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Chapter 10 Global Product Strategies. Copyright © Houghton Mifflin Company. All rights reserved.Chapter 10 | Slide 2 McDonalds Products Around the World
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Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall CHAPTER 8 The Buying Process and Buyer Behavior
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Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000 MARKETING, 6/e BERKOWITZ KERIN HARTLEY RUDELIUS Irwin/McGraw-Hill C H A P T E R S E V E N ORGANIZATIONAL
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****** 16-1 1-1 McGraw-Hill/Irwin Understanding Business, 8e © 2008 The McGraw-Hill Companies, Inc., All Rights Reserved. Nickels McHugh McHugh ** Using
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McGraw-Hill/Irwin © The McGraw-Hill Companies, Inc., 2002 All Rights Reserved. 16-1 Chapter Fourteen Promotion & Pricing Strategies
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©2003 Prentice Hall, Inc.To accompany A Framework for Marketing Management, 2 nd Edition Slide 0 in Chapter 7 PowerPoint by Karen E. James Louisiana State
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Creating Products and Brands for Consumers in Global Markets
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U SING E FFECTIVE PROMOTIONAL TECHNIQUE WEEK 13. Marketing Mix M ARKETING M IX Product Price P ROMOTION Place Customer Solution Customer Cost Communication
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© 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin ORGANIZATIONAL MARKETS AND BUYER BEHAVIOR
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