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The top documents tagged [channel leadership]
13 Marketing Channel Professor Close. LO 1 Explain what a marketing channel is and why intermediaries are needed LO 2 Define the types of channel intermediaries
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Marketing Channel: Supply Chain Management, Retailing and Wholeselling Chapter 12 & 13 Course: Mkt 202 Lecturer: Emran Mohammad
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Chapter 8 Marketing channels and logistics decisions
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Lamb, Hair, McDaniel
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Chapter Twelve Marketing Channels Delivering Customer Value
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1Chapter 10 Essentials of Marketing 4e Lamb Hair McDaniel ©2005 South-Western/Thomson Learning Marketing Channels and Supply Chain Management Prepared
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