Students would be expected to keep up with current

affairs.

Promotional

Writing

PRL60204 This course introduces the concept of designing and writing

promotional materials for a wide spectrum of communication

media. It covers the scope and structure of the different forms of

writing used in public relations, advertising and marketing.

Interactive Media COM61104 This course outlines the types of authoring platforms, interactive

design principles, interactive scripting in authoring in the current

industry practices. It also focuses on practical application of the

current industry used application for both CD-ROM and online

interactive applications.

Publicity and

Media Relations

PRL60304 This course outlines the role of a public relations practitioner as

a publicist in an organization. It also introduces to the various

techniques of media relations, testing and evaluating publicity,

and understanding the various types of publicity collaterals for

the press.

14

Crisis Management PRL60404 This course outlines the key responsibilities of public relations in

the contemporary world by understanding the importance of

managing crisis locally and internationally. The course will

introduce the students to different types of crisis and offers a

wide range of frameworks and methods to managing crisis.

Media Law and

Ethics

LAW60303 This course introduces the Malaysian legal system and judicial

process. It discusses the laws and legal issues pertaining to the

media, as well as ethical issues confronting professional

communicators. It also discusses the important cases in media

laws and ethics.

Financial Public

Relations

PRL60504 This course outlines the basics of financial communication, with

a focus on investor relations. It introduces the basic principles of

how to interpret company reports, financial statements, and also

what to communicate to key publics. Students are expected to

keep up to date with current affairs, especially business news.

International Public

Relations

PRL60604 This course outlines the practice of Public Relations in an

international context. It will also introduce students to the nature

of cross-cultural communication and the differences and

similarities of campaigns in various countries. The issue of

ethics and global consultancy will also be covered.

Professional Media

Workshop

COM60105 This course will enable students to understand and visualize all

the theories and concepts learned into application in the industry.

It will also expose students to first hand of the latest happening

and news of the industry and market place. They will also be

informed of the expectation of fresh graduates like themselves

upon graduation. The workshops will covers important areas in

advertising, public relations, broadcasting, leadership as well as

project management. It will be conducted by experts from

communication field.

15

Bachelor of Mass Communication (Advertising)

Programme Structure

Year 1

Semester 1

No. Module Title Code Credit Hours

1. Introduction to Mass Communication COM60504 4

2. Intercultural Communication COM60604 4

3. Critical And Creative Thinking COM60304 4

4. Communication Theory COM60404 4

Total Credit 16

Semester 2

No. Module Title Code Credit Hours

1. Innovative Media COM60904 4

2. Media Writing COM60704 4

3. Visual Communication COM61004 4

Total Credit 12

16

Year 2

Semester 3

No. Module Title Code Credit Hours

1. Communication Research Fundamentals RES60304 4

2. Advertising Principles ADV60104 4

3. Creative Concept And Visualising ADV60204 4

Total Credit 12

Semester 4

No. Module Title Code Credit Hours

1. Interactive Media COM61104 4

2. Creative Copywriting ADV60304 4

3. Advertising Design And Execution ADV60404 4

Total Credit 12

17

Year 3

Semester 5

No. Module Title Code Credit Hours

1. Media Law And Ethics LAW60303 3

2. Media Strategy ADV60504 4

3. Brand Management ADV60604 4

Total Credit 11

Semester 6

No. Module Title Code Credit Hours

1. Advertising Campaign PRL60106 6

2. Professional Media Workshop COM60105 5

Total Credit 11

18

Module Synopsis

Bachelor of Mass Communication (Advertising)

Module Code Synopsis

Introduction to Mass

Communication

COM60504 This course outlines a basic understanding of the various types

and roles of different traditional and new media industries as

well as the related institutions of journalism, advertising and

public relations and their respective structure, support and

influence. Particular attention will be paid to mass

communication issues relating to the rise of digital media such

as trends, convergence, globalization and challenges. Mass

media and communication in the Malaysian context will also be

explored.

Intercultural

Communication

COM60604 This course outlines the personal and theoretical understanding

of the cultural origin of people’s values, ideologies, habits and

how they affect communication across cultural, racial and ethnic

lines. It also seeks to develop awareness and increased

understanding among peoples of different cultures, an

appreciation of this rich diversity, and to offer tools for a lifeline

of continued growth in intercultural competence.

Critical and Creative

Thinking

COM60304 This course outlines a comprehensive introduction to the

cognitive process and helps students develop their higher-order

thinking abilities needed for academic study and career success

as critical and creative thinking skills are the cornerstones of

higher education. It integrates various perspectives on the

thinking process by fostering sophisticated intellectual and

language abilities. It also shows that learning to think is a

synthesizing process, knitting critical thinking and creative

thinking abilities together with academic content and the fabric

of students’ experiences.

Communication

Theory

COM60404 This course outlines the concepts, roles, goals and changes in

mass communication theories. It introduces the connections

between communication theories and research. It also introduces

the basic theories of mass media effects and media issues.

Innovative Media COM60904 This course is an introductory of new media studies and skill-

based digital media course which enable students to explore,

develop and apply in the areas of Mass Communication. It also

ventures into creativity of digital media application by creating

and manipulating various multimedia elements.

Communication

Research

Fundamentals

RES60304 This course outlines the basic approach to research in the field of

communication and mass media. It will provide students with a

fundamental understanding of the various types of research

approaches, namely quantitative and qualitative, and their

respective methodologies that are appropriate to communication

research. An introduction to a variety of descriptive and

inferential statistical techniques that are normally used in

19

communication research will also be provided. Students will

also be thought how to read and review research journals as well

as produce a research report.

Interactive Media COM61104 This course outlines the types of authoring platforms, interactive

design principles, interactive scripting in authoring in the current

industry practices. It also focuses on practical application of the

current industry used application for both CD-ROM and online

interactive applications.

Media Law and

Ethics

LAW60303 This course introduces the Malaysian legal system and judicial

process. It discusses the laws and legal issues pertaining to the

media, as well as ethical issues confronting professional

communicators. It also discusses the important cases in media

laws and ethics.

Media Writing COM60704 This course prepares students to be able to write for the various

media, each of which requires distinct styles and approaches. It

takes the student through a survey of the different styles,

understanding the nuances, and appreciating the underpinning

theories that influence the crafting of written communication.

Ample practice is given to developing the writing skills for

efficient and effective writing for the media.

Visual

Communication

COM61004 This course outlines the basic understanding of visual literacy

and communication within the current media industries through

the comprehension of design elements and principles. It also

focuses on the practical application and ethical considerations of

the visual aspect in screen and print based visual communication

design.

Advertising

Principles

ADV60104 This course outlines the history, development, scope, structure

and nature of advertising, various media industries as well as the

trend and convergence in Advertising. It also introduces the

application of advertising in marketing campaign and account

management.

Creative Concept

and Visualizing

ADV60204 This course provides critical theories and concepts related to

creative advertising which includes graphic design and idea

generation, genre and audience, semiotics, social semiotics,

advertising persuasion, and visual composition. It aims to

provide students with a deeper grasp of conceptual and

theoretical framework as enumerated above to assist their

analyses and decisions when creating effective advertisements.

20

Creative

Copywriting

ADV60304 This course is designed as a skills course focusing on the

creative aspects of advertising specifically copywriting. The

emphasis will be on how to research for information on both

product and consumer and apply this information to develop

creative ad copy for various media.

Media Strategy ADV60504 This course provides the in-depth learning of creative practices

in the advertising media industry. It solely focuses on the

creative process and execution of an advertising strategy/plan

through the understanding of design and production

fundamentals.

Brand Management ADV60604 This course outlines the theory and practice of brand

management. It delves into the theories, concepts, issues, and

principles, processes of Branding by considering it from the

perspective of Marketing, Management, and Communication. It

provides a viewpoint of the organization taking into

consideration its competitive environment and the forces that

affects its banding exercise. Students will have the opportunity

to develop their portfolio in this Module through the

development of branding through strategic processes.

Advertising

Campaign

ADV60106 Students will have hands-on, real-world advertising experience.

They will work independently and in team settings to develop a

comprehensive advertising campaign for a real client. As a truly

hands-on experience, the teams will function as an advertising

agency in which each student will play an important role.

Professional Media

Workshop

COM60105 This course will enable students to understand and visualize all

the theories and concepts learned into application in the industry.

It will also expose students to first hand of the latest happening

and news of the industry and market place. They will also be

informed of the expectation of fresh graduates like themselves

upon graduation. The workshops will covers important areas in

advertising, public relations, broadcasting, leadership as well as

project management. It will be conducted by experts from

communication field.

21

Bachelor of Mass Communication (Public Relations and Marketing)

Programme Structure

Year 1

Semester 1

No. Module Title Code Credit Hours

1. Introduction to Mass Communication COM60504 4

2. Intercultural Communication COM60604 4

3. Critical And Creative Thinking COM60304 4

4. Communication Theory COM60404 4

Total Credit 16

Semester 2

No. Module Title Code Credit Hours

1. Innovative Media COM60904 4

2. Media Writing COM60704 4

3. Principles of Marketing MKT60104 4

Total Credit 12

22

Year 2

Semester 3

No. Module Title Code Credit Hours

1. Communication Research Fundamentals RES60304 4

2. Public Relations Principles PRL60104 4

3. Promotional Writing PRL60204 4

4. Promotional Management PRL60103 3

Total Credit 15

Semester 4

No. Module Title Code Credit Hours

1. Interactive Media COM61104 4

2. E-Marketing MCM60105 5

3. Consumer Behavior MKT60204 4

4. Introduction To International Business BUS60104 4

Total Credit 17

23

Year 3

Semester 5

No. Module Title Code Credit Hours

1. Media Law And Ethics LAW60303 3

2. Publicity And Media Relations PRL60304 4

3. Crisis Management PRL60404 4

4. Relationship Marketing MCM60103 3

5. Brand Management ADV60604 4

Total Credit 18

Semester 6

No. Module Title Code Credit Hours

1. Public Relations Consultancy PRL60106 6

2. Professional Media Workshop COM60105 5

3. Services Marketing MKT60404 4

4. Direct Marketing MKT60504 4

5. Issues in Marketing (Marketing Seminar) MCM60104 4

Total Credit 23

24

Module Synopsis

Bachelor of Mass Communication (Public Relations and Marketing)

Module Code Synopsis

Introduction to Mass

Communication

COM60504 This course outlines a basic understanding of the various types

and roles of different traditional and new media industries as

well as the related institutions of journalism, advertising and

public relations and their respective structure, support and

influence. Particular attention will be paid to mass

communication issues relating to the rise of digital media such as

trends, convergence, globalization and challenges. Mass media

and communication in the Malaysian context will also be

explored.

Intercultural

Communication

COM60604 This course outlines the personal and theoretical understanding

of the cultural origin of people’s values, ideologies, habits and

how they affect communication across cultural, racial and ethnic

lines. It also seeks to develop awareness and increased

understanding among peoples of different cultures, an

appreciation of this rich diversity, and to offer tools for a lifeline

of continued growth in intercultural competence.

Critical and Creative

Thinking

COM60304 This course outlines a comprehensive introduction to the

cognitive process and helps students develop their higher-order

thinking abilities needed for academic study and career success

as critical and creative thinking skills are the cornerstones of

higher education. It integrates various perspectives on the

thinking process by fostering sophisticated intellectual and

language abilities. It also shows that learning to think is a

synthesizing process, knitting critical thinking and creative

thinking abilities together with academic content and the fabric

of students’ experiences.

Communication Theory COM60404 This course outlines the concepts, roles, goals and changes in

mass communication theories. It introduces the connections

between communication theories and research. It also introduces

the basic theories of mass media effects and media issues.

Innovative Media COM60904 This course is an introductory of new media studies and skill-

based digital media course which enable students to explore,

develop and apply in the areas of Mass Communication. It also

ventures into creativity of digital media application by creating

and manipulating various multimedia elements.

25

Communication

Research Fundamentals

RES60304 This course outlines the basic approach to research in the field of

communication and mass media. It will provide students with a

fundamental understanding of the various types of research

approaches, namely quantitative and qualitative, and their

respective methodologies that are appropriate to communication

research. An introduction to a variety of descriptive and

inferential statistical techniques that are normally used in

communication research will also be provided. Students will also

be thought how to read and review research journals as well as

produce a research report.

Interactive Media COM61104 This course outlines the types of authoring platforms, interactive

design principles, interactive scripting in authoring in the current

industry practices. It also focuses on practical application of the

current industry used application for both CD-ROM and online

interactive applications.

Media Law and Ethics LAW60303 This course introduces the Malaysian legal system and judicial

process. It discusses the laws and legal issues pertaining to the

media, as well as ethical issues confronting professional

communicators. It also discusses the important cases in media

laws and ethics.

Principles of Marketing MKT60104 This course introduces students to the key marketing concepts

and strategies employed by marketers in facing the challenges in

a dynamic business environment. It develops an understanding

of the overall process of planning, implementation and control in

the contemporary business environment. This course provides

students with the needed conceptual skills to identify analyse and

solve marketing problems. This course also provides a

foundation for those who intend to further study in the marketing

field or other business related courses.

Introduction to

International Business

BUS60104 The course is designed to provide students with an insight into

International Business. It covers a practical framework for

understanding the key issues, current relevant principles and

concepts to be considered in doing business abroad. The goal of

the course is to help students to understand the basic principles

of international business and their impact on the world's

economy. International Business introduces students to various

issues and challenges associated with the formulation and

implementation of strategies in business organizations whose

operations stretch across national borders. Throughout the

course, students will be systematically introduced to the

complexities and challenges of leading and managing a “global”

company. Further, the course will provide students with an

opportunity to integrate business decisions with the ethical and

social responsibility considerations inherent to playing on a

global field.

26

E-Marketing BUS60104 This course will focus on the marketing management framework

and will address the unique features of digital marketing. In

summary, the course will look at how the 7 P’s apply to the ‘e’

by providing an understanding of the principles and practices of

EMarketing to market goods and services. It describes the

internet and the various business models employed in online

marketing, and explore methods for conducting online market

research and developing competitive intelligence for an

organization. In addition, the course details processes for

planning and implementing comprehensive e-marketing

strategies using alternative online pricing strategies, Web-based

advertising and promotion, and internet distribution channels.

The course also considers other critical issues such as customer

acquisition and retention, customer relationship management

(CRM), and the challenges faced by firms in the application of

E-Marketing strategies in global markets.

Services Marketing MKT60404 This course introduces several unique characteristics of services

that require a distinctive approach to marketing strategy - both in

its development and execution. Students will be exposed to

organizational effort in improving service quality, increase and

maintain customer satisfaction levels, generate customer loyalty,

managing the service demand and create a healthy service

culture within the firm. The 7 Ps of the 'Services Marketing Mix'

(the traditional 4 Ps plus people, processes, and physical

evidence) will be elaborated in examining successful internal

marketing in addition to the more traditional customer-focused

external marketing.

Direct Marketing MKT60504 This course examines the nature and scope of direct and database

marketing. It develops students’ skills in designing and

implementing direct marketing in consumer and business-to-

business markets within the context of integrated marketing

communications strategy. Areas explored include: segmentation

strategies, customer acquisition and retention strategies,

customer life time valuation and loyalty creation, direct

marketing tactics and the role if Internet and industry trend.

Media Writing COM60704 This course prepares students to be able to write for the various

media, each of which requires distinct styles and approaches. It

takes the student through a survey of the different styles,

understanding the nuances, and appreciating the underpinning

theories that influence the crafting of written communication.

Ample practice is given to developing the writing skills for

efficient and effective writing for the media.

Promotional

Management

PRL60104 This course outlines to students the importance of promotional

management. It introduces students to the various concepts,

methods, and effects of different promotional techniques in an

organisation.

27

Public Relations

Principles

PRL60104 This course outlines the history and development of public

relations, with an emphasis on providing the student with an

awareness of various publics that an organisation interacts with.

It also provides a grounding for students to understand the need

for a strategic perspective instead of the mindset of a public

relations technician. Students would be expected to keep up with

current affairs.

Promotional Writing PRL60204 This course introduces the concept of designing and writing

promotional materials for a wide spectrum of communication

media. It covers the scope and structure of the different forms of

writing used in public relations, advertising and marketing.

Publicity and Media

Relations

PRL60304 This course outlines the role of a public relations practitioner as

a publicist in an organization. It also introduces to the various

techniques of media relations, testing and evaluating publicity,

and understanding the various types of publicity collaterals for

the press.

Crisis Management PRL60404 This course outlines the key responsibilities of public relations in

the contemporary world by understanding the importance of

managing crisis locally and internationally. The course will

introduce the students to different types of crisis and offers a

wide range of frameworks and methods to managing crisis.

Relationship Marketing MCM60103 This course acquaints students with the various approaches and

applications of relationship marketing, building and developing

customer value and customer retention. This course also focuses

on the strategic side of customer relationship management where

consideration is taken into the analysis of the change in the

marketing rationale from a crude concern for increased market

share to a strategy aimed at creating long-term profitable

relationships with targeted customers. The course provides

students with an understanding of customer relationship

management and its application in providing competitive

advantage in the fields of marketing, public relations and sales.

Brand Management ADV60604 This course outlines the theory and practice of brand

management. It delves into the theories, concepts, issues, and

principles, processes of Branding by considering it from the

perspective of Marketing, Management, and Communication. It

provides a viewpoint of the organization taking into

consideration its competitive environment and the forces that

affects its banding exercise. Students will have the opportunity to

develop their portfolio in this Module through the development

of branding through strategic processes.

Public Relations

Consultancy

PRL60106 This course is designed to provide students with the essential

knowldege and skills they need to excel in a profesional working

environment. It trains students to be critical, creative and

professional when planning, managing and executing a public

relations campaign.

28

Professional Media

Workshop

COM60105 This course will enable students to understand and visualize all

the theories and concepts learned into application in the industry.

It will also expose students to first hand of the latest happening

and news of the industry and market place. They will also be

informed of the expectation of fresh graduates like themselves

upon graduation. The workshops will covers important areas in

advertising, public relations, broadcasting, leadership as well as

project management. It will be conducted by experts from

communication field.

Consumer Behaviour MKT60204 To understand consumer behaviour, it is important to understand

concepts and theories borrowed from fields such as psychology,

sociology, economics, etc. In addition during this course students

will explore, many social, cultural and marketing factors that

influence the selection, purchase and usage of products and

services.

Issues in Marketing

(Marketing Seminar)

MCM60104 This course is designed to provide students with the essential

knowledge and skills they need to excel in handling relevant

marketing-related workplace issues and problems. It trains

students to be critical, creative and professional when planning,

managing and executing a marketing campaign taking into

account their immediate microenvironment such as issues with

suppliers, customers, internal organization, publics,

intermediaries, and competitors; and the macroenvironment such

as public, political and economic policies, technological

advancements, gender, social trends and social media, diverse

and global consumer markets, green and sustainable marketing.

29

Bachelor of Mass Communication (Public Relations and Event Management)

Programme Structure

Year 1

Semester 1

No. Module Title Code Credit

Hours 1. Introduction to Mass Communication COM60504 4

2. Intercultural Communication COM60604 4

3. Critical And Creative Thinking COM60304 4

4. Communication Theory COM60404 4

Total Credit 16

Semester 2

No. Module Title Code Credit

Hours 1. Innovative Media COM60904 4

2. Media Writing COM60704 4

3. Visual Communication COM61004 4

Total Credit 12

30

Year 2

Semester 3

No. Module Title Code Credit

Hours 1. Communication Research Fundamentals RES60304 4

2. Public Relations Principles PRL60104 4

3. Promotional Writing PRL60204 4

4. Introduction To Events and Meetings EVT60103 3

5. Exhibition Management EVT60104 4

Total Credit 19

Semester 4

No. Module Title Code Credit

Hours 1. Interactive Media COM61104 4

2. Design For Events EVT60203 3

3. Entertainment Management EVT60303 3

4. Events Operation EVT60403 3

5. Special Events And Festivals EVT60603 3

Total Credit 19

31

Year 3

Semester 5

No. Module Title Code Credit

Hours 1. Publicity And Media Relations PRL60304 4

2. Crisis Management PRL60404 4

3. Financial Public Relations PRL60504 4

4. Event Marketing EVM60104 4

Total Credit 12

Semester 6

No. Module Title Code Credit

Hours 1. Public Relations Consultancy PRL60704 4

2. Media Law And Ethics LAW60303 3

3. Professional Media Workshop COM60105 5

4. Event Risk Management And Safety EVM60204 4

5. Issues in Marketing (Marketing Seminar) MCM60104 4

Total Credit 20

32

Module Synopsis

Bachelor of Mass Communication (Public Relations and Event Management)

Module Code Synopsis

Introduction to Mass

Communication

COM60504 This course outlines a basic understanding of the various types

and roles of different traditional and new media industries as

well as the related institutions of journalism, advertising and

public relations and their respective structure, support and

influence. Particular attention will be paid to mass

communication issues relating to the rise of digital media such as

trends, convergence, globalization and challenges. Mass media

and communication in the Malaysian context will also be

explored.

Intercultural

Communication

COM60604 This course outlines the personal and theoretical understanding

of the cultural origin of people’s values, ideologies, habits and

how they affect communication across cultural, racial and ethnic

lines. It also seeks to develop awareness and increased

understanding among peoples of different cultures, an

appreciation of this rich diversity, and to offer tools for a lifeline

of continued growth in intercultural competence.

Critical and Creative

Thinking

COM60304 This course outlines a comprehensive introduction to the

cognitive process and helps students develop their higher-order

thinking abilities needed for academic study and career success

as critical and creative thinking skills are the cornerstones of

higher education. It integrates various perspectives on the

thinking process by fostering sophisticated intellectual and

language abilities. It also shows that learning to think is a

synthesizing process, knitting critical thinking and creative

thinking abilities together with academic content and the fabric

of students’ experiences.

Communication Theory COM60404 This course outlines the concepts, roles, goals and changes in

mass communication theories. It introduces the connections

between communication theories and research. It also introduces

the basic theories of mass media effects and media issues.

Innovative Media COM60904 This course is an introductory of new media studies and skill-

based digital media course which enable students to explore,

develop and apply in the areas of Mass Communication. It also

ventures into creativity of digital media application by creating

and manipulating various multimedia elements.

Communication

Research Fundamentals

RES60304 This course outlines the basic approach to research in the field of

communication and mass media. It will provide students with a

fundamental understanding of the various types of research

approaches, namely quantitative and qualitative, and their

respective methodologies that are appropriate to communication

research. An introduction to a variety of descriptive and

inferential statistical techniques that are normally used in

33

communication research will also be provided. Students will also

be thought how to read and review research journals as well as

produce a research report.

Interactive Media COM61104 This course outlines the types of authoring platforms, interactive

design principles, interactive scripting in authoring in the current

industry practices. It also focuses on practical application of the

current industry used application for both CD-ROM and online

interactive applications.

Media Law and Ethics LAW60303 This course introduces the Malaysian legal system and judicial

process. It discusses the laws and legal issues pertaining to the

media, as well as ethical issues confronting professional

communicators. It also discusses the important cases in media

laws and ethics.

Introduction to Events

and Meetings

EVT60103 This course provides an introduction to the concepts, methods

and practices in the event and meeting industry. It includes a

review of the components involved in an event regardless of its

size, duration and type. This course prepares students towards

professional understanding of meetings in local and international

perspective. Students are able to describe accurately the

components found in various event or meeting environments.

Exhibition Management EVT60104 This course prepares students towards professional analysis in

exhibition management from a local and international

perspective. Students are able to create suitable designs in line

with the clients requirement and needs.

Design for Events EVT60203 This course aims to develop students in their creative thinking

and train them to use principles of designs in their event design

creations.

Entertainment

Management

EVT60303 This course is designed to give an understanding into the

entertainment industry in relation to events management.

Students are provided with a technical knowledge and the

knowhow of programme arrangement.

Events Operation EVT60403 This course encompasses a comprehensive conceptual and

technical essential to create and execute an event successfully.

Special Events and

Festivals

EVT60603 This course will provide students with various integrated

strategies of marketing and operation needed to successfully run

public events ranging from small to large scale, branding a venue

such as hallmark festivals.

Event Marketing EVM60104 This course is designed to provide students with the essential

knowldege and key tactics to ensure event receives maximum

response. It trains students to be strategic, creative and

accountable when planning, managing and executing an event.

34

Event Risk Management

and Safety

EVM60204 An event usually comes with risk – from rowdy guests at a

festival to a life-threatening issue at a sport event. Event Risk

Mangement and Safety provides a comprehensive resource for

managing event risk and controlling the damage due to problem.

The course will cover theoritical perspectives as well as practical

application. Topics covers in this course inlcudes measuring risk,

crowd control, fire safety and emergency medical services.

Media Writing COM60704 This course outlines the basic understanding of visual literacy

and communication within the current media industries through

the comprehension of design elements and principles. It also

focuses on the practical application and ethical considerations of

the visual aspect in screen and print based visual communication

design.

Visual Communication COM61004 This course outlines the basic understanding of visual literacy

and communication within the current media industries through

the comprehension of design elements and principles. It also

focuses on the practical application and ethical considerations of

the visual aspect in screen and print based visual communication

design.

Public Relations

Principles

PRL60104 This course outlines the history and development of public

relations, with an emphasis on providing the student with an

awareness of various publics that an organisation interacts with.

It also provides grounding for students to understand the need for

a strategic perspective instead of the mindset of a public relations

technician. Students would be expected to keep up with current

affairs.

Promotional Writing PRL60204 This course introduces the concept of designing and writing

promotional materials for a wide spectrum of communication

media. It covers the scope and structure of the different forms of

writing used in public relations, advertising and marketing.

