Taiwan Social Media Fast Facts

August 2012

Fast Facts 1

Fast Facts

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Taiwan is a tropical island located in Eastern Asia. Despite its geographical proximity to China, Taiwan's social media landscape portrays a different scene from that of the mainland.

Since the broadband infrastructure and emergence of web 2.0 services has remarkably resulted in a gradual paradigm shift. Taiwanese people

leverage on various social media platforms for information and connection, on top of the norms of traditional media and offline life.

Source:  The  World  Factbook  on  Taiwan.  (n.d.).  CIA  Publica=ons.  Retrieved  on  March  4,  2011  

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Fast Facts

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Internet growth has been phenomenal in Taiwan. The proportion of the population who are Internet users has exceeded 70.1%. And some 70% of all homes in Taiwan own PCs and around 60% of homes

have Internet connections.

Fast Facts [ Source:    www.internetworldstats.com/asia/tw.htm  

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Percentages of Internet Users in Different Gender of Taiwan

Fast Facts [ Source:    Apira  

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Why The Taiwanese go online

Fast Facts [ Source:    Apira  

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In contrast to mainland China, the Taiwanese government has a liberal stance on Internet regulation. Internet regulations are minimal and designed to protect Internet users rather than to restrict the

user’s access to certain sites or information.

Fast Facts [ Source:    comm215.wetpaint.com/page/Taiwan%3A+Social+Media  

3G Fast Facts 5

3G Fast Facts

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Broadband development in Taiwan started in March 2000, when the government issued three fixed network licences. Today Taiwan’s broadband networks and broadcasting infrastructure are

among the most advanced in the world. To maintain this leading position, the government and private investors are continuously pushing

the limits of technology and converging services.

Source:    point-­‐topic.com/content/operatorSource/profiles2/taiwan-­‐broadband-­‐overview.htm    

Social Media and Search Facts

Social Media Facts 6

Social Media Facts

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Participation in social networking sites is growing, with 63.1 % of Taiwanese maintaining their own social networking profiles and engaging with various forms of social media.

Source:  comm215.wetpaint.com/page/Taiwan%3A+Social+Networking+Sites+%26+BBS    

Social Media Facts 7

Social Media Facts

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Many Taiwanese readers have turned to social media as it represents more diverse and truthful opinions and sentiments in their minds. Social media empowers this individual right by allowing internet users to

express their views and more importantly, to influence others. Given Taiwan's low power distance culture and sensationalist leanings,

unusual events or news have a tendency to spread like wildfire and generate avid discussions among the online community.

Source:  comm215.wetpaint.com/page/Taiwan%3A+Social+Media  

Social Media Facts 8

Social Media Facts

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The appearance of social networking media has changed and transformed today’s political campaign strategies. These natives can mobilize their power in a virtual world of technology by

cross-using new media such as Plurk, Twitter, Facebook, and Youtube to set off a revolution in the real world.

Source:  www.taiwaninsights.com/2011/08/25/presiden=al-­‐elec=on-­‐takes-­‐to-­‐social-­‐networking/  

Facebook Facts

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Facebook is also becoming highly popular among the Taiwanese online community. This is generally considered to be a new trend in social networking among the Taiwanese domain, rivaling in popularity with

wretch.cc and plurk.tw. Currently, its penetration of the online population is 62%.

The top 2 social networking site in Taiwan is Facebook and Wretch.cc.

Facebook Facts [ Source:  Wikipedia  

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SNS Facts

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Wretch is a Taiwanese community web site. It is the most well-known blog community in Taiwan with thousands of users registered. Wretch provides free album, blog, and Bulletin Board System hosting services.

It is the top visited site in Traditional Chinese languages and the second in Taiwan after Yahoo! Taiwan.

SNS Facts [ Source:  Alexa  

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Video Sharing Facts

Video Sharing Facts

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I'm Vlog is one of the top video log sites in Taiwan. Through this platform, users can view movie trailers, TV shows and shared videos by members. The site also allows facilitation of comments sharing, chatting

and discussions among users.  

Source:  Wikipedia    

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Blog Facts

Blog Facts

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In Taiwan, blogging is ranked as the fifth favourite online activity by Taiwanese. The blogosphere is extensive with content creators from a wide age range due to the encouragement of freedom of speech.

Through blogs, people post contents about Taiwan's current affairs, their personal life, passion for certain topics such as travelling, photography,

politics and such.

Source:  arts1091.unsw.wikispaces.net/Taiwan+2012  

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Microblogging Facts

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Microblogging Facts [

Contrary to the popular usage of Twitter, majority of active Taiwan microbloggers use other platforms such as Plurk . Commonly, Taiwanese are well-known to plurk instead of tweet.

