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The top documents tagged [brand tribes]
Commodity fetishism lecture
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Commodity fetishism lecture
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Slide 13.1 Kotler, Keller, Brady, Goodman and Hansen, Marketing Management, 1 st Edition © Pearson Education Limited 2009 Managing and Developing the Brand
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Digital brand management strategies Part 1. Questions 1.What are the contemporary global consumption issues about brand communities and brand tribes?
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