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The top documents tagged [puffery puffery]
Overview of Advertising Law. –False, Misleading or Deceptive Advertising –Types of Advertising Claims –Disclaimers –Puffery –Comparative Advertising –Endorsements
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Regulations and Ethical Concerns Chapter 14 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall 14-1
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Regulations and Ethical Concerns Chapter 14. Chapter Overview Legal environment Marketing communication regulations Federal Trade Commission Industry
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unethical advertisement
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