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©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens Chapter 3 The Role
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Distribution Channels A distribution channel - set of independent organizations involved in the process of making a product or service available to the
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Chapter 18 Destination Marketing. “Marketing should focus on market creation, not market sharing” - Regis McKenna “To be wise, a man should read ten thousand
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