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AIMS & OBJECTIVES...............................................................................................1

AIMS & OBJECTIVES

Aims: How Green is Hospitality Industry

This dissertation will start by briefly looking at government initiatives and consumer

concerns about environmental issues within the hospitality industry specifically

focusing on hotels. In will then discuss how hotels have used initiatives, to advertise

to and market to consumers, progressing to probe further into green claims, green

hotel labels and certifications. It then seeks to discuss the importance and relevance

of clear labelling from environmental issues, The article will explore the issue of

green marketing and green washing; how it is seen to be exploiting current

legislation and to some extent consumer naivety, following this it will round up the

issues with hotel.

Objectives: Based upon above aims of the dissertation, the following objectives

have been formulated in order to carry out project.

To analyse the Carbon Footprint level in the hospitality industry.

Carbon Footprints is a measure of the impact our activities have on the

environment, and in particular climate change. It relates to the amount of

greenhouse gases produced in our day-to-day lives through burning fossil fuels for

electricity, heating and transportation etc. The carbon footprint is a measurement of

all greenhouse gases we individually produce and has units of tonnes (or kg) of

carbon dioxide equivalent (Honthaner, 2010; Carbon Foot print, 2010). Analysis of

carbon footprints level in the hospitality industry will facilitate in the understanding,How green is hospitality industry


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To analyse the Corporate Social Responsibility (CSR) practices in the

hospitality industry.

Corporate Social Responsibility (CSR) has been on the agenda for big businesses

for some time now, but greater emphasis on such policies from politicians, business

leaders and consumers means that the trend towards responsible trading is filtering

down the commercial hierarchy to affect businesses of all sizes. Not to be outdone,

Conservative leader David Cameron has also leapt on the CSR bandwagon, urging

big businesses to act more responsibly. But while the corporate giants of this world

are slowly starting to get the message on the issue, smaller businesses are left in the

dark over what they can do to improve their own CSR policies and what impact it will

have on their bottom line. This sense of uncertainty over CSR is also hitting thecatering and hospitality trades, with restaurants and hotels alike often unsure of the

extent to which they should be embracing such policies and even what they entail

(Lelic, 2006). This paper will analyse all the issue related to CSR in hospitality

industry.

To analyse the Carbon Reduction Commitment level in the hospitality

industry.

Carbon Reduction Commitment is a mandatory cap and trade emissions scheme

launching in April 2010. The targets will be 5,000 large organisations including hotel

chains, whose emissions are currently not included in the EU Emission Trading

Scheme or Climate Changes Agreements. There will be reports on carbon emission

calculated annually. From April 2011 participations need to buy CRC allowances to

cover their anticipated emissions for each year. The allowance will be 12 per tonne

of CO2. Further in the paper there will be more topics covered like,

What is CRC?

What are the benefits of CRC?

What will be the Non-Compliance?

How will CRC help integrate environment management?

The above objectives have been formulated in such a manner that it will cover most

of the topic related to the aims of the dissertation. This dissertation is comprehensive

in nature and will cover the above issue in detail. In addition to above issue other


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related issue will be also discussed if found relevant with the aims of dissertations.

The key words of the dissertation are carbon footprint, corporate social

responsibility (CSR) and carbon reduction commitments (CRC).

Research Questions: The research questions for the primary data collection are as

under:

Are you recycling?

In a work are you green enough?

Ways for reducing carbon footprints?

Is Hospitality as green as it likes to think?

When did you last have an environmental audit?

Has the credit crunch affected your green strategy?

Are you really recycling as much waste as you should?

What green jargon do you feel is the most meaningless?

What is the main barrier to reducing your environmental impact?

Will the economic downturn dent our enthusiasm for eco- friendliness?

Anything else you want to add on the topic?

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