Tailoring Hybrid CloudDesigning the right mix for innovation,efficiency and growth

Amit Dave – IBM Distinguished Engineer,CTO IBM Systems MEA

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Cloud computing and services

Mobile solutions

Internet of Things (IoT)

Cognitive computing

Advanced manufacturing technologies

New energy sources and solutions

Bioengineering

Man-machine hybrids

Technologies revolutionizing business (in 3 to 5 years)

Global Middle East and Africa

63% 69%

61% 72%

57% 61%

37% 41%

28% 20%

23% 19%

12% 4%

10% 6%

CxOs in MEA expect a strong impact from mobile solutions,cloud computing and IoT

Source: Redefining Boundaries Insights from the Global C-suite Study Middle East and Africa (MEA) Point of View (May 2016)

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Striking the perfect balanceTraditional IT

Private Clouds Provider CloudsEconomics

Speed

Scale

DataSovereignty

Security

Control

Hybrid

Choice

Freedom to placeworkloads across

compute and dataresources

Consistency

Data placement enableseasy re-use

Compute resourcesenables easy access

Control

Unified workload and datamanagement

across infrastructure

Compliance

Policy-based deployment.Automatic migration

based on usage

Why Hybrid Cloud

Creating new value with Hybrid Cloud

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Hybrid Cloud allows enterprises to securely unlockenterprise data and services to provide new value

Customer DB

APIConnect

MobileInternet of ThingsSocialWatson

Systems of EngagementSystem of Records

Core business applicationsrunning – your server andstorage side

Cloud services utilized asa hybrid solution

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Use Case 1: Quickly analyze high selling products andoptimize supply chain using Cloud based services

An idea came up in the morning, prototyped in 2-3 days, solution deployed inweek(s) instead of waiting for IT re-engineering for months!

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Data & Analytics: Exploit a catalog of essential data services,providing limitless possibilities to curate data

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“The ‘anchor’ for products won’t be thephysical asset; it will be the digital entity –the product plus all the informationassociated with it.”Jesús Marín Rodríguez, COO, Allianz Spa, Italy

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Business challenge: This Middle Eastern government established an ambitious plan and a tightdeadline to provide all government services to citizens through mobile devices. The transportationauthority wanted not only to meet these requirements but also to improve the service user’sexperience and satisfaction.

The transformation: From finding and paying for a parking spot to renewing a driver’s license orreplenishing a public transit fare account, residents and visitors can now use mobile devices toconduct business with the authority, with exceptional user experience. A points-rewards systemencourages higher customer adoption and usage, and the authority uses social media feedback tocontinuously improve services.

Case 2: A national transportation authority in the MiddleEast transforms the experience of accessing government

1 milliondownloads of the Drivers andVehicles app

>13 millionmobile self-pay parking vouchersissued

• IBM® MobileFirst™ Platform Foundation

• IBM Bluemix™ DevOps Services

• IBM WebSphere® Application ServerLiberty Profile

• IBM API Management on Cloud

• IBM Global Business Services® –Interactive Experience

• IBM Global Business Services –Application Management Services

• IBM Software Services for Mobile

• IBM Business Partner Software

Solution components

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Solution components

Wimbledon’s digital offerings are delivered via IBM’ssecure hybrid cloud infrastructure.

IBM technologies make it simple to add aworkload to the cloud platform withinminutes, providing flexibility withoutsacrificing resiliency – with applicationdeployment time reduced by over 95%

Business challenge

Wimbledon is synonymous with sporting excellence, whichexplains its appeal for both fans and partners. To maintainThe Championships’ prestige, the All England Lawn TennisClub (AELTC) needed to create a digital experiencesecond to none.

Transformation

An adaptive, responsive digital platform helped the Clubgrip fans’ attention by putting real-time data in context,uncovering compelling narratives and highlighting themoments that matter.

