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The top documents tagged [transformational ads]
1 © 2009 South-Western, a part of Cengage Learning Chapter 11 Message Strategy PPT 11-1
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Advertising Objectives and Budgeting. Focus & Coordination Focus & Coordination Plans & Decisions Plans & Decisions Measurement & Control Measurement
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Strategy and Branding: Putting a Face on a Product Chapter 2 © 2013 SAGE Publications, Inc
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