tactical campaigns 2015 - design hotels...

TACTICAL CAMPAIGNS2015

DESIGN HOTELS™

TACTICAL CAMPAIGNS2015

Overview

Campaigns generate extensive exposure for your property. Your hotel will benefit from a comprehensive selection of

online communication measures during the campaign period including a landing page on designhotels.com, campaign

presence on our Homepage, in our consumer e-newsletter, in our travel professionals e-newsletter, as well as social

media posts on Facebook.

While Destination Campaigns are helping consumers to discover properties in a specific geographical region, Global

Campaigns promote hotels and unique selling propositions around the world.

TERMS & CONDITIONS

→ Booking channels: Booking Engine, designhotels.com, Voice, GDS→ Commission: 10%→ Participation requires a filled-in rate form provided by Design Hotels™→ Cancellation is not permitted→ A minimum of six participating hotels

CAMPAIGN ELEMENTS

e Individual landing page for each hotel We will create a landing page including the offer for each hotel.

r Campaign landing page on designhotels.com All participating hotels are presented on a dedicated landing page..

t Premium Homepage Ad on designhotels.com (two week presence) This banner advert will feature the campaign on the most prominent spot on the designhotels.com homepage.

u Dedicated campaign newsletter We will promote the campaign through a special campaign newsletter reaching up to 240,000 consumers.

i Social Media The campaign will be featured in posts on our Social Media channels giving your Hotel exposure to more than 150,000 facebook fans.

DESIGN HOTELS™

CAMPAIGNS 2015LONDON CALLING

PLEASE SIGN UP by latest

Nov 08, 2014

BOOKING PERIOD

Dec 16, 2014 — Mar 1, 2015

STAY PERIOD

Jan 05, 2015 — Mar 1, 2015

FEE

EUR 1,500

RATE CODE

DSLONDON

NEED TO KNOWPlease ensure that there is room availability for this rate over the duration of the campaign.

London Calling

London is consistently one of the most popular destinations among travelers. In fact, according to official government figures, a record number of tourists visited the UK capital last year. Our “London Calling” campaign taps into this passion by exposing travelers to our exemplary properties in the city – hotels that, for many Design Hotels customers, are as exciting as the destination itself.

By participating in “London Calling”, your hotel will be part of a campaign that in years past generated a total of more than 1,000 room nights and almost EUR 300,000 in revenue for participating member hotels.

MANDATORY BENEFITS

→ Free Breakfast→ Free Afternoon Tea (once per stay per person)

ADDITIONAL BENEFITS THAT CAN BE INCLUDED OPTIONALLY *

→ A bottle of champagne→ A daily Oyster Card→ Feel free to include any other benefits

Q Destination Campaign For further informations, please contact your Account Manager.

* Additional charge allowed

DESIGN HOTELS™

CAMPAIGNS 2015NORDIC DELIGHTS

Nordic Delights

For those who love beautiful winter landscapes, few places are as enticing as Scandinavia. Each year our consumers head in large numbers to Denmark, Finland, Iceland, Norway, and Sweden to experience ma jestic snow-covered cities and rugged landscapes. Our “Nordic Delights” campaign showcases our Scandinavian properties to an audience eager to escape to this natural and cultural wonderland. By participating in our “Nordic Delights” campaign, your hotel will be part of a campaign that recently generated over EUR 150,000 in revenue for participating member hotels.

MANDATORY BENEFITS

→ Free Breakfast→ Guaranteed late check out


→ A whale watching tour from Reykjavík’s Old Harbour→ A ticket to a performance in Oslo's Opera House→ A guided tour of Helsinki’s Design Museum→ Tickets to Stockholm’s Millesgården or a boat ride through the city's canals→ Feel free to include any other benefits



Nov 08, 2014

BOOKING PERIOD

Dec 16, 2014 — May 3, 2015

STAY PERIOD

Jan 19, 2015 — May 3, 2015

FEE

EUR 1,500

RATE CODE

DSNORDIC



DESIGN HOTELS™

CAMPAIGNS 2015AMAZING ASIA

Amazing Asia

With the introduction last year of our “Amazing Asia” campaign, we tapped into a large consumer base that had always been interested in visiting Asia but, in many cases, without a clear incentive to do so. Yet this campaign, showcasing our properties in China, India, Indonesia, Japan, Malaysia, Singapore, and Thailand, prompted travelers to move Asia from their “wish list” to their “to do list”.