Publicity and Media

Relations

PRL60304 This course outlines the role of a public relations practitioner as

a publicist in an organization. It also introduces to the various

techniques of media relations, testing and evaluating publicity,

and understanding the various types of publicity collaterals for

the press.

Crisis Management PRL60404 This course outlines the key responsibilities of public relations in

the contemporary world by understanding the importance of

managing crisis locally and internationally. The course will

introduce the students to different types of crisis and offers a

wide range of frameworks and methods to managing crisis.

Financial Public

Relations

PRL60504 This course outlines the basics of financial communication, with

a focus on investor relations. It introduces the basic principles of

how to interpret company reports, financial statements, and also

what to communicate to key publics. Students are expected to

keep up to date with current affairs, especially business news.

35

PR Events Consultancy PRL60704 This course is designed to provide students with the essential

knowldege and skills they need to excel in a profesional working

environment. It trains students to be critical, creative and

professional when planning, managing and executing an event as

a PR campaign.

Professional Media

Workshop

COM60105 This course will enable students to understand and visualize all

the theories and concepts learned into application in the industry.

It will also expose students to first hand of the latest happening

and news of the industry and market place. They will also be

informed of the expectation of fresh graduates like themselves

upon graduation. The workshops will covers important areas in

advertising, public relations, broadcasting, leadership as well as

project management. It will be conducted by experts from

communication field.

Issues in Marketing

(Marketing Seminar)

MCM60104 This course is designed to provide students with the essential

knowledge and skills they need to excel in handling relevant

marketing-related workplace issues and problems. It trains

students to be critical, creative and professional when planning,

managing and executing a marketing campaign taking into

account their immediate microenvironment such as issues with

suppliers, customers, internal organization, publics,

intermediaries, and competitors; and the macro environment

such as public, political and economic policies, technological

advancements, gender, social trends and social media, diverse

and global consumer markets, green and sustainable marketing.

36

School of Business

Bachelor of Business (International Business)

No. MODULE NAME MODULE CODE PRE-

REQUISITE

CREDIT

HOURS

1. Introduction to Accounting ACC60104 None 4

2. Introduction to Management MGT60104 None 4

3. Business Communication COM60104 None 4

4. Microeconomics ECN60104 None 4

5. Quantitative Methods for Business STA60104 None 4

6. Introduction to Finance FIN60104 None 4

7. Principles of Marketing MKT60104 None 4

8. Organisational Behaviour OBM60104 MGT60104 4

9. Macroeconomics ECN60204 ECN60104 4

10. Management Accounting ACC60404 ACC60104 4

11. Human Resource Management HRM60104 None 4

12. Introduction to International Business BUS60104 None 4

13. Intercultural Communication for

Business

COM60204 None 4

14. Research Methods RES60104 None 4

15. Supply Chain Management MGT60404 None 4

16. Export Practices and Management MGT60304 BUS60104 4

17. Business Law LAW60104 None 4

18. Transnational Management MGT60604 BUS 2514 4

19. Organisational Studies OBM60204 OBM60104 4

20. Business Ethics and Values BUS60204 None 4

21. Strategic Management MGT60504 MGT60104 4

22. Cross Cultural Management OBM60304 BUS60104 4

37

23. International Business Issues and

Policies

BUS60404 BUS60104 4

24. International Human Resource

Management

HRM60804 None 4

25. International Marketing MKT60704 MKT60104 4

26. Doing Business in Asia BUS60504 None 4

27. International Trade and Multinational

Business

ECN60404 None 4

28. Islamic Finance FIN60904 None 4

29. International Economic Theory and

Policy

ECN60704 None 4

30. International Finance FIN61104 None 4

38

Module Synopsis

Bachelor of Business (International Business)

Module Code Synopsis

Introduction to

Management

MGT60104

This module is designed to provide the candidate with

the basic concepts and principles of management in

organisations. It focuses on the context of managerial

activity and covers the four major functions of

management i.e. planning, organising, leading and

controlling and places them in a historical, political and

economic context.

Business

Communication

MGT60104

Business Communication equips students with the

necessary written and spoken skills for effective

business communication. Students are exposed to

various business correspondences and taught practical

strategies to write convincing messages. Students are

also taught to strategise, and to use appropriate and

ethical approaches in writing not only routine messages,

but also persuasive and negative messages. Listening

and speaking skills are also focused on to ensure

effective interpersonal communication This module also

emphasis the need for business communication to be

seen in a global context where various considerations

such as technological advances and ethical

considerations play a vital role in ensuring that all

business messages achieve their aims in a positive

manner.

Microeconomics ECN60104

In a continuously ever changing globalised business

environment, businesses need to make quick, well

informed and correct decisions in order to survive. This

module is concerned about the principles of

microeconomics as they apply to the business

environment. The module outlines the various

microeconomic tools of analysis and analytical

frameworks that are essential for business students to

learn and understand to enable them to comprehend the

economic environment of business in a structured way.

It complements other Year One business modules and

provides a basis for Year Two and Three modules in

both business and economics.

Quantative Methods for

Business STA60104 This module is designed to provide students with an

appreciation of the application of analytical tools to

39

business decision contexts. It also develops students’

abilities to access and critically interpret statistics and

business information. The module places strong

emphasis on developing a clear theoretical

understanding of various analytical tools. This is

particularly true in business where learning to deal with

randomness, variation and uncertainty is a vital skill for

anyone intending to apply their knowledge in any

employment. Students will also gain an introduction to

many of the quantitative techniques which will be used

throughout their further studies in their chosen

discipline.

Introduction to Finance

FIN60104

This module introduces main concepts and methods

associated with financial decision-making for

individuals and enterprises: the concept of cash flow

valuation, evaluation of financial performance,

valuation of securities, risk and returns, capital

budgeting, and an overview of international finance.

Principles of Marketing

MKT60104

This module introduces students to the key marketing

concepts and strategies employed by marketers in facing

the challenges in a dynamic business environment. It

develops an understanding of the overall process of

planning, implementation and control in the

contemporary business environment. This module

provides students with the needed conceptual skills to

identify, analyse and solve marketing problems. This

module also provides a foundation for those who intend

to further study in the marketing field or other business

related modules.

Organizational

Behaviour

OBM60104

This module is designed to provide the candidate with

an introduction to psychological and behavioural

approaches to the study of work and organisations. The

module introduces some of the basic analytical tools and

concepts from the fields of organisational behaviour and

work psychology that encourage an understanding of the

behaviour of individuals and groups in the workplace.

Macroeconomics

ECN60204

In an increasingly globalised world, countries and their

governments need to be able to make quick, well

informed and correct decisions in order to achieve their

macroeconomic objectives. This module looks into the

workings of a domestic economy and the policies that

governments may implement to improve the business

environment. The module outlines the various

macroeconomic tools of analysis and analytical

40

frameworks that are essential for business students to

learn and understand to enable them to comprehend the

national and global economy in a structured way. It

complements other Year One business modules and

provides a basis for Year Two and Three modules in

both business and economics.

Management

Accounting

ACC60404

This module is an introduction to the basic techniques of

management accounting and its role in the

manufacturing and service business environments.

Management accounting techniques are applied in all

organisations. Students learn that with the current

competitive business environment, good application of

costing system would help organisations to compete.

Business Law

LAW60104

This module provides the foundation for all law

modules in the Bachelor of Business. It provides

students with an overview of the Malaysian legal system

and a basic coverage of the underlying legal principles

governing business. The substantive laws covered in this

module includes the Law of Contract, the Law of Torts,

Sales of goods, the Law of agency, insurance,

employment law and business organisations. Students

will have the opportunity to develop skills in critically

analysing legal problems and issues affecting business

and applying the legal principles in solving these issues.

Research Methods

RES60104

This module examines research designs commonly used

in business decision making. Topics include research

design, implementation and finally interpretation of

research as these are related to problems in an

organisational setting. This module will also cover

issues on access and research ethics. This module

provides a guide to the research process and the needed

knowledge and skills to undertake research as well as

highlights some common research pitfalls. At the end of

this module, students will learn a range of research

approaches, strategies and methods in handling their

research projects. Skill development in statistical

applications software is also one of the objectives of this

module. Students are required to submit a research

proposal as part of the module requirements.

Business Ethics and

Values

This module provides an understanding of the ethical

issues and dilemmas affecting managers in organisations

and developing an appreciation for, professional

41

BUS60204

responsibility and integrity. It aims to raise awareness of

the practical issues facing people in business, introduce

a framework or guidelines for analysis and decision

making, and enhance students’ ability in reasoning

towards resolving the dilemmas based on ethical

principles. The discussions of ethical issues are used as

an avenue for further improvement in analytical and

communication skills.

Strategic Management

MGT60504

This module is designed to provide the candidate with a

comprehensive understanding on how organisations are

managed strategically with the emphasis of putting

theory into practice. The major areas in strategic

management that includes strategy formulation,

implementation and evaluation are taught together with

appropriate case analysis.

Module Code Synopsis

Introduction to

International Business

BUS60104

The module is designed to provide students with an insight

into International Business. It covers a practical framework

for understanding the key issues, current relevant principles

and concepts to be considered in doing business abroad. The

goal of the module is to help students to understand the

basic principles of international business and their impact

on the world's economy. International Business introduces

students to various issues and challenges associated with the

formulation and implementation of strategies in business

organisations whose operations stretch across national

borders. Throughout the module, students will be

systematically introduced to the complexities and

challenges of leading and managing a “global” company.

Further, the module will provide students with an

opportunity to integrate business decisions with the ethical

and social responsibility considerations inherent to playing

on a global field.

Export Practices and

MGT60304

There are new opportunities & challenges arising in global

marketing and exporting. In order for any organisation to

take advantage of the opportunities present as well as to rise

above the challenges faced, it has to be adaptable to

changes. Opportunities are expanding as international trade

42

Management continues to grow rapidly. The role of ecommerce is to

enable even the smallest business to find potential

customers and means of distribution across the globe. The

challenges of it would be increased competition, disruptions

of trade flows (military), natural disasters etc.

This module focuses on the marketing decisions as well as

the management processes involved in developing export

and other types of international marketing operations. Some

of the areas that will be covered include the most important

emerging markets (China & India) in the modern business

world, the increased importance of cultural differences in all

aspects of exporting, the management of the Supply Chain

and logistics.

Intercultural

Communication for

Business

COM60204

This module introduces students to the role of cultural

patterns, and cultural profiles of nations in different parts of

the world. At the end of the module, students will be able to

increase their understanding of the relationship between

culture and communication from various cultural

backgrounds. They will be able to identify and analyse the

role of cultural patterns and obstacles to competent

intercultural collaboration in the development of

intercultural group working relationships, thus making

business deals easier and avoiding costly

misunderstandings.

Supply Chain

Management

MGT60404

Supply Chain (SC) is a network of business entities

consisting of suppliers' suppliers, suppliers, customers and

customers' customers. Supply chain management deals with

the management of material flows, information flows and

financial flows that cut across multiple business entities

(companies). The co-ordination and integration of these

flows both within and across companies are critical to

compete successfully in today's market place. Companies

have always acknowledged the fact that the integration and

co-ordination among multiple functional areas will create

competitive advantages. Having said that one might ask

“What is so new about SCM?”. The answer lies in the

dimension, viz., extended enterprise integration

(coordination). As companies become more global and the

competitive pressures are more intense, companies must

think beyond functional integration and need to think for

integration and co-ordination at extended enterprise level.

An increasing number of Fortune 500 companies such as

Chrysler, Hewlett Packard, IBM, P&G, Unilever, and Xerox

have been stressing importance of SCM and are leveraging

43

advances in IT and opportunities to form strategic alliances

to tightly integrate their supply chain. Considering these

developments in business environment, this module aims to

introduce you to the field of SCM.

Project (International

Business)

PRJ60104

In order to survive, companies today must continue to do

research to ensure that they stay ahead of the game. Many

things are examined in this module, such as the research and

its purpose, the research problems under investigation,

parties involved in conducting the research, and methods

used to conduct the research. The module aims to provide

students the opportunity to integrate what they have learnt

and to apply the various business concepts and skills in

order to successfully produce a 10,000-word project paper.

Students are required to work independently (with the

assistance of a supervisor). This module will develop

students’ time management skills, analytical skills, research

skills and ability to write up their study in a clear and

structured way.

Organizational Studies

OBM60204

This module is designed to provide the candidate with the

capacity to analyse an organisation from a multiple

perspective framework that involves ‘reading’ the

organisations and interpreting organisational situations from

these different perspectives so as to understand better how

the organisation functions.

Transnational

Management

MGT60604

This module focuses on management's challenge associated

with developing strategies, designing organisations and

managing operations of companies whose activities stretch

across national boundaries. Operating in an international

arena will provide various opportunities for the company.

This is because having worldwide operations not only gives

a company access to new markets and specialized resources

but it also opens up new sources of information as well as

knowledge and broadens the options of strategic moves the

company might make in competing with its domestic and

international rivals. Like any other opportunities provided

by cross-border management, companies will still have to

face the challenges of managing strategy, organisation and

operations that are innately complex diverse and uncertain.

In this module a conceptual baseline would provide for a

more detailed discussion of the various issues faced in the

cases presented. Some typical attitudes and mentalities

would normally shape the actions of managers in MNCs

(Multi-National Companies) and suggest how these

attitudes and mentalities evolve as their off-shore operations

44

progress from the state of initial investments to a fully

integrated worldwide network of affiliates.

Cross-Cultural

Management

OBM60304

This module examines organisational and individual

behaviours, structures and management practices in

multinationals and in business situations involving cross

cultural interactions. This will be helpful to anyone as it

equips one with both analytical and practical skills to help

in the management of multinational firms. The focus is on

the management of cultural differences. This challenge is

not unique to multinationals as many domestic firms also

face multicultural environments (e.g., ethnically diverse

employees and/or customers). A variety of theories that

relate culture to behaviour in general and management in

particular. An analytical framework that facilitates

adaptation of managerial practices and organisational

structures to cultural differences. A focus on the practical

application of the framework to shaping individual and

organisational behaviours. There will be special attention

paid to the following areas: organisational design,

negotiation processes, and communications. It is hoped that

through simulations and exercises students will develop

their skills of communicating and managing in diverse

cultural environments and in cross cultural situations.

International Business

Issues and Policies

BUS60404

The international business issues and policy is the capstone

module for the International Business major. In this module,

we will examine both the principles associated with the

formation and implementation of business strategy, as well

as the latest research about business strategy, which

challenges traditional ways of thinking. We will apply those

ideas via case studies and simulations.

Globalisation means that almost every company is affected

by competition from foreign enterprises. Many firms are

seeking opportunities to enter new foreign markets and

expand in ones they already have penetrated. Managing in a

globalizing environment requires knowledge of the

regulatory and policy systems of international trade. This

module provides this essential knowledge explaining both

the theoretical and practical dimensions. The broad aim is to

provide insight into current issues that play a dramatic role

in the business landscape and to understand the current

challenges facing businesses as constituents in the broader

societal context. In addition students will be familiar with

the strategic and management issues currently faced by

various organisations through a consideration of the

45

structure and challenges of the industry at the global,

national and provincial levels.

Electives

Module Code Synopsis

International

Marketing

MKT60704

This module is designed to introduce students to advanced

marketing concepts and practices in a global business

environment. A comprehensive overview of the dynamics

and trends in international marketing include market

analysis, strategic planning, market selection and entry

strategies, product positioning, integrated marketing

communications, distribution, and pricing. Special emphasis

will be placed on the development and delivery of

international marketing plan where students have the

opportunity working with a Malaysian firm. The module

addresses the skills necessary for evaluating, developing,

and delivering marketing programmes for a global and

multicultural audience.

Doing Business in

Asia

BUS60504

Asia region has experienced an unprecedented growth over

the years, making it one of the most promising region in the

world. This module is designed to stimulate the appreciation

and understanding to the dynamics of the business

environments in Asia and the contextual features that

attributes to the diversity of doing business in Asia region.

International Trade

and Multinational

Business

ECN60404

In an ever progressing and changing business environment;

trade, finance and investment play a crucial and significant

role in the world economy. This module concentrates on the

introduction of the key theories explaining international

trade, finance and investment. Framework of this module

will give importance to expose learners with to the

fundamental concepts of international trade, finance and

investment and tools that are essential for them to

understand and analyse the operation of international

currency markets and the different types of exchange rate

regimes. It complements other Level Two

Economics/Finance modules and provides a basis for Level

Three Economics/Finance modules.

Islamic Finance FIN60904 Islamic financial markets have made remarkable progress

during the last two decades and this burgeoning growth has

46

increased the appetite for financiers and bankers to

understand more of this emerging market. This module is

concerned with the helpful insights to students particularly

on Islamic banks and financial institutions. The module

outlines incorporate valuable examples and practical

discussions that will offer better understanding of this

emerging market. This module is an extension of finance

and banking knowledge as well as crucial for comparative

study in finance and banking practices.

International

Economic Theory and

Policy

ECN60704

This subject examines the various analytical techniques

used in capital budgeting decisions and the capital structure

decisions. Capital structure, estimation of cost of capital and

the dividend decisions are examined from an empirical and

theoretical viewpoint. Other topics include the dividend

decisions and the relationship between financing decisions

and the cost of capital.

International Finance FIN61104

This module introduces main concepts and methods

associated with international financial decision-making for

multinational business: the concept of multinational

financial management, FOREX, risk analysis and tools,

financing foreign trade, international portfolio investment

and corporate strategy.

47

School of Hospitality, Tourism and Culinary Arts

Bachelor of International Hospitality Management

Programme Structure

Year 1

Semester 1

No. Module Title Code Pre-requisite Credit Hours

1. Business of Tourism and

Hospitality HOS60102 None 2

2. English for Hospitality and

Tourism ELG60103 None 3

3. Kitchen Operation 1 CUL60104 None 4

4. Food and Beverage Operations 1 HOS60104 None 4

5. Beverage Studies HOS60202 None 2

6. Food Science and Sanitation FSC60103 None 3

Total Credit 18

Semester 2

No. Module Title Code Pre-requisite Credit Hours

1. Principles of Accounting ACC60103 None 3

2. Business Communication COM60102 ELG60103 2

3. Kitchen Operations 2 CUL60204 CUL60104 4

4. Food and Beverage Operations 2 HOS60204 HOS60104 4

5. Accommodation Operations HOS60103 None 3

Total Credit 12

48

Year 2

Semester 3

No. Module Title Code Pre-requisite Credit Hours

1. Quantitative Methods STA60103 None 3

2. TIS and E-Commerce BUS60102 None 2

3. Principles of Marketing MKT60102 None 2

4. Sales and Customer Relations

Management MKT60202 None 2

5. Accommodation Management HOS60302 HOS60103 2

6. Food and Beverage Management HOS60402 None 2

7. MICE Management HOS60502 None 2

Total Credit 15

Semester 4

No. Module Title Code Pre-requisite Credit Hours

1. Tourism & Hospitality Law LAW60103 None 3

2. Research Methodology RES60102 STA60103 2

3. French 1-Basic FRE60102 None 2

4. Convention and Banquet Sales HOS60203 None 3

5. Organisational Behaviour and

Practices OBM60102 None 2

6. Integrated Marketing

Communication MKT60203 MKT60102 3

7. Management Accounting ACC60203 ACC60103 3

Total Credit 18

49

Year 3

Semester 5

No. Module Title Code Pre-requisite Credit Hours

1. Hospitality Human Resource

Management HRM60103 None 3

2. Tourism Economics ECN60103 None 3

3. Entrepreneurship for Hospitality BUS60103 None 3

4. French 2 -Intermediate FRE60202 FRE60102 2

5. Revenue Management MGT60202 None 2

6. Elective 1 None 3

Total Credit 15

Semester 6

No. Module Title Code Pre-requisite Credit Hours

1. Intercultural Management MGT60102 None 2

2. Financial Management FIN60103 None 3

3. Dissertation DIS60203 RES60102 3

4. Hospitality Simulation HOS60602 None 2

5. Service Quality Management MGT60103 None 3

6. Hotel Planning and Design HOS60303 None 3

7. Elective 2 3

Total Credit 19

Electives

No. Module Title Code Pre-requisite Credit Hours

1. Oenology BAR60103 None 3

2.

Recreational Management

Application 2 – Integrated Resort

Management

TOU60203 None 3

50

Module Synopsis

Bachelor of International Hospitality Management

Module Code Synopsis

Business of Tourism and

Hospitality

HOS60102 This course provides an interdisciplinary introduction to the

concepts, methods and practices of leisure, recreation and

tourism studies. It includes an introduction to the tourism

industry, the effects of tourism on society, and current

developments in the field.

English for Hospitality

and Tourism

ELG60103 This course covers functional grammar and the language of the

hospitality and tourism industry. Students will be taught to

comprehend academic and non-academic texts, write expository

and discursive essays, use functional English and understand

relevant jargon.

Kitchen Operations 1 This subject introduces students to the organization of kitchen,

the kitchen premises, kitchen equipment and operations. The

subject deals with the basic understanding and theoretical

knowledge of food commodities and its culinary uses.

Food and Beverage

Operations 1

HOS60104 Students have the opportunity to understand the theoretical

knowledge of restaurant premises, equipment, menu preparation,

job functions of each staff member of the restaurant, several

controlled documents in the operating system of the restaurant.

This class introduces students to the professional environment of

restaurant service practical. Students are exposed to the actual

practical working condition in restaurants, with basic technical

skills such as cleaning the premises, handling equipment and

utensils and setting up the restaurant for food and beverage

services. It also involves service procedures for various menu

items and from guest arrival till their departure.

Beverage Studies HOS60202

This class focuses on the basic understanding of alcoholic, non-

alcoholic beverages which is found in the commercial world.

Students will be taught on their classification, processes, and

identification of these beverages. Understanding the evolution of

drinks and the commercialization of the beverage is studied.

Food Science and

Sanitation

FSC60103

This module is devoted to the basic concept of nutrition and

provides discussion of each nutrient. Students will also learn the

mechanism of cooking, basic microbiology, and the compulsory

condition of hygiene with respect to hotel and catering

personnel, equipment’s and premises.

Principles of Accounting

ACC60103

This subject covers the fundamental concepts of principles of

accounting. It includes among others accounting equation and

the balance sheet; assets and liabilities; records for expenses and

revenue; effect of profit and loss on capital; trial balance and

many others. The aim is to enable students to efficiently apply

the accounting practices into his / her daily tasks. Cost-volume-

51

profit (CVP) analysis is a systematic method of examining the

relationship between changes in volume and changes in total

sales revenue, expenses and net profit. The objective of CVP

analysis is to establish what will happen to the financial results if

a specified level of activity or volume fluctuates.

Business

Communication

COM60102

This course covers various form of business communication used

in the workplace. Emphasis is given to both oral and written

forms. The students will be exposed to procedures in meetings,

preparing business documents and be given wide variety of

business terminologies. Students will also be able to apply

professional grooming and etiquette for the workplace.

Food and Beverage

Operations 2

HOS60204

This class focuses the general idea of running a restaurant.

Technical skills exposure on pre-service and post-service

briefing, mise-en-place and restaurant practical worksheet for the

day‟s service will be dealt with. Emphasis will be give to

techniques related to different types of service, menu application,

folding varieties of napkin folds, techniques of opening wine and

service to guests.

Accommodation

Operations

HOS60103

This module is designed for students to understand the

organisation and role of Rooms Division Department. In the

Front Office Department, it is designed to provide students with

the knowledge of the 4 phases of the Guest Cycle (pre-arrival,

arrival, occupancy and departure) involving the different types of

guest transactions and services. In the Housekeeping

Department, it is designed to provide students with the

knowledge of the rooms, front and back of house, product and

amenities and laundry headed by the Executive Housekeeper.

Quantitative Methods

STA60103

The module consists of basic business calculation to familiarize

the students to the subject. It covers the methods that describe

the data, for instance; tabulation; presentation; exploration of

data. It also involves summary measures such as central

tendency, spread and shape, regression and correlation. The

subject also introduces the students to inferential statistics by

covering concepts of probability, sampling methods and

hypothesis testing. The module includes a data analysis section

which would be carried out using Ms-Excel to run univariate and

bivariate analyses. This will enable the students to acquire the

ability to perform basic statistical analysis on different types of

data.

Tourism Information

Systems and e-

Commerce

BUS60102

The module teaches the students the relevance and applications

of Information Communication Technology in tourism,

hospitality and food related businesses. It would also provide the

opportunity for the students to simulate tourism and hospitality

related business environment online by developing a website

prototype suitable for e-commerce.

52

Principles of Marketing

MKT60102

This module deals with the learning and understanding of the

principles of marketing in hospitality and tourism areas. Students

will be taught on the deeper part of market targeting and

marketing planning. The methodology involved bringing in real-

life scenario as a part of the discussion. Mini cases are included

as exercises to assess and strengthen student‟s analytical

abilities.

Sales and Customer

Relations Management

MKT60202

This module covers the basic concepts and principles of

customer relationship management in the hospitality industry.

The areas of importance are introduction to customer

characteristics. The aim is to enable students to understand and

apply the concepts in the selling environment by incorporating

actual situations and industry practices in the classroom

discussions.

Accommodation

Management

HOS60302

This module deals with the general concept of a hotel

(organization and control of the operational department) i.e.:

housekeeping and front office. This subject also introduces

method on how to measure and forecast the performance of the

room sales, and how to establish the performance standard. This

subject is also enables the student to manage inventories and

controlling cost in accommodation departments.

