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Chap13
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1 of 35 WHAT YOU WILL LEARN IN THIS CHAPTER chapter: 10 >> Krugman/Wells ©2009 Worth Publishers The Rational Consumer
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Theory of Consumer Choice AP Economics Mr. Bordelon
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WHAT YOU WILL LEARN IN THIS CHAPTER chapter: 10 >> Krugman/Wells Economics ©2009 Worth Publishers The Rational Consumer
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Estimating Outcomes in Decision Analysis Brian Harris MPP Candidate Goldman School of Public Policy University of California, Berkeley
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CHAPTER 10 The Rational Consumer
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The Rational Consumer Chapter 10. How consumers choose to spend their income on goods and services Why consumers make choices by maximizing utility, a
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