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The top documents tagged [wordsblue jay fever]
BRANDING BRAND NAME LOGO SLOGAN BBI1O1. Branding 1. Brand Name Definition: A word or group of words that a business uses to distinguish its competitors
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Chapter 6.4 and 6.5. 6.4 Branding Some brand names become so entrenched in our everyday language that they become ‘generized’ trademarks
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