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The top documents tagged [secondary brand associations]
PBM Module Plan 10-12
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Brand Audit Refer Quest Final
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Semiotics of brand equity george rossolatos brand equity,semiotics
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.) Chapter 7 (Leveraging Secondary Brand Associations to Build Brand Equity)
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Fiat - Leveraging Secondary Brand Associations to Build Brand Equity
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How is brand equity built, measured and managed
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LEVERAGING SECONDARY BRAND ASSOCIATIONS TO BUILD EQUITY Chapter 7
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Marketing Brand Management MGT515 LECTURE 01 Instructor: Laeeq Hassan Jaswal
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By: Tamara Zondowicz, Aaron Cobb, Lauren Bushnell, Casey Clark
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