•IBM® Bluemix®•IBM Global BusinessServices®

•IBM Global TechnologyServices®

•IBM InfoSphere® Streams•IBM Integration Bus•IBM Interactive Experience•IBM MessageSight•IBM Power Systems™•IBM QRadar® SIEM•IBM SPSS ® Modeler•IBM Watson™ EngagementAdvisor

•IBM Web Content Manager•SoftLayer®

IBM typically captures 3.2 million data pointsfrom 19 courts across 13 days with an accuracytarget of 100% and a sub-second responsetime

Case 3: Cognitive and hybrid cloud solutions enrich the fanexperience and serve insights to fans worldwide

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• Redox secure Application Programming interfaces enables cloud-based apps for patient-centricpayment, oncology, orthopedic supplies, surgery and point-of-care test data with leadingelectronic health record platforms such as EPIC

Connecting 100+ HealthCareSystems

On-Premise

IBM Systemsrunning EPIC Health Care System

Source: http://www.healthcareitnews.com/news/redox-announces-its-api-integrates-health-apps-cerner-eclinicalworks-epic-ehrsDisclaimer: The scenario here exhibits how vendors like Redox provide API service to enable healthcare clients, such as EPIC – Healthcare solution provider. The example used here is for illustration purposes only, and by no means should it mean an endorsement. There are other products that many ISVs sell today providing SaaS on cloud. Informationin this document concerning non-IBM products was obtained from the suppliers of these products or other public sources. Questions on the capabilities of non-IBM products should be addressed to the suppliers of those products.

Case 4: HealthCare solutions – Extending core businessapplications with APIs to accelerate patient care

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IBM Weather Company

IBM Watson: Build cognitive applications that help enhance,scale, and accelerate human expertise

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Case 5: Harness explosion in Object Storage with unmatchedflexibility

Secure your business-critical data

Get easy, scalable backup

Deliver new levels ofstorage capacity

Fuel workplace productivity

Keep content accessiblelong-term

Turn storage challenges intobusiness advantage

Hybrid Cloud

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Case 5: IBM cloud object storage offers simplicity inmanaging petabytes of archive data

Business challenge

Client needed to have a cost effective, robust, and a secure solution toaddress long term data storage needs resulting from significant growth inbusiness data, and therefore the off line backups over the last few years.The historical data has reached capacities over 1 PB and projected togrow to some 4PB over the next three years.

Proposed Solution

Provide an on premise hybrid cloud solution with IBM Cloud ObjectStorage for active archive current needs, and mounting growth over thenext 5 years. Extend their current backup policies managed by IBMSpectrum Protect to take advantage of defining cloud storage pool andautomatically archive monthly data to IBM Cloud Object Storage. Whencombined with deduplication and compression, you get significanteconomics of scale and cost advantages.

Business benefits

Cost effectiveHelp eliminate costly replication while significantlyreducing raw storage requirements compared totraditional approaches

Active ArchiveKeep content accessible with a scalable, reliable andsecure long-term data archive strategy

Less complex, More reliableEasy to manage, and avoid downtime duringsoftware upgrades, hardware refreshes or in theevent of disk, node and site failures.

Solution components

Solves massive data-growth challenges atpetabytes and beyond and meets regulatoryrequirements

• IBM Cloud ObjectStorage across threeclient Datacenters

• IBM Spectrum Protect

• IBM Power Systems

Summary & Recommendations

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IBM Systems Point of ViewWe believe mastering hybrid cloud means evolving IT infrastructure in three areas

APIs

Scalability

Security

Acquisition

Placement

Compute

Operations forService Predictability

Systems Design

Service Management

Always On

Integration for MobileServices

Data forAnalytics Services

Tap into your ecosystem and extendinfrastructure investments to driveinnovation

Create an infrastructure and servicemanagement strategy based onbusiness needs

Integrate data from various sourcesand derive real-time insights fromoceans of data

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IBM infrastructure technologies deliver on the valueproposition of hybrid cloud solution

IBM can provide the right combination of PowerSystems, System z, Spectrum Storage and IBMCloud Storage for hybrid cloud solutions

IBM infrastructure enables efficient use of on-premise, while building a Hybrid Cloud solution

• Standardize management

• Software driven agility

• Reduce OpEx and CapEx

• Leverage current investments

Thank you