tackling illegal tobacco action plan
DESCRIPTION
Tackling Illegal Tobacco Action Plan. Why tackle illegal tobacco?. Health – undermines other tobacco control measures (e.g. health warnings; keeping away from children ) price; - PowerPoint PPT PresentationTRANSCRIPT
Tackling Illegal Tobacco Action Plan
2
Why tackle illegal tobacco?• Health – undermines other tobacco control
measures (e.g. health warnings; keeping away from children) price;
• Crime – encourages crime at community, regional, national and international levels. Seen as high profit and low risk
• Economic impact – despite good progress national revenue hit (lost tax) c£2bn, plus harms legitimate local businesses
3
TRADING STANDARDS
Responsible for enforcing consumer related legislation
HEALTH PARTNERS
Responsible for improving people’s health and wellbeing
HMRC
Responsible for ensuring the correct taxes and
benefits are paid at the right time
Underage sales
Affordability (taxation)
Counterfeit tobacco products
ILLICIT TOBACCO
Different roles – common goal
South of England Tackling Tobacco for Better Health Action Plan
Four objectives1. Building Partnerships & Engagement
Expand our network of partners2. Improving Enforcement
Collaborative working is essential3. Marketing and Communications
Public perception of illegal tobacco Victimless crime
4. Assessing Progress2010 research as a baseline
5
Demand side campaign
7
Partnership working
8
Partnership working
South of England Tackling Tobacco for Better Health Action Plan
Face to face event results
Spoke to over 6600 people Received 3781 pledges Handed out 4,490 leaflets Over 3100 people gave their details for us to
contact their councillor Over 100 pieces of intelligence gathered PR coverage worth £709,699
South of England Tackling Tobacco for Better Health Action Plan
Regional NEMS Results 2013
Number of smokers buying illegal tobacco fallen by more than a fifth (20%) in just three years, from 20% of smokers in 2010, to 16% today.
Illegal tobacco share of the market plummeted by over a third (36.4%), from 11% in 2010 to 7%
South of England Tackling Tobacco for Better Health Action Plan
Regional NEMS Results 2013
19% had seen heard or read something about illicit tobacco
Proportion of all adults classified as ‘very uncomfortable’ with illegal tobacco has increased significantly, up from around 1 in 3 (31%) people in 2010 to almost one in two (49%)
