table showing customer reaction towards nestle products
DESCRIPTION
Survey did on customer satisfaction towards nestle productsTRANSCRIPT
TABLE-1GENDER OF THE RESPONDENTS
GENDERNO OF RESPONDENTSPERCENTAGE
Male 4646
Female5454
Total100100
Above table reveals that out of 100 respondents ,54% are male and 46% are female respectively.
TABLE-2AGE GROUP OF THE RESPONDENTSAGE GROUPNO OF RESPONDENTSPERCENTAGE
Below 1533
15-253232
25-404040
Above 402525
TOTAL100100
From the above table majority of the respondents are in the age group which lies between 25-40 is 40%.The next highest percentage lies between 15-25 which has the percentage of 32% the next highest percentage is 25% which lies above 40 years the least percentage of respondents are in the age group of below 15 which has the percentage of 3%
TABLE-3EDUCATION QUALIFICATION OF THE RESPONDENTS
EDUCATIONNO OF RESPONDENTSPERCENTAGE
No formal education1010
School level3939
Graduation3838
Other1313
Total100100
In the above table, 39% of the respondents has an education level up to school level, 38%of the respondents are graduated, 13% of the respondents are others and 10% of the respondents have no formal education
TABLE-4MARITAL STATUS OF THE RESPONDENTS
MARITAL STATUSNO OF RESPONDENTSPERCENTAGE
Single3535
Married6565
Total100100
In the above table majority of the respondents are married 65% and 35% of the respondents are not married
TABLE-5OCCUPATION OF THE RESPONDENTS
OCCUPATIONNO OF RESPONDENTSPERCENTAGE
Private firm 2525
Govt. job2727
Profession 1212
Self-employment3636
Total100100
From the above table , 36% of the respondents are self-employed, 27% of the respondents are in govt job, 25% of the respondents are employed in private firm and 12% of the respondents are professional jobs
TABLE-6MONTHLY INCOME OF THE RESPONDENTS
MONTHLY INCOMENO OF RESPONDENTSPERCENTAGE
Up to 100003737
10000-200004242
20000-300001313
Above 3000088
Total100100
Out of 100 respondents, 42% of the respondents have monthly income of 10000-20000,37% of the respondents have up to 10000,13% of the respondents have monthly income of 20000-30000 and 8% of the respondents have above 30000
TABLE-7 FAMILY MEMBERS OF THE RESPONDENTS
NO OF FAMILY MEMBERS NO OF RESPONDENTSPERCENTAGE
Up to 21515
2 - 45858
Above 42727
Total100100
Out of 100 respondents 58% of the respondents have 2-4 members in their family, 27% of the respondents are above 4 members in their family and 15% of the respondents have up to 2 members in their family
TABLE-8FAMILY TYPE OF THE RESPONDENTS
FAMILY TYPE NO OF RESPONDENTSPERCENTAGE
Nuclear7979
Joint2121
Total100100
The above table shows 79% of the respondents are in nuclear family and 21% of the respondents are in the joint family
TABLE-9NO OF RESPONDENTS CONSUME NESTLE PRODUCT
CONSUMENO OF RESPONDENTSPARTICULARS
Yes100100
No--
Total100100
Out of 100 respondents 100% of the respondents are consuming nestle product
TABLE-10 TYPE OF NESTLE PRODUCT WHICH LIKE MOST
TYPENO OF RESPONDENTSPERCENTAGE
Milo1818
Kit Kat3434
Maggi2727
Nescafe2121
Total100100
In the above table, 34% of the respondents like maggi,27% of the respondents like kikat,21%of the respondents like Nescafe and 18% of the respondents like milo
TABLE-11AMOUNT SPENT FOR NESTLE PRODUCT AMOUNT SPENTNO OF RESPONDENTSPERCENTAGE
Below 5001919
500-10005858
1000-50002323
Above 5000__
Total100100
In the above table, 58% of the respondents spent 500-1000 for nestle products,28% of the respondents spent 1000-5000 and 19% of the respondents spent below 500
TABLE-12TYPE OF NESTLE PRODUCT USED IN DAILY BASIS
TYPENO OF RESPONDENTSPERCENTAGE
Milo2828
Kit Kat66
Maggi
2727
Nescafe3939
Total100100
Out of 100 respondents 39% of the respondents use Nescafe on daily basis,28% of the respondents use milo on daily basis,27% of the respondents use Maggi and 6% of the respondents use Kit Kat on daily basis
