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The top documents tagged [servicequality model]
Designing and Managing Services Marketing Management, 13 th ed 13
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Chapter 17 Marketing Channels for Services. 17 Major Topics for Ch. 17 Characteristics of Services and Their Implications** Focus of Service Marketing
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Special Topics Marketing Channels for Services & Franchising
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APPLIED MARKETING STRATEGIES Lecture 22 MGT 681. Strategy Formulation & Implementation Part 3 & 4
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Chapter 13: Designing and Managing Services
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