Social Marketing Everywhere

Who we are

• International company5 Local offices

• Paris• Brussels• Hong Kong• Sydney• Tel-Aviv (R&D)

• Digital Marketing & Communication Founders’ expertise background

• Online start-ups• Web agencies• VP Ogilvy Paris

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Our Mission

We provide Social Marketing in Physical Places

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Our Objective

We help Brands • Leverage the traffic present in stores,

restaurants, events or exhibitions• By using the social networks (Facebook,

Twitter or Linkedin), • In order to turn people into brand

ambassadors

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The BIG idea

http://youtu.be/o8_XM7PJmvY

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The principle

In the shop/exhibition/ event: • People find tablets with

predefined messages & brand activations: games, photo shoots, promos, etc

• People can share those messages with their friends instantly with a simple swipe on the tablet

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Marketing Approach

• Every physical place needs a social environment

• “I Like” or “Check in” is not enough!• Making visitors register and share

branded messages requires thought-through “stories”.– Refined or fun messages, viral videos,

photo- shots, games, exclusive promotions or incentivized publications…

– Unique experience is the best sharing animation

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The benefits for the brands

• Increased visibility of brand/animation/shop/event• Consumer database populated by every registration• Extra dimension and Fun image to a shop/event• Extra traffic generated by exclusive offers to friends • Loyalty building by engaging the user publishing on

user’s timeline• Profiled offers based on Facebook profile

Every visitor, even if not a customer, becomes

more valuable than ever

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Solution Overview

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MessageTo Post 1

MessageTo Post 2

MessageTo Post 3

Users DBSelling activation

LoyaltyBehaviour analysis

Solution

Branded tagMobile NFCProfiled offers

Smart screen managementPromos/photo/ Info Administration + schedule

Publication Management

Targetedadvertising

Benefits

User experience

Tracking Reward

Recruitment of new visitors

Card registrationat 1st visit

The user swipes his card to publish displayed messages

The selected messages are posted on user’s wall

Friends reacts on user’s post and get recruited

Tag’by Solution

A Marketing Platform 3 Key Applications

Development Toolkit

Connectors RFID readers

RFID cards, bracelets ..

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Marketing Platform

• Web Application• Design messages• Schedule actions• Manage stations• Analyse activity• Program marketing

operations

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3 Key Applications

Messages

« ready to post » predefined message

Photo-booth

the Ipad acts as a mirror. One taken, the image can be enriched with a logo…or more!

Photographer

the photo is taken by a photographer holding the tabletThe photo can also

be enriched

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Development Toolkit

• Tag’by offers an SDK and API and opens its platform to develop “the new generation of social marketing in real world”.

• Any developer or social agency can create tailor-made Tag’by applications

• Behavioural CRM, Wish lists, Profiled offers, Loyalty programs… The sky is the limit

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Connectors

• Tag’by can work on any device (Ipad, Android, Windows or Mac)

• The device just needs a USB connector to read RFID card, loyalty card or an NFC mobile phone (unique ID encrypted).

• We can provide the readers as well as the RFID cards– For tablets embedding NFC, no reader is

needed– For Mobile phone with NFC no card is

need.

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Real Cases

J&B Whisky (Paris)

Louis Vuitton (Singapore)

Disney (Cannes, France)

Roche (Paris)

Babyland (Tel Aviv)

Optic Duroc (France)

Longchamp

Kia

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J&B Whisky « Excentric Night »

• 3500 highly targeted guests in an extraordinary event.

• Tag’by allowed toTurn them into fans Extend the reach to their

hundreds of friendsBenefit from Facebook

« young and trendy » values

J&B Whisky Mechanism

• RFID support: bracelet• Registration: on site• Connection: specially

designed Kiosk• Publication: Photo + text

Louis Vuitton: Singapore Opening

• The highest level of refinement in an event

• Tag’by the most innovative photo-sharing experience:– Photos are taken by a

professional photographer– Presented on a Tablet PC by an

hostess– Shared on Facebook or by email

with an elegant RFID Card

Louis Vuitton Mechanism

• RFID Support an elegant Card• Registration: Hostess with Tablet PC• Connection: Tablet PC with RFID

reader• Publication: The photo taken with

event mention

Disney: Cars 2 at Cannes Festival

• Mothers get an invitation to be photo shooted with Cars and get the photo on her Facebook account

RFID Tag

Disney: The Mechanism

The mother registers on the

boothShe associates her

invitation tag to her Facebook

account

Publication of Cars 2 trailer video on the mother ’s wall

with a text message:« I’m on Cars 2

Photocall at Cannes »

After the photo shoot, the photos are added to her

personal album with a Cars 2 frame

Babyland: Baby Exhibition in Tel Aviv

A Facebook animation• Every visitors that participates

to the Facebook lottery can win 300 €

• The 3 main Sponsors: Materna, Teva and Pampers have a link stations publishing branded messages and a professional photographer on their booth

• Results: 9 000 registrations, 5 000 photos, 22 000 posts… 1.7 millions of views

Babyland: Mechanism

Every visitors have a Babyland RFID

bracelet that they connected to their Facebook account

A Computer displays the photos as soon as they’re

taken and RFID reader allows

visitor to publish the photo on his

wall

The posted photo appears on visitors

wall with a message and a branded frame

Roche Foundation Seminar

• 300 attendees to a professional seminar in Paris

• Their mission: make the world better understand chronicle diseases

• Every participant could publish on his Facebook wall a predefined information for each conference he attended

• 30% offered their personal wall as a communication space to support this cause

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Roche Mechanism• Every attendee has an RFID sticker

on his badge• An hostess assists them to register

to their Facebook account• Four messages were scheduled to

follow conferences program • Attendees can post a new

publication after each conference• They used to check the post on

their mobile and expected friends reactions

Optic Duroc

• 50 Stores in France• Their Objective: Create a

loyalty card and recruit friends customers

• We created a specific RFID card to facilitate Facebook sharing

• Make customers post promotions on their wall

• Make them publish a photo of them wearing glasses

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Optic Duroc Mechanism

• Ipad Mirrors and Messages • One RFID reader on each

computer• The customer registers and

shares the good deal he just benefited from

• He takes photo of himself with the new glasses he just bought

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Mobile Station (Ipad)• Stations are simple tablet computers (Ipad or Android) hold by

hostesses • Some are used to take pictures that are posted on visitors wall with

watermarked logo• Others may display predefined messages or videos to post on their wall

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LongchampLaunch of the film « Oh! my bike »

KIAMotor Show 2012

Kia at Motor Show

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Ipads at the Motor Show On Facebook

Longchamp bloggers event

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Ipads in the street On Facebook

Get ready…

Social Marketing is coming EVERYWHERE

Contacts

Joël Bloch - joel@tagby.com• Tel: +33 1 44 54 53 82 / +852 81 91 40 24• Mob: +33 603 02 57 52

Jean-Yves Boublil- jean-Yves@tagby.com• Tel: +33 1 44 54 53 83• Mob: +33 611 08 20 69