Food & Beverage

Management

HOS60402

This module would cover different type of restaurant business

and management and marketing aspects related to the business. It

would also focus on menu planning considering pricing

strategies and contribution margin, legal aspects and their

implication on restaurant businesses, principles of RRM to

optimise the revenue and recruitment and training as a tool to

increase productivity and control labour costs.

MICE Management

HOS60502

This course provides an introduction to the concepts, methods

and practices in the MICE industry. It includes a review of the

components involved in an event regardless of its size, duration

and type. This course prepares students towards professional

understanding of conferences in local and international

perspective. Students are able to describe accurately the

components found in designing meetings and conferences and

plan for a conference event.

Tourism & Hospitality

Law

LAW60103

This module deals with the teaching and understanding of the

legal principles and rules governing the hospitality sector,

tourism industry and the tourism development. A brief

introduction of the Malaysian legal system with an interpretation

of the court structure and procedure. The module will cover the

understanding and definition of the hospitality and catering

legislation and also the travel and tourism legislation. By way of

understanding these legal interpretations of the legislation,

students will understand the proceedings and process of tourism

development regulations which involve town planning and

tourist area regulations. Students will be guided on the definition

and meaning of hospitality and tourism contracts which will

53

involve licensing, franchising and also management contract

between two or more individual in carrying out the business in

the hospitality and tourism industry.

Research Methodology

RES60102

This course will introduce students to the use of research in

hospitality and tourism studies. It exposes students to

formulation of hypothesis, design of sampling methods, and

formulation of research questions. Students will also learn to

organize their research to communicate better to readers.

French 1 -Basic

FRE60102

This course is designed to give a basic foundation in French.

Students develop appropriate learning tools enabling them to

expand both vocabulary and syntax. This knowledge is

articulated into know how using reading, writing, speaking and

listening skills. Hence, this dimension combines behavioural

communication and meta-cognitive approach to the language.

Language acts are reproduced with an emphasis on hospitality

environment. Lastly civilization elements are introduced

throughout the subject.

Convention and Banquet

Sales

HOS60203

This course gives an insight into the convention and hospitality

related event from a sales perspective. The aim is to enable

students to understand and apply the concepts of sales

management principles and industry practices in the classroom

discussions. It introduces the students to criteria necessary to

perform function room booking. Students are also exposed to

sales and catering system.

Organisational

Behaviour and Practices

OBM60102

This module would present an integrated view embracing both

theory and practice. It covers the fundamentals theory, which is

applied in the practical situation in hospitality environment,

which includes the application of knowledge in leadership,

motivation, decision making and communication.

Integrated Marketing

Communication

MKT60203

This course aims to equip student with articulated

communication skills essentials in marketing an event. It covers

importance of dealing with media and leveraging their influence

in publicizing an event.

Management

Accounting

ACC60203

The module covers the concept of budgeting and budgetary

control, and the importance of providing information to

managers inside the business. It also describes the flow of costs

through financial accounts, how to classify costs appropriately

and explains the importance of an effective costing system.

Students will also understand the importance of budgets for

planning and control purposes. The subject also covers the

various standard costing systems and identifying and suggesting

possible explanations for variances. Lastly, a brief description of

the aims and perspectives of the balanced scorecard

54

Hospitality Human

Resource Management

HRM60103

The module covers each of the human resources management

functions, ranging from the recruitment of staff to elements such

as training, staff motivation, human resources planning. This

enables students to master the skills and ability to work with

people by understanding the influence of management theories

on staffs‟ behaviour.

Tourism Economics

ECN60103

The subject focuses on the economical principles, the

applications in hospitality and tourism industry, the functions of

each player, the impacts of their decision, and the means used by

governments to develop tourism policies.

Financial Management

FIN60103

This class will teach students on the important concepts and

practices of financial management. A brief introduction on

financial management and reasons being why businesses need to

understand the whole concept and ideas of a good management

in finance. Topics such as financial analysis need to be done to

evaluate and interpret financial statements. The exposure of

important and cash flow statement and capital budgeting analysis

is to provide the understanding how the finance help and able to

prepare the analysis and make business decision. In addition, the

students are exposed to the type of financing available in market.

French 2 -Intermediate

FRE60202

Introduces and reinforces French 1. Emphasis is given to build

students‟ language ability in reading and listening (use of

authentic material). As in speaking and writing, students are able

to come with a situational or descriptive production. Personal

expression and group creativity are important elements to the

success of the learning process.

Entrepreneurship for

Hospitality

BUS60103

Students will be exposed to consumer behavioural studies and

legal constraints, influencing their business start-ups. Students

are expected to run a food business, with a new concept defined

by them at the end of Semester 5.

Intercultural

Management

MGT60102

The course examines the complex challenges that culture poses

in international business today. Among the topics covered are:

culture‟s influence on conducting global business, cultural

values and management communication styles, managing

multicultural teams, building trust across cultures, international

negotiations, and conflict resolution.

Dissertation

DIS60203

This module introduces research methods to the students which

would enable them to carry out academic research on a particular

area of interest and defend their findings.

Revenue Management MGT60202

This module deals with the learning and understanding of the

principles and elements of revenue management. Students will

be exposed to the implementation of revenue management

strategies. It also covers the area of market and performance

analysis to allow students to assess the situation and to develop a

suitable approach to better maximize its revenue.

55

Hospitality Simulation HOS60602

This module comprises of a short term project, team

management, and synthesis of the knowledge gained throughout

the course.

Service Quality

Management

MGT60103

The module will focus on the different concepts and dimensions

of service quality management. The subject would comprise of

the factors that impact service quality in tourism and hospitality

related businesses, the role of service providers and the method

of measuring service quality.

Hotel Planning and

Design

HOS60303

This course will provide an introduction to the key issues

involved in the design of hotel premises and facilities, illustrated

with examples drawn from the industry itself. It presents the

basics of hotel layout, equipments/systems, project planning and

design.

French 3 -Advanced

FRE60302

Building on French 2, this course will help students to cope well

in a professional situation. Emphasis is also given to past

continuous and simple past tenses which will enable students to

talk about events in the past.

Electives

Module Code Synopsis

Recreational

Management

Application 2 –

Integrated Resort

Management

TOU60203

This module equips students with the fundamental knowledge of

spa management in terms of understanding different socio-

anthropological, geographical, legal, economic, environmental,

organisational, technical as well as managerial aspect of a spa.

This subject exposes students to the theoretical and practical

applications of spa management. This subjects enables students

to understand the environment of spa as a recreational activity

and manage a spa business.

Oenology

BAR60103

Oenology is the science and study of all aspects of wine and

winemaking from the grape harvest to bottle. This subject It

covers topics as varied as wine producing regions, wine tasting,

wine and food pairing and wine marketing.

56

Bachelor of Culinary Arts and Foodservice Management

Programme Structure

Year 1

Semester 1

No. Module Title Code Pre-requisite Credit Hours

1. Business of Tourism and

Hospitality HOS60102 None 2

2. English for Hospitality and

Tourism ELG60103 None 3

3. Kitchen Operation 1 CUL60104 None 4

4. Food and Beverage Operations 1 HOS60104 None 4

5. Beverage Studies HOS60202 None 2

6. Food Science and Sanitation FSC60103 None 3

Total Credit 18

Semester 2

No. Module Title Code Pre-requisite Credit Hours

1. Principles of Accounting ACC60103 None 3

2. Business Communication COM60102 ELG60103 2

3. Kitchen Operations 2 CUL60204 CUL60104 4

4. Food and Beverage Operations 2 HOS60204 HOS60104 4

5. Patisserie & Baking 1 CUL60203 None 3

Total Credit 16

57

Programme Structure

Year 2

Semester 3

No. Module Title Code Pre-requisite Credit Hours

1. Quantitative Methods STA60103 None 3

2. Tourism Information Systems &

E-commerce BUS60102 None 2

3. Principles of Marketing MKT60102 None 2

4. Sales and Customer Relations

Management MKT60202 None 2

5. Patisserie & Baking 2 CUL60602 CUL60203 2

6. Kitchen Operations 3 CUL60103 CUL60204 3

7. Elective 1 None 3

Total Credit 17

Semester 4

No. Module Title Code Pre-requisite Credit Hours

1. Tourism & Hospitality Law LAW60103 None 3

2. Research Methodology RES60102 STA60103 2

3. French 1-Basic FRE60102 None 2

4. Kitchen Operations 4 CUL60304 CUL60103 4

5. Oenology BAR60103 None 3

6. Elective 2 None 3

Total Credit 17

58

Year 3

Semester 5

No. Module Title Code Pre-requisite Credit Hours

1. Foodservice Project Planning &

Engineering CUL60303 None 3

2. Tourism Economics ECN60103 None 3

3. Financial Management FIN60103 None 3

4. French 2 -Intermediate FRE60202 FRE60102 2

5. Food Supply Chain Management CUL60202 None 2

6. Professional Food Writing COM60202 None 2

7. Nutritional and Sensorial

Analysis CUL60402 None 2

Total Credit 17

Semester 6

No. Module Title Code Pre-requisite Credit Hours

1. Intercultural Management MGT60102 None 2

2. Dissertation DIS60203 RES60102 3

3. Hospitality Human Resource

Management HRM60103 None 3

4. Foodservice Entrepreneurship BUS60303 None 3

5. Menu Design & Development CUL60502 None 2

6. Revenue Management MGT60202 None 2

7. Psycho-Sociology of Food and

Eating Habits CUL60302 None 2

Total Credit 17

Electives

No. Module Title Code Pre-requisite Credit Hours

1. Entertainment Management EVT60303 None 3

2. Convention and Banquet Sales HOS60203 None 3

59

Module Synopsis

Bachelor of Culinary Arts and Foodservice Management

Module Code Synopsis

Business of Tourism and

Hospitality

HOS60102

This course provides an interdisciplinary introduction to the

concepts, methods and practices of leisure, recreation and

tourism studies. It includes an introduction to the tourism

industry, the effects of tourism on society, and current

developments in the field.

English for Hospitality

and Tourism

ELG60103

This course covers functional grammar and the language of the

hospitality and tourism industry. Students will be taught to

comprehend academic and non-academic texts, write expository

and discursive essays, use functional English and understand

relevant jargon.

Kitchen Operations 2 CUL60204

This course introduces students to the organization of kitchen,

the kitchen premises, kitchen equipment and operations. The

subject deals with the basic understanding and theoretical

knowledge of food commodities and its culinary uses.

Food and Beverage

Operations 2

HOS60204

This class focuses on the general idea of running a restaurant.

Technical skills exposure on pre-service and post-service

briefing, mise-en-place and restaurant practical worksheet for the

day‟s service will be dealt with. Emphasis will be give to

techniques related to different types of service, menu

application, folding varieties of napkin folds, techniques of

opening wine and service to guests.

Patisserie & Baking 1

CUL60203

Patisserie & Baking 1 will introduce students to the principles

and preparation of yeast dough, laminated dough and other

bakeries. The students will have hands-on experience with

kitchen equipment that is used in professional settings.

Quantitative Methods

STA60103

The module consists of basic business calculation to get the

students familiar to the module. It covers the methods that

describe the data, for instance; tabulation; presentation;

exploration of data. It also involves summary measures such as

central tendency, spread and shape, regression and correlation.

The subject also introduces the students to inferential statistics

by covering concepts of probability, sampling methods and

hypothesis testing. The subject includes a data analysis section

which would be carried out using Ms-Excel to run univariate and

bivariate analyses. This will enable the students to acquire the

ability to perform basic statistical analysis on different types of

data.

60

Tourism Information

Systems and e-

Commerce

BUS60102

The module teaches the students the relevance and applications

of Information Communication Technology in tourism,

hospitality and food related businesses. It would also provide the

opportunity for the students to simulate tourism and hospitality

related business environment online by developing a website

prototype suitable for e-commerce.

Principles of Marketing

MKT60102

This module deals with the learning and understanding of the

principles of marketing in hospitality and tourism areas. Students

will be taught on the deeper part of market targeting and

marketing planning. The methodology involved bringing in real-

life scenario as a part of the discussion. Mini cases are included

as exercises to assess and strengthen student‟s analytical

abilities.

Sales and Customer

Relations Management

MKT60202

This module covers the basic concepts and principles of

customer relationship management in the hospitality industry.

The areas of importance are introduction to customer

characteristics. The aim is to enable students to understand and

apply the concepts in the selling environment by incorporating

actual situations and industry practices in the classroom

discussions.

Patisserie and Baking 2

CUL60602

This module is a continuation of Patisserie and Baking I.

Students will use and improve on skills developed in Patisserie

and Baking I to prepare more advanced specialty desserts and

pastries. Courses for Patisserie and Baking 2 may include: cake

decorating, frozen dessert making and plating restaurant

desserts.

Kitchen Operations 3

CUL60103

This module prepares students to work as a chef in an Asian

commercial kitchen. Students will develop the skills and

knowledge needed to pprepare, taste and evaluate traditional,

regional dishes of Asia. Emphasis will be placed on ingredients,

flavor profiles, preparations, and techniques representative of the

cuisines of China, Korea, Japan, Vietnam, Thailand, Indonesia,

Malaysia and India.

Oenology

BAR60103

Oenology is the science and study of all aspects of wine and

winemaking from the grape harvest to bottle. This subject It

covers topics as varied as wine producing regions, wine tasting,

wine and food pairing and wine marketing.

Tourism and Hospitality

Law

LAW60103

This module deals with the understanding of the legal principles

and rules governing the hospitality sector, tourism industry and

the tourism development. A brief introduction of the Malaysian

legal system with an interpretation of the court structure and

procedure. The class will cover the understanding and definition

of the hospitality and catering legislation and also the travel and

tourism legislation. By way of understanding these legal

interpretations of the legislation, students will understand the

proceedings and process of tourism development regulations

61

which involve town planning and tourist area regulations.

Besides that, students will be guided on the definition and

meanings of hospitality and tourism contracts which will involve

licensing, franchising and also management contract between

two or more individual in carrying out the business in the

hospitality and tourism industry.

Research Methodology

RES60102

This course will introduce students to the use of research in

hospitality and tourism studies. It exposes students to

formulation of hypothesis, design of sampling methods, and

formulation of research questions. Students will also learn to

organize their research to communicate better to readers.

French 1-Basic

FRE60102

This course is designed to give a basic foundation in French.

Students develop appropriate learning tools enabling them to

expand both vocabulary and syntax. This knowledge is

articulated into know how using reading, writing, speaking and

listening skills. Hence, this dimension combines behavioural

communication and meta-cognitive approach to the language.

Language acts are reproduced with an emphasis on hospitality

environment. Lastly civilization elements are introduced

throughout the subject.

Kitchen Operations 4

CUL60304

This course introduces the student to the larger job-scope of a

Chef de Cuisine, e.g.: Production Management, Risk analysis,

Human Resource Management, Equipment selection and

maintenance, Value analysis, Product knowledge, Purchasing

and Suppliers Management, Menu Design and Costings.

Hospitality Human

Resource Management

HRM60103

The module covers each of the human resources management

functions, ranging from the recruitment of staff to elements such

as training, staff motivation, human resources planning. This

enables students to master the skills and ability to work with

people by understanding the influence of management theories

on staffs‟ behaviour.

Tourism Economics

ECN60103

The module focuses on the economical principles, the

applications in hospitality and tourism industry, the functions of

each player, the impacts of their decision, and the means used by

governments to develop tourism policies.

Financial Management

FIN60103

This class will teach students on the important concepts and

practices of financial management. A brief introduction on

financial management and reasons being why businesses need to

understand the whole concept and ideas of a good management

in finance. Topics such as financial analysis need to be done to

evaluate and interpret financial statements. The exposure of

important and cash flow statement and capital budgeting

analysis is to provide the understanding how the finance help

and able to prepare the analysis and make business decision. In

addition, the students are exposed to the type of financing

available in market.

62

French 2 –Intermediate

FRE60202

Introduces and reinforces French 1. Emphasis is given to build

students‟ language ability in reading and listening (use of

authentic material). As in speaking and writing, students are able

to come with a situational or descriptive production. Personal

expression and group creativity are important elements to the

success of the learning process.

Food Supply Chain

Management

CUL60202

This module gives an overview of supply chain management and

its implications, particularly on what the foodservice company

can do to maintain its competitiveness in the rapid changing

business environment. Topics include designing a supply chain

network, planning demand and supply in a supply chain,

planning and managing inventories in a supply chain, sourcing,

transporting and pricing product.

Psycho-Sociology of

Food and Eating Habit

CUL60302

This course is designed to provide students with a theoretical

base for the understanding of food: why people eat and like what

they like. It also introduces them to the individual and societal

factors shaping the food culture of an individual and the society

they belongs to.

Sensorial Analysis

CUL60402

Students will be taught the basic functioning of human senses

and how to carry out a professional sensorial analysis, in order to

aid in decision making.

Intercultural

Management

MGT60102

The course examines the complex challenges that culture poses

in international business today. Among the topics covered are:

culture‟s influence on conducting global business, cultural

values and management communication styles, managing

multicultural teams, building trust across cultures, international

negotiations, and conflict resolution.

Dissertation DIS60203

This module introduces research methods to the students which

would enable them to carry out academic research on a particular

area of interest and defend their findings.

Professional Food

Writing

COM60202

In this module, students write a variety of pieces for professional

food and beverage publications and general interest magazines.

They also develop research skills with an emphasis on

examining trends in the foodservice and hospitality industry as

well as analyzing publications for reader profile, voice, content,

structure, and style. In addition, students will create a portfolio

of their work, including feature and news articles, personality

profiles, book and restaurant reviews, recipes, and food

narratives.

Foodservice Project

Planning and

Engineering

CUL60303

This course will provide an introduction to the key issues

involved in the design and management of foodservice facilities,

illustrated with examples drawn from the industry itself. It

presents the basics of foodservice, criteria, methods employed in

the design of foodservice facilities.

63

Menu Design and

Development

CUL60502

Students will be taught on how to estimate cost ratios in decision

making, related to menu design. Students will be able to analyze

menu sales and pricing methods.

Revenue Management

MGT60202

This module deals with the learning and understanding of the

principles and elements of revenue management. Students will

be exposed to the implementation of revenue management

strategies. It also covers the area of market and performance

analysis to allow students to assess the situation and to develop a

suitable approach to better maximize its revenue.

Foodservice

Entrepreneurship

BUS60303

Students will be exposed to consumer behavioural studies and

legal constraints, influencing how they could start up a food

business. Students are expected to run a food business, with a

new concept defined by themselves in Semester 6.

French 3 –Advanced

FRE60302

Building on French 2, this course will help students to cope well

in a professional situation. Emphasis is also given to past

continuous and simple past tenses which will enable students to

talk about events in the past.

Electives

Module Code Synopsis

Accommodation

Operations

HOS60103

This module is designed for students to understand the

organisation and role of Rooms Division Department. In the

Front Office Department, it is designed to provide students with

the knowledge of the 4 phases of the Guest Cycle (pre-arrival,

arrival, occupancy and departure) involving the different types of

guest transactions and services. In the Housekeeping

Department, it is designed to provide students with the

knowledge of the rooms, front and back of house, product and

amenities and laundry headed by the Executive Housekeeper.

Entertainment

Management

EVT60303

This course is designed to give an understanding into the

entertainment industry in relation to events management.

Students are provided with a technical knowledge and the know-

how of programme arrangement.

Convention and Banquet

Sales

HOS60203

This course gives an insight into the convention and hospitality

related event from a sales perspective to enable students to

understand and apply the concepts of sales management

principles and industry practices in the classroom discussions. It

introduces the students to criteria necessary to perform function

room booking. Students are also exposed to sales and catering

system.

64

Bachelor of International Tourism Management (Travel and Recreation Management)

Programme Structure

Year 1

Semester 1

No. Module Title Code Pre-requisite

Credit

Hours

1.

Business of Tourism and

Hospitality HOS60102 None 2

2.

English for Hospitality and

Tourism ELG60103 None 3

3. Special Interest Tourism TOU60102 None 2

4. Travel Geography TOU60202 None 2

5.

Tour and Travel Operations

1 TOU60103 None 3

6. Introduction to Events and

Meetings EVT60103 None 3

7. History, Arts and Culture TOU60303 None 3

Total Credit 18

Semester 2

No. Module Title Code Pre-requisite

Credit

Hours

1. Principles of Accounting ACC60103 None 3

2. Business Communication COM60102 ELG60103 2

3.

Destination Knowledge and

Analysis TOU60203 None 3

4. Principles of Marketing MKT60102 None 2

5.

Tour and Travel Operations

2 TOU60403 TOU60103 3

6. Design for events EVT60203 None 3

Total Credit 16

65

Year 2

Semester 3

No. Module Title Code Pre-requisite

Credit

Hours

1. Quantitative Methods STA60103 None 3

2. Sales & Customer Relations

Management MKT60202 None 2

3.

Airlines Reservation and

Ticketing TOU60302 None 2

4. Tour and Travel Operations

Management 1 OU60503 None 3

5.

Recreational Management

Application 1 Nature,

Adventure and Ecotourism

REC60103 None 3

6. Elective 1 None 3

Total Credit 16

Semester 4

No. Module Title Code Pre-requisite

Credit

Hours

1. Tourism & Hospitality Law LAW60103 None 3

2. Research Methodology RES60102 STA60103 2

3. French 1-Basic FRE60102 None 2

4.

Entrepreneurship for

Tourism MGT60103 None 3

5. TIS and e-commerce BUS60102 None 2

6. Tour and Travel Operations

Management 2 TOU60603 TOU60503 3

7.

Recreational Management

Application 2 – Integrated

Resort Mgt

TOU60203 None 3

Total Credit 18

66

Year 3

Semester 5

No. Module Title Code Pre-requisite

Credit

Hours

1. Hospitality Human Resource

Management HRM60103 None 3

2. Tourism Economics ECN60103 None 3

3. Financial Management FIN60103 None 3

4. French 2 -Intermediate FRE60202 FRE60102 2

5.

Recreational Management

Application 3– Spa

Management

REC60403 None 3

6. Tourism Marketing TOU60402 None 2

Total Credit 16

Semester 6

No. Module Title Code Pre-requisite

Credit

Hours

1. Intercultural Management MGT60102 None 2

2. Dissertation DIS60203 RES60102 3

3. Revenue Management MGT60202 None 2

4.

Socio-Anthropology of

Tourism TOU60703 None 3

5. Tourism Project PRJ61403 None 3

6.

Sustainable Tourism

Development TOU60502 None 2

7. Elective 2 None 3

Total Credit 18

Electives

No. Module Title Code Pre-requisite Credit

Hours

1. Integrated Marketing

Communications MKT60203 None 3

2. Digital Media for Tourism TOU60803 None 3

3. Contemporary Issues in

Tourism and Events TOU60903 None 3

67

Module Synopsis

Bachelor of International Tourism Management (Travel and Recreation Management)

Module Code Synopsis

Business of Tourism and

Hospitality

HOS60102

This course provides an interdisciplinary introduction to the

concepts, methods and practices of leisure, recreation and

tourism studies. It includes an introduction to the tourism

industry, the effects of tourism on society, and current

developments in the field.

English for Hospitality

and Tourism

ELG60103

This course covers functional grammar and the language of the

hospitality and tourism industry. Students will be taught to

comprehend academic and non-academic texts, write expository

and discursive essays, use functional English and understand

relevant jargon.

Special Interest Tourism

TOU60102

Students will have a general understanding of the different types

of tourism products that exist. Furthermore, they will be able to

recognise the different categories of tourists who consume these

different tourism products. Students will also be introduced to

the types of resources and environment that help to support these

tourism products.

Travel Geography

TOU60202

This is related to the understanding of the geography of the

world regions. Focus will be on the physical layout and

characteristics of the each region, using geographical tools to

understand the notion of distance and on main transport

networks across continents. The understanding of the physical

characteristics and different resources of these countries will

allow students to be able to apply the knowledge in their future

professional applications.

Tour and Travel

Operations 1

TOU60103

The module aims at providing students with an overview of the

structure of the tourism industry in terms of the accommodation,

transportation and travel industry. This subject comprises both of

theoretical and practical components that will equip students

with relevant skills and techniques to address, advise as well as

sell appropriate tourism products according to the needs to

tourists.

Introduction to Events

and Meetings

EVT60103

This course provides an introduction to the concepts, methods

and practices in the event and meeting industry. It includes a

review of the components involved in an event regardless of its

size, duration and type. This course prepares students towards

professional understanding of meetings in local and international

perspective. Students are able to describe accurately the

components found in various event or meeting environments.

68

Principles of Accounting

ACC60103

This module covers the fundamental concepts of principles of

accounting. It includes among others accounting equation and

the balance sheet; assets and liabilities; records for expenses and

revenue; effect of profit and loss on capital; trial balance and

many others. The aim is to enable students to efficiently apply

the accounting practices into his / her daily tasks. Cost-volume-

profit (CVP) analysis is a systematic method of examining the

relationship between changes in volume and changes in total

sales revenue, expenses and net profit. The objective of CVP

analysis is to establish what will happen to the financial results if

a specified level of activity or volume fluctuates.

Business

Communication

COM60102

This course covers various form of business communication

used in the workplace. Emphasis is given to both oral and

written forms. The students will be exposed to procedures in

meetings, preparing business documents and be given wide

variety of business terminologies. Students will also be able to

apply professional grooming and etiquette for the workplace.

Destination Knowledge

and Analysis

TOU60203

This module covers different geographic regions of the world in

terms of their tourism resources. Each region will be discussed

based on their individual specialities. The emphasis will be

given to the leading tourist destinations in each region

accordingly. The subject identifies the tourist flows within and

into the regions as well as gives an overview to the main tourist

attractions in each region. It also identifies the main factors of

tourism development of the regions.

