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The top documents tagged [market targeting targeting]
Lecturer: Emran Mohammad Mkt: 202 (Section 6 & 21) Ch 5 -0Copyright © 2011 Pearson Education Principles of Marketing 15 th ed Phillip Kotler & Gary Armstrong
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© September 2014. Market segmentation is the process that companies use to divide large heterogeneous markets into small markets that can be reached more
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