TABLE-13USAGE OF NESTLE PRODUCT
USAGENO OF RESPONDENTSPERCENTAGE
Daily
2424
2-3 times in a week3434
3-4 times in a week3030
Occasionally 1212
Total100100
In the above table, 34% of the respondents use nestle product for 2-3 times in a week,30% of the respondents use 3-4 times in a week , 24% of the respondent use nestle product daily and 12% of the respondents use nestle product as occasionally
TABLE-14SOURCE OF INFORMATION INFLUENCED TO BUY NESTLE PRODUCT
SOURCE OF INFORMATIONNO OF RESPONDENTSPERCENTAGE
Advertisement 2525
Consumers 3636
Family and friends 2222
Retailors 1717
Total100100
Out of 100 respondents , 36% of the respondents are influenced by consumers to buy nestle products,25% of the respondents are influenced by advertisement, 22% of the respondents are influenced by friends and familys to buy the nestle product and 17 %of the respondents are influenced by retailer
TABLE-15FACTORS INFLUENCED FOR BUYING NESTLE PRODUCT
FACTORS INFLUENCINGNO OF RESPONDENTSPERCENTAGE
Price66
Quantity4040
Availability4545
Other99
Total100100
From the above table, 45% of the respondents were influenced by the availability of the product,40% of the respondent were influenced by quality ,9% of the respondent were influenced by other and 6% of the respondent were influenced by price
TABLE-16OPINION ABOUT THE TASTE OF NESTLE PRODUCT
OPINIONNO OF RESPONDENTSPERCENTAGE
Excellent77
Good4848
Normal4343
Poor22
Total100100
Out of 100 respondents 48% of the respondents have the opinion that the taste of nestle product is good,43% of the respondents have the opinion of normal,7% of the respondent have the opinion of excellent and 2% of the respondent have the opinion of poor
TABLE-17OPINION ABOUT THE PRICE OF NESTLE PRODUCT
PRICENO OF RESPONDENTSPERCENTAGE
Low99
Average3131
High 4242
Very high1818
Total100100
From the above table, 42% of the respondents have the opinion that the price of the nestle product is high, 31% of the respondents have the opinion of average,18% of the respondents have the opinion of very high and 9% of the respondent have the opinion that the price of nestle product is low
TABLE-18MEDIA INFLUENCED TO BUY NESTLE PRODUCT
MEDIA INFLUENCINGNO OF RESPONDENTSPERCENTAGE
News paper88
Television5959
Banners1818
Others1515
Total100100
Based on the above table 59% of the respondents were influenced by television as the media to buy the nestle product, 18% of the respondents were influenced by banners,15% of the respondents were influenced by others and 18% of the respondents were influenced by newspaper to buy the nestle product
TABLE-19COMPARISON OF NESTLE TO CADBURY
COMPARISONNO OF RESPONDENTSPERCENTAGE
Nestle is better5959
Cadbury is better2525
Both are at par1616
Total100100
Out of 100 respondents, 59% of the respondents have the opinion that the nestle product is better than Cadbury,25% of the respondents have the opinion that the Cadbury is better than nestle and 16% of the respondents have the opinion of both are at par
TABLE-20LEVEL OF SATISFACTION
LEVELNO OF RESPONDENTSPERCENTAGE
Yes5757
No4343
Total100100
From the above table ,57% of the respondents are satisfied toward the nestle product and 43% of the respondents are not satisfied toward the nestle product
TABLE-21WEAKNESS OF NESTLE PRODUCTS
WEAKNESSNO OF RESPONDENTSPERCENTAGE
Quality921
Price1637
Availability921
Verity921
Total43100
Out of 43 respondents , 37% of the respondents are not satisfied with the price of the nestle product, 21% of the respondents are not satisfied with the quality of the nestle product,21% of the respondents are not satisfied with the verity of the nestle product and 21% of the respondents are not satisfied with the availability of the product.