History, Arts and

Culture

TOU60303

Cultural heritage forms integral parts of the life of a person and

has in fact, become a major reason why people travel. Hence,

this subject will expose students to the discovery of different

cultural heritage across major geographical basins so that they

can then apply this knowledge to tour operations such as tour

guiding.

Tour and Travel

Operations 2

TOU60403

This subject focuses on the role and functions of a ground

handler which deals with foreign tourists coming into the

country. Students will identify and apply methods in preparing,

planning and organising tour and travel itineraries. They will

also learn how to handle different groups of tourists during a

tour in terms of learning and applying tour guiding skills.

Design for events

EVT60103

This course aims to develop students in their creative thinking

and train them to use principles of designs in their event design

creations.

Quantitative Methods

STA60103

The module consists of basic business calculation to get the

students familiar to the subject. It covers the methods that

describe the data, for instance; tabulation; presentation;

exploration of data. It also involves summary measures such as

central tendency, spread and shape, regression and correlation.

The subject also introduces the students to inferential statistics

by covering concepts of probability, sampling methods and

69

hypothesis testing. The subject includes a data analysis section

which would be carried out using Ms-Excel to run univariate and

bivariate analyses. This will enable the students to acquire the

ability to perform basic statistical analysis on different types of

data.

Tourism Information

Systems and E-

Commerce

BUS60102

The module teaches the students the relevance and applications

of Information Communication Technology in tourism,

hospitality and food related businesses. It would also provide the

opportunity for the students to simulate tourism and hospitality

related business environment online by developing a website

prototype suitable for e-commerce.

Principles of Marketing

MKT60102

This module deals with the learning and understanding of the

principles of marketing in hospitality and tourism areas. Students

will be taught on the deeper part of market targeting and

marketing planning. The methodology involved bringing in real-

life scenario as a part of the discussion. Mini cases are included

as exercises to assess and strengthen student‟s analytical

abilities

Sales and Customer

Relations Management

MKT60202

This module covers the basic concepts and principles of

customer relationship management in the hospitality industry.

The areas of importance are introduction to customer

characteristics. The aim is to enable students to understand and

apply the concepts in the selling environment by incorporating

actual situations and industry practices in the classroom

discussions.

Airlines Reservation and

Ticketing

TOU60302

This module deals with the definition, roles and functions of the

airlines business, airports, airlines and the kinds of aircrafts.

Students will be exposed to the operation of one of the major

GDS systems in the world. This will allow students to make use

of the information provided by the GDS to advise, make

reservations and sell to tourists.

Tour and Travel

Operations Management

1

TOU60503

This module deals with the introduction and definition of tour

operating management and activities on how to develop tour

packages. The activities involve understanding the various

systematic methods and ways in developing outbound tour

packages. In this subject, students will be taught the methods of

selecting destinations, analysing its products and producing

adapted tour packages that will appeal to various market

segments. Students will also be taught the methods of

calculation for the pricing of the products and services according

to the rules and regulations.

70

Recreational

Management

Application 1

REC60103

This module equips students with the knowledge of nature and

adventure based tourism in terms of understanding different

socio-anthropological, geographical, legal, economical,

environmental, organisational, technical as well as managerial

aspect of a nature and adventure based tourism. This subject

exposes students to the theoretical and practical applications of

nature and adventure based tourism products. This module

enables students to understand the environment of nature and

adventure based tourism as a recreational activity and business.

Tourism & Hospitality

Law

LAW60103

This module deals with the teaching and understanding of the

legal principles and rules governing the hospitality sector,

tourism industry and the tourism development. A brief

introduction of the Malaysian legal system with an interpretation

of the court structure and procedure. The class will cover the

understanding and definition of the hospitality and catering

legislation and also the travel and tourism legislation. By way of

understanding these legal interpretations of the legislation,

students will understand the proceedings and process of tourism

development regulations which involve town planning and

tourist area regulations. Besides that, students will be guided on

the definition and meanings of hospitality and tourism contracts

which will involve licensing, franchising and also management

contract between two or more individual in carrying out the

business in the hospitality and tourism industry.

Research Methodology RES60102

This course will introduce students to the use of research in

hospitality and tourism studies. It exposes students to

formulation of hypothesis, design of sampling methods, and

formulation of research questions. Students will also learn to

organize their research to communicate better to readers.

French 1-Basic

FRE60102

This course is designed to give a basic foundation in French.

Students develop appropriate learning tools enabling them to

expand both vocabulary and syntax. This knowledge is

articulated into know how using reading, writing, speaking and

listening skills. Hence, this dimension combines behavioural

communication and meta-cognitive approach to the language.

Language acts are reproduced with an emphasis on hospitality

environment. Lastly civilization elements are introduced

throughout the subject.

Entrepreneurship for

Tourism

MGT60103

Students will be exposed to customer behavioural studies,

market structure and legal constraints, influencing how they

could start up a business. Students are expected to have an

understanding of all the elements to consider in order to create a

viable event business.

Events Project

Management

EVT60503

This course aims to equip students with skills and tools in

planning and evaluating the various constrains of an event

project based on time, manpower, finance and resources

available.

71

Tourism Marketing

TOU60402

This module deals with the learning and understanding of the

distribution channels in the tourism industry. They will

familiarised with the techniques of advising, conducting sales

and developing customers‟ loyalty, how to analyse different

tools and sources of distribution such as brochures. T end of

module, the students will have to apply their knowledge by

designing the appropriate tools to distribute/market tour

packages.

Tour and Travel

Operations Management

2

This module aims at providing students with in-depth knowledge

of the tourism distribution channel and the roles and functions of

the various stakeholders across it. Furthermore, students will be

able to mobilise their knowledge of the travel and tourism

industry to apply negotiations skills with co-operators as well as

with sales representatives. Finally, through experiential learning,

students will negotiate, produce and conduct an international

tour. During this tour, they will have to apply tour leading skills

and be able to solve situations by applying risk management

principles.

Recreational

Management

Application 2–

Integrated Resort Mgt

TOU60203

This module equips students with the fundamental knowledge of

Integrated Resort management in terms of understanding

different socio-anthropological, geographical, legal, economical,

environmental, organisational, technical as well as managerial

aspect of the different recreational aspects of an IR. This subject

exposes students to the theoretical and practical applications of

IR management. This subjects enables students to understand the

environment of IR as a recreational activity and to manage

Hospitality Human

Resource Management

HRM60103

The module covers each of the human resources management

functions, ranging from the recruitment of staff to elements such

as training, staff motivation, human resources planning. This

enables students to master the skills and ability to work with

people by understanding the influence of management theories

on staffs‟ behaviour.

French 2 –Intermediate

FRE60202

Introduces and reinforces French 1. Emphasis is given to build

students‟ language ability in reading and listening (use of

authentic material). As in speaking and writing, students are able

to come with a situational or descriptive production. Personal

expression and group creativity are important elements to the

success of the learning process.

Tourism Economics ECN60103 The module focuses on the economical principles, the

applications in hospitality and tourism industry, the functions of

each player, the impacts of their decision, and the means used by

governments to develop tourism policies.

72

Financial Management FIN60103 This module teach students the important concepts and practices

of financial management. A brief introduction on financial

management and reasons being why businesses need to

understand the whole concept and ideas of a good management

in finance. Topics such as financial analysis need to be done to

evaluate and interpret financial statements. The exposure of

important and cash flow statement and capital budgeting

analysis is to provide the understanding how the finance help

and able to prepare the analysis and make business decision. In

addition, the students are exposed to the type of financing

available in market.

Sustainable Tourism

Development

TOU60502 This module equips students with concepts of sustainable

tourism development in a global environment. Furthermore, this

subject will introduce students to various methodologies to

assess the application of the concept of sustainable tourism

development in a tourism business as well as it emphasizes on

responsible management of tourism business in general.

Recreational

Management

Application 3 – Spa

Management

REC60403

This module equips students with the fundamental knowledge of

spa management in terms of understanding different socio-

anthropological, geographical, legal, economical, environmental,

organisational, technical as well as managerial aspect of a spa.

This subject exposes students to the theoretical and practical

applications of spa management. This subject enables students to

understand the environment of spa as a recreational activity and

manage a spa business.

Intercultural

Management

MGT60102

The module examines the complex challenges that culture poses

in international business today. Among the topics covered are:

culture‟s influence on conducting global business, cultural

values and management communication styles, managing

multicultural teams, building trust across cultures, international

negotiations, and conflict resolution.

Dissertation DIS60203 This module introduces research methods to the students which

would enable them to carry out academic research on a particular

area of interest and defend their findings.

Revenue Management MGT60202 This module deals with the learning and understanding of the

principles and elements of revenue management. Students will

be exposed to the implementation of revenue management

strategies. It also covers the area of market and performance

analysis to allow students to assess the situation and to develop a

suitable approach to better maximize its revenue.

Tourism Project PRJ61403 Tourism Project is designed to provide students with an

opportunity to synthesize theoretical knowledge gained from

various fields in tourism studies and to apply them in a practical

environment. The project will expose students to the steps

involved in project management. The project is caried out in

three stages: pre-during-post. Each stage has different

requirement and must be completed within a stipulated time

73

frame.

Socio-Anthropology of

Tourism

TOU60703

This course introduces students to the tourism phenomenon from

the anthropological and sociological perspectives. Students will

familiarise with the research methodologies proper to social

sciences and be able to apply these to the tourism phenomenon.

This subject also exposes students to different cultural contexts

that will widen their knowledge and enable them to manage

tourism businesses effectively by understanding the importance

of social and cultural impacts in tourism.

French3 – Advanced FRE60302

Building on French 2, this course will help students to cope well

in a professional situation. Emphasis is also given to past

continuous and simple past tenses which will enable students to

talk about events in the past.

Electives

Module Code Synopsis

Integrated Marketing

Communication

MKT60203 This course aims to equip student with articulated

communication skills essentials in marketing an event. It covers

importance of dealing with media and leveraging their influence

in publicizing an event.

Digital Media for

Tourism

TOU60803

This module will provide students the necessary basic

knowledge of understanding the structure in which the tourism

and hospitality industry operates by using various digital media

tools to communicate to its stakeholders.

Contemporary Issues in

Tourism and Events

TOU60903 This module comprises of a short term project, team

management, and synthesis of the knowledge gained throughout

the course.

74

Bachelor of International Tourism Management (Events Management)

Programme Structure

Year 1

Semester 1

No. Module Title Code Pre-requisite Credit Hours

1. Business of Tourism and

Hospitality HOS60102 None 2

2. English for Hospitality and

Tourism ELG60103 None 3

3. Special Interest Tourism TOU60102 None 2

4. Travel Geography TOU60202 None 2

5. Tour and Travel Operations 1 TOU60103 None 3

6. Introduction to Events and

Meetings EVT60103 None 3

7. History, Arts and Culture TOU60303 None 3

Total Credit 18

Semester 2

No. Module Title Code Pre-requisite Credit Hours

1. Principles of Accounting ACC60103 None 3

2. Business Communication COM60102 ELG60103 2

3. Destination Knowledge and

Analysis TOU60203 None 3

4. Tour and Travel Operations 2

(Focus on Inbound Tours) TOU60403 TOU60103 3

5. Design for events EVT60203 None 3

6. Principles of Marketing MKT60102 None 2

Total Credit 16

75

Year 2

Semester 3

No. Module Title Code Pre-requisite Credit Hours

1. Quantitative Methods STA60103 None 3

2. TIS & E-Commerce BUS60102 None 2

3. Sales & Customer Relations

Management MKT60202 None 2

4. Entertainment Management EVT60303 None 3

5. Events Operation EVT60403 None 3

6. Elective 1 None 3

Total Credit 16

Semester 4

No. Module Title Code Pre-requisite Credit Hours

1. Tourism & Hospitality Law LAW60103 None 3

2. Research Methodology RES60102 STA60103 2

3. French 1-Basic FRE60102 None 2

4. Exhibition Management EVT60104 None 4

5. Convention & Banquet Sales HOS60203 None 3

6. Events Project Management EVT60503 None 3

Total Credit 17

76

Year 3

Semester 5

No. Module Title Code Pre-requisite Credit Hours

1. Hospitality Human Resource

Management HRM60103 None 3

2. Financial Management FIN60103 None 3

3. French 2 -Intermediate FRE60202 FRE60102 2

4. Special Events & Festivals EVT60603 None 3

5. Live Event Project PRJ61303 None 3

6. Integrated Marketing

Communication MKT60203 None 3

Total Credit 17

Semester 6

No. Module Title Code Pre-requisite Credit Hours

1. Intercultural Management MGT60102 None 2

2. Dissertation DIS60203 RES60102 3

3. Revenue Management MGT60202 None 2

4. Contemporary Issues in Tourism

and Events TOU60903 None 3

5. Event Risk Management EVT60102 None 2

6. Tourism Economics ECN60103 None 3

7. Elective 2 None 3

Total Credit 18

Electives

No. Module Title Code Pre-requisite Credit Hours

1. Sports and Recreation

Management REC60303 None 3

2. Digital Media for Tourism TOU60803 None 3

3. Socio-Anthropology of Tourism TOU60703 None 3

77

Module Synopsis

Bachelor of International Tourism Management (Events Management)

Module Code Synopsis

Business of Tourism and

Hospitality

HOS60102

This course provides an interdisciplinary introduction to the

concepts, methods and practices of leisure, recreation and

tourism studies. It includes an introduction to the tourism

industry, the effects of tourism on society, and current

developments in the field.

English for Hospitality

and Tourism

ELG60103

This course covers functional grammar and the language of the

hospitality and tourism industry. Students will be taught to

comprehend academic and non-academic texts, write expository

and discursive essays, use functional English and understand

relevant jargon.

Special Interest Tourism

TOU60102

Students will have a general understanding of the different types

of tourism products that exist. Furthermore, they will be able to

recognise the different categories of tourists who consume these

different tourism products. Students will also be introduced to

the types of resources and environment that help to support these

tourism products.

Travel Geography

TOU60202

This is related to the understanding of the geography of the

world regions. Focus will be on the physical layout and

characteristics of the each region, using geographical tools to

understand the notion of distance and on main transport

networks across continents. The understanding of the physical

characteristics and different resources of these countries will

allow students to be able to apply the knowledge in their future

professional applications.

Tour and Travel

Operations 1

TOU60103

The module aims at providing students with an overview of the

structure of the tourism industry in terms of the accommodation,

transportation and travel industry. This subject comprises both

of theoretical and practical components that will equip students

with relevant skills and techniques to address, advise as well as

sell appropriate tourism products according to the needs to

tourists.

Introduction to Events

and Meetings

EVT60103

This course provides an introduction to the concepts, methods

and practices in the event and meeting industry. It includes a

review of the components involved in an event regardless of its

size, duration and type. This course prepares students towards

professional understanding of meetings in local and international

perspective. Students are able to describe accurately the

components found in various event or meeting environments.

78

Principles of Accounting

ACC60103

This module covers the fundamental concepts of principles of

accounting. It includes among others accounting equation and

the balance sheet; assets and liabilities; records for expenses and

revenue; effect of profit and loss on capital; trial balance and

many others. The aim is to enable students to efficiently apply

the accounting practices into his / her daily tasks. Cost-volume-

profit (CVP) analysis is a systematic method of examining the

relationship between changes in volume and changes in total

sales revenue, expenses and net profit. The objective of CVP

analysis is to establish what will happen to the financial results if

a specified level of activity or volume fluctuates.

Business

Communication

COM60102

This course covers various form of business communication

used in the workplace. Emphasis is given to both oral and

written forms. The students will be exposed to procedures in

meetings, preparing business documents and be given wide

variety of business terminologies. Students will also be able to

apply professional grooming and etiquette for the workplace.

Destination Knowledge

and Analysis

TOU60203

This module covers different geographic regions of the world in

terms of their tourism resources. Each region will be discussed

based on their individual specialities. The emphasis will be

given to the leading tourist destinations in each region

accordingly. The subject identifies the tourist flows within and

into the regions as well as gives an overview to the main tourist

attractions in each region. It also identifies the main factors of

tourism development of the regions.

History, Arts and

Culture

TOU60303

Cultural heritage forms integral parts of the life of a person and

has in fact, become a major reason why people travel. Hence,

this subject will expose students to the discovery of different

cultural heritage across major geographical basins so that they

can then apply this knowledge to tour operations such as tour

guiding.

Tour and Travel

Operations 2

TOU60403

This subject focuses on the role and functions of a ground

handler which deals with foreign tourists coming into the

country. Students will identify and apply methods in preparing,

planning and organising tour and travel itineraries. They will

also learn how to handle different groups of tourists during a

tour in terms of learning and applying tour guiding skills.

Design for events

EVT60103

This course aims to develop students in their creative thinking

and train them to use principles of designs in their event design

creations.

Quantitative Methods

STA60103

The module consists of basic business calculation to get the

students familiar to the subject. It covers the methods that

describe the data, for instance; tabulation; presentation;

exploration of data. It also involves summary measures such as

central tendency, spread and shape, regression and correlation.

The subject also introduces the students to inferential statistics

by covering concepts of probability, sampling methods and

79

hypothesis testing. The subject includes a data analysis section

which would be carried out using Ms-Excel to run univariate

and bivariate analyses. This will enable the students to acquire

the ability to perform basic statistical analysis on different types

of data.

Tourism Information

Systems and E-

Commerce

BUS60102

The module teaches the students the relevance and applications

of Information Communication Technology in tourism,

hospitality and food related businesses. It would also provide the

opportunity for the students to simulate tourism and hospitality

related business environment online by developing a website

prototype suitable for e-commerce.

Principles of Marketing

MKT60102

This module deals with the learning and understanding of the

principles of marketing in hospitality and tourism areas.

Students will be taught on the deeper part of market targeting

and marketing planning. The methodology involved bringing in

real-life scenario as a part of the discussion. Mini cases are

included as exercises to assess and strengthen student‟s

analytical abilities

Sales and Customer

Relations Management

MKT60202

This module covers the basic concepts and principles of

customer relationship management in the hospitality industry.

The areas of importance are introduction to customer

characteristics. The aim is to enable students to understand and

apply the concepts in the selling environment by incorporating

actual situations and industry practices in the classroom

discussions.

Entertainment

Management

EVT60303

This module aims in developing students‟ understanding of the

genres of entertainment and the entertainment industry. It

provides students with exposure in technical knowledge and

sequencing of event program.

Exhibition Management EVT60403

This module equips the students with the essential knowledge

and skills in event coordination. The module covers the aspect of

event operation tools such as timeline, manpower allocation,

logistics, processes and dealing with external stakeholders.

Tourism & Hospitality

Law

LAW60103

This class deals with the teaching and understanding of the legal

principles and rules governing the hospitality sector, tourism

industry and the tourism development. A brief introduction of

the Malaysian legal system with an interpretation of the court

structure and procedure. The class will cover the understanding

and definition of the hospitality and catering legislation and also

the travel and tourism legislation. By way of understanding

these legal interpretations of the legislation, students will

understand the proceedings and process of tourism development

regulations which involve town planning and tourist area

regulations. Besides that, students will be guided on the

definition and meanings of hospitality and tourism contracts

which will involve licensing, franchising and also management

contract between two or more individual in carrying out the

80

business in the hospitality and tourism industry.

Research Methodology RES60102

This course will introduce students to the use of research in

hospitality and tourism studies. It exposes students to

formulation of hypothesis, design of sampling methods, and

formulation of research questions. Students will also learn to

organize their research to communicate better to readers.

French 1-Basic

FRE60102

This course is designed to give a basic foundation in French.

Students develop appropriate learning tools enabling them to

expand both vocabulary and syntax. This knowledge is

articulated into know how using reading, writing, speaking and

listening skills. Hence, this dimension combines behavioural

communication and meta-cognitive approach to the language.

Language acts are reproduced with an emphasis on hospitality

environment. Lastly civilization elements are introduced

throughout the subject.

Integrated Marketing

Communication

MKT60203

This course aims to equip student with articulated

communication skills essentials in marketing an event. It covers

importance of dealing with media and leveraging their influence

in publicizing an event.

Convention and Banquet

Sales

HOS60203

This course gives an insight into the convention and hospitality

related event from a sales perspective. The aim is to enable

students to understand and apply the concepts of sales

management principles and industry practices in the classroom

discussions. It introduces the students to criteria necessary to

perform function room booking. Students are also exposed to

sales and catering system.

Events Project

Management

EVT60503

This course aims to equip students with skills and tools in

planning and evaluating the various constrains of an event

project based on time, manpower, finance and resources

available.

Hospitality Human

Resource Management

HRM60103

The module covers each of the human resources management

functions, ranging from the recruitment of staff to elements such

as training, staff motivation, human resources planning. This

enables students to master the skills and ability to work with

people by understanding the influence of management theories

on staffs‟ behaviour.

French 2 –Intermediate

FRE60202

Introduces and reinforces French 1. Emphasis is given to build

students‟ language ability in reading and listening (use of

authentic material). As in speaking and writing, students are able

to come with a situational or descriptive production. Personal

expression and group creativity are important elements to the

success of the learning process.

81

Tourism Economics ECN60103 The module focuses on the economical principles, the

applications in hospitality and tourism industry, the functions of

each player, the impacts of their decision, and the means used by

governments to develop tourism policies.

Financial Management FIN60103 This module teach students the important concepts and practices

of financial management. A brief introduction on financial

management and reasons being why businesses need to

understand the whole concept and ideas of a good management

in finance. Topics such as financial analysis need to be done to

evaluate and interpret financial statements. The exposure of

important and cash flow statement and capital budgeting

analysis is to provide the understanding how the finance help

and able to prepare the analysis and make business decision. In

addition, the students are exposed to the type of financing

available in market.

Tourism Economics ECN60103

The module focuses on the economical principles, the

applications in hospitality and tourism industry, the functions of

each player, the impacts of their decision, and the means used by

governments to develop tourism policies.

Financial Management

FIN60103

This module will teach students the important concepts and

practices of financial management. A brief introduction on

financial management and reasons being why businesses need to

understand the whole concept and ideas of a good management

in finance. Topics such as financial analysis need to be done to

evaluate and interpret financial statements. The exposure of

important and cash flow statement and capital budgeting

analysis is to provide the understanding how the finance help

and able to prepare the analysis and make business decision. In

addition, the students are exposed to the type of financing

available in market.

Special Events and

Festivals

EVT60603

This course will provide students with various integrated

strategies of marketing and operations needed to successfully

run public events ranging from small to large scale, branding a

venue such as hallmark festivals.

Live Event Project

PRJ61303

This course offers the students a practical dimension to theories

learnt in class. It also allows students to sharpen their thinking in

events management and also expose students to the challenges

associated with managing and executing a live event. The course

also emphases on the different communication channels used to

promote an event and on the branding of the event. This event

stands as a showcase of the students‟ abilities in events

management and in contributing to building their professional

portfolio.

Dissertation DIS60203 This module introduces research methods to the students which

would enable them to carry out academic research on a

particular area of interest and defend their findings.

82

Intercultural

Management

MGT60102

The course examines the complex challenges that culture poses

in international business today. Among the topics covered are:

culture‟s influence on conducting global business, cultural

values and management communication styles, managing

multicultural teams, building trust across cultures, international

negotiations, and conflict resolution.

Revenue Management MGT60202 This module deals with the learning and understanding of the

principles and elements of revenue management. Students will

be exposed to the implementation of revenue management

strategies. It also covers the area of market and performance

analysis to allow students to assess the situation and to develop a

suitable approach to better maximize its revenue.

Contemporary Issues in

Tourism and Events

TOU60903:

The subject will allow the students to conceptualize issues and

their effects. The subject will also enable them to mobilise the

appropriate methods to measure and assess their effects on

tourism industry. Students will be equipped to evaluate the

different trend, issues and crisis and to plan.

Event Risk Management EVT60102 This module exposes the students to identify event risk factors

inherent to any event and the strategies to manage those risks.

Socio-Anthropology of

Tourism

TOU60703

This course introduces students to the tourism phenomenon from

the anthropological and sociological perspectives. Students will

be familiarised with the research methodologies proper to social

sciences and be able to apply these to the tourism phenomenon.

This subject also exposes students to different cultural contexts

that will widen their knowledge and enable them to manage

tourism businesses effectively by understanding the importance

of social and cultural impacts in tourism.

Service Quality

Management

MGT60103

The subject will focus on the different concepts and dimensions

of service quality management. The subject would comprise of

the factors that impact service quality in tourism and hospitality

related businesses, the role of service providers and the method

of measuring service quality.

French3 – Advanced FRE60302

Building on French 2, this course will help students to cope well

in a professional situation. Emphasis is also given to past

continuous and simple past tenses which will enable students to

talk about events in the past.

83

Electives

Module Code Synopsis

Sports and Recreation

REC60303

This course introduces sports living skills. Students are exposed

to a variety of sports or sports-related field through practice and

development of physical capacities as well as team play and

mental endurance. It aims at providing a necessary balance for a

well-rounded approach to university studies.

Digital Media for

Tourism

TOU60803

This module will provide students the necessary basic

knowledge of understanding the structure in which the tourism

and hospitality industry operates by using various digital media

tools to communicate to its stakeholders.