Source:  Wikipedia  

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Instant Messenger Facts

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IM Facts [

Instant Messaging is among the top online activities for Taiwanese. Nearly 7 million (66.9%) of Taiwan's internet user population are leveraging on certain digital platforms to connect to their friends and

network, on top of their offline connection.

The top 2 Instant Messenger in Taiwan are MSN Messenger and Skype.

Source:  Comscore  

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BBS Facts [

Bulletin Board Systems (BBS) / Forums Facts

The top 3 online forum platforms in Taiwan are PTT BBS, Mobile01 and Backpackers.com.tw.

PTT Bulletin Board System is a terminal-based bulletin board system based in Taiwan. PTT is arguably the largest BBS in the world with

more than 1.5 million registered users.

Source:  tayhao.pixnet.net/blog/post/7523731    

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BBS Facts [

Bulletin Board Systems (BBS) / Forums Facts

Mobile01 is an online forum for users to discuss over anything and everything related to technology and the latest gadgets, ranging from mobile phones to iPads.

Backpackers.com.tw is a platform where travel enthusiasts can find answers to various tourism questions in the forum. It also contains a wiki that is partly joined by users of online travel Raiders wikipedia.

Source:  tayhao.pixnet.net/blog/post/7523731    

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Search Engine Facts

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Search Engine Facts [

Despite Google being commonly chosen as a favourite globally in the field of search engine, Yahoo Taiwan is the most preferred search engine in Taiwan.

17 Source:  arts1091.unsw.wikispaces.net/Taiwan+2012  

E-commerce Facts

E-commerce Facts 18

E-commerce Facts

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Taiwan’s e-commerce has experienced an annual growth of 20% in recent years and generated business value of NT$461.9 billion (US$15.4 billion) in 2010. In a report looking at the online spending of internet users in Taiwan, mainland China, Thailand, India, Indonesia and Malaysia, Taiwan was top in terms of the amount of money spent online using a Visa card over a 12 month period.

Source:  news.cens.com/cens/html/en/news/news_inner_36154.html  

E-commerce Facts 19

E-commerce Facts

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The average Taiwanese online shopper spent $4,041 during the same period compared to $2,577 in mainland China. The internet in Taiwan differs from most other parts of the world in terms of search engine market share with Yahoo having a greater percentage at 51.12% and Google controlling only 47.61%.

Source:  www.mvfglobal.com/taiwan  

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E-commerce Facts

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E-commerce Facts [

Office workers aged 30-39 years and women of all ages are the biggest online shoppers in Taiwan, according to a survey conducted between June and October 2011 by the Market Intelligence & Consulting

Institute.

Source:  Taiwan:  Country  Pulse  Euromonitor  Interna=onal  (2012)    

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E-commerce Facts

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E-commerce Facts [

The 2 top portal sites in Taiwan - PCHome Online and Yahoo! Kimo - announced plans to expand e-commerce services in 2006. PCHome setup an online travel service while Yahoo started an online bookshop. TaoBao is an online shopping marketplace for consumers, founded by parent Alibaba group. In September 2009, the auction site entered the Taiwanese market to give audiences an easier platform to open accounts on Alipay to exchange Taiwanese dollars into yuan by formally launching tao1shop.tw.

Source:  comm215.wetpaint.com/page/Taiwan%3A+E-­‐commerce+and+Online+Shopping  

Mobile Facts

Mobile Facts 22

Mobile Facts

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Taiwan has moved energetically into the ‘next generation’ of mobile technology and services over the past decade and towards end 2011, penetration had passed the 120% mark. Going into 2012 there were

close to 20 million 3G subscribers, making up over 70% of the total mobile subscriber base.

Source:  www.budde.com.au/Research/Taiwan-­‐Mobile-­‐Market-­‐Overview-­‐Sta=s=cs-­‐and-­‐Forecasts.html  

Mobile Facts

Mobile Facts

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3G handset users account for more than 70 percent of all mobile subscribers in Taiwan, which has one of the most advanced telecommunications networks in Asia. Taiwan's mobile operators had signed up close to 21 million 3G subscribers going into 2012.

Source:  telecomlead.com/inner-­‐page-­‐details.php?id=8325&block=Service%20Provider  

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Mobile Facts 24

Mobile Facts

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What the Taiwanese do on the mobile internet

Source:  

Mobile Facts 25

Mobile Facts

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The morning commute triggers peak communication for Taiwan’s mobile users. Mobile internet and mobile social networking remain constant for much of the day suggesting that Taiwanese netizens access the web and

social networks through fixed/PC-based internet at home, using their mobile when on the go. The slight rise in gaming and music usage despite no

mobile internet peak suggests that many mobile users own smart phones which they use for gaming and music storage, while internet surfing is done through a PC.

Source:  www.techwireasia.com/1184/report-­‐how-­‐mobile-­‐phones-­‐are-­‐used-­‐across-­‐asia/  

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