Tips for Marketo Success

Ran Gishri | VP Marketing, Taboola

A Little About Me

You Have Seen Us BeforeEnabling people to discover content at that moment when they are most likely to engage

News | Business | Finance

Entertainment | Lifestyle

Tech

Exclusive Native Placements on Thousands of Top Publisher Sites

Driving Action Through Content

Across The Entire Funnel

Narro

wer

Targ

etin

g

Awareness

Consideration

Decision

Loyalty

The Average American Sees Taboola 60 Times Every Month

750Mmonthly

uniqueusers

1B+monthly

clicks

88%US Internet

users reached*

5M+sponsored

content items

REACH PROPERTY95.5% Google Ad Network87.8% Taboola86.2% Google Sites61.5% Facebook60.3% Yahoo Sites56.6% Outbrain

52%mobile traffic

48%desktoptraffic

US desktop users reached, 12/2015

Why Marketing Automation?

Q1 12 Q2 12 Q3 12 Q4 12 Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14Growth in # of Advertisers

What We’re Doing With Marketo (and Why)Scale Lead And Client Engagement

Increase Efficiency Of Lead Processing

Better Visibility Into Marketing ROI

• Monthly Newsletters • Targeted Email

Campaigns: On-Boarding, Re-Activation, Promos, etc.

• Event Programs• Trigger-based Email

Communication

• Email Nurture Campaigns

• Lead Scoring & Prioritization

• Funnel Tracking Across Channels

• Engagement Tracking

7 Tips For Success(And Mistakes To

Avoid…)

#1

Know Your Goals.

#2

Define Success Metrics.

#3Ensure You Have The Right Resources.

#4

Build Content.

#5

Clean Up Your Data.

#6

Crawl. Walk. Run.

#7

Always Communicate With Sales.

Questions?