84

Bachelor of Science (Culinology)

Year 1

Semester 1

No. Module Title Code Pre-requisite Credit Hours

1. Cell Biology BIO60904 None 4

2. Basic Chemistry CHM60103 None 3

3. Hygiene & Sanitation FBC60103 None 3

4. Culinary Practice 1 CUL60404 None 4

5. Introduction to Food Science &

Nutrition NUT60104 None 4

Total Credit 18

Semester 2

No. Module Title Code Pre-requisite Credit Hours

1. Organic Chemistry CHM60104 HTM1803 4

2. Business of Food Product

Development CUL60403 None 3

3. Culinary Practice 2 CUL60504 FSC60403 4

4. Patisserie & Baking 1 CUL60102 None 2

5. Elective 1 None 4

Total Credit 17

Semester 3

No. Module Title Code Pre-requisite Credit Hours

1. Principles of Biochemistry BIO60204 CHM60104 4

2. Food Microbiology FSC60304 BIO1104 &

HTM1813 4

3. Asian Cuisine CUL60603 CUL60504 3

4. Patisserie & Baking 2 CUL60602 CUL60102 2

5. U1 module None 3

6. U2 module None 3

Total Credit 19

85

Year 2

Semester 4

No. Module Title Code Pre-requisite Credit Hours

1. Food Chemistry FSC60104 BIO60204 4

2. Introduction to Human Nutrition NUT60204 BIO60204 4

3. Advanced Cuisine CUL60604 CUL60603 4

4. Beverage Development HOS60702 None 2

5. Research Methodology RES60102 None 2

6. Experimental Food Products &

Practices CUL60503 None 3

Total Credit 19

Semester 5

No. Module Title Code Pre-requisite Credit Hours

1. Food Product Development 1 CUL60704 RES60102 4

2. Sensorial Analysis FSC60203 None 3

3. Food Processing FSC60504 FSC60104 &

FSC60304 4

4. Psycho-Sociology of Food &

Eating Habits CUL60703 None 3

Total Credit 14

Semester 6

No. Module Title Code Pre-requisite Credit Hours

1. Food Product Development 2 CUL60804 CUL60704 4

2. Food Preservation FSC60404 HTM3854 4

3. Food Safety & Quality

Management FSC60403

FSC60104 &

FSC60304 3

4. Manufacturing & Packaging FBC60104 FSC60504 4

5. Elective 2 None 4

Total Credit 19

86

Electives

No. Module Title Code Pre-requisite Credit Hours

1. Introduction to Halal Food HFS60104 None 4

2. Principles of Marketing MKT60104 None 4

3. Principles of Halal Food

Management HFS60204 HFS60104 4

4. Introduction to Management MGT60104 None 4

87

Module Synopsis

Bachelor of Science (Culinology)

Module Code Synopsis

Cell Biology BIO60904 This module delivers knowledge on science of cell. The course

emphasizes on strong up-to-date essential knowledge and

concepts to understand the various bio-molecules, the different

cell types in microorganism, plant and human. The study and

understanding of plant and animal cell is crucial for developing

food product because they are directly affected by food

processing. Cooking machines and packaging affect food cells

and their functionality.

Basic Chemistry CHM60103 The module provides an introduction to the fundamentals of

chemistry. Topics to be covered include: introduction to the

various chemical elements (carbon, oxygen etc), the structure of

atoms and their functions, the fundamental of molecules

structure and chemical bonds etc.

The modules build up the fundamental required for

understanding the molecular composition of food as well as

their chemistry. It is a pre requisite for studying biochemistry

and understanding the molecule food are mast of and their

function.

Hygiene & Sanitation FBC60103 This module is devoted to the basic principle of sanitation.

Students will learn basic microbiology, and the compulsory

(national and international rules and regulation) condition of

hygiene with respect to kitchen premises, equipments, and

employee. Many food factory possess an R&D kitchen to

elaborate their new product. Students will need a strong

understanding of maintaining premises to the highest level of

hygiene.

Culinary Practice 1 FSC60403 This module introduces students to the organization of kitchen,

the kitchen premises, kitchen equipment and operations. The

subject deals with the basic understanding of cooking by

discovering the basic of cutting, slicing, cooking methods etc.

The knowledge students obtain from the basics of cooking is

necessary for food product R&D.

88

Introduction To Food

Science And Nutrition

NUT60104 This module is a prelude to more detailed studies on the various

discipline involved in Food science. It traces the evolution of

food science as a serious scientific discipline, introduces the

core content areas (food chemistry & analysis, food safety &

microbiology, food processing & preservation, etc.), discusses

current national and international issues of concern related to

food and nutrition, and looks at the myriad of career

opportunities open to individual knowledge in food science.

This module help students to position themselves as culinologist

compared to pure food scientist. It also give them a clear

understating of what the future subjects they will study are

(processing, microbiology etc) and their link with food science.

Organic Chemistry CHM60104 Students will study the structure, properties, composition,

reactions, and preparation of carbon-based compounds

(molecules made of carbon and other elements combined) and

hydrocarbons. Many carbon based compounds are the basis of

many products including food such as carbohydrate. Organic

chemistry is a pre-requisite for studying biochemistry. By

understanding carbon based molecules, students will be able to

understand the chemistry of carbon based food molecule.

Culinary Practice 2 CUL60504 In this second class in culinary practice, students will have the

opportunity to prepare and cook Starter and Main Course

throughout the semester‟s practical lessons. They will practice

preparing various meals in stipulated time following Fiche

Technique (recipe). The realization of dish requires the re-

investment of all the pre requisites learned in Culinary Practice

1.

Business Of Food

Product Development

CUL60403 This class aimed at giving a deep understanding of the industry

and the various market graduates will be able to work on. The

module provide up to date information on Food product

development trends worldwide, modern approach of Research

and Development, challenges in running R&D department.

Patisserie & Baking 2 CUL60602 Students will use and improve on skills developed in Patisserie

and Baking I to make more advanced specialty desserts and

pastries.

Topics for this module include: cake decorating, frozen dessert

making and plated restaurant desserts and will allow students to

join dessert making (ice cream etc.) industry.

Research Methodology RES60102 This module will introduce students to the use of research in

Culinary and hospitality studies. It exposes students to

formulation of hypothesis, to design of sampling methods, and

to formulation of research questions. Students will also explore

quantitative and qualitative data collection.

This module will enable students to collect by themselves data

from the market that can be used to detect trends, acceptance of

new concept etc.

89

Experimental Food

Products & Practices

CUL60503 Student will start food product development by experimenting

different recipes for the same food product to determine the

influence of various factors (ingredients used, proportion,

method, cooking time etc) on the end product. Students will

have at their disposition a set of equipments to measure the

attributes of their end product (texture resistance, density, PH

etc).

This module represent an introduction to the experimental part

of R&D. Students will get a better understanding of what will be

expected from them in Food product development class.

Food Product

Development 1

CUL60704 This module aims at designing a viable food product that will be

materialized in Food Product development 2. To design their

food product, students will need to be familiar with Food

Product methodology as well as acquire knowledge in Food

design.

By the end of the semester students will be required to submit a

report presenting the food product they wish to develop in the

final semester and support their idea with relevant research,

market data, etc.

Sensorial Analysis FSC60203 Students will be taught the basic functioning of human senses

and how to carry out a professional sensorial analysis, in order

to aid in decision making.

Students will be able to choose the accurate technique to

measure the acceptance of a taste, shape, texture, flavor of a

food product. They will get the opportunity to conduct various

series of sensorial analysis for different product (biscuit,

beverages etc.)

Food Processing I FBC60204 This module introduces major unit operations involved in food

processing. Various food processes, safe food handling systems

and practices are discussed. Process control, cleaning and

sanitation of food processing plant, pest control as well as water

and waste management are included. Good manufacturing

practices are highlighted.

Beverage Development HOS60702 Students will get the opportunity to conduct various experiments

related to beverage production such as beer, wine and syrup

making.

This module will enable students to get familiar with the

development of beverage product and be exposed to the

challenges faced by the beverage industry.

Psycho-Sociology Of

Food And Eating Habits

CUL60703 This course provide students with the sociological base for the

understanding of food: how people choose their food? What

make an edible item to be considered as food? How food is used

as a marker of social class? It also introduces them to the

individual and social factors shaping the food culture of an

individual and the society they belongs to. This module will

enable students with a deeper understanding of how various

societies consider food, use it for social matters. Students will be

able to pre determine the acceptance of certain food product in a

90

given society.

Food Product

Development 2

CUL60804 This unit involves students to work in a small team to develop

food-product using various available resources. Emphasis of this

unit is to apply basic knowledge gained in other courses such as

food chemistry, food microbiology, food-processing and

preservation, food standards and regulations and food quality

and safety management, in a simulated food industry research

and development setting.

Students will have to materialize the food product they planned

in Food product development 1 and come with a report

explaining their experimentation, the acceptance of their product

and its feasibility on a large scale.

Food Processing II FBC60304 This unit introduces various food preservation techniques

including thermal and non-thermal processing techniques.

Modes of non-thermal processing such as moisture control,

fermentation, and chemical preservation. Practical, cost-

effective and safe preservation techniques to extend the shelf-

life of foods will be discussed.

Food Safety And

Quality Management

FSC60403 This course covers important aspects of food safety and quality

assurance/ control along the food supply chain from the farm

through to primary processing, food product manufacturing,

storage, and distribution. A practical approach is adopted in

three very important areas: (1) the evaluation of food quality

attributes, (2) statistical quality control, and (3) HACCP-based

food safety management system. The module will enable

students to understand the various quality control method

allowing consistency in mass production.

Manufacturing &

Packaging

FBC60104 This subject aims at supplying students with updated knowledge

on manufacturing and packaging technologies and equipments.

Students will be have with a deep understanding of the

technologies used and will see on site how food factories make

use of them.

91

Electives

Module Code Synopsis

Introduction to Halal

Food Management

HFS60204 This course gives an understanding on halal food management

and their importance in maintaining the halal integrity. This

course covers the concept of fatwa, methods of determination

halal & haram, halal slaughtering, halal management system and

halal internal auditing. The course also cover regulations and

legislation related to halal food. Current issues in global halal

food industries and market will also be discussed.

Introduction to Halal

Food

HFS60104 This module provides students with an understanding concept of

halal & haram, detailed aspects of syariah laws, principles &

halal certification requirements. This course will enhance the

ability of students to apply their knowledge on recipe creations,

regular production in halal certified food industry & food

services.

92

School of Engineering

Bachelor of Engineering (Chemical Engineering)

Programme Structure

Year 1

Semester 1

No. Module Title Code Pre-requisite Credit Hours

1. Engineering Mathematics 1 MTH60103 None 3

2.

Stoichiometry and Processes

Applications CHE60103 None 3

3. Engineering Fluid Mechanics ENG60203 None 3

4.

Engineering Design and

Communication PRJ60103 None 3

Total Credit 12

Semester 2

No. Module Title Code Pre-requisite Credit Hours

1. Engineering Mathematics 2 MTH60203 MTH60103 3

2.

Thermodynamics and Heat

Transfer ENG60303 None 3

3.

Engineering Design and

Ergonomics PRJ60203 PRJ60103 3

4.

Properties and Applications of

Materials ENG60503 None 3

5. Biochemical Processes CHE60203 None 3

Total Credit 15

93

Year 2

Semester 3

No. Module Title Code Pre-requisite Credit Hours

1. Engineering Mathematics 3 MTH60303 MTH60203 3

2.

Chemical Engineering

Thermodynamics and

Simulation

CHE60303 ENG60303 3

3.

Process Integration and Unit

Operations 1 CHE60603 CHE60103 3

4.

Multidisciplinary Engineering

Design PRJ60303 PRJ60103 3

5.

Computing Applications for

Engineers ENG60104 None 4

Total Credit 16

Semester 4

No. Module Title Code Pre-requisite Credit Hours

1. Engineering Mathematics 4 MTH60403 MTH60303 3

2. Managing Projects for Success ENG60703 None 3

3. Mass Transfer CHE60403 ENG60303 3

4. Reactors and Catalysis CHE60503 CHE60203 3

5.

Process Integration and Unit

Operations 2 CHE60903 CHE60603 3

6.

Engineering Design and

Innovation PRJ60403 PRJ60303 3

Total Credit 18

94

Year 3

Semester 5

No. Module Title Code Pre-requisite Credit Hours

1.

Advanced Heat and Momentum

Transfer CHE60703 None 3

2. Chemical Process Modelling CHE60803 MTH60403 3

3.

Introduction to Electronics and

Electrical Power and Machines ENG60903 None 3

4. Advanced Reaction Systems CHE61003 None 3

5.

Data Measurement, Analysis

and Experimental Design ENG61103 None 3

Total Credit 15 / 15

Semester 6

No. Module Title Code Pre-requisite Credit Hours

1. Process Plant Design CHE61903 None 3

2. Chemical Process Control CHE61103 CHE60803 3

3. Pollution Control CHE61203 None 3

4. Safety in Process Plant Design CHE61403 None 3

5. Engineering Economics CHE61303 None 3

6. Malaysian Food Heritage UCM60102U3 None 2

Total Credit 17

95

Year 4

Semester 7

No. Module Title Code Pre-requisite Credit

Hours

1. Professional Engineers and

Society ENG61503 None 3

2. Final Year Engineering Project 1 PRJ60703 PRJ60403 3

3.

Chemical Engineering Group

Project 1 PRJ61103 PRJ60403 3

4. Elective None 3

5. Elective None 3

Total Credit 15

Semester 8

No. Module Title Code Pre-requisite Credit

Hours

1. Final Year Engineering Project 2 PRJ60803 PRJ61103 and PRJ61703 3

2.

Chemical Engineering Group

Project 2 PRJ61203 PRJ61103 and PRJ61703 3

3. Community Service Initiative UCM60102U4 None 2

4. Elective None 3

5. Elective None 3

*The chosen elective modules should support the final year engineering project

Total Credit 14

Total Credits 135

96

Electives

No. Module Title Code Pre-requisite Credit

Hours

1. Globalisation, innovation and

Creativity ENG61403 None 3

2.

Computational Fluid Dynamics

(CFD) MEC60703 None 3

3.

Renewable and Alternative

Energies MEC61003 None 3

4.

Petroleum Engineering

Technology CHE61703 None 3

5. Gas Processing and Liquefaction CHE61803 None 3

6. Business Skills for Engineers BUS60403 None 3

7.

Computer Aided Engineering

and Geometric Modelling ENG60603 None 3

8. Engineering and Biomimetics ENG61703 None 3

9.

Internal Combustion Engines

and Emission MEC60403 None 3

97

Module Synopsis

Bachelor of Engineering (Chemical Engineering)

Module Code Synopsis

Stoichiometry and

Processes Applications CHE 60103

Introduce the concepts of Process analysis and

Stoichiometry – Material balance and Energy balance.

These concepts are then applied of flow sheet software

to present information. This software will be used in

different module to learn the computer based mass &

energy balance. The principle of process analysis is

presented and it is then used to learn the chemistry

behind the process such as physical and analytical and

their application in the global level.

Biochemical Processes CHE 60203

This module introduces some fundamental aspects of

chemical and biochemical processing, focusing on

reactor design and basic purification-separation

technologies. The basic concepts and language of

biology are introduced, in order that students are

equipped to understand biochemical, food and

environmental engineering applications. Reaction

engineering, including kinetics, simple contacting

schemes and how to create the right conditions for

efficient conversion of reactants into products are then

introduced. The final focus is on purification of

products leaving the reactor using mass transfer devices

such as plate and packed columns. The concept that a

process is an integrated whole and not just an assembly

of unit operations is introduced.

Chemical Engineering

Thermo-dynamics and

Simulation

CHE 60303

This module deals with a variety of topics such as the

basic laws of Thermodynamic, Maxwell Relationships

and energy, Equations of State and predictions of pure

component properties, Phase Equilibria and Chemical

Equilibria. Simulator is intended to introduce students

to the fundamentals of computer-aided process

synthesis, simulation, analysis and optimisation.

Practical problems are used as examples.

Mass Transfer CHE 60403

This module covers the theory behind mass transfer.

This includes 1-dimensional and 2-dimensional steady

and unsteady state mass transfer. The analogy between

heat and mass transport process is developed and

explained. Chemical engineering processes such as

membrane separations, drying, humidification and

cooling, absorption, adsorption, and extraction are

described.

98

Module Code Synopsis

Reactors and Catalysis CHE 60503

This module covers the fundamentals of reactors and

catalysis, particularly in the context of formulation

engineering. It introduces the effects of temperature in

ideal reactors, catalysts and catalytic reactors, intra

particle transport phenomena, transport phenomena in

fixed bed reactors and fluidised beds, reactor design for

functional products, introduced through supported

metal catalyst formulation and production of a food

product.

Process Integration and

Unit Operations 1 CHE 60603

This module introduces the methodologies for the

synthesis of a new process and discusses the factors

governing process selection. It also introduces

problem-solving approaches reflecting current trends in

process integration such as efficient material and

energy usage and emissions reduction. Pinch

technology is introduced and used to develop heat

exchanger networks, with software demonstrations.

Starting with the unit operations of distillation and

drying, the interactions and interdependency between

different process units are next discussed via case

studies. Stoichiometry and Processes Applications

(CHE60103) is a prerequisite module, because that is

where the concept that a process is an integrated whole

and not just an assembly of unit operations has been

introduced.

Advanced Heat and

Momentum Transfer CHE 60703

This module covers critical theoretical material for

momentum transport and addresses viscous and

turbulent flows between solid boundaries. The principle

of similitude is applied to the design and analysis of

pumped flow systems and cost optimisation is applied

to the design of pipelines. Engineering applications

such as complex pipe networks and combined pipe-

pump systems are analysed. Computer based methods

of solution of heat and mass transfer problems are

introduced and applied to some process examples.

Chemical Process

Modelling CHE 60803

This module consists of three elements: matrix

modelling methods, mathematics and dynamic

modelling techniques, and issues in modern process

control and modelling. Students are taught how to

construct and analyse advanced dynamic models of

chemical engineering systems. A number of

mathematical techniques with applications in chemical

engineering are covered. It also covers the

mathematical tools required to analyse and solve linear

and non-linear chemical engineering-based models,

with examples.

99

Module Code Synopsis

Process Integration and

Unit Operations 2 CHE 60903

In this module, the interactions and interdependency

between different process units are further developed

via case studies. The module builds on these principles

by introducing more unit processes such as liquid-

liquid extraction, crystallisation and leaching (solid-

liquid extraction), as well as advanced multiphase

separations (including ion exchange, affinity

chromatography, and gel filtration) with particular

emphasis on the selection of the appropriate methods to

meet process requirements.

Advanced Reaction

Systems CHE 61003

In this module, students learn advanced topic with

respect to reactor engineering including design in

multiple reactions, non-ideal flow, transport processes

and three-phase reactors.

Chemical Process

Control CHE 61103

This module builds upon the primarily conceptual

knowledge gained in the prerequisite module

(CHE60803), to cover the basic principles of analysis

and design of process level control systems, and the

appropriate mathematical tools. Topics discussed

include transfer functions, ideal dynamic systems,

classical PID controllers, feedback control block

diagram analysis, stability concept and analysis,

structure and components of modern control loops, and

practical aspects of industrial process control.

Pollution Control CHE 61203

Environment pollution control is a practice that all

chemical engineers need to implement. All possible

pollutants are discussed in this module and case studies

are applied to implement standards on existing

pollution problems. The module includes lectures and

project work on current environmental issues,

environmental legislation, and environmental mass

balances.

Engineering Economics ENG 61303

This module deals with principles and the basic

equations for the value of money and alternative

selections. It considers the factors in the engineering

economy, interest rates, present worth, annual worth,

rate of return, income tax and breakeven analysis.

Safety Process Plant

Design CHE 61403

This module covers hazards, human errors, HAZOPS,

safety standards, risk assessment methodology and

safety management in details for industrial safety.

100

Module Code Synopsis

Process Plant Design CHE 61903

The content will be delivered using a mixture of

lectures, tutorials and project-orientated learning

activities, which will involve computer simulation and

at least one plant visit.

The student evaluation for this subject is in two parts:

final exam (40%) and continuous assessment (60%).

The continuous assessment is assessed through tests

and assignments.

Engineering Statics ENG 60103

Introduce the concepts of static equilibrium and

internal / external forces. These principles are then

applied to the analysis of pin-jointed trusses and the

determination of bending moments and shear forces in

loaded beams. The principle of elasticity is presented

and it is then used to calculate the stresses within and

the deflections of a statically determinate beam. Finally

plastic collapse mechanisms are discussed and applied

to the analysis of beams.

Computing

Applications for

Engineers

ENG 60104

Provides skills that promote the effective use of

Microsoft Office Suite: Word, Excel, Project and

PowerPoint. Introduces programming with MATLAB

and C Programming.

Engineering Fluid

Mechanics ENG 60203

This module deals with basic laws of conservation of

mass, energy and momentum in relation to the fluid

flow and its engineering applications.

Thermo-dynamics and

Heat Transfer ENG 60303

This module combines the knowledge related to both

energy transfer (as heat) and thermodynamics to expose

the students to a wide variety of topics that will be

instrumental in their academic and career advancement

like the applications of the first and second laws of

thermodynamics and the mechanisms with which heat

transfers. This is tied closely to the analysis of heat

engines, heat pumps, heat cycles and heat exchangers.

Properties and

Applications of

Materials

ENG 60503

This module introduces the range of materials used in

engineering applications along with some basic

selection rules for determining the appropriate

materials for a given application. The module also

introduces fundamental science that determines the

properties of materials, such as bonding types and

atomic / molecular structures.

Managing Projects for

Success ENG 60703

Ensuring projects run successfully has become very

critical in today’s fast changing world. The module will

cover the knowledge areas and explore the key factors

for completing projects on time within budget and

allocated resources. Practical tools and techniques will

be introduced to guide and manage projects to success

101

Module Code Synopsis

Introduction to

Electronics and

Electrical Power and

Machines

ENG 60903

The aim of this module is to introduce aspects of

electronics and electrical engineering to students of

other engineering disciplines in the context of

applications in their discipline. This should develop

their confidence when interacting with electrical

engineers in industry. The module begins with a review

of the areas where electronic and electrical engineering

principles are applied in civil, chemical, manufacturing

and mechanical engineering and materials science. An

introduction to basic concepts of electronics leads into

DC circuits and circuit analysis, power and energy. An

appreciation of linear and non-linear components is

provided through the diode and LED. Active learning

in the lecture environment will be a key feature of this

section. The concept of electrical transducers as a

means of interfacing to, and monitoring, the real world

leads to the simple application of operational

amplifiers. Examples of uses of transducers and

actuators in engineering industry will emphasise the

importance of proper calibration. As an exercise

students will specify a transducer for a particular

application to achieve the appropriate range, gain and

accuracy.

Data Measurement,

Analysis and

Experimental Design

ENG 61103

This module introduces the statistical methodologies

necessary to design and analyse a range of industrial

experiments.

Professional Engineers

and Society ENG 61503

To study the various roles and responsibilities of an

Engineer in society, also highlighting the moral and

ethical responsibilities of Professional Engineers as

well as the role of Engineering as a profession in

improving the quality of life and addressing societies

Grand Challenges.

Industrial Training IND 60105

Industrial training provides students with real-life

experience in an actual working environment. Students

are required to secure their own industrial placements

and maintain logged records of their activities. Grades

are awarded based on feedback received from

employers as well as submission of a final report,

including logged activities, to the lecturers monitoring

industrial trainees.

Engineering

Mathematics 1 MTH 60103 This module covers the basic mathematical knowledge

and techniques for solving engineering problems.

Engineering

Mathematics 2 MTH 60203

This module covers more essential mathematical

knowledge and techniques for solving engineering

problems.

102

Module Code Synopsis

Engineering

Mathematics 3 MTH 60303

This module covers the mathematical modelling of

engineering problems using differential equations and

introduces various techniques for solving the problems.

Engineering

Mathematics 4 MTH 60403

This module covers the transformation of system

representation between time and complex frequency

domains and its analysis and solution. This module also

covers basic statistics and probability theories and their

applications.

Engineering Design and

Communication PRJ 60103

This module lays the grounds for a project based

learning journey that the students will go through. It

prepares them for a successful and rewarding

programme of study in their chosen engineering

discipline through cultivating successful engineering

habits of thinking, doing, collaborating and

communicating effectively. The module also introduces

the wider context for engineering practice including the

Grand Challenges for engineering in the 21st Century

Engineering Design and

Ergonomics PRJ 60203

This module provides foundation in designing products

that work in accordance with the way humans think,

see and behave. Products that are compatible with

people with dramatically reduce human error, fatigue,

discomfort and stress and have a profound positive

impact on overall end-user performance.

Multidisciplinary

Engineering Design PRJ 60303

Throughout this module students are moduleed to

realistic engineering design conditions by designing

and building an engineering artefact.

Engineering Design and

Innovation PRJ 60403

This module equips engineering students with

innovation techniques such as design thinking and

TRIZ, sharpening their innovation skills. This will

empower them to develop financially and economically

sustainable solutions and enable.

Final Year Engineering

Project 1 PRJ 60703

Students are divided into pairs and negotiate a project

title and specification with their supervisor. After an

initial period of background work, they carry out the

necessary design and practical work to complete their

project.

Final Year Engineering

Project 2 PRJ 60803

This is a continuation of the Final Year Engineering

Project 1 (PRJ60703). Students continue their research

work: collecting data, conducting experiments, or

through whatever approach that has been decided upon

in PRJ60703. The project concludes with a thesis.

103

Module Code Synopsis

Chemical Engineering

Group Project 1 PRJ 61103

In this module, students work in groups (of

approximately five) to produce group and individual

reports concerning the design of a

chemical/biochemical/minerals processing plant. They

also make formal and informal oral presentations. All

reports and presentations are to be to of commercial

and professional standard. The design work is

supported by frequent classes and seminars, and if

possible, a site visit. The plant design calculations and

simulations are done using software such as PROII and

UniSim software. In most cases, a manufacturing or

commercial organisation will provide background

material and data, and the supporting involvement of

staff from such organisations is encouraged. Each

student group reports to the supervisor in charge, who

takes responsibility for administering the project, the

progress and welfare of the design teams and marking.