By participating in our “Amazing Asia” campaign, your hotel will be exposed to consumers around the world, including an audience that has long dreamed of traveling to Asia and now can finally be inspired to do so.

MANDATORY BENEFITS

→ 10%, 15% or 20% off BAR for a minimum stay of 2 nights→ Free Breakfast


→ Afternoon Tea→ One hour Standard body massage→ One cooking classs→ One flower arrangement class→ Round-trip airport transfer→ One Hour accompanied walking tour around the hotel's neighbourhood→ Feel free to include any other benefits



Jan 09, 2015

BOOKING PERIOD

Feb 10, 2015 — May 31, 2015

STAY PERIOD

March 09, 2015 — May 31, 2015

FEE

EUR 1,500

RATE CODE

DSASIA



DESIGN HOTELS™

CAMPAIGNS 2015IN WITH THE NEW

In With the New

Every year, countless properties contact us about becoming Design Hotels. However, it is the rare few that demonstrate the passion for genuine hospitality, cultural authenticity, and thought-provoking design and architecture that allows them to join our elite group. For this reason our “In With the New” campaign is a anticipated event among our consumers as it showcases those select few new properties that tick all the boxes. By participating in our “In With the New” campaign, your hotel will be exposed to consumers around the world who are eager to discover an exciting new property they are not yet familiar with.

MANDATORY BENEFITS

→ At least 20% off BAR for a minimum stay of 2 nights


→ Free Breakfast→ Feel free to include any other benefits

Global Campaign


Nov 29, 2014

BOOKING PERIOD

Jan 06, 2015 — Mar 29, 2015

STAY PERIOD

Jan 06, 2015 — Mar 29, 2015

FEE

EUR 1,500

RATE CODE

INNEW


For further informations, please contact your Account Manager.


DESIGN HOTELS™

CAMPAIGNS 2015SEDUCTIVE CITIES

Seductive Cities

“All things good of this Earth flow into the city.” It was true 2,500 years ago when Pericles said it and it’s still true today – especially among travelers. Our consumers welcome the chance to combine the experience of visiting a great metropolis with a stay in an extraordinary hotel. With our “Seductive Cities” campaign we expose our urban properties – located around the world – to a large consumer base eager to flow into a great city in unforgettable style.

MANDATORY BENEFITS



→ Airport Transfer→ Welcome Drink→ Feel free to include any other benefits



Dec 06, 2014

BOOKING PERIOD

Jan 06, 2015 — Mar 29, 2015

STAY PERIOD

Jan 12, 2015 — Mar 29, 2015

FEE

EUR 1,500

RATE CODE

DSCITY



DESIGN HOTELS™

CAMPAIGNS 2015EASTER HOLIDAYS

Easter Holidays

Among our top performing campaigns in terms of bookings and total room revenue generated, “Easter Holidays” is the perfect opportunityfor our consumers to discover a new hotel or to travel to an old favorite with their family or friends. By participating in our “Easter Holidays” campaign, your hotel will be exposed to consumers who are already sold on the idea of travel and are looking for a hotel to inspire them to make a booking.

MANDATORY BENEFITS


Global Campaign For further informations, please contact your Account Manager.


Dec 30, 2014

BOOKING PERIOD

Feb 10, 2015 — Apr 12, 2015

STAY PERIOD

Mar 02, 2015 — Apr 12, 2015

FEE

EUR 1,500

RATE CODE

DSEASTER



DESIGN HOTELS™

CAMPAIGNS 2015CULTURE BY DESIGN

Culture by Design

It’s not surprising that those who value creativity and standout design in their hotels, as our consumers do, also thrive on cultural experiences. This is why we developed our “Culture by Design” campaign; it show - cases hotels that offer access to extraordinary experiences for cultural travelers – world-class museums, cutting-edge galleries, a vibrant art scene, interesting architectural landmarks, inspiring festivals, and more. By participating in our “Culture by Design” campaign, your hotel will appeal directly to one of the primary motivating factors (culture) for our consumers when it comes to planning their travels.

