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Recognizing Appeals and Claims zAdapted from Understanding Mass Media by Jeffery Schrank zAds from and scriptorium.lib.duke.edu/adaccess
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McGraw-Hill/Irwin © 2009 The McGraw-Hill Companies, All Rights Reserved Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin
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1 Introduction to Technical Writing Good Style Building goodwill Half Truths About Writing Better Style 11 Ways to Build Better Style
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11 Sample Practice Topic—Fast Food Writing Situation Fast food is everywhere. Many of us don’t stop to think what we are eating when we grab a convenient
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Lecture 20 Writing Bad-News Messages In this lecture you will learn to Choose correctly between indirect and direct approaches to a bad-news Establish
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