Chemical Engineering

Group Projects II PRJ 61203

This module is a continuation of PRJ61103. Students

continue to work in their groups to produce group

reports concerning the theoretical design of a

chemical/biochemical/minerals processing plant. They

also continue to make formal and informal oral

presentations. All reports and presentations are to be to

of commercial and professional standard. The design

work is supported by frequent lectures, tutorials and

seminars, and if possible, a site visit. Each student

group continues to report to a “board” or group of

about 4 – 5 under supervision of academic staff, who

takes responsibility for administering the project, the

progress and welfare of the design teams and marking.

The Design Project exploits much prior learning, being

the culmination of the students learning. It is the

module above all that requires a holistic approach to

chemical engineering. It is necessary to pass this

module to fulfil the taught design requirement of the

Institution of Chemical Engineers, for subsequent

achievement of Professional Engineer or Chartered

Engineer status.

104

Electives

Module Code Synopsis

Business Skills for

Engineers BUS 60403

Covers the engineering and management and business

environment, including the financial and legal aspects

of doing business and E-Commerce.

Petroleum

Engineering

Technology

CHE

61603

This module involves exploration of petroleum

products and their thermal properties. It addresses

variety of treatment techniques for petroleum fractions

and removal of sulphur in diesel oils.

Gas Processing and

Liquefaction

CHE

61703

To provide an introduction to gas processing and

liquefaction fundamentals, emphasizing those aspects

of the field that lie beyond normal Core engineering

courses (such as thermodynamics and fluid mechanics).

Computer Aided

Engineering and

Geometric Modelling

ENG

60603

This subject presents the processes of CADCAM from

the conceptual design stage to the manufacturing stage

via hands-on experience of component shape design

and virtual and real RPM-machining.

Globalisation,

Innovation and

Creativity

ENG

61403

This module addresses the impact of globalisation

within engineering, particularly on working practices

and prospects for creativity.

Engineering and

Biomimetics

ENG

61703

This module introduces a series of interesting cases

where engineers have successfully mimicked nature to

design and build useful designs.

Internal Combustion

Engines and Emission

MEC

50403

This module builds on the previous knowledge in

thermodynamics and introduces the heat cycles related

to that.

Computational Fluid

Dynamics (CFD)

MEC

60703

Present the essential concepts and skills for CFD using

both a theoretical approach and practical approach

using commercial software.

Renewable and

Alternative Energies

MEC

61003

Renewable energies, solar energy, bioenergy,

hydroelectricity, tidal power, wave energy, wind

energy, geothermal energy, integration.

105

Bachelor of Engineering (Electrical and Electronic Engineering)

Programme Structure

Year 1

Semester 1

No. Module Title Code Pre-requisite Credit Hours

1. Engineering Mathematics 1 MTH60103 None 3

2. Engineering Design and

Communication PRJ60103 None 3

3. Circuits and Signals EEE60103 None 3

4. Digital Electronics EEE60203 None 3

5. Bahasa Melayu Komunikasi 2,

or Hubungan Etnik

*MPU3143

**MPU3113 None 3

Total Credit 15

Semester 2

No. Module Title Code Pre-requisite Credit Hours

1. Engineering Mathematics 2 MTH60203 MTH60103 3

2. Engineering Design and

Ergonomics PRJ60203 PRJ60103 3

3. Circuit and Devices EEE60403 None 3

4. Data Communications and

Networks EEE60803 None 3

5.

Malaysian Studies 3, or

Tamadun Islam dan Tamadun

Asia (TITAS)

*MPU3173

**MPU3123 None 3

Total Credit 15

106

Year 2

Semester 3

No. Module Title Code Pre-requisite Credit Hours

1. Engineering Mathematics 3 MTH60303 MTH60203 3

2. Multidisciplinary Engineering

Design CHE60303 ENG60303 3

3. Analogue Electronics CHE60603 CHE60103 3

4. Embedded Systems PRJ60303 PRJ60103 3

5. Computing Applications for

Engineers ENG60104 None 4

Total Credit 16 / 16

Semester 4

No. Module Title Code Pre-requisite Credit Hours

1. Engineering Mathematics 4 MTH60403 MTH60303 3

2. Managing Projects for Success ENG60703 None 3

3. Electromagnetic Fields and

Waves EEE60703 MTH60203 3

4. Signal and Systems EEE60303 EEE60103 3

5. Real Time Instrumentation ENG60803 EEE60603 3

6. Engineering Design and

Innovation PRJ60403 PRJ60303 3

Total Credit 18

107

Year 3

Semester 5

No. Module Title Code Pre-requisite Credit Hours

1. Electrical Power and Machines EEE63103 EEE60103 and

EEE60703 3

2. Control Systems EEE61203 EEE60303 3

3. Electrical Engineering Group

Project 1 PRJ60903 PRJ60403 3

4. Integrated Electronics EEE63203 EEE60503 3

5. Digital Signal Processing EEE61003 EEE60303 3

6. Malaysian Food Heritage UCM60102U3 None 2

Total Credit 17

Semester 6

No. Module Title Code Pre-requisite Credit Hours

1. Business Skills for Engineers BUS60403 None 3

2. Electrical Engineering Group

Project 2 PRJ61003 PRJ60903 3

3. Electrical Power Systems EEE61303 EEE60703 3

4. Power Electronics EEE61403 EEE61103 3

5. Communication Systems EEE61503 EEE60303 3

Total Credit 15

108

Year 4

Semester 7

No. Module Title Code Pre-requisite Credit Hours

1. Final Year Engineering Project 1 PRJ60703 PRJ61003 3

2. Industrial Drives EEE61803 EEE61403 3

3. Professional Engineers and

Society ENG61503 None 3

4. Elective None 3

5. Elective None 3

Total Credit 15

Semester 8

No. Module Title Code Pre-requisite Credit Hours

1. Final Year Engineering Project 2 PRJ60803 PRJ60703 6

2. Power System Protection and

Switchgear EEE62503 EEE61303 3

3. Community Service Initiative UCM60102U4 None 2

4. Elective None 3

5. Elective None 3

*The chosen elective modules should support the final year engineering project

Total Credit 17

Total Credits 135

109

Electives

No. Module Title Code Pre-requisite Credit Hours

1. Globalisation, innovation and

Creativity ENG61403 None 3

2. Engineering and Biomimetics ENG61703 None 3

3. Electrical Energy Utilisation EEE62603 EEE61303 3

4. VLSI Design EEE61603 EEE60203 3

5. Computer Architecture EEE61703 EEE60603 3

6. Design of Electrical Apparatus EEE61903 EEE61103 3

7. Advanced Control Systems EEE62003 EEE61203 3

8. Advanced Data Communication

and Network EEE62103

EEE60803 ,

EEE61503 3

9. Multimedia Technology and

Applications EEE62203 EEE61503 3

10. High Voltage Engineering EEE62403 EEE61303 3

11. Microwave Engineering EEE62303 EEE60703 3

12. Advanced Digital Signal

Processing EEE62803 EEE61003 3

13. Electric and Hydrid Electric

Vehicles EEE62703 EEE61103 3

14. Smart Grid EEE62903 EEE61303 3

15. Computational Fluid Dynamics

(CFD) MEC60703 None 3

16. Renewable and Alternative

Energies MEC61003 None 3

17. Robotics and Automation MEC61203 None 3

18. Engineering Economics CHE61803 None 3

19. Energy Conversion Perspectives EEE63003 EEE61303 3

110

Module Synopsis

Bachelor of Engineering (Electrical and Electronic Engineering)

Module Code Synopsis

Business Skills for

Engineers BUS 60403

Covers the engineering and management and

business environment, including the financial and

legal aspects of doing business and E-Commerce.

Circuits and Signals EEE 60103

This module deals with the circuit concept and

different types of signals. Kirchhoff’s laws and

network theorems are applied for the analysis of DC

and AC circuits. The Transient response of RL, RC

and RLC circuits is investigated. AC power in single

phase and three phase circuits are calculated. PSPICE

is introduced for circuit analysis.

Digital Electronics EEE 60203

This module deals with the theory and practice of

logic, digital circuit design and digital representation

of information.

Signals and Systems EEE 60303

This module deals with signal analysis and the signal

transmission through systems. It provides Laplace

transform, Z-transform and probability mathematical

background for signals and system analysis.

Circuit and Devices EEE 60403

This module deals with the circuits and the physics of

conduction in solids and the effects of electric fields.

The terminal characteristics of basic devices are

derived from first principles.

Analogue Electronics EEE 60503

This module deals with semiconductor diode rectifier

and filter circuits. It also introduces the design and

analysis of BJT, FET, Op-Amp, Feed back, Oscillator

and Power Amplifier circuits.

Embedded Systems EEE 60603 This module deals with the microcontroller

architecture, assembler programming and interfacing.

Electromagnetic Fields

and Waves EEE 60703

This module deals with vector analysis, electrostatic

fields and magnetic fields. The behaviour of time

varying signals along transmission lines is

investigated by considering appropriate applications.

Data Communications

and Networks EEE 60803

This modules deals with the data communications,

networks and protocols associated with digital

transmission applications e.g. internet.

Pulse and Digital

Circuits EEE 60903

This module deals with the linear and non-linear

wave shaping circuits. It introduces the switching

characteristics of electronic devices. It also deals with

multivibrators and blocking oscillators.

111

Module Code Synopsis

Digital Signal

Processing EEE 61003

This module deals with the ideas of digital signal

processing, its advantages and applications. It

introduces the engineering applications of Z-

transform, discrete Fourier transform and fast Fourier

transform. It also deals with the design and

realization of digital filters.

Machines and Drives EEE 61103

This module deals with the principle of operation,

characteristics and applications of DC machines, AC

machines and Transformers. The different types of

electric drives are introduced.

Control Systems EEE 61203

This module deals with the open loop and closed loop

control systems. It introduces mathematical models

of different physical systems. Time domain and

frequency domain analysis are applied to determine

the stability of systems. Concepts of state space

analysis are introduced.

Electrical Power

Systems EEE 61303

This module deals with generation, transmission and

distribution of electrical power. It introduces the

switch gear and protection of power system. It also

deals with load flow analysis, fault analysis and

power system stability.

Power Electronics EEE 61403

This module deals with the principle of operation and

characteristics of power switching devices and their

applications in converter, inverter, chopper and

cycloconverter circuits.

Communication Systems EEE 61503 This module deals with the main features of

communication systems.

Industrial Drives EEE 61803 This module deals with the dynamics and control of

electric drives. It introduces the DC and AC drives

and their applications.

Power System

Protection and

Switchgear

EEE 62503

To enhance understanding of power system

protection and analyze the behavior and coordination

of protection equipment when applied to various

protection schemes in a power system network.

Computing Applications

for Engineers ENG 60104

Provides skills that promote the effective use of

Microsoft Office Suite: Word, Excel, Project and

PowerPoint. Introduces programming with MatLab

and C Programming.

112

Module Code Synopsis

Managing Projects for

Success ENG 60703

Ensuring projects run successfully has become very

critical in today’s fast changing world. The module

will cover the knowledge areas and explore the key

factors for completing projects on time within budget

and allocated resources. Practical tools and

techniques will be introduced to guide and manage

projects to success

Real Time

Instrumentation ENG 60803

This module deals with the principle of operation and

applications of real time instrumentation,

measurement system and data acquisition system.

Professional Engineers

and Society ENG 61503

To study the various roles and responsibilities of an

Engineer in society, also highlighting the moral and

ethical responsibilities of Professional Engineers as

well as the role of Engineering as a profession in

improving the quality of life and addressing societies

Grand Challenges.

Industrial Training IND 60105

Industrial training provides students with real-life

experience in an actual working environment.

Students are required to secure their own industrial

placements and maintain a logged records of their

activities. Grades are awarded based on feedback

received from employers as well as submission of a

final report, including logged activities, to the

lecturers monitoring industrial trainees.

Engineering

Mathematics 1 MTH 60103

This module covers the basic mathematical

knowledge and techniques for solving engineering

problems.

Engineering

Mathematics 2 MTH 60203

This module covers more essential mathematical

knowledge and techniques for solving engineering

problems.

Engineering

Mathematics 3 MTH 60303

This module covers the mathematical modelling of

engineering problems using differential equations and

introduces various techniques for solving the

problems.

Engineering

Mathematics 4 MTH 60403

This module covers the transformation of system

representation between time and complex frequency

domains and its analysis and solution. This module

also covers basic statistics and probability theories

and their applications.

113

Module Code Synopsis

Engineering Design and

Communication PRJ 60103

This module lays the grounds for a project based

learning journey that the students will go through. It

prepares them for a successful and rewarding

programme of study in their chosen engineering

discipline through cultivating successful engineering

habits of thinking, doing, collaborating and

communicating effectively. The module also

introduces the wider context for engineering practice

including the Grand Challenges for engineering in the

21st Century.

Engineering Design and

Ergonomics PRJ 60203

This module provides foundation in designing

products that work in accordance with the way

humans think, see and behave. Products that are

compatible with people with dramatically reduce

human error, fatigue, discomfort and stress and have

a profound positive impact on overall end-user

performance.

Multidisciplinary

Engineering Design PRJ 60303

Throughout this module students are moduleed to

realistic engineering design conditions by designing

and building an engineering artefact.

Engineering Design and

Innovation PRJ 60403

This module equips engineering students with

innovation techniques such as design thinking and

TRIZ, sharpening their innovation skills. This will

empower them to develop financially and

economically sustainable solutions and enable.

Final Year Engineering

Project 1 PRJ 60703

Students negotiate a project title and specification

with their supervisor. After an initial period of

background work, they carry out the necessary design

and practical work to complete their project.

Final Year Engineering

Project 2 PRJ 60803

This is a continuation of the Individual Engineering

Project 1 (PRJ60703). Students continue their

research work: collecting data, conducting

experiments, or through whatever approach that has

been decided upon in PRJ60703. The project

concludes with a thesis.

Electrical Engineering

Group Project 1 PRJ 60903

A technical specification is issued to self-selected

groups of students. These groups then decide on their

technical and managerial approach to the task. The

groups are assessed on technical merit, added-value,

end-product and demonstrable team working skills

developed during the project.

114

Module Code Synopsis

Electrical Engineering

Group Project 2 PRJ 61003

This is a continuation of PRJ60903, where groups

continue working on their projects, carrying them to

completion. The groups are assessed on technical

merit, added-value, end-product and demonstrable

team working skills developed during the project.

115

Electives

Module Code Synopsis

Engineering

Economics

CHE

61803

This module deals with principles and the basic

equations for the value of money and alternative

selections. It considers the factors in the engineering

economy, interest rates, present worth, annual worth,

rate of return, income tax and breakeven analysis.

VLSI Design EEE

61603

To outline the VLSI design process and

methodologies used in system implementation. To

give working knowledge of Verilog.

Computer

Architecture

EEE

61703

This module deals with the basics of computer

architecture. It introduces hard discs, operating

systems, Process management, Process concurrency

and memory management.

Design of Electrical

Apparatus EEE 61903

Design of Electrical Machines from the first

principles of electromagnetics. It covers the design of

electrical machines through modelling tool design

with emphasis on the design constraints during the

design process.

Advanced Control

Systems EEE 62003

This module deals with the concept of non-linear

system and state space design of digital control

system. It introduces models of multi input multi

output and construction of phase

trajectory.

Advanced Data

Communication and

Network

EEE 62103

This subject deals with high speed packet switching,

traffic management and quality of service, network

management protocols, queuing theory, error

detection and correction, data security issues and

network design methodology.

Multimedia

Technology and

Applications

EEE

62203

This module deals with the speech analysis and

speech synthesis. It introduces principles of speech

recognition and speech coding. It deals with audio

representation and associated coding technologies. It

introduces the key features of music technology.

Microwave

Engineering

EEE

62303

This module familiarises students with principles and

applications of microwave tubes, microwave solid

state devices and microwave waveguides.

High Voltage

Engineering

EEE

62403

This module deals with the generation of impulse

voltages, impulse currents, high DC and AC voltages.

It introduces measurement and testing techniques for

high voltages and numerical techniques for

computation of electric field.

116

Module Code Synopsis

Electrical Energy

Utilisation

EEE

62603

This module deals with the selection and power

rating of motors. It demonstrates the utilisation of

electrical energy in selected applications such as

electric traction, heating, welding and illumination.

Electric and Hydrid

Electric Vehicles

EEE

62703

This module deals with the dynamics and control of

electric and hybrid electric drives. It introduces the

electric and hybrid electric drives components and

design procedure.

Adcanced Digital

Signal Processing

EEE

62803

This mocule deals with the advanced digital signal

processing, detailed a wide range of multirate

techniques, from basic resampling to leading-edge

cascade and multiple-stage filter structures.

Smart Grid EEE

62903

This module deals with the concepts and components

of smart grid.

Energy Conversion

Perspectives EEE63003

To familiarize with the principles of electrical energy

perspectives related to supply demand strategy

Globalisation,

Innovation and

Creativity

ENG

61403

This module addresses the impact of globalisation

within engineering, particularly on working practices

and prospects for creativity.

Engineeirng and

Biomimetics

ENG

61703

This module introduces a series of interesting cases

where engineers have successfully mimicked nature

to design and build useful designs.

Computational Fluid

Dynamics (CFD)

MEC

60703

Present the essential concepts and skills for CFD

using both a theoretical approach and practical

approach using commercial software.

Renewable and

Alternative Energies

MEC

61003

Renewable energies, solar energy, bioenergy,

hydroelectricity, tidal power, wave energy, wind

energy, geothermal energy, integration.

Robotics and

Automation

MEC

61203

Motivations and historical developments of robotic

mechanical systems, the analysis and design of

manipulations by automatic machinery and robots,

mechanics of manipulators with the aim to propose

algorithms for analysis, simulation and design

purposes, mechanical two-finger grippers and related

Mechanics of Grasping.

117

Bachelor of Engineering (Mechanical Engineering)

Programme Structure

Year 1

Semester 1

No. Module Title Code Pre-requisite Credit Hours

1. Engineering Mathematics 1 MTH60103 None 3

2. Engineering Statics ENG60103 None 3

3. Engineering Fluid Mechanics ENG60203 None 3

4. Engineering Design and

Communication PRJ60103 None 3

Total Credit 12

Semester 2

No. Module Title Code Pre-requisite Credit Hours

1. Engineering Mathematics 2 MTH60203 MTH60103 3

2. Engineering Dynamics ENG60403 None 3

3. Thermodynamics and Heat

Transfer ENG60303 None 3

4. Engineering Design and

Ergonomics PRJ60203 PRJ60103 3

Total Credit 12

118

Year 2

Semester 3

No. Module Title Code Pre-requisite Credit Hours

1. Engineering Mathematics 3 MTH60303 MTH60203 3

2. Properties and Applications of

Materials ENG60503 None 3

3. Computer Aided Engineering

and Geometric Modelling ENG60603 None 3

4. Multidisciplinary Engineering

Design PRJ60303 PRJ60203 3

5. Computing Applications for

Engineers ENG60104 None 4

6. Leading in the 21st Century /

Bahasa Kebangsaan A

UCM60402U2

/ ***MPU3213 None 2 / 3

Total Credit 18 / 19

Semester 4

No. Module Title Code Pre-requisite Credit Hours

1. Engineering Mathematics 4 MTH60403 MTH60303 3

2. Managing Projects for

Success ENG60703 None 3

3. Engineering Design and

Innovation PRJ60403 PRJ60303 3

4. Manufacturing Engineering MEC60203 None 3

5. Engineering Solid Mechanics MEC60103 ENG60103 3

6. Malaysian Food Heritage UCM60102U3 None 2

Total Credit 17

119

Year 3

Semester 5

No. Module Title Code Pre-requisite Credit Hours

1.

Introduction to Electronics

and Electrical Power and

Machines

ENG60903 None 3

2.

Numerical Analysis for

Engineers with Applications

Using ANSYS

ENG61203 None 3

3. Mechanical Engineering

Group Project 1 PRJ60503 PRJ60403 3

4. Theory of Machines and

Mechanism MEC60303 ENG60103 3

5. Data Measurement, Analysis

and Experimental Design ENG61103 None 3

6. Community Service Initiative UCM60102U4 None 2

Total Credit 17

Semester 6

No. Module Title Code Pre-requisite Credit Hours

1. Automatic Control and

Instrumentation ENG61003 ENG60903 3

2. Business Skills for Engineers BUS60403 None 3

3. Mechanical Engineering

Group Project 2 PRJ60603

PRJ60503

,ENG61203 (Co-

requisite

MEC60803)

3

4. Mechanical Vibration MEC60503 None 3

5. Design Engineering

Components and Systems MEC60803 MEC60303 3

Total Credit 15

120

Year 4

Semester 7

No. Module Title Code Pre-requisite Credit Hours

1. Final Year Engineering

Project 1 PRJ60703 PRJ60603 3

2. Internal Combustion Engines

and Emission MEC60403 None 3

3. Professional Engineers and

Society ENG61503 None 3

4. Elective None 3

5. Elective None 3

Total Credit 15

Semester 8

No. Module Title Code Pre-requisite Credit Hours

1. Final Year Engineering

Project 2 PRJ60803 PRJ60703 6

2. Electronics and

Microprocessros ENG61603 ENG60903 3

3. Advanced Thermofluid

Engineering MEC61103

ENG60303,

ENG60203 3

4. Elective None 3

*The chosen elective modules should support the final year engineering

Total Credit 15

Total Credits 129

121

Electives

No. Module Title Code Pre-requisite Credit Hours

1. Globalisation, Innovation and

Creativity ENG61403 None 3

2. Computational Fluid

Dynamics (CFD) MEC60703 None 3

3. Renewable and Alternative

Energies MEC61003 None 3

4. Petroleum Engineering

Technology CHE61703 None 3

5. Safety in Process Plant

Design CHE61403 None 3

6. Air Conditioning and

Refrigeration Engineering MEC60603 None 3

7. Engineering and Biomimetics ENG61703 None 3

122

Module Synopsis

Bachelor of Engineering (Mechanical Engineering)

Module Code Synopsis

BUS 60403

Business Skills for

Engineers

Covers the engineering and management and

business environment, including the financial and

legal aspects of doing business and E-Commerce.

ENG 60103

Engineering Statics

Introduce the concepts of static equilibrium and

internal / external forces. These principles are then

applied to the analysis of pin-jointed trusses and the

determination of bending moments and shear forces

in loaded beams. The principle of elasticity is

presented and it is then used to calculate the

stresses within and the deflections of a statically

determinate beam. Finally plastic collapse

mechanisms are discussed and applied to the

analysis of beams.

ENG 60104

Computing

Applications for

Engineers

Provides skills that promote the effective use of

programming with MatLab and C Programming.

ENG 60203

Engineering Fluid

Mechanics

This module deals with basic laws of conservation

of mass, energy and momentum in relation to the

fluid flow and its engineering applications.

ENG 60303

Thermo-dynamics

and Heat Transfer

This module combines the knowledge related to

both energy transfer (as heat) and thermodynamics

to expose the students to a wide variety of topics

that will be instrumental in their academic and

career advancement like the applications of the first

and second laws of thermodynamics and the

mechanisms with which heat transfers. This is tied

closely to the analysis of heat engines, heat pumps,

heat cycles and heat exchangers.

ENG 60403

Engineering

Dynamics

This module builds upon the concepts and

techniques used in Engineering Statics

(ENG60103) and introduces the students to the

scope of kinematics and kinetics. Newton's Laws of

Motion will be introduced and developed to allow

the student to deal with problems related to

automotive and machine motion. The three

dimensional nature of motion is considered and

explored using simple vector concepts and basic

calculus. The basic methods of force/acceleration,

impulse/momentum and work/energy are developed

and applied.

123

Module Code Synopsis

ENG 60503

Properties and

Applications of

Materials

This module introduces the range of materials used

in engineering applications along with some basic

selection rules for determining the appropriate

materials for a given application. The module also

introduces fundamental science that determines the

properties of materials, such as bonding types and

atomic / molecular structures.

ENG 60603

Computer Aided

Engineering and

Geometric Modelling

This module presents the processes of CAE from

the conceptual design stage to the manufacturing

stage via hands-on and virtual experience of

component shape design.

ENG 60703

Managing Projects

for Success

Ensuring projects run successfully has become very

critical in today’s fast changing world. The module

will cover the knowledge areas and explore the key

factors for completing projects on time within

budget and allocated resources. Practical tools and

techniques will be introduced to guide and manage

projects to success

ENG 60903

Introduction to

Electronics and

Electrical Power and

Machines

The aim of this module is to introduce aspects of

electronics and electrical engineering to students of

other engineering disciplines in the context of

applications in their discipline. This should develop

their confidence when interacting with electrical

engineers in industry. The module begins with a

review of the areas where electronic and electrical

engineering principles are applied in civil,

chemical, manufacturing and mechanical

engineering and materials science. An introduction

to basic concepts of electronics leads into DC

circuits and circuit analysis, power and energy. An

appreciation of linear and non-linear components is

provided through the diode and LED. Active

learning in the lecture environment will be a key

feature of this section. The concept of electrical

transducers as a means of interfacing to, and

monitoring, the real world leads to the simple

application of operational amplifiers. Examples of

uses of transducers and actuators in engineering

industry will emphasise the importance of proper

calibration. As an exercise students will specify a

transducer for a particular application to achieve

the appropriate range, gain and accuracy.

