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The top documents tagged [nature of sales promotion]
Essentials of Marketing Chapter 15 Advertising, Publicity, and Sales Promotion McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All
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advertising and sales promotion
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Part Seven Promotion Decisions 20 Personal Selling and Sales Promotion
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20 Personal Selling and Sales Promotion. Copyright © Houghton Mifflin Company. All rights reserved.20 | 2 Agenda The Nature of Personal Selling Elements
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