tactics & timing acknowledgements originally adapted from the work of marshall ganz of harvard...

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ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with the help of many dedicated partners. Presentation designed by Kristen

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Page 1: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with
Page 2: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with

TACTICS & TIMING

Page 3: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with

ACKNOWLEDGEMENTS

Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the

New Organizing Institute with the help of many dedicated partners.

Presentation designed by Kristen Dore(@Kristendore)

Page 4: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with
Page 5: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with

Strategy

Tactics

Page 6: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with

Tactic

GOAL

Tactic

Page 7: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with

So, how do you create tactics that will help you reach your

GOAL

Page 8: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with

1. 2. 3.

DESIGN YOUR TACTICSto fit the following criteria...

Page 9: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with

1.Goal

DESIGN YOUR TACTICS

STRATEGIC

Page 10: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with

1.Goal

DESIGN YOUR TACTICS

2.

STRATEGIC

STRENGTHENS YOUR ORGANIZATION

Page 11: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with

1.Goal

DESIGN YOUR TACTICS

2.

STRATEGIC

STRENGTHENS YOUR ORGANIZATION

DEVELOPS INDIVIDUALS

Page 12: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with

Strategic

Strengthens the Organization

Develops Individuals

Sweet Spot

Page 13: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with

CASE STUDY: OPRAH RALLY

Page 14: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with

DID THE RALLY HIT THE SWEET SPOT?Strategic

Strengthens the Organization

Develops Individuals

Sweet Spot

Page 15: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with

TEAM WORK

Set goals

Review your theory of change

Select your tactic

Make it sweet

Set an action plan

Page 16: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with

1. Review your Theory of Change

IF: THEN:

Page 17: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with

PetitionOne basic way to get your message heard is to have supporters sign a petition about a certain issue.

BoycottA boycott is a very effective way of targeting companies or businesses that are prohibiting you from reaching your goal. Boycotts can take many forms, but involve avoiding purchasing goods or services from a business, and encouraging others to do the same.

Road tourUsing caravans or road tours to spread the word about your issue is relatively resource-intensive, but they can be very rewarding.

Education

Choose Tactic

Page 18: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with

3. Make your tactic sweet

Strategic

Strengthens Organization Develops Individuals

Sweet Spot

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4. Set Goals

GOAL

Page 20: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with

5. Create an Action Plan

Page 21: TACTICS & TIMING ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with

TEAM WORK

Tell your story to the group and get feedback

Intros, Timekeeper, Norms

Facilitator tells their story of self

Silently develop your story

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