tactic matters - or why we need a digital apprenticeship model
DESCRIPTION
My slides from the geekgirlmeetup.de on why we should look at a more structured approach to transfer knowledge systematically.TRANSCRIPT
TACTIC MATTERS
OR WHY WE NEED TO HAVE A DIGITAL APPRENTICESHIPMODEL
GEEK GIRL MEETUP SEPTEMBER BERLIN 2012
@NicoleSimon, nicole-simon.eu
The plan
„With all talk about strategy, tactics and operation is often overlooked. As a result process documentation is considered evil and not learning the tools of the trade kinda hipster. I will present examples and myths from my daily work and client liefe and hope to leave you with a better idea of why tactics are relevant”
A move to Berlin came in the way. ;) So more fingerfood ideas than the planned meal.
Strategy vs. Tactics
Strategy Vision – where do
we want to go and why
what to achieve
Tactic (+ Operation)
how do we get there
what is to do? steps,
procedures, workflows
Example for tactics
Setting up / running / supporting / managing
mail boxes to work with externals / VA a tumblr blog the proper way content process from research to
publishing blogger outreach events with attendees list running data through scripts /
spreadsheet organizing a physical inbox
Everything playing together
Quelle Wikipedia, Artikel Note, Klavierauszug, Partitur
Amateur versus professional Amateur tries around and if successful,
is happy Does not really learn from experiences
Professional tries to get to the ground of what they are doing and providing solutions which can be optimized over time
Tries to transfer knowledge to strengthen the web of knowledge
And there are people who like doing this
People love accounting
Okay, some people love accounting. If you don‘t love it, don‘t work there
Simple question: Did you build Lego or play with it?
I heard most of my life „Step away from the tools!“- when in fact I should step closer towards them
there is a strong need to move towards an apprentice – journeyman – master model to gain enough experience to become good
practice makes perfect
Malcom Gladwell’s outliers describes the famous 10K hours (but he also describes “to be there at the right time”)
But you will not be able to ‘do’ everything on that level which is why we need more connection points or as I like to call it pipes
More pipes and more connections Having single ego driven products and
services / startups will not move us ahead.
We need more connection between systems in order to achive what science fiction has been promising us for like forever
Working on open source projects / creative commons will not be the future but it is a step in the right direction
„Tactics“ as I define it play a huge part
Understand roles
Traditional model of shared production process is working – you should adapt it
But this requires also a mindset of such a workflow
Ask yourself: If you had an assistant, would you trust them with your inbox aka Google Mail login?
Is then the solution to not have an assistant or prepare your surrounding in a way that you can?
Example Interview Deutschlandradio Each of the following is one person pre interview / initial contact setting up time and place of recording getting me in the studio, setting up technician on my side technician on the oder side pre show person to coordinate moderator to talk to me Sounds crazy?
We need to evolve
Technology – while advancing forward – has moved backwards
The things I could do a decade ago are not available any more
We are dumbing down (and startups play their part in this) instead of moving to a <insertwordhere> future
That includes spending ressources
No input, no output
The master apprentice problem People stay on the level pre apprentice There is no system to compare yourself
in regards of your skill set Teaching of skills and craftsmanship is
not done systematically or properly Result: We all stay amateurs and waste
time with people who need apprenticeship level support instead of working with professionals
Using skripts / workflows15
“Cooking by recipe” makes your steps repeatable
Everything you do more than once a year should be skripted
Goal: Be able to switch of your brain
Workflow is not evil
Enterprise and traditional business is a source of inspiration for easier working
No fretting over what to do
Bad workflow is the problem “French intern” test
“it is about being ready”
Learn the tools and ask the master If in doubt, find somebody who can do it
better than you do. They know the tricks of the trade and
know where you currently stand Start to have a producer mindset, not a
consumer, start looking for the ways to enhance and help others
Pay it forward works
Things will not come back to you directly but indirectly
Example my podcast series It allows me from time to time to ask
stupid questions I get asked things in my area of
expertise which help me to deepen my knowledge
‚Fazit‘
Ignore what people are telling you to go to / at and move towards what you like doing
Comments, suggestions?I‘d love to get your input!http://nicole-simon.eu/contact