ENG 61003

Automatic Control

and Instrumentation

Overview of instrumentation system elements,

control system basics, process controllers,

correction elements, PLC systems, system models,

transfer functions, system response, and frequency

response.

124

Module Code Synopsis

ENG 61103

Data Measurement,

Analysis and

Experimental Design

This module introduces the statistical

methodologies necessary to design and analyse a

range of industrial experiments.

ENG 61203

Numerical Analysis

for Engineers with

Applications using

ANSYS

Present the numerical methods and introduce the

use of ANSYS to understand a range of issues that

are related to how does numerical commercial

packages operate.

ENG 61503

Professional

Engineers and

Society

To study the various roles and responsibilities of an

Engineer in society, also highlighting the moral and

ethical responsibilities of Professional Engineers as

well as the role of Engineering as a profession in

improving the quality of life and addressing

societies Grand Challenges.

ENG 61703

Electronics and

Microprocessors

This module introduces the students to basic

knowledge needed to work with microprocessors in

a variety of situations.

IND 60105

Industrial Training

Industrial training provides students with real-life

experience in an actual working environment.

Students are required to secure their own industrial

placements and maintain a logged records of their

activities. Grades are awarded based on feedback

received from employers as well as submission of a

final report, including logged activities, to the

lecturers monitoring industrial trainees.

MEC 60103

Engineering Solids

Mechanics

Overview of analysis of stress and strain in

different structures together with plastic

deformation and fracture mechanics.

MEC 60203

Manufacturing

Engineering

This module introduces the range of materials used

in engineering applications along with some basic

selection rules for determining the appropriate

materials for a given application. The module also

introduces fundamental science that determines the

properties of materials, such as bonding types and

atomic / molecular structures.

MEC 60303

Theory of Machines

and Mechanism

Provide a range of skills related to mechanics of

machines like degrees of freedom, and the design

and analysis of important mechanism such as slider

crank, four bar mechanism, cams.

MEC 60403

Internal Combustion

Engines and

Emission

This module builds on the previous knowledge in

thermodynamics and introduces the heat cycles

related to that.

125

Module Code Synopsis

MEC 60503

Mechanical Vibration

Introduction to vibrations, degrees of freedom,

harmonic response, general forced response,

vibration suppression.

MEC 60803

Design Engineering

Components and

Systems

The module covers failure theories, impact, fatigue,

surface damage, threaded fasteners, rivets, springs,

clutches and breaks.

MEC 61103

Advanced

Thermofluid

Engineering

This module is introducing mass transfer and the

operation of turbo-machines is delivered further.

External flows and airfoils are described and

students will learn about the boundary layer

concept, lift and drag, flow separation.

MTH 60103

Engineering

Mathematics 1

This module covers the basic mathematical

knowledge and techniques for solving engineering

problems.

MTH 60203

Engineering

Mathematics 2

This module covers more essential mathematical

knowledge and techniques for solving engineering

problems.

MTH 60303

Engineering

Mathematics 3

This module covers the mathematical modelling of

engineering problems using differential equations

and introduces various techniques for solving the

problems.

MTH 60403

Engineering

Mathematics 4

This module covers the transformation of system

representation between time and complex

frequency domains and its analysis and solution.

This module also covers basic statistics and

probability theories and their applications.

PRJ 60103

Engineering Design

and Communication

This module lays the grounds for a project based

learning journey that the students will go through.

It prepares them for a successful and rewarding

programme of study in their chosen engineering

discipline through cultivating successful

engineering habits of thinking, doing, collaborating

and communicating effectively. The module also

introduces the wider context for engineering

practice including the Grand Challenges for

engineering in the 21st Century.

PRJ 60203

Engineering Design

and Ergonomics

This module provides foundation in designing

products that work in accordance with the way

humans think, see and behave. Products that are

compatible with people with dramatically reduce

human error, fatigue, discomfort and stress and

have a profound positive impact on overall end-

user performance.

126

Module Code Synopsis

PRJ 60303

Multidisciplinary

Engineering Design

Throughout this module students are moduleed to

realistic engineering design conditions by designing

and building an engineering artefact.

PRJ 60403

Engineering Design

and Innovation

This module equips engineering students with

innovation techniques such as design thinking and

TRIZ, sharpening their innovation skills. This will

empower them to develop financially and

economically sustainable solutions and enable.

PRJ 60503

Mechanical

Engineering Group

Project 1

The students will work in teams to solve an

engineering problem, analyse an engineering failure

or build an engineering product. Student evaluation

for this module is in two parts: group and

individual (50:50). The individual component is

assessed through student logbooks and individual

reports, while the group effort (equal to all) is based

on the artefact made.

PRJ 60603

Mechanical

Engineering Group

Project 2

The students will continue working in teams to

solve a continuing engineering problem, analyse an

engineering failure or build an engineering product.

Student evaluation for this module is in two parts:

group and individual (50:50). The individual

component is assessed through student logbooks

and individual reports, while the group effort (equal

to all) is based on the artefact made.

PRJ 60703

Final Year

Engineering Project

Students negotiate a project title and specification

with their supervisor. After an initial period of

background work, they carry out the necessary

design and practical work to complete their project.

PRJ 60803

Final Year

Engineering Project 2

This is a continuation of the Individual Engineering

Project 1 (PRJ60703). Students continue their

research work: collecting data, conducting

experiments, or through whatever approach that has

been decided upon in PRJ60703. The project

concludes with a thesis.

127

Electives

Module Code Synopsis

Safety Process Plant

Design

CHE

61403

This module covers hazards, human errors,

HAZOPS, safety standards, risk assessment

methodology and safety management in details for

industrial safety.

Petroleum Engineering

Technology

CHE

61703

This module involves exploration of petroleum

products and their thermal properties. It addresses

variety of treatment techniques for petroleum

fractions and removal of sulphur in diesel oils.

Globalisation,

Innovation and

Creativity

ENG

61403

This module addresses the impact of globalisation

within engineering, particularly on working

practices and prospects for creativity.

Engineering and

Biomimetics

ENG

61703

This module introduces a series of interesting cases

where engineers have successfully mimicked nature

to design and build useful designs.

Air Conditioning and

Refrigeration

Engineering

MEC

60603

This module presents the physical concepts of air-

conditioning, complete air-conditioning systems,

moist air properties, comfort and health, space

cooling load, solar radiation and refrigeration.

Computational Fluid

Dynamics (CFD)

MEC

60703

Present the essential concepts and skills for CFD

using both a theoretical approach and practical

approach using commercial software.

Renewable and

Alternative Energies

MEC

61003

Renewable energies, solar energy, bioenergy,

hydroelectricity, tidal power, wave energy, wind

energy, geothermal energy, integration.

School of Computing

Bachelor of Software Engineering

Programme Structure

YEAR 1 SEMESTER 1

No.

Module Name Code Pre-requisite Credit Hours

1. Computer Systems ITS60404 None 4

2. C Programming ITS60304 None 4

3. Systems Analysis and Design ITS60103 None 3

4. Mathematics for Computing 1 MTH60104 None 4

5. Total Credits 15

No.

Module Name Code Pre-requisite Credit Hours

1. Communication Practice for IT

Professionals

COM60303 None 3

Elective 1 3

Total Credits 6

YEAR 1 SEMESTER 3

No.

Code Module Name Pre-requisite Credit Hours

1. UCM60503U2/ MPU3213 Personal Development/

Bahasa Kebangsaan A

None 3

2. ITS60804 Introduction to Object-

Oriented Programming

None 4

3. MTH60503 Mathematics for

Computing 2

MTH60104 3

4. ITS60504 Data Structures and

Algorithms

ITS60304 4

5. ITS60704 Fundamentals of

Software Engineering

None 4

Total Credits 18

YEAR 2 SEMESTER 4

No.

Code Module Name Pre-requisite Credit Hours

1. ITS61004 Object-Oriented

Programming using Java

ITS60804 4

2. ITS60603 Software Design ITS60704 3

3. ITS60604 Fundamentals of

Database Systems

ITS60103 4

4. ITS60203 Fundamentals of Data

Communications

ITS60404 3

5. ITS60703 Software Process ITS60704 3

6. UCM60302U3 Malaysian Indigenous

Cultures

None 2

Total Credits 19

YEAR TWO SEMESTER 5

No.

Code Module Name Pre-requisite Credit Hours

1. ITS60503 Operating Systems None 3

2. ITS60903 Software Quality ITS60703 3

3. ITS61003 Software Maintenance ITS60603,

ITS60703

3

4. CSC60703 Project Management ITS60704 3

5. ITS61604 Distributed Application

Development

ITS60804 4

6. UCM60102U4 Community Service

Initiative

None 2

Total Credits 18

YEAR 3 SEMESTER 6

No.

Code Module Name Pre-requisite Credit Hours

1. PRJ60107 Software Engineering

Project

Completed at

least 4

Discipline Core

and 4 Common

Core modules

in year 2.

3

2. ITS60403 Computing Theory MTH60104 3

3. ITS61703 Enterprise Computing None 3

4. CSC60303 Professional Computing

Practice

None 3

5. Elective 2 3

Total Credits 15

YEAR 3 SEMESTER 7

No.

Code Module Name Pre-requisite Credit Hours

1. IND60206 Industrial Training Completed all

Compulsory

and Common

Core modules

in Year-1.

Completed at

least 3

Discipline Core

and 2 Common

Core modules

in Year-2.

6

Total Credits 6

YEAR 3 SEMESTER 8

No.

Code Module Name Pre-requisite Credit Hours

1. PRJ60107 Software Engineering

Project

PRJ61603 4

2. ITS61403 Artificial Intelligence ITS60504 3

3. ITS61504 Data Mining ITS61004 4

4. Elective3 4

5. Elective 4 4

Total Credits 19

Total Credits 122

Module Synopsis

Module Code Synopsis

Computer Systems

ITS60404

This course introduces the fundamentals of computer

systems. Topics covered include data representation,

data conversion, logic circuits and digital arithmetic.

C Programming ITS60304

This course introduces the basics of structured

programming, functions, arrays, pointers, data

structures and dynamic memory allocation. Topics

covered include Introduction to Program Development

Environment, Control Structures, Functions, Arrays,

Pointers, File Processing, Data Structures and Dynamic

Memory Management.

Systems Analysis and

Design

ITS60103

The course provides basic understanding and practical

skills of system analysis and design. It will help

students to work in information systems related field in

the future.

Mathematics for

Computing 1

MTH60104

This module will introduce the students to the discrete

mathematical skills required in the field of computing

and information technology.

Communication

Practice for IT

Professionals

COM60303

This practice-based course is designed to provide

students with knowledge and a practical understanding

of the concepts and theories of information and

communication. The course aims to equip students

working with information systems with information

literacy and communication skills essential for their

academic work and for their future professional roles in

the IT industry. Lectures will provide the theoretical

basis and instruction while tutorials, practical sessions

and group project work will provide training in written

and oral communication as well as a realistic

experience of working in teams. The knowledge and

training gained in this course will help develop key

skills necessary for life-long learning.

Data Structures and

Algorithms

ITS60504

This subject will provide a broad introduction to the

fundamentals of data communications and network

technology. Emphasis is on higher aspects of data

communications from perspective of the computer

scientist and information technologist in the

communication of data, and the interaction of remote

systems.

Fundamentals of

Database Systems

ITS60604

This course is an introduction to the principles, use, and

applications of database systems. Students who

complete the course will be able to design and create

databases, be able to extract information from

databases, understand in broad terms how database

systems work, and understand the purposes for which

databases are used.

Mathematics for

Computing 2

MTH60503

This module will introduce the students to the discrete

mathematical skills and concepts of calculus required in

the field of computing, especially in programming and

computing theory.

Fundamentals of

Software Engineering

ITS60704

This course is about understanding what we need to

know before software is built, how to obtain that

information, how to analyse and understand and

subsequently design it. It also looks at the process and

management you should incorporate to discover and

create this information.

Professional

Computing Practice

ITS61003

This subject is an introduction to professional

computing practices. It is intended for computer science

and IT students who have not studied business

principles, or who have little work experience in the

industry. The subject provides a survival kit for

computer science and IT graduates entering the work

force. The subject considers computer ethical issues,

such as information privacy, computer crime, computer

misuse. The subject considers the international legal

framework available to protect software system

development. This includes non-disclosure agreements,

employment contracts, intellectual property law

(copyright, patent, licensing, royalties), trademarks and

warranty disclaimers. The subject also considers the

how ethics and law affect software system

development.

Technopreneurship

CSC60403

This course introduces students to the

technopreneurship IT Professionals, its process, the

kind of mind-set is required, starting a new business

with a proper plan, financing the venture and finally

managing & growing the venture.

Computing Theory

ITS60403

This subject aims to introduce students to foundational

issues in computer science. This includes the study of

measuring how long computations may take,

probabilistic approaches to difficult problems, the

principles of cryptography, the use of grammars to

specify syntax rules, formal models of computation, and

computability properties. The emphasis is on

understanding and application of techniques, rather than

formal mathematical proofs.

Introduction to

Object-Oriented

Programming

ITS60804

This course introduces the fundamentals of Object-

Oriented Programming using Java. Topics covered

include Object-Oriented programming concepts,

classes, inheritance, polymorphism, abstract classes,

interfaces, and exception handling.

Operating Systems

ITS60503

This subject aims to introduce fundamental principles,

strategies and algorithms used in operating systems.

Object-Oriented

Programming using

ITS61004

This course introduces the fundamentals of Object-

Oriented Programming using Java. Topics covered

Java

include Object-Oriented programming concepts,

classes, inheritance, polymorphism, abstract classes,

interfaces, and exception handling.

Software Design

ITS60603

The subject advances the student’s knowledge and

understanding of the fundamentals of software

engineering; focusing on the software design

phase/stage. Students learn and gain practical skills in

software design architectures like the role of

decomposition, components / subsystems, interfaces,

separation of concerns, layers, architectural styles and

patterns. Students also are taught advanced software

design principle of design patterns; patterns definition,

history of patterns, pattern languages, pattern

communities, designing patterns both from general

usage (i.e. model view controller, iterator and wrapper).

Students in the end are expected to implement their

knowledge using CASE tools and Java programming.

Software Process

ITS60703

This course aims to make students aware of the concept

of a software process, the benefits associated with

understanding the elements and structure of software

processes, and ways to improve its effectiveness.

Software Quality

ITS61403

This course is about understanding of software quality

considerations which transcends the software life cycle

processes. Since software quality is a ubiquitous

concern in software engineering, this course prepares

students to manage the development of high quality

software using proven techniques and established

standards in software quality assurance.

Software

Maintenance

ITS61003

This course is about understanding of software

maintenance considerations which transcends the

software life cycle processes. Since software

maintenance is a ubiquitous concern in software

engineering, this course prepares students to provide

cost-effective support to software using proven

techniques and established standards in software

maintenance.

Project Management

CSC60703

This subject is designed to establish the concept that

effective project management ensures that a project is

completed on time, within budget, and with high

quality. It provides theoretical and case-study

perspectives on how project management may help

students to manage their projects. Topics to be

discussed include: Project Management Concepts,

Overview of Project Planning, Software Effort

Management, Risk Management, Resources

Management, Project Monitoring and Control.

Software Engineering

Project

PRJ60107

This module is a two semester project comprising of

Part1 (3credits) and Part2 (4 credits). Part1 culminates

with Systems Analysis and Design while, Part2

culminates with the Software System relevant to the

programme. . Hence the learning outcomes of this

module can only be met at the end of semester 2.

Employers want to see that graduates who are capable

of taking on a significant project and carrying it through

to a successful completion. This module provides the

opportunity to show that one can develop an idea for a

piece of software, through the stages of research,

analysis and design into an implemented product.

Working over a period of about two semester, you will

have an individual supervisor who will provide

assistance and guidance. You will develop a significant

software system, typically produce a substantial written

report and attend a viva to demonstrate and articulate

your findings and progress

Data Mining

ITS61504

This course is designed to introduce the complexity of

data mining, algorithms used in data mining and the

various applications of data mining. Topics included are

supervised and unsupervised learning techniques, text

mining, classification techniques, neural networks and

Naïve Bayes approach.

Artificial Intelligence

ITS61403

This course is designed to introduce to the students the

techniques and algorithms used in Artificial

Intelligence.

Distributed

Application

Development

This course introduces the concepts of distributed

application development. Topics covered include client-

server model and programming in socket level and

using Remote Method Invocation (RMI). Laboratory

instruction will include program development and

walk-through.

Forensic Computing

Practice

ITS61503

This subject allows students to look in-depth into an

individual computer crime scenario simulating a source

of evidence of one or more computer-related crimes.

They are to investigate the contents of the scenario

using appropriate tools. Throughout the duration of the

module advice can be sought from the subject tutor with

whom the suitability of different approaches and the

significance of particular pieces of evidence can be

discussed.

As a result of their investigation students are to write a

report detailing their findings for submission as

evidence. Finally, they will give evidence as an expert

witness in a mock courtroom and be cross examined by

their peers or by staff.

Electives

Module Code Synopsis

Enterprise Computing

ITS61703

The purpose of this course is to

provide students with a

comprehensive understanding of

enterprise resource planning

(ERP) concepts, business

processes, software configuration

and system implementation. This

is very much a hands-on course

(with heavy lab sessions) and

requires the active participation of

enrolled students.

Online Presence Management

CSC60103

The module provides students

with the state of the art training in

using cloud computing

technologies and applications.

Provides hands-on project

opportunities for students to build

online applications that can

enhance business productivity,

create online presence,

understanding and engaging

customers with social media and

analyzing online presence using

different web tool technologies.

Technopreneurship

CSC60403

This course introduces students to

the technopreneurship IT

Professionals, its process, the kind

of mind-set is required, starting a

new business with a proper plan,

financing the venture and finally

managing & growing the venture.

Object-Oriented Programming

using C++

TS61804

This course strengthens students’

understanding of object-oriented

programming concept and

introduces them to OO concepts

supported in C++. Topics covered

include inheritance,

polymorphism, and generic

programming, Standard Template

Library, and design patterns.

Object-Oriented Programming

using C++

ITS61804

This course strengthens students’

understanding of object-oriented

programming concept and

introduces them to OO concepts

supported in C++. Topics covered

include inheritance,

polymorphism, and generic

programming, Standard Template

Library, and design patterns.

Probability and Statistical

Analysis

STA60304

This module will introduce the

students to the concepts of

probability and inferential

statistics required in the field of

computing and project research.

Advanced Database Systems

ITS62004

The subject aims to broaden

knowledge of the implementation

of database systems and to

introduce emerging database

technologies, including

information retrieval, and spatial

databases. File structures and

indexing are discussed, and

analytical details presented, that

enable students to understand

efficiency in query evaluation.

The idea of the transaction is

introduced along with the

necessity of concurrency control

and serialisability. Issues of

backup and recovery for databases

are discussed.

Data Mining

ITS61504

This course is designed to

introduce to the students the

algorithms and data structures

used in information retrieval

including the inverted index,

natural language processing,

query processing, Measuring

quality of search engine and

documents classification.

Windows Applications using

.NET Technologies

ITS61704

This subject is designed to provide

the candidate with an introduction

to psychological and behavioural

approaches to the study of work

and organisations. The course

introduces some of the basic

analytical tools and concepts from

the fields of organisational

behaviour and work psychology

that encourage an understanding

of the behaviour of individuals

and groups in the workplace.

Advanced Systems

Administration

TS61603

This course introduces students to

the key marketing concepts and

strategies employed by marketers

in facing the challenges in a

dynamic business environment. It

develops an understanding of the

overall process of planning,

implementation and control in the

contemporary business

environment. This course provides

students with the needed

conceptual skills to identify,

analyse and solve marketing

problems. This course also

provides a foundation for those

who intend to further study in the

marketing field or other business

related courses.

UNIX Programming

ITS61304

This subject is designed to

introduce the Unix System

Administration, Shell scripting

and networking technology in

Unix system.

Web Applications using .NET

Technologies

ITS61404

This course introduces the

ASP.NET, ADO.NET, security

and web services. Topics covered

include the .NET framework in

relation to Web applications,

ASP.NET server controls,

ADO.NET, SQL Server, .NET

security, and web services.

Bachelor of Computer Science (Computer Security and Forensics)

YEAR 1 : SEMESTER 1

No.

Code Module Name Pre-requisite Credit Hours

1 ITS60404 Computer Systems None 4

2 ITS60304 C Programming None 4

3 ITS60103 Systems Analysis and Design None 3

4 MTH60104 Mathematics for Computing 1 None 4

5 MPU3143/ MPU3123 Bahasa Melayu Komunikasi 2/

Tamadun Islam dan Tamadun

Asia

None

3

Total Credits 18

YEAR 1 : SEMESTER 2

No.

Code Module Name Pre-requisite Credit Hours

1 COM60303 Communication Practice for IT

Professionals

None 3

2 MPU3173/ MPU3113

Malaysian Studies 3 /

Hubungan Etnik

None 3

3 Elective 3

Total Credits 9

YEAR 1: SEMESTER 3

No.

Code Module Name Pre-requisite Credit Hours

1. UCM60503U2/

MPU3213

Personal Development/ Bahasa

Kebangsaan A

None 3

2. ITS60804 Introduction to Object-

Oriented Programming

None 4

3. ITS60904 Computer Crime and Digital

Evidence

None 4

4. ITS60504 Data Structures and

Algorithms

ITS60304 4

5. ITS60704 Fundamentals of Software

Engineering

None 4

Total Credits 19

YEAR 2 : SEMESTER 4

No.

Code Module Name Pre-requisite Credit Hours

1 ITS60503 Operating Systems None 3

2 ITS60303 User Interface Programming

and Graphics

ITS60804 3

3 ITS60403 Computing Theory MTH60104 3

4 ITS61804 Object-oriented Programming

using C++

ITS60804 4

5 ITS61604 Distributed Application

Development

ITS60804 4

6 UCM60102U4 Community Service Initiative None 2

`Total Credits 19

YEAR 2 SEMESTER 5

No.

Code Module Name Pre-requisite Credit Hours

1. ITS61004 Object-Oriented Programming

using Java

ITS60804 4

2. ITS60303 User Interface Programming

and Graphics

ITS60804 3

3. ITS60403 Computing Theory MTH60104 3

4. ITS61204 Computer Security and

Forensics Tools

none 4

5. ITS61604 Distributed Application

Development

ITS60804 4

6. UCM60102U4 Community Service Initiative None 2

Total Credits 20

YEAR 3 SEMESTER 6

No.

Code Module Name Pre-requisite Credit Hours

1. PRJ60207 Final Year Project Completed at

least 4 Discipline

Core and 4

Common Core

modules in year

2.

3

2. ITS61303 Security Management in

Practice

ITS60803 3

3. ITS61203 Cryptography MTH60104 3

4. ITS61103 Computer Intrusion

Detection

None 3

5. CSC60303 Professional Computing

Practice

None 3

6. Elective 2 3

Total Credits 18

YEAR 3 : SEMESTER 7

No.

Code Module Name Pre-requisite Credit Hours

1 PRJ60207 Final Year Project PRJ61603 4

2 ITS61704 Windows Applications using

.NET Technologies

ITS60804 4

3 ITS62004 Advanced Database Systems ITS60604 4

Total Credits 20

Module Synopsis

Module Code Synopsis

COMMUNICATION PRACTICE

FOR IT PROFESSIONALS

COM60303

This practice-based course is

designed to provide students with

knowledge and a practical

understanding of the concepts and

theories of information and

communication. The course aims

to equip students working with

information systems with

information literacy and

communication skills essential for

their academic work and for their

future professional roles in the IT

industry. Lectures will provide the

theoretical basis and instruction

while tutorials, practical sessions

and group project work will

provide training in written and

oral communication as well as a

realistic experience of working in

teams. The knowledge and

training gained in this course will

help develop key skills necessary

for life-long learning.

SYSTEMS ANALYSIS AND

DESIGN

ITS60103

The course provides basic

understanding and practical skills

of system analysis and design. It

will help students to work in

information systems related field

in the future.

MATHEMATICS FOR

COMPUTING 1

MTH60104

This module will introduce the

students to the discrete

mathematical skills required in the

field of computing and

information technology.

C PROGRAMMING

ITS60304

This course introduces the basics

of structured programming,

functions, arrays, pointers, data

structures and dynamic memory

allocation. Topics covered include

Introduction to Program

Development Environment,

Control Structures, Functions,

Arrays, Pointers , File Processing,

Data Structures and Dynamic

Memory Management

COMPUTER SYSTEMS

ITS60404

This course introduces the

fundamentals of computer

systems. Topics covered include

data representation, data

conversion, logic circuits and

digital arithmetic.

FUNDAMENTALS OF

DATABASE SYSTEMS

ITS60604

This course is an introduction to

the principles, use, and

applications of database systems.

Students who complete the course

will be able to design and create

databases, be able to extract

information from databases,

understand in broad terms how

database systems work, and

understand the purposes for which

databases are used .

FUNDAMENTALS OF DATA

COMMUNICATIONS

ITS60203

This subject will provide a broad

introduction to the fundamentals

of data communications and

network technology. Emphasis is

on higher aspects of data

communications from perspective

of the computer scientist and

information technologist in the

communication of data, and the

interaction of remote systems

FUNDAMENTALS OF

SOFTWARE ENGINEERING

ITS60704

This course is about

understanding what we need to

know before software is built,

how to obtain that information,

how to analyse and understand

and subsequently design it. It also

looks at the process and

management you should

incorporate to discover and create

this information.

