tailoring a community-wide health message to reach specific populations
DESCRIPTION
Tailoring a Community-Wide Health Message to Reach Specific Populations. Healthy By Design Coalition. Location. A Community-Wide Health Message. Message Use Across Workgroups. Formative Research. How does gender a ffect physical activity levels?. Gender Analysis Focus Groups. Roles - PowerPoint PPT PresentationTRANSCRIPT
Tailoring a Community-Wide Health Message to Reach Specific
Populations
Healthy By Design Coalition
Location
A Community-Wide Health Message
Message Use Across Workgroups
Formative Research
How does gender affect physical activity levels?
• Roles • Expectations• Responsibilities• Activities• Environment• Resources
Gender Analysis Focus Groups
Gender-based Constraints Gender-based OpportunitiesGender Analysis Results
Social Marketing Campaign
Social Marketing Campaign• Radio PSA• Television PSA• Billboard• Social Media
PrintOne hour of physical activity every day boosts your health and your mood. Best of all, it doesn’t require any special equipment. Activities like carrying in the groceries, playing tag with your kids, and raking leaves count, too.
Facebook Banners
Facebook Posts
Intervention
Develop Tailored Messaging for Your Community
1.Behavioral Target2.Priority Population3.Product 4.Price (Barriers)5.Place or Partners6.Promotional Strategies
Questions?
www.healthybydesignyellowstone.org