taist for saas vendors 02.06.2014
TRANSCRIPT
Turn your SaaS into a platform
Keep all of your clients happy, increase ARPU and
lifetime
Anton Belousov, h.p://tai.st, [email protected]
THERE CAN BE ONLY ONE SIMPLE APP
NOT for first customers
NOT for prospects
SECONDARY FEATURES:
SECONDARY FEATURES
• +LIFETIME: keep existing customers from switching to competitors • +REVENUE: grow bottom-up • +REVENUE: get larger customers
FEATURE TYPES
• Add new functionality • Change UI • Change inner business logic • Integrate with other application
PROBLEMS OF FEATURE EXPANSION • +CAC: lower activation and
adoption of new customers • +DEV COST: complex product • -NO UPSELL of specific features
NOW: AWFUL FEATURE DEPENDENCIES
NOW: API IS NOT FOR FEATURES
• CAN’T add inner features • WHO will pull the handles?
ALL YOU NEED IS PLATFORM
• OPEN for third-party developers • ALL KINDS of features • EASY USAGE: dev & administrative
tools
TAIST – PLATFORM AS A SERVICE
• Appstore inside your SaaS • Out-of-the-box features via SDK • Add-on-focused community • All management tools
TAIST: INNER ADD-ON STORE
TAIST: IDE INTEGRATION & SDK
PROFITS
• Customers love you • Develop faster and cheaper • upsell: features as paid-for apps • discover what clients really need
TAIST – FIRST VERSION
• Frontend-based add-ons • Easy install – as Google Analytics • Help with developer community
creation
TRY TAIST
• Have lots of feature requests? • Understand ecosystem
importance? • Want to gain advantage first?
Contact me: [email protected],
linkedin.com/in/abelousov