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The top documents tagged [higher quality premium]
McDonald's Corporation Authors: Adrian Magopet Kevin A. Sanders Armand Koti Northeastern Illinois University | MGMT 393- Strategic Management | March 2013
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Pricing Strategy. What Is a Price? Narrow Definition: The amount of money charged or paid for a product or service. Broad Definition: The sum of all values
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Pricing. What Is a Price? Narrow Definition: The amount of money charged or paid for a product or service. Broad Definition: The sum of all values consumers
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K INSHUK J ERATH (CMU) L IYE M A (U NIV. OF M ARYLAND ) Y OUNG -H OON P ARK (C ORNELL ) K ANNAN S RINIVASAN (CMU) M ARKETING S CIENCE (2011), 30(4), 612–627
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