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ch09
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Int to mktng ch10
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DEVELOPING NEW PRODUCTS AND SERVICES C HAPTER. Product Item Product Line Product Mix A specific version of an organization’s products. A group of closely-related
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1 Lamb, Hair, McDaniel Chapter 10 Product Concepts 2013-2014
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Product Strategy. What is a Product? Anything that can be offered to a market for attention, acquisition, use or consumption. Satisfies a want or a need
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Chapter 6 Product and service concepts. Learning objectives 1Define the term product 2Classify consumer products 3Discuss the importance of services to
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1 chapter Learning Objectives 9 9 1.Define the term product. 2. Classify consumer products. 3. Define the terms product item, product line, and product
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