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PROMOTION. WHAT IS IT? Any form of communication a business or organization uses to: INFORM (Tell about a product) PERSUADE (buy my brand not my competitors)
PROMOTION. WHAT IS IT? Any form of communication a business or organization uses to: INFORM (Tell about a product) PERSUADE (buy my brand not my competitors)
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PROMOTION WHAT IS IT? Any form of communication a business or organization uses to: INFORM (Tell about a product) PERSUADE (buy my brand not my
PROMOTION WHAT IS IT? Any form of communication a business or organization uses to: INFORM (Tell about a product) PERSUADE (buy my brand not my
219 views
Retail Promotional Strategy Angela DAuria Stanton, Ph.D
Retail Promotional Strategy Angela DAuria Stanton, Ph.D
219 views
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements
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Promotional Concepts & Strategies Ch. 17 ME. Promotion and Promotional Mix Section 17.1
Promotional Concepts & Strategies Ch. 17 ME. Promotion and Promotional Mix Section 17.1
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CHAPTER 17. Promotion informpersuade remind any form of communication a business or organization uses to inform, persuade, or remind people about its
CHAPTER 17. Promotion informpersuade remind any form of communication a business or organization uses to inform, persuade, or remind people about its
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Promotional Concepts & Strategies 17.1 Promotional Mix 17.2 Types of Promotion
Promotional Concepts & Strategies 17.1 Promotional Mix 17.2 Types of Promotion
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Unit 3 1. 2 Promotion-one of the 4 Ps Product promotion – promotional method used by businesses to convince prospects to select their goods or services
Unit 3 1. 2 Promotion-one of the 4 Ps Product promotion – promotional method used by businesses to convince prospects to select their goods or services
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Promotion and Promotional Mix. Promotion Is persuasive communication Companies rely on promotion to inform people about their products and services. Companies
Promotion and Promotional Mix. Promotion Is persuasive communication Companies rely on promotion to inform people about their products and services. Companies
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Chapter 17 - PROMOTION. Tim Hortons summer camps TV ad for Tide Political speech Think silently... then share with us What do these all have in common?
Chapter 17 - PROMOTION. Tim Hortons summer camps TV ad for Tide Political speech Think silently... then share with us What do these all have in common?
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Margaret M. Rigo R. Nick S.. 5.1 PUBLIC RELATIONS 5.2 FANS 5.3 PUBLISHING AND SPEAKING ENGAGEMENTS
Margaret M. Rigo R. Nick S.. 5.1 PUBLIC RELATIONS 5.2 FANS 5.3 PUBLISHING AND SPEAKING ENGAGEMENTS
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THE PROMOTIONAL MIX Sports and Entertainment Marketing
THE PROMOTIONAL MIX Sports and Entertainment Marketing
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