MANDATORY BENEFITS

→ 10% off BAR for a minimum stay of 2 nights and 15% off BAR for a minimum stay of 3 nights→ Free Breakfast→ Access to Museum/Gallery


→ Welcome Drink→ Feel free to include any other benefits



Dec 30, 2014

BOOKING PERIOD

Feb 10, 2015 — May 10, 2015

STAY PERIOD

Mar 02, 2015 — May 10, 2015

FEE

EUR 1,500

RATE CODE

DSCULTURE



DESIGN HOTELS™

CAMPAIGNS 2015SOUTH SIDE CHIC

South Side Chic

Not only is Southern Europe the world’s leading tourism destination, but the European Travel Commission is forecasting robust growth in travel to the region for 2015. To capture the attention of all these people eager to book a trip, we have created our “South Side Chic” campaign,which will showcase our resort properties in Southern Europe that combine forward-thinking design with attractive land-scapes, exceptional leisure facilities, and a relaxed spirit. By participating in our “South Side Chic” campaign, your hotel will be exposed to a large and highly motivated world audience looking to travel to your region.

MANDATORY BENEFITS

→ 10% off BAR for a minimum stay of 2 nights and 15% off BAR for a minimum stay of 3 nights


→ Spa Treatment for 2 people→ A bottle of Champagne→ Guaranteed upgrade→ Feel free to include any other benefits



Jan 13, 2015

BOOKING PERIOD

Feb 24, 2015 — May 24, 2015

STAY PERIOD

Mar 09, 2015 — May 24, 2015

FEE

EUR 1,500

RATE CODE

DSSOUTH



DESIGN HOTELS™

CAMPAIGNS 2015LUXURY BREAKS

Luxury Breaks

According to a recent study, luxury goods spending grew by 2% to €217 billion in 2013, with continued growth in luxury spending expected this year. What’s more, young affluent travelers i.e. the Millenials (aged 18-30) are redefining the luxury tourism industry. But these travelers are not about showy consumption: They are most likely to fly coach class and then stay in a luxury hotel – demonstrating that the real luxury value is not in getting there, but in being there.

Our “Luxury Breaks” campaign speaks directly to the consumer who seeks luxury in all its senses – superb design, out of this world dining, and service that’s under the radar but thoroughly pampering. By participating, your hotel will be exposed to a consumer group that seeks luxurious experiences that enrich body, mind, and spirit regardless of cost.

MANDATORY BENEFITS

→ 10%, 15% or 20% off BAR for a minimum stay of 2 nights – on upscale room categories only→ Free in room breakfast


→ Upgrade to Suite→ Private wine tasting→ A bottle of Champagne→ Massage or spa treatment→ Butler Service→ Feel free to include any other benefits



Mar 03, 2015

BOOKING PERIOD

Apr 14, 2015 — June 21, 2015

STAY PERIOD

Apr 27, 2015 — June 21, 2015

FEE

EUR 1,500

RATE CODE

DSLUXURY



DESIGN HOTELS™

CAMPAIGNS 2015SHOPAHOLIC HOLIDAYS

Shopaholic Holidays

As consumer confidence continues to grow in major source markets like the United States, China, or the Eurozone, shopping will remain one of the most important travel motivations for tourists worldwide. To take advantage of this key element in the travel experience, we offer our “Shopaholic Holidays” campaign, which showcases the fact that many of our destinations – big or small – are shopper’s dreams, offering everything from specialist local retailers to global luxury brands. By participating in our “Shopaholic Holidays” campaign, your hotel will partake in one of our most popular annual events, one that recently generated more than 1,300 room nights and over EUR 300,000 in revenue for participating member hotels.

MANDATORY BENEFITS

→ 10% off BAR for a minimum stay of 2 nights→ A list of 8 shopping recommendations in your area (vouchers or discounts are encouraged)→ Free Breakfast


→ Personal Shopping Assistant→ Complimentary Proseco, afternoon tea or cold/warm drink after shopping→ Relaxing after shopping massage→ Free shuttle service to some of the best shops in town→ Feel free to include any other benefits



Feb 24, 2015

BOOKING PERIOD

Apr 07, 2015 — Aug 02, 2015

STAY PERIOD

Apr 27, 2015 — Aug 02, 2015

FEE

EUR 1,500

RATE CODE

DSSHOP



DESIGN HOTELS™

CAMPAIGNS 2015SUMMER SUMMITS

Summer Summits

Mountains are important assets for the tourism industry. They take up an estimated 15% to 20% share of the global tourism market, generating between USD 100 and 140 billion per year. Baby Boomers, Gen-Xers, Millennials, and Gen-Yers are seeking authentic, ‘green’ experiences as an escape from the stress of urban life. Our “Summer Summits” cam paign alerts this widespread consumer base to our mountain proper ties and the natural and physical wonders available to them during the summer months. By participating in our “Summer Summits” campaign, your hotel will be exposed to the large portion of our consumer base that seeks a glorious setting, outdoor activities, and a luxury hotel all in one mountain location.

