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The top documents tagged [crescive norms]
cb9_MBA2K11_.pptx
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Cultural Influences on Consumer Behavior 1. Culture Culture is the Accumulation of Shared Meanings, Rituals, Norms, and Traditions Among the Members of
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At the end of this chapter you should understand: What is culture? What are cultural dimensions? Myths and assumptions Rituals (gift-giving, holiday)
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