Tablets: Beyond iPad

The Context

• It might seem like Apple's iPad is leading the tablet space, but it's not true.

• With Google, Samsung and others now competing for space, it's far from decided.

Apple's iPad isn't dominant—yet

• Apple's iPad: Performing extremely well in stores. – Apple has sold more than 3 million iPads since the

device launched earlier this year.

• That doesn't mean that the iPad is dominating the market. – iPad is the first success in the tablet space. – Going forward, another, more-capable device could

supplant it.

The Android Juggernaut

• Android OS slow reaction to tablets. – Late Start– Performed poorly compared with Apple's device.

• A slew of Android-based products are coming. – Android 3.0 (Honeycomb) will be the strongest

contender to Apple iOS and is coming early next year

– When that happens, expect a major battle between the firms.

Others are gearing up

• Samsung has fired the leading Salvo with Galaxy Tablet

• Motorola, Blackberry and many more to follow

• The Indian Tablet @ $35 is expected to be a game changer in terms of massification

Markets still in Infancy

• Apple iPad has heralded dawn of Tablets– Taken Pole position in terms of standards and

design

• Market as it's known today will be jolted by new ideas and changing consumer desire.– Innovation and Game changers will be part of the

game

iPad: Outstanding, not Ideal

• iPad: Set the standard. – However, far from ideal– Can’t Multitask– iPad will need to offer a better value proposition if

it is to dominate the tablet space

Far from Mainstream

• Growth and Interest observed in Tablets has been exponential– The Tablet trend is individual consumer specific

• Enterprise adoption of tablets will drive volumes

• Enterprise adoption will be key to mainstream and volumes

Enterprise: Undecided yet

• Enterprise is an interesting space. – Big Revenue Opportunity, Most Inertia prone– Too early to predict the tablet's future in

enterprise.

CISCO: A wild card (I)

• Keys to Tablets’ acceptance in Enterprise• Cisco Cius: Android Based Tablet– Cater to Enterprise consumers

• Cius’s success could be instrumental in enterprises’s adoption of the Tablet

Chrome: A wild card (II)

• Chrome – Web-based OS option

• Web-based OS untested in customer domains– If successful, it could turn the world of Tablets

upside down– Make all current devices obsolete

Smartphones: Wild Card (III)

• While Tablets and Smartphones are two different Markets– It might not be true after-all– Both deliver mobility, increase productivity and are

based on same OSs– One could the others killer

• Limited budgets may drive Smartphone adoption– Limiting chances of a Tablet– Both in Consumer and Enterprise space