MANDATORY BENEFITS

→ 10% off BAR for a minimum stay of 2 nights and 15% off BAR for a minimum stay of 3 nights→ Free Breakfast


→ Daily Pass for public transportation→ Free bike rental→ Discount on food & beverage→ Spa treatment/massage→ Feel free to include any other benefits



Apr 28, 2015

BOOKING PERIOD

June 09, 2015 — Sep 20, 2015

STAY PERIOD

July 06, 2015 — Sep 20, 2015

FEE

EUR 1,500

RATE CODE

DSMOUNTAIN



DESIGN HOTELS™

CAMPAIGNS 2015WORLD BLISS

World Bliss

Cities command our attention and offer the unlimited promise of culture, adventure, romance, shopping, dining… or whatever it is we can imagine. Thus, as a complement to our Seductive Cities campaign offered earlier in the year, we give our consumer base another reason to get excited about visiting a vibrant metropolis – this time during the summer months when residents are at their most relaxed and travelers are most free to explore the world.

By participating in our “World Bliss” campaign, your hotel will be showcased among our great city properties, inspiring our audience to discover all that you and your exciting destination have to offer.

MANDATORY BENEFITS

→ Free Breakfast→ Day pass for public transport per person


→ Discount on food & beverage→ Entrance tickets to a museum/landmark→ Feel free to include any other benefits


May 12, 2015

BOOKING PERIOD

June 23, 2015 — Aug 30, 2015

STAY PERIOD

July 06, 2015 — Aug 30, 2015

FEE

EUR 1,500

RATE CODE

DSURBAN




DESIGN HOTELS™

CAMPAIGNS 2015PAN-AMERICAN NIGHTS

Pan-American Nights

Our consumers from the European and Asia continents consider a trip to the Americas a must. To make such a long journey particularly attractive, we offer our “Pan-American Nights” campaign. Not only does this campaign showcase our member hotels across the American continents—from Argentina to Canada—it’s been especially handcrafted to accommodate the needs of distant travelers by offering a longer booking period—21 weeks in total.

MANDATORY BENEFITS



→ Daily Pass for public transportation→ Discount on food & beverage→ Feel free to include any other benefits



May 01, 2015

BOOKING PERIOD

May 19, 2015 — Oct 18, 2015

STAY PERIOD

June 01, 2015 — Oct 18, 2015

FEE

EUR 1,500

RATE CODE

DSAMERICAS



DESIGN HOTELS™

CAMPAIGNS 2015MOUNTAIN MAGIC


Jun 23, 2015

BOOKING PERIOD

Aug 04, 2015 — Apr 10, 2016

STAY PERIOD

Dec 01, 2015 — Apr 10, 2016

FEE

EUR 1,500

RATE CODE

DSMAGIC


Mountain Magic

Mountains are synonymous with winter’s majesty. Yet for those who like to flock to the peaks, the call of the wild comes early. By fall many properties are already booked out for the coming winter. For this reason we offer our “Mountain Magic” campaign. It puts great properties like yours in front of impassioned skiers and snowboarders starting in August when they have still not yet made their winter bookings. Get on their radar first with a great Mountain Magic deal and you have a good chance of getting their booking. Magic indeed. By participating in “Mountain Magic”, your hotel will connect with a segment of the tourism industry – Baby Boomers, Gen-Xers, Millennials, and Gen-Yers seeking an escape from the stress of urban life – that generates between USD 100 - 140 billion per year.

MANDATORY BENEFITS

→ 20% off BAR for bookings that are made 90 days in advance→ 15% off BAR for bookings that are made 60 days in advance→ Free Breakfast


→ Ski passes → Sleigh rides→ Food & beverage discount→ Spa treatment or massage→ Feel free to include any other benefits



DESIGN HOTELS™

CAMPAIGNS 2015ROMANTIC GETAWAYS

Romantic Getaways

Now in its fourth year, our “Romantic Getaways” campaign has con tinually proven to be among our most successful in terms of pageviews among DS.com consumers. Autumn is a time for fireside drinks, for intimate dinners, and for romance, which is why our users readily seek out hotels that can nurture their passions. By participating in our “Romantic Getaways” campaign you will expose yourself to an audience that is not only looking for romance, but for a hotel that will make a romantic getaway a lasting experience – a hotel they will fall in love with.

