tag 2.0
DESCRIPTION
TAG 2.0. Bill Kolb Walnut Creek Library. T A G 2.0. een. roup. dvisory. … seeks to engage teens in the Walnut Creek Library and in the community at large using social media. The Big Idea. Sharing via Facebook and YouTube. Spawn of TAG. Some Background. BIG new Teen Zone. - PowerPoint PPT PresentationTRANSCRIPT
TAG 2.0Bill Kolb
Walnut Creek Library
een
T A G 2.0dvisory
roup
… seeks to engage teens in the Walnut Creek Library and in the community at large using social media.
The Big Idea
Sharing via Facebook and YouTube
Spawn of TAG
BIG new Teen Zone
Some Background
Years and years (and years) of minimal offerings for teens
Exciting opportunity, a.k.a. Terrifying Blank Slate
TimelineSurvey: Dec. 2010-Feb. 2011
Form TAG: March-April 2011
Normalize roster and meeting schedule: April-May 2011
First video: July 2011
Second video: August 2011
Third video: Sept. 2011
Lather, rinse, repeat: Sept. 2011-infinity and beyond
Outputs:◦ 10 TAG participants◦ 5 TAG meetings◦ 3 videos◦ 500 Facebook friends◦ 80% of participants had fun
Outcomes:◦ 80% report stronger connection to library/community◦ 50% report learned new skills◦ 50% express desire to continue◦ 50% express willingness to be involved with the library
in other ways
Evaluation
CLOSE: 2, with 1 in the worksNot quite: Still figuring the BookFace
We surveyed teens in the library and local schools to see if teen-driven activities would interest teens more than library-driven activities.
The results? Of the teens surveyed, nearly 70% said they’d be
more likely to participate in library programs planned by other teens
Several even volunteered to be part of the group
Step 1: Gauging Interest
ConnorBrianGanaEnaAdelaSam
Step 2: Forming the TAG
• Eric• Ali• David• Drew
BrianGana
Sam
• David
• Hannah• Whitney• Sasha
Step 2: Forming the TAG
Step 2.5: Buying Stuff
$3,500 worth of cameras
and equipment in a nifty lockable
storage unit (aka: some drawers)
Step 3: Filming
Other Modes of Engagement
Can you spot the TAG member in this picture of a hands-on henna event?HINT: He’s the one filming with the Flip camera…
Doing Serious, Important Work
Step 4: Getting the Word Out
Complete the following sentence:This project will be successful if…
The Most Important Thing
A vibrant, active Teen Advisory Group is formed, then plans, films, edits and publishes short, creative, entertaining video pieces that highlight library programs, services and spaces.
TAG 2.0Bill Kolb
Walnut Creek Library