DATA STRUCTURES AND

ALGORITHMS

ITS60504

This course introduces students to

algorithm analysis and discusses

the working of various data

structures in details. Topics

covered include Principles of

Algorithms Analysis, Linked

Lists, Stacks and Queues, Trees

and Recursion, Hashing, Sorting

Methods, Binary Search Trees and

Graph Theory

PROFESSIONAL COMPUTING

PRACTICE

CSC60303

This subject is an introduction to

professional computing practices.

It is intended for computer science

and IT students who have not

studied business principles, or

who have little work experience in

the industry. The subject provides

a survival kit for computer science

and IT graduates entering the

work force. The subject considers

computer ethical issues, such as

information privacy, computer

crime, computer misuse. The

subject considers the international

legal framework available to

protect software system

development. This includes non-

disclosure agreements,

employment contracts, intellectual

property law (copyright, patent,

licensing, royalties), trademarks

and warranty disclaimers. The

subject also considers the how

ethics and law affect software

system development

INTRODUCTION TO OBJECT-

ORIENTED PROGRAMMING

ITS60804

This course introduces the

fundamentals of Object-Oriented

Programming using Java. Topics

covered include Object-Oriented

programming concepts, classes,

inheritance, polymorphism,

abstract classes, interfaces, and

exception handling

COMPUTING THEORY

ITS60403

This subject aims to introduce

students to foundational issues in

computer science. This includes

the study of measuring how long

computations may take,

probabilistic approaches to

difficult problems, the principles

of cryptography, the use of

grammars to specify syntax rules,

formal models of computation,

and computability properties. The

emphasis is on understanding and

application of techniques, rather

than formal mathematical proofs.

USER INTERFACE

PROGRAMMING AND

GRAPHICS

ITS60303

Computer graphics has become

such a large and important field.

The implementation of graphical

human-computer interfaces is an

issue both in HCI and in graphics.

The course also covers linear

algebra and 2D geometry relevant

to computer graphics and is

intended to parallel and

supplement the more theoretical

development presented in the first

year mathematics course

WEB SYSTEMS AND

TECHNOLOGIES

ITS61104

This subject introduces the student

to the basics of web technology

concepts, the principles and tools

that can be used to develop web

applications. Topics would

include internet protocols, HTML

and XML files, client processing

with Javascript and server side

processing with PHP.

TECHNOPRENUERSHIP

CSC60403

This course introduces students to

the technopreneurship IT

Professionals, its process, the kind

of mind-set is required, starting a

new business with a proper plan,

financing the venture and finally

managing & growing the venture.

SOFTWARE DESIGN

TS60603

The subject advances the student’s

knowledge and understanding of

the fundamentals of software

engineering; focusing on the

software design phase/stage.

Students learn and gain practical

skills in software design

architectures like the role of

decomposition, components /

subsystems, interfaces, separation

of concerns, layers, architectural

styles and patterns. Students also

are taught advanced software

design principle of design

patterns; patterns definition,

history of patterns, pattern

languages, pattern communities,

designing patterns both from

general usage (i.e. model view

controller, iterator and wrapper).

Students in the end are expected

to implement their knowledge

using CASE tools and Java

programming.

OPERATING SYSTEMS

ITS60503

This subject aims to introduce

fundamental principles, strategies

and algorithms used in operating

systems.

OBJECT-ORIENTED

PROGRAMMING USING C++

ITS61004

This course strengthens students’

understanding of object-oriented

programming concept and

introduces them to OO concepts

supported in C++. Topics covered

include inheritance,

polymorphism, generic

programming, Standard Template

Library, and design patterns.

WINDOWS APPLICATIONS

USING .NET TECHNOLOGIES

ITS61704

This course introduces the .NET

Framework using C#. Topics

covered include the .NET

framework, C# constructs, classes,

inheritance, polymorphism,

interfaces, exception handling,

collections, generics, delegates,

indexers, specific C# features, and

.NET assemblies.

OBJECT ORIENTED

PROGRAMMING USING JAVA

ITS61004

This course introduces the

fundamentals of Object-Oriented

Programming using Java. Topics

covered include Object-Oriented

programming concepts, classes,

inheritance, polymorphism,

abstract classes, interfaces, and

exception handling.

FINAL YEAR PROJECT

PRJ60207

This module is a two semester

project comprising of Part1

(3credits) and Part2 (4 credits).

Part1 culminates with Systems

Analysis and Design while, Part2

culminates with the Software

System relevant to the

programme.–. Hence the learning

outcomes of this module can only

be met at the end of semester 2.

Employers want to see that

graduates who are capable of

taking on a significant project and

carrying it through to a successful

completion. This module provides

the opportunity to show that one

can develop an idea for a piece of

software, through the stages of

research, analysis and design into

an implemented product. Working

over a period of about two

semesters, you will have an

individual supervisor who will

provide assistance and guidance.

You will typically produce a

significant piece of software,

substantial written report and

attend a viva to demonstrate and

articulate you findings and

progress.

ADVANCED DATABASE

SYSTEMS

ITS62004

The subject aims to broaden

knowledge of the implementation

of database systems and to

introduce emerging database

technologies, including

information retrieval, and spatial

databases. File structures and

indexing are discussed, and

analytical details presented, that

enable students to understand

efficiency in query evaluation.

The idea of the transaction is

introduced along with the

necessity of concurrency control

and serialisability. Issues of

backup and recovery for databases

are discussed.

ARTIFICIAL INTELLIGENCE

ITS61403

This course is designed to

introduce to the students the

techniques and algorithms used in

Artificial Intelligence.

DISTRIBUTED APPLICATION

DEVELOPMENT

ITS61604

This course introduces the

concepts of distributed application

development. Topics covered

include client-server model and

programming in socket level and

using Remote Method Invocation

(RMI). Laboratory instruction will

include program development and

walk-through.

INDUSTRIAL TRAINING

ND60206

As part of the School of

Computing integrated curriculum

of the Bachelor of Software

Engineering degree courses, it is

compulsory for all students to

undergo a full-time industrial

training module after successfully

completing their 6th semester for

a minimum period of three

months. Placement of students at

various companies will be

supervised and coordinated by the

Industrial Training Liaison Officer

in discussion with the Programme

Director and Dean. The students

will be placed at various

companies throughout Malaysia

specializing in software

development. The training at the

various companies will expose the

students to a real working

environment especially the

companies' organization

structures, business operations and

administrative functions. The

hands-on experience in the

training will reinforce what has

been taught in the classroom, and

what has been experienced in the

lab sessions

Electives

Module Code Synopsis

COMPUTER CRIME AND

DIGITAL EVIDENCE

ITS60904

The subject looks into legal

matters, and categories of

computer crime: offences against

confidentiality and integrity;

computer-related offences (e.g.

fraud, forgery, copyright etc.);

content-related offences (e.g. child

pornography). Students will

explore the laws pertaining to

computer crime: Malaysian

Cyberlaws, the UK Computer

Misuse Act 1990; the EU

CyberCrime Convention 2003;

and applicable international law

may also be presented. Students

will learn to apply law relating to

evidence in Malaysia specifically,

and selected countries of the

world generally; and the

challenges in applying existing

legislation to forensic computing.

Students will understand the

responsibilities of a Forensic

Computing practitioner: securing

evidence; ensuring continuity of

evidence; use of auditable

procedures when investigating

evidence; admissibility of

evidence; the need for

impartiality; regulation and

licensing. This subject also

explores computer crime

investigation and incident

response, and forms of digital

evidence: emails, documents,

images, residual information. This

subject also introduces students to

the investigative strategies for

digital evidence and computer

crime scenes

MULTIMEDIA SYSTEMS

CSC60304

This course will introduce

students to multimedia system

incorporate various media such as

text, graphics, audio and video

according to user-centred system

design approach. Students are

required to design, implement and

evaluate a multimedia system

based on the usability and user

modelling

INTRODUCTION TO

INFORMATION RETRIEVAL

ITS 62104

This course is designed to

introduce to the students the

algorithms and data structures

used in information retrieval

including the inverted index,

natural language processing,

query processing, Measuring

quality of search engine and

documents classification.

XML TECHNOLOGIES

ITS62504

Markup languages describe

structure in documents and make

intended meaning explicit. The

eXtensible Markup Language

(XML) is a markup language

designed for use on the World

Wide Web. XML skills are now

essential in many computer

science and information

technology roles.This subject is an

introduction to the principles, use,

and application of document

markup languages, especially for

use on the World Wide Web,

focussing on XML. Topics

include document markup

languages (especially XML);

document description languages

(such as Document Type

Definitions (DTDs) and XML

Schemas); XML namespaces;

document transformation and

manipulation (using

eXtensibleStylesheet Language

Transformations (XSLT) and

XML APIs, such as the Simple

API for XML (SAX) and the

Document Object Model (DOM));

document query languages

(specifically XQuery); and XML

databases.

WEB SCRIPTING

ITS 6124

This subject introduces the student

to the fundamental of web

technology concepts, the

principles and tools that can be

used to develop web applications.

Topics would include internet

technologies, XHTML files, client

processing with Javascript and

server side processing with PHP.

WEB APPLICATIONS USING

.NET TECHNOLOGIES

ITS61404

This course introduces the

ASP.NET, ADO.NET, security

and web services. Topics covered

include the .NET framework in

relation to Web applications,

ASP.NET server controls,

ADO.NET, SQL Server, .NET

security, and web services

WEB DATABASE

APPLICATIONS

ITS62304

This subject introduces students to

the principles and practice of

implementing and designing

medium-size web database

applications. Topics include

server side scripting, session

management, authentication and

authorization. 60% of the

assessment is assignment work,

emphasizing the practical nature

of the subject.

UNIX PROGRAMMING

ITS 6344

This subject is designed to

introduce the Unix System

Administration, Shell scripting

and networking technology in

Unix system.

MOBILE APPLICATIONS

DEVELOPMENT

ITS62204

This course will introduce

students to mobile computing and

mobile application development.

Mobile computing will be

discussed from three perspectives:

mobile technology, application

development, and user interaction.

The course first overview various

mobile computing applications,

mobile web applications and

technologies. Next, students will

be introduced to and use mobile

application frameworks and

development environments to

reinforce concepts covered in

lectures. User interface and user

experience will be discussed and

application development

guidelines from various vendors

will be discussed and analysed.

Lastly, the course will look at the

Global Positioning System and

some current mobile web

applications. Students will be

expected to implement the mobile

applications and mobile web

application in their assignments

DATA MINING

IT61504

This course is designed to

introduce the complexity of data

mining, algorithms used in data

mining and the various

applications of data mining.

Topics included are supervised

and unsupervised learning

techniques, text mining,

classification techniques, neural

networks and Naïve Bayes

approach

Enterprise Computing

ITS61703

The purpose of this course is to

provide students with a

comprehensive understanding of

enterprise resource planning

(ERP) concepts, business

processes, software configuration

and system implementation. This

is very much a hands-on course

(with heavy lab sessions) and

requires the active participation of

enrolled students.

Online Presence Management

CSC60103

The module provides students

with the state of the art training in

using cloud computing

technologies and applications.

Provides hands-on project

opportunities for students to build

online applications that can

enhance business productivity,

create online presence,

understanding and engaging

customers with social media and

analyzing online presence using

different web tool technologies.

Bachelor of Information Technology (Internet Technologies)

Programme Structure

YEAR 1 : SEMESTER 1

No.

Code Module Name Pre-requisite Credit Hours

1 ITS60404 Computer Systems None 4

2 ITS60103 Systems Analysis and

Design

None 3

3 MTH60104 Mathematics for

Computing 1

None 4

4 MPU3143/ MPU3123 Bahasa Melayu

Komunikasi 2/

Tamadun Islam dan

Tamadun Asia

None 3

5 Elective 1 4

Total Credits 18

YEAR 1 : SEMESTER 2

No.

Code Module Name Pre-requisite Credit Hours

1 MPU3173/ MPU3113 Malaysian Studies 3 /

Hubungan Etnik

None 3

2 COM60303 Communication

Practice for IT

Professionals

None 3

3 ITS61104 Web Systems and

Technologies

None 4

4 ITS60704 Fundamentals of

Software Engineering

None 4

5 CSC60204 Internet Fundamentals None 4

Total Credits 18

YEAR 2: SEMESTER 3

No.

Code Module Name Pre-requisite Credit Hours

1 ITS60804 Introduction to

Object-Oriented

Programming

None 4

2 ITS60604 Fundamentals of

Database Systems

ITS60103 4

3 ITS60203 Fundamentals of Data

Communications

ITS60404 3

4 CSC60104 E-Commerce None 4

Total Credits 20

YEAR 2 : SEMESTER 4

No.

Code Module Name Pre-requisite Credit Hours

1 ITS60503 Operating Systems None 3

2 ITS62304 Web Database

Applications

ITS61104 4

3 ITS61004 Object-Oriented

Programming using

Java

ITS60804 4

4 UCM60102U4 Community Service

Initiative

None 2

5 Elective 2 3

6 Elective 3 3

Total Credits 19

YEAR 3 SEMESTER 5

No.

Code Module Name Pre-requisite Credit Hours

1 PRJ60207 Final Year Project Completed at

least 4 Discipline

Core and 4

Common Core

modules in year

2.

3

2 ITS61703 Enterprise Computing None 3

3 ITS62204 Mobile Applications

Development

ITS60804 4

CSC60304 Multimedia Systems ITS62304 4

4 CSC60403 Technopreneurship None 3

5 CSC60303 Professional

Computing Practice

None 3

Total Credits 20

YEAR 3 : SEMESTER 6

No.

Code Module Name Pre-requisite Credit Hours

1 IND60206 Industrial Training Completed all

Compulsory and

Common Core

modules in Year-

1. Completed at

least 3 Discipline

Core and 2

Common Core

modules in Year-

2.

6

Total Credits 6

YEAR 3 : SEMESTER 7

No.

Code Module Name Pre-requisite Credit Hours

1 PRJ60207 Final Year Project PRJ61603 4

2 ITS61704 Windows

Applications using

.NET Technologies

ITS60804 4

3 ITS61404 Web Applications

using .NET

Technologies

ITS60804 4

4 ITS62504 XML Technologies ITS61104 4

5 Elective 4 4

Total Credits 20

Total Credit Hours for the Programme 121

Module Synopsis

Module Code Synopsis

COMMUNICATION PRACTICE

FOR IT PROFESSIONALS

COM60303

This practice-based course is

designed to provide students with

knowledge and a practical

understanding of the concepts and

theories of information and

communication. The course aims

to equip students working with

information systems with

information literacy and

communication skills essential for

their academic work and for their

future professional roles in the IT

industry. Lectures will provide the

theoretical basis and instruction

while tutorials, practical sessions

and group project work will

provide training in written and

oral communication as well as a

realistic experience of working in

teams. The knowledge and

training gained in this course will

help develop key skills necessary

for life-long learning.

SYSTEMS ANALYSIS AND

DESIGN

ITS60103

The course provides basic

understanding and practical skills

of system analysis and design. It

will help students to work in

information systems related field

in the future.

MATHEMATICS FOR

COMPUTING 1

MTH60104

This module will introduce the

students to the discrete

mathematical skills required in the

field of computing and

information technology.

INTERNET FUNDAMENTALS

CSC60204

The subject advances the student’s

knowledge and understanding of

the role that internet and web

applications have in modern

working and personal

environments. It provides

theoretical and case-study

perspectives on how internet

technology may help students to

communicate with the rest of the

world. The student will be

presented with the previous and

current internet technologies and

web applications, as well as the

available of website development

tools. The student will encounter

practical experience in developing

simple websites with both HTML

and web authoring tools.

COMPUTER SYSTEMS

ITS60404

This course introduces the

fundamentals of computer

systems. Topics covered include

data representation, data

conversion, logic circuits and

digital arithmetic.

FUNDAMENTALS OF

DATABASE SYSTEMS

ITS60604

This course is an introduction to

the principles, use, and

applications of database systems.

Students who complete the course

will be able to design and create

databases, be able to extract

information from databases,

understand in broad terms how

database systems work, and

understand the purposes for which

databases are used

FUNDAMENTALS OF DATA

COMMUNICATIONS

ITS60203

This subject will provide a broad

introduction to the fundamentals

of data communications and

network technology. Emphasis is

on higher aspects of data

communications from perspective

of the computer scientist and

information technologist in the

communication of data, and the

interaction of remote systems

FUNDAMENTALS OF

SOFTWARE ENGINEERING

ITS60704

This course is about

understanding what we need to

know before software is built,

how to obtain that information,

how to analyse and understand

and subsequently design it. It also

looks at the process and

management you should

incorporate to discover and create

this information

WEB SYSTEMS AND

TECHNOLOGIES

ITS61104

This subject introduces the student

to the basics of web technology

concepts, the principles and tools

that can be used to develop web

applications. Topics would

include internet protocols, HTML

and XML files, client processing

with Javascript and server side

processing with PHP.

E-COMMERCE

CSC60104

This module provides a

framework for understanding the

issues and trends relating to

electronic commerce. Its overall

focus is on understanding how the

technology can be used to support

business applications. The starting

point is therefore from the

business perspective, to

understand the business needs,

and the social and legal aspects

that affect electronic trading. A

broad introduction to the

technology then introduces how

such systems can be constructed

WEB SCRIPTING

ITS62404

This subject introduces the student

to the fundamental of web

technology concepts, the

principles and tools that can be

used to develop web applications.

Topics would include internet

technologies, XHTML files, client

processing with Javascript and

server side processing with PHP.

TECHNOPRENUERSHIP

CSC60403

This course introduces students to

the technopreneurship IT

Professionals, its process, the kind

of mind-set is required, starting a

new business with a proper plan,

financing the venture and finally

managing & growing the venture.

PROFESSIONAL COMPUTING

PRACTICE

CSC60303

This subject is an introduction to

professional computing practices.

It is intended for computer science

and IT students who have not

studied business principles, or

who have little work experience in

the industry. The subject provides

a survival kit for computer science

and IT graduates entering the

work force. The subject considers

computer ethical issues, such as

information privacy, computer

crime, computer misuse. The

subject considers the international

legal framework available to

protect software system

development. This includes non-

disclosure agreements,

employment contracts, intellectual

property law (copyright, patent,

licensing, royalties), trademarks

and warranty disclaimers. The

subject also considers the how

ethics and law affect software

system development.

WEB DATABASE

APPLICATIONS

ITS62304

This subject introduces students to

the principles and practice of

implementing and designing

medium-size web database

applications. Topics include

server side scripting, session

management, authentication and

authorization. 60% of the

assessment is assignment work,

emphasizing the practical nature

of the subject.

PROJECT MANAGEMENT

CSC60703

This subject is designed to

establish the concept that effective

project management ensures that a

project is completed on time,

within budget, and with high

quality. It provides theoretical and

case-study perspectives on how

project management may help

students to manage their projects.

Topics to be discussed include:

Project Management Concepts,

Overview of Project Planning,

Software Effort Management,

Risk Management, Resources

Management, Project Monitoring

and Control.

INTRODUCTION TO OBJECT-

ORIENTED PROGRAMMING

ITS60804

This course introduces the

fundamentals of Object-Oriented

Programming using Java. Topics

covered include Object-Oriented

programming concepts, classes,

inheritance, polymorphism,

abstract classes, interfaces, and

exception handling.

WINDOWS APPLICATIONS

USING .NET TECHNOLOGIES

ITS61704

This course introduces the .NET

Framework using C#. Topics

covered include the .NET

framework, C# constructs, classes,

inheritance, polymorphism,

interfaces, exception handling,

collections, generics, delegates,

indexers, specific C# features, and

.NET assemblies.

MULTIMEDIA SYSTEMS

CSC60304

This course will introduce

students to multimedia system

incorporate various media such as

text, graphics, audio and video

according to user-centred system

design approach. Students are

required to design, implement and

evaluate a multimedia system

based on the usability and user

modeling.

MOBILE APPLICATIONS

DEVELOPMENT

ITS62204

This course will introduce

students to mobile computing and

mobile application development.

Mobile computing will be

discussed from three perspectives:

mobile technology, application

development, and user interaction.

The course first overview various

mobile computing applications,

mobile web applications and

technologies. Next, students will

be introduced to and use mobile

application frameworks and

development environments to

reinforce concepts covered in

lectures. User interface and user

experience will be discussed and

application development

guidelines from various vendors

will be discussed and analysed.

Lastly, the course will look at the

Global Positioning System and

some current mobile web

applications. Students will be

expected to implement the mobile

applications and mobile web

application in their assignments.

FINAL YEAR PROJECT

PRJ60207

This module is a two semester

project comprising of Part1

(3credits) and Part2 (4 credits).

Part1 culminates with Systems

Analysis and Design while, Part2

culminates with the Software

System relevant to the

programme.. Hence the learning

outcomes listed above can only be

met at the end of semester 2.

Employers want to see that

graduates who are capable of

taking on a significant project and

carrying it through to a successful

completion. This module provides

the opportunity to show that one

can develop an idea for a piece of

software, through the stages of

research, analysis and design into

an implemented product. Working

over a period of two semesters,

you will have an individual

supervisor who will provide

assistance and guidance. You will

typically produce a significant

piece of software, substantial

written report and attend a viva to

demonstrate and articulate you

findings and progress.

XML TECHNOLOGIES

ITS62504

Markup languages describe

structure in documents and make

intended meaning explicit. The

eXtensible Markup Language

(XML) is a markup language

designed for use on the World

Wide Web. XML skills are now

essential in many computer

science and information

technology roles.This subject is an

introduction to the principles, use,

and application of document

markup languages, especially for

use on the World Wide Web,

focussing on XML. Topics

include document markup

languages (especially XML);

document description languages

(such as Document Type

Definitions (DTDs) and XML

Schemas); XML namespaces;

document transformation and

manipulation (using

eXtensibleStylesheet Language

Transformations (XSLT) and

XML APIs, such as the Simple

API for XML (SAX) and the

Document Object Model (DOM));

document query languages

(specifically XQuery); and XML

databases.

WEB APPLICATIONS USING

.NET TECHNOLOGIES

ITS61404

This course introduces the

ASP.NET, ADO.NET, security

and web services. Topics covered

include the .NET framework in

relation to Web applications,

ASP.NET server controls,

ADO.NET, SQL Server, .NET

security, and web services

OBJECT ORIENTED

PROGRAMMING USING JAVA

ITS61004

This course introduces the

fundamentals of Object-Oriented

Programming using Java. Topics

covered include Object-Oriented

programming concepts, classes,

inheritance, polymorphism,

abstract classes, interfaces, and

exception handling.

Enterprise Computing

ITS61703

The purpose of this course is to

provide students with a

comprehensive understanding of

enterprise resource planning

(ERP) concepts, business

processes, software configuration

and system implementation. This

is very much a hands-on course

(with heavy lab sessions) and

requires the active participation of

enrolled students. .

INDUSTRIAL TRAINING

ITS 6296

As part of the School of

Computing integrated curriculum

of the Bachelor of Software

Engineering degree courses, it is

compulsory for all students to

undergo a full-time industrial

training module after successfully

completing their 6th semester for

a minimum period of three

months. Placement of students at

various companies will be

supervised and coordinated by the

Industrial Training Liaison Officer

in discussion with the Programme

Director and Dean. The students

will be placed at various

companies throughout Malaysia

specializing in software

development. The training at the

various companies will expose the

students to a real working

environment especially the

companies' organization

structures, business operations and

administrative functions. The

hands-on experience in the

training will reinforce what has

been taught in the classroom, and

what has been experienced in the

lab sessions.

Electives

Module Code Synopsis

C Programming

ITS60304

This course introduces the basics

of structured programming,

functions, arrays, pointers, data

structures and dynamic memory

allocation. Topics covered include

Introduction to Program

Development Environment,

Control Structures, Functions,

Arrays, Pointers , File Processing,

Data Structures and Dynamic

Memory Management.

Data Structures and Algorithms

TS60504

This course introduces students to

algorithm analysis and discusses

the working of various data

structures in details. Topics

covered include Principles of

Algorithms Analysis, Linked

Lists, Stacks and Queues, Trees

and Recursion, Hashing, Sorting

Methods, Binary Search Trees and

Graph Theory.

COMPUTER CRIME AND

DIGITAL EVIDENCE

ITS60904

The subject looks into legal

matters, and categories of

computer crime: offences against

confidentiality and integrity;

computer-related offences (e.g.

fraud, forgery, copyright etc.);

content-related offences (e.g. child

pornography). Students will

explore the laws pertaining to

computer crime: Malaysian

Cyberlaws, the UK Computer

Misuse Act 1990; the EU

CyberCrime Convention 2003;

and applicable international law

may also be presented. Students

will learn to apply law relating to

evidence in Malaysia specifically,

and selected countries of the

world generally; and the

challenges in applying existing

legislation to forensic computing.

Students will understand the

responsibilities of a Forensic

Computing practitioner: securing

evidence; ensuring continuity of

evidence; use of auditable

procedures when investigating

evidence; admissibility of

evidence; the need for

impartiality; regulation and

licensing. This subject also

explores computer crime

investigation and incident

response, and forms of digital

evidence: emails, documents,

images, residual information. This

subject also introduces students to

the investigative strategies for

digital evidence and computer

crime scenes.

Object-Oriented Programming

Using C++

ITS61804

This course strengthens students’

understanding of object-oriented

programming concept and

introduces them to OO concepts

supported in C++. Topics covered

include inheritance,

polymorphism, generic

programming, Standard Template

Library, and design patterns.

CSC60103

Online Presence Management

The module provides students

with the state of the art training in

using cloud computing

technologies and applications.

Provides hands-on project

opportunities for students to build

online applications that can

enhance business productivity,

create online presence,

understanding and engaging

customers with social media and

analyzing online presence using

different web tool technologies.