MANDATORY BENEFITS

→ Minimum 10% discount on the entire package price→ In room breakfast→ Guaranteed upgrade


→ A romantic dinner for two→ A couples massage/spa treatment→ Limousine transfer to and from the hotel→ Late check-out→ Feel free to include any other benefits



Aug 04, 2015

BOOKING PERIOD

Sept 15, 2015 — Dec 06, 2015

STAY PERIOD

Oct 05, 2015 — Dec 06, 2015

FEE

EUR 1,500

RATE CODE

DSROMANTIC



DESIGN HOTELS™

CAMPAIGNS 2015LANDS FAR FAR AWAY

Lands Far Far Away

Continuing a recent trend, Europeans will continue to travel in greater and greater numbers to Asia and the South Pacific than in years past. Thus, we offer our “Lands Far Far Away” campaign. We are also capitalizing on a time when Europeans are willing to travel greaterdistances to escape the cold. By participating in our “Lands Far Far Away” campaign, your hotel will be exposed to an audience that is eager to discover a new destination and property that it can then share with its friends.

MANDATORY BENEFITS

→ 10%, 15% or 20% off BAR for a minimum stay of 2 nights→ Free breakfast


→ Afternoon Tea→ One Hour Standard Body Massage→ One Cooking Class→ One Flower Arrangement Class→ Round-trip airport transfer→ One Hour accompanied walking tour around the hotel's→ Feel free to include any other benefits



Aug 04, 2015

BOOKING PERIOD

Sept 15, 2015 — Jan 31, 2016

STAY PERIOD

Sept 28, 2015 — Jan 31, 2016

FEE

EUR 1,500

RATE CODE

DSFAR



DESIGN HOTELS™

CAMPAIGNS 2015SHOPAHOLIC WINTER

Shopaholic Winter

Many of our consumers consider winter a favorite time to travel for one simple reason: There’s nothing to distract them from shopping! Whether stylish interior shops or vintage bookstores, bargain flea markets or luxury department stores, haute couture or street fashion – many of our destinations, big or small, are shopper’s dreams, offering everything from specialist local retailers to global brands. By participating in our “Shopaholic Winter” campaign, your hotel will not only be exposed to a consumer base eager to spend, it will be a part of one of our most successful campaigns, with a recent version generating more than 1,300 room nights and over EUR 300,000 in revenue for participating member hotels.

MANDATORY BENEFITS

→ 10% off BAR for a minimum stay of 2 nights→ A list of 8 shopping recommendations in your area (vouchers or discounts are encouraged)→ Free Breakfast


→ Personal Shopping Assistant→ Complimentary Prosecco, afternoon tea or cold/warm drink after shopping→ Relaxing after shopping massage→ Free shuttle service to some of the best shops in town→ Feel free to include any other benefits



Aug 25, 2015

BOOKING PERIOD

Oct 06, 2015 — Dec 20, 2015

STAY PERIOD

Oct 26, 2015 — Dec 20, 2015

FEE

EUR 1,500

RATE CODE

DSSHOPWINTER



DESIGN HOTELS™

CAMPAIGNS 2015FESTIVE SPECIALS

Festive Specials

More than 80% of Design Hotels™ guests state that spending time with their partner, family, or friends is the highest priority in their lives. And come the holidays, our consumers are looking to travel and spend time together skiing, swimming, shopping, or just relaxing in one of ourdestinations around the world. By participating in our “Festive Specials” campaign, your hotel will be exposed to an audience that is eager to travel to a destination and hotel that it can enjoy with its friends and loved ones. This straightforward, effective seasonal holiday campaign is perfect for filling beds overChristmas and into the New Year.

MANDATORY BENEFITS



→ Festive Dinner for two→ Glass of Mulled Wine upon arrival→ Invitation to festive celebration in your neighbourhood→ Feel free to include any other benefits



Sept 22, 2015

BOOKING PERIOD

Nov 03, 2015 — Jan 03, 2016

STAY PERIOD

Nov 23, 2015 — Jan 03, 2016

FEE

EUR 1,500

RATE CODE

DSFESTIVE



tactical campaigns 2015 - design hotels...

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